There’s a great sales quote from the movie “Glengarry Glen Ross” where Alec Baldwin says, “A-B-C. A-Always, B-Be, C-Closing. Always be closing.”

I’m a firm believer that a company’s success is primarily dependent on how well it is able to market and sell the products and services that it designs and produces.  Sounds obvious right?  Absolutely. So why do so many companies ignore the marketing and selling work in lieu of spending all of their time, focus, and energy elsewhere? 

Today, AMD takes a big step forward in improving its capabilities in sales and marketing, in the channel, with the announcement of the AMD Fusion Partner Program.

We know that when we put our resources into our channel relationship, we can leverage each other’s strengths and help drive a more profitable business model. By bringing together our multiple channel partner programs into one (see graphic below), we’re essentially making it easier to engage with all existing and potential channel partners across the AMD-ATI product spectrum, and deliver them the most tailored resources to help accelerate sales -- especially when selling all-AMD platform technologies.

This last point is one that I’m really excited about: the all-AMD approach.

One of the fundamental benefits of the AMD Fusion Partner Program is that it gives partners better access to selling a platform solution rather than just individual components.

So why should you and your customers care?

All the components in the system can have an impact on the end user experience.  By offering a selection of CPUs, GPUs and chipsets, AMD is in a unique position to deliver a balanced platform without artificially favoring one component technology over another. For you, this range of technology means AMD’s channel partners have the option to sell from a single, simplified supply chain.

For your customers, it means that you are able to provide a solid solution optimized to run the latest software and newest operating systems. This platform approach applies whether your customers are from a Fortune 100 enterprise looking for high performance servers for a virtualized data center or an enthusiast gamer seeking The Ultimate Visual Experience^TM.

Under the new AMD Fusion Partner Program, these streamlined resources, programs and benefits make it as easy as possible for you to work with AMD under one umbrella program. But you don’t have to take our word for it. Check out how some of our partners are already seeing the value of taking the all-AMD approach.

I want to leave you with this thought -- in one of the worst financial years our industry has seen in the last 35, when most companies are pulling back their investment and commitment to the channel, AMD is doing the exact opposite. We want our channel partners to know that when they succeed, we all win. 

We hope you’re as excited as we are about our new program, increased commitment, and the opportunity to grow our businesses together.  

David Kenyon

David Kenyon is VP of WW Channel Marketing for AMD.

His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.