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Addressing mobility and cloud computing security in DC
What can VARs, MSPs, system builders and the rest of the channel learn from the attack on the MYBart cloud based service to help customers strike a balance between business and IT needs… Continue reading
Helping Our Program Partners Ride the IT Spending Wave
AMD has been hard at work the past year ramping up the commercial track of the AMD Fusion Partner Program (FPP) so our partners have everything they need to market and sell AMD products more effectively. Continue reading
Thoughts on emerging markets: Brazil
If I had to summarize my trip to Sao Paulo in one word, it would simply be, “wow.” Continue reading
The Cocktail Napkin Essentials to Building a Successful Channel Program
I recently travelled to Boston for work and had some fascinating conversations about the basic principles of go-to-market strategies: mapping the channel, building and editing the channel continuously, and aligning and influencing the channel value chain. While people can talk … Continue reading
We’re Not Talking About Pong Anymore
If the CPU is equivalent to the older, smarter sibling, I contend that the GPU is the better looking, athletic, social butterfly of the PC family. While the CPU isn’t getting any better looking, the GPU is getting a lot … Continue reading
“You can observe a lot by just watching.”
I have to confess, I grew up in a small town in upstate NY, near Albany, and that required a dedicated allegiance to a certain baseball team called the NY Yankees. And, after living in 4 different states, traveling around … Continue reading
Listening to our EMEA partners is the future of our business ; But we’ve already taken a big first step
Earlier this year saw one of the biggest leaps forward in how AMD manages its relationships with its technology partners. As you probably know, on the 30th September 2009 all of our existing EMEA technology partners, around 180 in total, … Continue reading
Sales Enablement: Finding what you are looking for in sales and marketing content
Today’s channel partners participate in multiple vendor programs, are barraged by content everyday from over-eager marketing product managers, and likely have terabytes of storage taken up with stale presentations that are never opened once they hit the spinning platters. Sales enablement of channel partners through well-placed and designed content, training and knowledge management, is not just a critical competitive advantage for manufacturers, it’s an experience as rare as a hole-in-one in my lackluster golf game. Continue reading
