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Optimizing Opportunity with the AMD Fusion Partner Program
I recently read an article by Everything Channel CEO Robert Faletra that outlines five things solution providers can do to drive revenue during what may be a tough year. What caught my attention about this article is that he bluntly … Continue reading
An AMD Webcast Event: Graphics in the Channel
Ever watched an old movie on your computer? Or played an old video game? Even games from 2 years ago can look as if they were developed ages ago when seen through the lens of recent advancements. What this tells … Continue reading
Weathering the Storm
As I consider the challenges facing the small value-added resellers (VARs) in the channel, the concept of uniqueness and individuality is especially relevant. It can be a daunting task for VARs to compete against the largest vendors in the marketplace. … Continue reading
The Cocktail Napkin Essentials to Building a Successful Channel Program
I recently travelled to Boston for work and had some fascinating conversations about the basic principles of go-to-market strategies: mapping the channel, building and editing the channel continuously, and aligning and influencing the channel value chain. While people can talk … Continue reading
The domino effect – how the benefits of the AMD Fusion Partner Program are being felt throughout the channel
As we head towards the end of the year, it’s a great opportunity to look back at the way the IT industry has handled one of the most difficult economic periods in history. It’s been challenging to say the least; but I’ve been encouraged by a number of organizations who have looked beyond the short-term problems and invested in initiatives that will bring long-term benefits. Continue reading
“You can observe a lot by just watching.”
I have to confess, I grew up in a small town in upstate NY, near Albany, and that required a dedicated allegiance to a certain baseball team called the NY Yankees. And, after living in 4 different states, traveling around … Continue reading
Listening to our EMEA partners is the future of our business ; But we’ve already taken a big first step
Earlier this year saw one of the biggest leaps forward in how AMD manages its relationships with its technology partners. As you probably know, on the 30th September 2009 all of our existing EMEA technology partners, around 180 in total, … Continue reading
Reception to the AMD Fusion Partner Program
The video below, discussing the reception we’ve seen to the AMD Fusion Partner Program, was filmed on the backstage platform of the AMD stage at the 2009 Austin City Limits Festival, just prior to a performance by Flogging Molly (a great show!). … Continue reading
Finding Meaning, And Money, with All-AMD Platform Technologies in the AMD Fusion Partner Program
Today, AMD takes a big step forward in improving its capabilities in sales and marketing, in the channel, with the announcement of the AMD Fusion Partner Program. Continue reading
