Author Archives: Tim Mohin
AMD Corporate Responsibility Blog: The Case Against the Case Against CSR
With apologies for the double negative, the rest of this piece will be a more straightforward argument for why Corporate Social Responsibility (CSR) is not only a good idea but – like breathing – somewhat necessary. Last week Dr. Aneel … Continue reading
Marketing Sustainability
Skeptics abound on the topic of “greenwashing” (marketing false or misleading environmental claims), but allow me to leave you with the optimists’ view: If businesses and global commerceare the dominant social institutions of our time, then establishing competition based on environmental and social good can be a positive force. You could imagine Michael Douglas as Gordon Gecko in the re-make of the movie “Wall Street” giving his impassioned speech with one very minor edit… Instead of saying “greed is good,” today’s version would be “green is good.” Continue reading
Window or Mirror…the transformative effect of non-financial reports
The answer became clear in the CERES award ceremony. At their annual meeting CERES recognizes the best of the best CR reports. In accepting the award in the small and medium business category, the representative from Seventh Generation asked the audience how many people had read their report. Very few hands went up. Then he asked, how many people had read their own company reports. Almost all the hands went up. Continue reading
Earth Day is over…now what?
Personally, I am planning to join the ranks of AMD’ers who ride a bike to work a few days per week. Getting the route mapped out and tested, figuring out the locker and showers, and – most difficult for me – getting up a bit earlier, are the hurdles I am working to clear. What will you commit to do? Continue reading
Sticky Green
Through the years, this pattern has been the same for Earth Day: people come forward to express their concern for the planet and take action – usually in form of a local clean up or similar activity. The difference is that, today, green seems to be sticking. Continue reading
6000 Roads to Responsibility
AMD is dedicated to improve the world we live in through technology innovation. As a technology products company, we recognize that our processors directly impact the amount of power consumed by our customers’ products. And so we challenge ourselves every day to design energy-efficient products that help our customers lower their energy consumption costs AND minimize the impact of their products on the environment. Continue reading
AMD’s New Corporate Responsibility Blog
At AMD, we get transparency. We have continuously reported on AMD’s record of sustainability and corporate responsibility for 15 years and for the last nine years have also published a free-standing report dedicated to climate protection. We are proud of … Continue reading
Why I Chose AMD
Recently I joined AMD – Advanced Micro Devices – as director of Corporate Responsibility. Given that I worked for almost 12 years at our much larger and better funded competitor Intel, you might ask…”why did I join AMD?” To be … Continue reading
