For anyone who’s already editing their own video or even just thinking about making their own movies, there’s no shortage of inspiration. Video is everywhere and more people are interested in jumping in and making their own creations.

The fact that more of us are thinking about video editing isn’t new. But even though we’re all so used to shooting and watching video, the act of editing video still hasn’t gone mainstream. Got a camera or a phone? Shoot away. Got WiFi? Watch away. No matter where you are, you can easily capture and watch video. But if you want to actually do something with your video, you may quickly find that the editing part isn’t necessarily easy. Maybe you were inclined to try, but found the software too tricky. Maybe your PC, like many, wasn’t up to the task. Whatever the reason, a great video editing experience has, for the most part, remained the missing piece of the video puzzle.

But not for long. With the latest software from Corel and the advances that the AMD Fusion family of APUs are bringing to the PC, barriers to video editing are coming down. Integrating a discrete-level GPU, the AMD Fusion family of APUs offers a secret sauce that together with our software will enable performance and usability enhancements that’ll make it fun and enjoyable to edit your video.

AMD’s next-generation chips are giving software developers like Corel an incredible opportunity to build new software that changes customers’ expectations; ushering in a new era of video editing and playback.

By optimizing Corel VideoStudio Pro for AMD Fusion APUs, we can take advantage of the APU and its unique GPU-compute capabilities to speed up video processing tasks. Complex effects apply in real time. You can experiment and get the results you want, right away. By simplifying the editing experience and taking advantage of the power of the new hardware, we will deliver a video editing experience with instant gratification and no waiting to break your creative flow. Waiting for results is becoming a thing of the past.

And when you want to watch what you’ve created, on the playback side, AMD Fusion APUs give us a great opportunity to improve the PC viewing experience. WinDVD will use AMD Fusion APUs to power 3D and upscaling, all while extending battery life and helping ensure you don’t miss the last 20 minutes of that movie when you’re on the go.

With the next generation of chips and applications, video on the PC is hitting its stride. The right hardware and the right software are finally coming together to deliver the editing and viewing experience people are looking for. We congratulate AMD as they approach the introduction of their new AMD Fusion APU chips, and invite you to have a look at this video on how AMD and Corel are working together to enable stunning visual experiences. Personally, I can’t wait to see the results – coming soon (really soon!) to a screen near you!

Shawn Cadeau is the Sr. VP of Product Management and Marketing at Corel Corporation. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.