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IE9♥APU: Defining the next generation web experience

by Gabe Gravning

Unless you’ve been hiding under a rock, you have likely noticed the big buzz around SXSW Interactive in Austin, TX. Tonight at SXSW, Microsoft unveils Internet Explorer 9 to enable a host of new web browsing features – most significantly hardware acceleration that will help deliver an even more visually stunning, interactive and immersive Web experience.

The even better news is that IE9 running on PCs powered by AMD technology – the AMD Fusion Family of Accelerated Processing Units (APUs) and AMD Radeon™ graphics cards – are going to further help define the next-generation Internet, enabling better performance for things like video and graphics on the Web. In addition, our APUs do all this while consuming little power, delivering outstanding battery life. In short, IE9 coupled with our AMD Fusion APUs with DirectX®11-capable graphics are the ideal combination – an outstanding browser and exceptional hardware solution.

SXSW Interactive is all about showcasing the best in digital, discussing innovative ideas and bringing together the brightest minds in emerging technology – the perfect forum to not only launch IE9 to the masses, but to also highlight exactly what it’s capable of on a PC powered by our technology. IE9 is a new kind of browser. It takes advantage of AMD’s graphics and processing to unlock the full power of the PC; and it makes HD video smoother, colors truer, graphics clearer, and websites more responsive.

And if you don’t want to just take our word for it, AMD is offering you the chance to experience it for yourself. We are giving away three HP Pavillion dm1z notebooks, the award-winning AMD Fusion APU-powered laptop. Go to www.IE9heartsAPU.com from your PC or phone and enter for your chance to win. Click here for official contest rules.

IE9 was designed to allow developers and designers to create and unleash a more beautiful web using HTML5 and its praise has already been widespread. My colleague Matt Kimball described it as “an online video user’s new best friend” while industry analyst Rob Enderle stated that “IE9 will change the Web forever.” The impact of IE9 coupled with the power of AMD Fusion APUs and AMD Radeon graphics cards has the potential to be staggering.

What does the next generation of the Web look like? We think it’s going to be fast, vivid and entertaining when you combine Internet Explorer 9 with PCs powered by AMD Fusion APU processors and world-class AMD graphics.

IE9 really does love APU.

Gabe Gravning is a Product Marketing Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

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COMMENTS: 4

4 Comments

  • muziqaz March 14, 2011

    I know MS is a major partner of AMD in regards to APU acceleration and mentioning other browsers in the article is not appropriate, but…
    Google chrome and next version of Mozilla Firefox support same features as IE. This is great win for AMD Fusion iniciative.
    Now if you could deliver any of the products to UK, that would be even bigger win for you guys.

  • libra4us March 14, 2011

    In addition to decribing it, do you have a side-by-side comparison to show and tell?

  • libra4us March 15, 2011

    Thank you, Jo.

    As a general non-techincal user (I am a technical guy), below are a few more comments:

    1) Using real applications people use will be a bettter show-and-tell and mlore easily convincing, e.g. watching youtube video.
    2) The benchmark programs show AMD system runs faster, but (fishes) swimming fast looks unreal and unnatural. Intel side looks more natural. People can’t tell which one is the original intent.

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