The past 10 years plus have been a whirlwind for those in the content business. Whether you were on the content creation, publishing or technology side – the ways in which we consume media as a society have evolved in so many ways.

Many of us now head to Twitter for our news, only read the first couple lines of an article and look for an infographic or video to watch instead and even turn on our tablet or smartphone to browse our favorite websites in addition to our desktop or notebook PC. We’ve certainly heard that content is king, but we also view context as being very important too. What type of content does your audience want – video, photos, text – what device is your audience viewing it on – are they on the move and just how much time do you have to catch their eye? These questions are important for content creators and drive home just how key a visual story can be in today’s digital environment.

With the content landscape changing, many of our AMD technology partners have developed and now offer products that allow everyone from the stay-at-home mom to the commuting “twenty something” to the serious enthusiast to create content that can grab the attention of any audience.

Our technology partners are making some exciting announcements here in Las Vegas at CES 2012. First, Corel announced their new photo workflow solution, AfterShot Pro™, which is designed to fully utilize all 8 cores of the AMD FX processor. Next, Magix announced their new OpenCL™ accelerated version of Video Pro X4, which results in an increase in performance up to 92% when compared with the previous version¹.

BlueStacks, an AMD Fusion Fund partner, is getting a ton of buzz here at the show. They have been demoing BlueStacks – their Android app player for Windows – on AMD hardware, which was named a CES Innovations winner for 2012.

Check out these new videos from our software partners. What CES software debuts are you excited about?

Partner Videos

• AMD & Cyberlink
• AMD & Magix
• AMD & Nuvixa
• AMD & vReveal

Gabe Gravning is a Senior Product Marketing Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

¹ Tests conducted in AMD performance labs measuring the time to execute an export of a hard cut 2:00 minute video transcoding HDV 1440X1080i to AVCHD 1980X1080i with MAGIX Movie Edit Pro 17 compared to the Movie Edit Pro MX.  Movie Edit pro 17 executed the export in 475 seconds while Movie Edit pro HX executed the export in 248 seconds.

The system consisted of an AMD FX-8150 processor with 3.6 GHz, AMD Radeon™ HD 6970 graphics card, 8GB DDR3 System Memory and Microsoft Windows 7 Professional 64-bit.