At Adobe, we work day in and day out to enable designers and developers to deliver innovative and expressive Web experiences to their customers.  That’s first and foremost.  We know that if we do this, everything else will fall into place.  But, we also know that we can’t do it alone. The role of partnerships is critical to ensure all of the different “technology parts” work together, and to enhance our business and our partners’ businesses up and down the value chain. To this end, Adobe and AMD share very common goals – showcased with the launch today of AMD’s expanded AMD Fusion Partner Program.

What’s exciting about the work Adobe and AMD are doing together is the seamless integration of hardware and software.   Adobe is committed to working with partners like AMD to optimize the delivery of Web applications, content and video that run consistently on our runtimes across browsers, operating systems and devices.  We know we can count on AMD to deliver the CPU and GPU performance and features necessary to support the Adobe Flash Platform runtimes.   As a result of our collaboration, we’re able to optimize our platform to empower developers to deliver stunning user experiences.   Here is an example of Adobe Flash Player 10.1 beta with GPU acceleration:

But, in addition to the experiences we help enable, Adobe truly understands the need for a good partner program.  We have the Open Screen Project, which is an industry-wide initiative, led by Adobe and backed by over 70 industry leaders who all share one clear vision: Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. We are pleased to have AMD as a member of this effort.

We applaud AMD for expanding the AMD Fusion Partner Program to the software community.  In our experience, the structure and available resources of a program like this is vital to successfully unlocking the full potential of the ecosystem.

2010 is going to be an exciting year for Adobe and the Open Screen Project as we deliver the full Flash Player and Adobe AIR to mobile devices – bringing the full Web experience to consumers across a broad range of smartphones, smartbooks, tablets, PCs and other Internet-connected devices. We look forward to continuing to work closely with AMD on future initiatives designed to bring enhanced visual computing to our customers.

Tom Barclay is Senior Product Marketing Manager, Adobe Platform Division. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.