Author Archives: Leslie Sobon
Comic-Con 2011: Five Cool Things to Check Out
This is the first time AMD has been at Comic-Con in a big way – speaking on panels plus sponsoring parties and awards. Hopefully we will see you around. Maybe we can even catch lunch during the show – Stormtroopers and Jokers welcomed. Continue reading
A Visual Life. (Not.)
Imagine booking a hotel room and paying extra for an ocean view, only to arrive and find the ocean view is actually an oil painting of the Atlantic. You’d be brassed off, wouldn’t you? Continue reading
Groovy Candy Coated Notebooks
I was recently in Milan and while I just missed Fashion Week by a few days, I have to say, wow, the 70’s are back and back big. (Say YES to flare jeans!) Not only are we witnessing this 70’s … Continue reading
Top Ten Reasons I Heart APU
It began at CES in Las Vegas, then to Taipei and Singapore, now Bangalore and Sydney, soon Hong Kong and Beijing, and finally Europe. Continue reading
A Supercomputer in Your Notebook
It’s smaller than 12”, it’s less than $500, and it offers up to 10 hours of battery life – it’s a supercomputer in your notebook! Leslie Sobon shows off the HP Pavilion dm1 powered by AMD Fusion at CES 2011 and chats with HP CTO Phil McKinney about the future of PCs and computing. Continue reading
Joel McHale. Sexy PCs. CES Vegas. Be There.
AMD will kick open 2011 with exciting news at CES. Don’t miss out when we showcase what the new era for personal computers will look like – instant video searches based on facial features, multi-HD webcam, long-lasting battery life, oh my! Continue reading
Purchasing a PC in North America
AMD recently commissioned a research study with Zogby International to help us better understand consumers’ purchasing habits and challenges when buying a new computer.The bottome line: While 30% of Consumers in North America love the PC purchasing process, the majority find purchasing a PC “as exciting as buying a new microwave.” Continue reading
Give the PC its own Reality Show
I think Bravo or E! needs to give the Personal Computer its own reality show. Here’s my pitch: In “Extreme PC Makeover” the PC could render 3D holograms of celebrities in clothes they should have worn at award shows – real time, walking right next to the star on the red carpet. Continue reading
Ingredient Branding: All Organic, Nothing Artificial
When the subject of branding comes up at AMD, inevitably cars are the example people use. Sometimes sneakers, other times cereal, but always cars. I have to remind folks we don’t sell Mercedes, or Nikes, or Frosted Flakes. We sell the equivalent of an engine, a rubber insole, and yep, milled corn. While vital to the experience the consumer gets from the end product, it’s just not as sexy or simple. Sorry. Continue reading
Welcome to My Blog
Leslie Sobon welcomes readers to her blog with a glimpse of a week at AMD and introduces members of the team brining AMD Fusion to market. Continue reading
