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A Supercomputer in Your Notebook
It’s smaller than 12”, it’s less than $500, and it offers up to 10 hours of battery life – it’s a supercomputer in your notebook! Leslie Sobon shows off the HP Pavilion dm1 powered by AMD Fusion at CES 2011 and chats with HP CTO Phil McKinney about the future of PCs and computing. Continue reading
Battery Life Advertising Getting More Confusing and Pervasive
Last week I wrote a blog covering the different ways notebook battery life is being advertised in North America for the back-to-school season in what are called the “Sunday Circulars”. I dug into the last two weeks and found some … Continue reading
Back To School Battery Life Follies
For the last 15 years, I have routinely browsed the aisles of electronics stores and their circulars looking for cool technology, and to see how devices are marketed and merchandised. I was away from the office the last few weeks … Continue reading
Kudos to iPhone 3GS on Battery Life Disclosure
The new iPhone 3GS is capturing the attention of press, bloggers, and most importantly, consumers. While I get my work jollies from my BlackBerry Bold and portable PMP fun from my iPod Touch, I also must give the iPhone 3GS … Continue reading
MobileMark 2007, the Apps, and your Notebook
Last week I presented you with some facts, thoughts and opinions about notebook screen brightness settings required in the industry’s de-facto standard battery life benchmark, MobileMark 2007 (MM07). Now I would like to explore how closely MM07′s application selection and … Continue reading
MobileMark 2007, 60 nits, One Nit-Picker and You
As we have already discussed here, here, and here, the current de-facto standard to measure notebook battery life in consumer marketing materials is MobileMark ® 2007 (MMO7). One thing I want to help educate on are the basic facts behind … Continue reading
Why Your Notebook Battery Life Never Quite Seems Equal to the Claims
Do you ever feel like the actual battery life on your notebook never quite equals the information that appears in promotional material? For example, you may see “up to five hours,” but actually get about half that. Well, you aren’t … Continue reading
Where Can You Go To Engage In The Notebook Battery Life Discussion?
So how can you provide your input into the controversial “battery life metric” discussion? It has been nearly two weeks since AMD engaged the community to ask for their feedback on how the industry should evolve notebook battery life metrics. … Continue reading
There has to be a Better Way
During the last decade I’ve been in the PC industry, I’ve learned a lot about both the positive and negative sides of benchmarking, or what some people call “benchmarketing”. Before joining AMD, I worked for another technology company. At that … Continue reading
How Valuable Are Smartphone Battery Life Figures?
(As seen on Notebooks.com and Digital Nomads) I do a lot of hands-on research on smartphones. I do this for two reasons. First, I believe they are fast becoming one of the prevalent cloud clients, and second, they are fast … Continue reading


