A New World Order
Posted by Nigel Dessau at 12:16 PM
(6 votes, average: 4.50 out of 5)
Loading ...There is a “waterfall” theory that has a well known application to car design but that is also misapplied to the PC industry. In the car world, features that first appear in high-end cars eventually become standard. You used to pay a significant amount for a CD player while now they are standard for most [...]
Read MoreCelebrating Windows 7
Posted by Nigel Dessau at 11:09 AM
Today you can find me as a guest on Microsoft’s Windows blog. We are excited to join Microsoft in celebrating the release of Windows 7 operating system! As always, your comments are vital to the discussion so please let me know what you think about today’s blog. Enjoy.
Nigel Dessau is senior vice president and chief [...]
Stream On
Posted by Nigel Dessau at 1:22 PM
I need your help to save the world from boredom and proprietary standards. Together we can prevent a future where we have to wait for media-intensive applications to finish processing. Don’t make me wait endlessly for a video to transcode from one format to another, or twiddle my thumbs waiting for the search function to [...]
Read MoreAll the Great Things are Simple
Posted by Nigel Dessau at 11:31 AM
If you’ve read my blog even a half dozen times, then no doubt you’ve heard me espouse on the three tenets of AMD’s corporate Fusion message. (I am the branding guy at AMD after all.) Fusion is about what differentiates AMD. It’s about how we:
· Integrate technology to do new things
· Collaborate intimately with our [...]
Talking ‘bout Twitter (in >140 characters)
Posted by Nigel Dessau at 11:32 AM
I have been asked to talk at TWTRCON in DC in a few weeks and I have been thinking about what to talk about. Your ideas and thoughts would be appreciated.
As I mused on the subject of Twitter, two thoughts crossed my mind (not a long journey). This collision of particles in a near perfect [...]
Speaking Directly
Posted by Nigel Dessau at 11:01 PM
So the ATI Radeon HD 5800 Series is the first and only fully-compliant DirectX 11 graphics processor in the market. I get that. It is going to be ‘the thing’ that every game player worth their fragging-rights needs this holiday, if not before. I get that too. It is going to run the best and [...]
Read MoreMonty Python’s Intel
Posted by Nigel Dessau at 5:29 PM
PR people sometime have a hard job. I know it sounds easy but it really is not.
Let’s take today’s news from EU about the Intel ruling. Watching Intel’s PR people respond is like a scene from Life of Brian. With all due respect to the movie, I offer you my hypothetical version as it [...]
A New Way to Buy PCs
Posted by Nigel Dessau at 11:05 PM
Someone on this blog once commented that AMD is “out-marketed” by our competitor. I believe they meant to write that we are “out-spent”. Regardless, it is a challenge to be a CMO competing against a monopolist. The right thing to do is not out-spend them, but instead to be smart about getting close to the [...]
Read MoreWalking the “Green” Walk
Posted by Nigel Dessau at 10:05 AM
There is a big difference between saying and doing. All too often in business (or marketing) you’ll hear promises and claims that will unfortunately never be realized. And this trend is not restricted to outrageous product claims; it can extend to how a corporation acts.
At AMD we take our pledges to our stakeholders seriously, [...]
Evaluate and Innovate?
Posted by Nigel Dessau at 10:36 AM
For some broad thoughts on AMD’s approach to marketing, particularly social media and other cost-effective ways (say, a blog!) to reach our audiences, please take a moment and read this Q&A that B2B Magazine was kind enough to publish online as their “CMO Close Up.” While their audience tends to be marketing types like me, [...]