We have been embracing “social media” for some time now, exploring how it can help us get our message out.  Like many of you, we have been testing the waters externally for the last few years.  YouTube is a particularly useful, if noisy, community.

But more recently we have been using the technology internally – and to that end we now have more than 1100 of the global AMD team on Yammer.  The number seems to grow by about 10+ each hour at this point. It’s fun to watch how this tool is helping the worldwide team start to connect in new ways, create new groups and otherwise extend our Fusion strategy.

We got the team interested originally when Sarah Lacy (on Twitter @sarahcuda) visited us while on her book tour. You can watch the interview on YouTube.  If you are considering getting into social media, Sarah or someone like her is a great way to get people engaged.

And while on Twitter,  you can follow AMD via @AMD_Unprocessed, @PatrickMoorhead, @JTRex, @IanMcNaughton and me @legin.

You can also find more AMD video at AMD Unprocessed.

Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.