AMD’s Pat Moorhead just posted a good read about smartphones, taking a look at the question of battery life. We think the industry could take steps to improve the benchmarks used to report on projected battery life, in order to help to educate consumers and manage their expectations. I’ll have more on that in the coming weeks.

In the meantime, check out Pat’s blog. If you’re not already you’ll likely want to follow him – he’s passionate about the industry and innovation.

Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.