It always amuses me what commentators at the “reading edge” of technology will and will not explore.

Having worked around news people for a short time in my life I know it’s a frantic pace and there often isn’t the time to do the 2nd and 3rd level check.  But still, it’s frustrating when people use simplistic arguments like, “Someone in PR said it, so it must be spin,” or “You work where someone else got it wrong, so I can’t trust you.”

Here at AMD we strive to be transparent, and you rightly should call us on it when we’re not.  But we do try to point to the truth, or at least our perspective, and ask you to make up your own mind.

And when others clearly don’t do that, please dig beyond the fluff.

I am disappointed on the reporting on recent claims from our competitor that hasn’t really thought through whether the implications are really practical for datacenters.  I am referring to their “nine for one” consolidation claim.

AMD’s John Fruehe posted an “At Work” blog today on this subject that is worth a read– particularly if you are actually in the market for a new server.  Our competitor’s claims about their new server chip bear some well thought-out review; John explores this in depth.   Today’s economy has most of us on edge, but that doesn’t mean it’s time to show reason the door.

Bottom line: if you have ever actually worked in a datacenter you know that people are now a majority of your costs. One application doesn’t make a business case.

Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.