Comments on: AMD and the Code Name “Congo” http://blogs.amd.com/nigeldessau/2009/06/21/amd-and-the-code-name-%e2%80%9ccongo%e2%80%9d/ Sun, 22 Nov 2009 21:39:19 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Nigel Dessau http://blogs.amd.com/nigeldessau/2009/06/21/amd-and-the-code-name-%e2%80%9ccongo%e2%80%9d/comment-page-1/#comment-295 Nigel Dessau Mon, 22 Jun 2009 19:55:26 +0000 http://blogs.amd.com/nigeldessau/?p=289#comment-295 Vernon - my point exactly. That's why we are going to call it the "2nd Generation Ultrathin Platform" till we formmally name it at annonce time. Vernon – my point exactly. That’s why we are going to call it the “2nd Generation Ultrathin Platform” till we formmally name it at annonce time.

]]> By: Nigel Dessau http://blogs.amd.com/nigeldessau/2009/06/21/amd-and-the-code-name-%e2%80%9ccongo%e2%80%9d/comment-page-1/#comment-294 Nigel Dessau Mon, 22 Jun 2009 19:53:13 +0000 http://blogs.amd.com/nigeldessau/?p=289#comment-294 We discussed not doing anything but we thought the issue in the DRC was worth giving some air too. The 2nd Generation Ultrathin Platform will have a product name and that will be annonced at right time - we never use codenames as product names. Glad she didn't offend you on the Aspergers remark - I know she offended others. My append to the INQ piece gave people access to more information - not sure that's a bad thing. Ok, so maybe I did over-react in some people's mind. But both issues seem to be worth publicity. We discussed not doing anything but we thought the issue in the DRC was worth giving some air too. The 2nd Generation Ultrathin Platform will have a product name and that will be annonced at right time – we never use codenames as product names.

Glad she didn’t offend you on the Aspergers remark – I know she offended others. My append to the INQ piece gave people access to more information – not sure that’s a bad thing.

Ok, so maybe I did over-react in some people’s mind. But both issues seem to be worth publicity.

]]> By: vernon http://blogs.amd.com/nigeldessau/2009/06/21/amd-and-the-code-name-%e2%80%9ccongo%e2%80%9d/comment-page-1/#comment-293 vernon Mon, 22 Jun 2009 15:12:03 +0000 http://blogs.amd.com/nigeldessau/?p=289#comment-293 Nigel - best laid plans can alsways go south - I am sure that the connection of rivers names as a base for prodict code names. was well in tended. My gut feeling is that it was unfortunate that Congo has mixed emotions, and if it brings unfortunate publicity to your product, may I suggest you drop Congo ( during a launch you need AMD focued on the product and not distracted ( even minor)). I think that once it was brought up, AMD should show sensiitivity towards the 'Congo' issue. Nigel – best laid plans can alsways go south – I am sure that the connection of rivers names as a base for prodict code names. was well in tended. My gut feeling is that it was unfortunate that Congo has mixed emotions, and if it brings unfortunate publicity to your product, may I suggest you drop Congo ( during a launch you need AMD focued on the product and not distracted ( even minor)). I think that once it was brought up, AMD should show sensiitivity towards the ‘Congo’ issue.

]]> By: Christopher Michael http://blogs.amd.com/nigeldessau/2009/06/21/amd-and-the-code-name-%e2%80%9ccongo%e2%80%9d/comment-page-1/#comment-291 Christopher Michael Mon, 22 Jun 2009 13:53:35 +0000 http://blogs.amd.com/nigeldessau/?p=289#comment-291 After reading this Blog and seeing your posts on twitter and your reply to the story by Sylvie Barak at The Inquirer I had to respond I mean Wow... Just wow... over reaction much there mate? Anyone would think that ‘2nd Generation Ultrathin Platform” was your marketing baby... But no that couldn’t be it could it? Honestly, changing from a cool code name like “Congo” to “2nd Generation Ultrathin Platform” cannot be looked at as anything other than being over PC, let’s face it “2nd Generation Ultrathin Platform” is a description about a product, in no way shape or form is it a name. I also find it strange you’re seemingly so upset about that Aspergers remark that was made, I personally suffer from and have been treated for Aspergers for the better part of a decade and in no way shape or form is it offensive. It is a pretty damn apt description if I do say so myself, not to mention bloody hilarious! If you really want to make a difference like you state then why doesn’t AMD name the chip Congo in the market place and donate a portion of every sale to a charity to help the poor people of the Congo and raise awareness for their plight through advertising etc? Nah I didn’t think so, since this is nothing bar pure marketing to try and avoid bad press and comparisons between AMD and the Congo that blew up in your face After reading this Blog and seeing your posts on twitter and your reply to the story by Sylvie Barak at The Inquirer I had to respond
I mean Wow… Just wow… over reaction much there mate? Anyone would think that ‘2nd Generation Ultrathin Platform” was your marketing baby… But no that couldn’t be it could it?
Honestly, changing from a cool code name like “Congo” to “2nd Generation Ultrathin Platform” cannot be looked at as anything other than being over PC, let’s face it “2nd Generation Ultrathin Platform” is a description about a product, in no way shape or form is it a name.
I also find it strange you’re seemingly so upset about that Aspergers remark that was made, I personally suffer from and have been treated for Aspergers for the better part of a decade and in no way shape or form is it offensive. It is a pretty damn apt description if I do say so myself, not to mention bloody hilarious!
If you really want to make a difference like you state then why doesn’t AMD name the chip Congo in the market place and donate a portion of every sale to a charity to help the poor people of the Congo and raise awareness for their plight through advertising etc?
Nah I didn’t think so, since this is nothing bar pure marketing to try and avoid bad press and comparisons between AMD and the Congo that blew up in your face

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