Loading ...For those of you who have become regular followers of this blog (and thank you for that), I wanted to alert you to a recent interview with me that is now streaming on Forbes.com’s CMO Network site. This is a short video that will give you a bit more insight into AMD and our approach to marketing.
A thank you as well to Camilla Webster; she is the Forbes editor who conducted the interview. Camilla clearly spent time researching AMD and that paid off in terms of insightful questions that helped drive a solid interview. Good answer are often possible when asked good questions.
Enjoy. Please let me know what you think.
Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.
(4.69 out of 5)
#1 by asH - July 20th, 2009 at 19:55
I listened to the interview 3 times; the objectives were clear and concise while all bullet points were made, very well communicated. Now the action.
AMD’s next product (hopefully in time for back to school) should stridently convey Fusion as an industry knockout concept, and AMD the leader of that concept.
Imagine a kick-ass ‘thin’ net top; multiple input (touch screen, portable key board/2 finger handheld like keypad). Now unleash the power of Fusion; powerful properly balanced CPU & graphics, lower power requirements. Marketing would be around how current battery technology is lacking, while future AMD technologies are working to bring Fusion: low power, real world battery life, and bang to a small form factor…lliano
This image may be a bit much, but the point is for AMD to knock a homerun and for the industry to take note; Fusion is alive and growing.
#2 by asH - July 22nd, 2009 at 17:47
Earnings report got me thinking about tech companies in general, and AMD’s new direction and new marketing strategy. I mean back in the day AMD unveils a new CPU, Intel unveils theirs, and the wars began for top awards, and yeah customers. It was all so simple then; marketing was free as long as AMD looked to take down Intel mono-a -mono, CPU vs CPU. Now in AMD’s new direction their products will likely stand alone on their own merits; Product mix alone may not sustain growth in varying economic conditions ( as we have seen), and AMD’s past relationships has its (growth) limits. Paring is a dominant successful strategy currently used by many, including ARM, who designs internal CPU intelligence (RISC) for royalties (iPhone, Blackberry), and who recently has seen a plateau in growth. Apple has begun designing internals for its products with total product control in mind. Intel, owners of the CISC market, is the chip maker, has product and brand support, and is now attempting to wrest the handheld market from ARM….and AMD? Well I take pride in figuring out puzzles; while the concepts and genius are there for AMD (Fusion, APU), their plan is still evolving
#3 by colin - July 22nd, 2009 at 16:11
And hopefully supporting Linux on the Radeon graphics. Intel is making a bee line for Linux and has a reputation where I work to be on a par with Nvidia with respect to Linux compatibility.
Over the past three years all Acer (AMD powered) notebooks in this firm have been replaced by Intel powered machines from Dell. This was mainly due to the difficulty in setting up the graphics drivers under Linux.
#4 by israel - July 23rd, 2009 at 18:40
Good Night in Spain! and sorry my bad english
I am a investor that stay 3 years with us. I hope that AMD recover the path and intel Pay the next febrary.
please next time, get your hands do not leave under the table glass
best reggards
post:
I bought a dv2 of the Pavilion and is a good computer and lots of friends from work have been purchased. PC City in Spain think they’re selling very well, even in no a left TV after a long absence.
#5 by Martin - July 25th, 2009 at 18:26
What? The main priority and goal for marketing departemen is encourage people to buy more of their company products. Even after one year you became ceo, your company sales revenue decreased from quarterly averages 1,5 bilions to mere 1,2 bilions.
note : I think it is better for you to take TV advertisibg approach.
#6 by Martin - July 25th, 2009 at 18:27
What? The main priority and goal for marketing departemen is encourage people to buy more of their company products. Even after one year you became chief marketing officer, your company sales revenue decreased from quarterly averages 1,4 – 1,5 bilions to mere 1,1 – 1,2 bilions.
note : I think it is better for you to take TV advertisibg approach.
#7 by asH - July 26th, 2009 at 10:18
It’s a bit unfair to pin losses in sales on Marketing; 3Q earnings were a result of consequential transitional decisions, which, while watching AMD’s stock surge 5% a bit puzzling. I only hope AMD realizes that there is a loyal cornucopia of shareholders who would like this company to succeed.
#8 by israel - July 26th, 2009 at 18:45
Good night AND please if you dont mind open
http://www.amd.com/es
Is very dificult understand why this link not work.
I believe a lot in AMD, I like their products and do what I can sending news to another websides and excitement .. But I’m a little tired.
sorry my bad english