I love to keep up with the latest developments at AMD.

I’m not sure how helpful this will be, but I’d like to throw a few ideas out there you might consider: Make your “press room” web address easier to remember. Have relevant, attractive product demonstration videos, as well as graphics and images FROM those videos. A while ago, I picked up a small pamphlet at Fry’s Electronics that explained AMD Turion processors &c. I really like that kind of printed material, even though it is not widely published and distributed. Last of all, have some dialog with game developers, especially those who are developing new game engines. …and John D. Carmack of iD Software.

what is the key measurement that your marketing efforts perceived success :
1. Differentiates
Don’t copy the competitor. If your competitor put logos in every machine that includes their products, use anonymity to OEM. Encourages them to differentiates the strenght of their products that includes your chip product with features or places your company logo products that have more advantages than competitor. Encourages other semiconductor players with their uniqueness to strengthening your products.
2. Averages prices using your key strength products
The completes platform with affordable prices will get more buyer than pricey products. But, don’t sacrifice the features for lower prices.
3. Uses the excellent distributors.
The weakness of your partner will deteriorates your company to reach more customers.
4. Encourages retailer to put your products displayed in places that easily seen by consumers
5. Gives chance to OEM with their own marketing words with every products that powered with your company chips.
6. Don’t take too much efforts to counter your competitor except misleading marketing campaign.
Use your energy to encourages your strenght and give impression to customer that you can get enough performances directly feel to consumer.
7. See the small things as a big things that if you use that you can change the world.
8. Extrovert personality within smart minds.
Put more responsibility to the most creative persons with flexible personality in your team. So you can get more business relations with successful marketing efforts.
9. Gives chance to futurist for platform planning.
10. See your lesser enemy as partner to counter the big enemy.
You can joint with them in press conference for their company products that exclusively supports your another products that they did not have.
11. Sales and marketing within one packet
Gives bonus for every products that purchased by consumer.
12. Geographically unchallenged
Put as much as possible your representativeness in any part in the world.

KISS GPGPU
As I pondered the future of future chips and platforms, my mind drifted to past computer developments the things that worked and those that didn’t. Over the weekend Tim Sweeney dis’ed GPGPU; more so that he’s still pissed about ATI’s pre release of Quake 3, and of course Intel’s promises promises.

He thus provides an example, saying that it costs “X” amount of money to develop an efficient single-threaded algorithm for CPUs. To develop a multithreaded version, it will cost double the amount; three times the amount to develop for the Cell/PlayStation 3, and a whopping ten times the amount for a current GPGPU version. He said that developing anything over 2X is simply “uneconomic” for most software companies. To harness today’s technology, companies must lengthen development time and dump more money into the project, two factors that no company can currently afford.

And you know, he’s right; who wants to double, triple the amount of time to program? and to what monetary advantage? AMD can appreciate this approach; they use it as performance-per-watt. Initially GPGPU should be an instant performance boost to any (CPGPU)compiled program. The language can be simple ala C++ (for modularity), or OpenCL. That program’s performance should increase when on a GPGPU system, while the programmer should be able to dial up the performance as they decide. A scenario like this may play out:
C++ ,or a slight C++ hybrid structured language tuned for GPGPU is created, AMD’s CPCPU compilers compile the modular C++ program for CPGPU environment- abracadabra instant performance gains …KISS (Keep It Simple- Somebody)
My thoughts are that the modularity/structured nature of C++ would be easier to place markers for general CPGPU resources. Later if the programmer chooses he can dial up the performance with more code.

asH