(26 votes, average: 4.69 out of 5)
Loading ...PR people sometime have a hard job. I know it sounds easy but it really is not.
Let’s take today’s news from EU about the Intel ruling. Watching Intel’s PR people respond is like a scene from Life of Brian. With all due respect to the movie, I offer you my hypothetical version as it played out in the press today.
Intel: The Commission consistently construed ambiguous documents in a manner adverse to Intel.
Interviewer: What about the emails from Intel employees?
Intel: Yes but ignoring those, they have no clear evidence.
Interviewer: What about the email from PC manufacturers’ employees?
Intel: Well, we’re ignoring those too.
Interviewer: And the retailers?
Intel: We don’t listen to retailers.
Interviewer: And all the memos?
Intel: Yes but besides the emails from us and the PC manufacturers, evidence from retailers and the memos they have, there’s really no support whatsoever for their side of this case.
Interviewer: What about the secret conversations?
Intel: Secret conversations! What else you got?
Interviewer: And what about the two previous findings against Intel in Japan and Korea?
Intel: Now listen clearly. If you ignore the emails, evidence from retailers, memos, secret conversations and the findings from a majority of the civilized world, I think we can all agree their evidence is “insufficiently clear”.
Can I play the John Cleese part?
Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.
#1 by asH - September 23rd, 2009 at 13:23
“BRING OUT YOUR DEAD”
but ee’s not dead yet!
yes ee is! no ee isnt! is not! , is too! No I’m not!but ee will be,
#2 by Yap Kok Kee - September 24th, 2009 at 13:00
Haha, very funny =D
I support AMD for life, the price and performance is just unbelievable!
And in Intel’s face for their antitrust!
Also congratulations to AMD/ATI on the launch of the new HD 5800 series graphic card and Athlon II!!
#3 by David - September 25th, 2009 at 02:06
Intel keeps saying that there is no such deals in writing. Intel’s lawyers should spend some time watching the very educational TV program, Judge Judy, to learn the basics of law. Agreements or contracts can be in writing or in verbal. When a group of people rob a bank, do they need to signed the deal in writing? When a person hire someone to have another person killed, do they sign the deal in writing first? Where did Intel’s lawyers study law and get their certificates?
Intel indicated that AMD did increase its share. But without Intel’s supression actions, AMD will increase its share a lot more with its better products at that time frame. All along Intel plays as the God of microprocessor and decides who gets what. Even back in 80386 time frame, Intel used our legal system to have AMD almost killed. When AMD finally won the law suit, the products were already obsolete. Intel is very good at using our legal system to buy time, since after a filing it will takes a few years before the court activities start, e.g. not until 2010 for the case filed by AMD in U.S. in June, 2005.
Without Intel’s supression actions, AMD may own about 40% of the market, i.e. about 20% more. If AMD win the law suit, it should ask for 25% of Intel’s annual profit times the number of years.