Talking ‘bout Twitter (in >140 characters)
Posted by Nigel Dessau at 11:32 AM
(7 votes, average: 3.86 out of 5)
Loading ...I have been asked to talk at TWTRCON in DC in a few weeks and I have been thinking about what to talk about. Your ideas and thoughts would be appreciated.
As I mused on the subject of Twitter, two thoughts crossed my mind (not a long journey). This collision of particles in a near perfect [...]
Speaking Directly
Posted by Nigel Dessau at 11:01 PM
So the ATI Radeon HD 5800 Series is the first and only fully-compliant DirectX 11 graphics processor in the market. I get that. It is going to be ‘the thing’ that every game player worth their fragging-rights needs this holiday, if not before. I get that too. It is going to run the best and [...]
Read MoreMonty Python’s Intel
Posted by Nigel Dessau at 5:29 PM
PR people sometime have a hard job. I know it sounds easy but it really is not.
Let’s take today’s news from EU about the Intel ruling. Watching Intel’s PR people respond is like a scene from Life of Brian. With all due respect to the movie, I offer you my hypothetical version as it [...]
A New Way to Buy PCs
Posted by Nigel Dessau at 11:05 PM
Someone on this blog once commented that AMD is “out-marketed” by our competitor. I believe they meant to write that we are “out-spent”. Regardless, it is a challenge to be a CMO competing against a monopolist. The right thing to do is not out-spend them, but instead to be smart about getting close to the [...]
Read MoreWalking the “Green” Walk
Posted by Nigel Dessau at 10:05 AM
There is a big difference between saying and doing. All too often in business (or marketing) you’ll hear promises and claims that will unfortunately never be realized. And this trend is not restricted to outrageous product claims; it can extend to how a corporation acts.
At AMD we take our pledges to our stakeholders seriously, [...]
Evaluate and Innovate?
Posted by Nigel Dessau at 10:36 AM
For some broad thoughts on AMD’s approach to marketing, particularly social media and other cost-effective ways (say, a blog!) to reach our audiences, please take a moment and read this Q&A that B2B Magazine was kind enough to publish online as their “CMO Close Up.” While their audience tends to be marketing types like me, [...]
Mind the Gap
Posted by Nigel Dessau at 2:48 PM
I have just seen a sneak preview of the PCMag Digital Network’s 2009 Consumer Technology Holiday Study and it is full of interesting stuff. I don’t want to spoil their party and pre-release all the details, but I do have permission to talk about one particular question, on our favorite subject of netbooks.
From a sampling [...]
A Guest Appearance
Posted by Nigel Dessau at 1:00 PM
Just a quick post to let you know that I’m currently a guest on Microsoft’s Windows blog. Please have a read and let me know what you think. As always, your comments are vital to the discussion.
Read More500 Million Down…
Posted by Nigel Dessau at 11:00 AM
Last week we announced that AMD has shipped 500 million x86 processors. This is a very real achievement, and one that we’re rightly proud of. 500 million is one of those numbers that is difficult for the human mind to grasp, like sand on a beach or stars in the sky.
Suffice to say, it’s [...]
Now On the Web
Posted by Nigel Dessau at 2:48 PM
For those of you who have become regular followers of this blog (and thank you for that), I wanted to alert you to a recent interview with me that is now streaming on Forbes.com’s CMO Network site. This is a short video that will give you a bit more insight into AMD and our approach [...]
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