Posts tagged with client

Calling market share is a tricky game – and never more so than in a dynamic and rapidly changing market like ours. Was the increase/decrease about an inventory correction?  Some parts being hit harder than others?  Is it a product transition?  Will a loss be regained?  A share gain lost?

In short, it can be a fool’s errand.  And this is why it’s so important to see the bigger picture around share changes and not rush to judgment.

We reported earnings last week, and subsequently we’ve seen some comments questioning our competitiveness. So more to address the naysayers who may not see the larger picture of our competitive new products and platforms – and with the full understanding that market share trends may change next quarter (because that’s the nature of the beast) – here is some good news: in the CPU market, according to Mercury Research, AMD took about an overall 4% share gain in Q1 in microprocessors (CPU unit sales).

Both our desktop and notebook businesses took between 3.5% and 4% share gain. Our server business didn’t do as well, losing about 1%. Again, that’s the nature of this business.

So, given all the caveats, why say anything – right? Heck, why not?

Good news is always welcome.

Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.