Posts tagged with DDR3

In my last post on DDR3, I predicted that it would be mid-2010 before DDR3 reached price parity with DDR2, and encouraged users to wait to adopt. At the time, the price of DDR3 memory was more than double that of DDR2. Based on what we’ve seen in the past with memory, mass adoption of DDR3 would not happen until the price gap between the previous generation narrows.

That was back in December. Today, we’re looking at a slightly different landscape for the memory market. While DDR3 hasn’t reached total price parity with DDR2 yet, we have seen a significant drop in price. So much so that now the price premium for DDR3 can be less than 10 percent.

Over these past six months, AMD has brought to market a number of products to take advantage of the greater memory bandwidth of DDR3. To name a few:

- AMD Phenom™ II Black Edition processor provides maximum control

- Wide variety of AMD technology-based motherboards that support DDR3 (from Asus, Gigabyte among others)

- AMD OverDrive™ 3.0 software features the new DDR3 SmartProfile for optimal performance tuning*

Additionally, the design compatibility of the new AMD Phenom II and AMD Athlon™ II processors allows users to easily upgrade systems across AM2+ and AM3 infrastructures. That means these processors are equally compatible with either DDR2 or DDR3 memory, allowing users to choose if and when they wish to upgrade.

The bottom line: we’re providing customers with a choice. 

We now have a full line of AMD products on the table. And, at today’s price points, the cutting edge no longer needs to be bleeding.

Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

*AMD’s product warranty does not cover damages caused by overclocking, even when enabled via AMD OverDrive™ software.