Sep 09

Test Driving AMD’s 2nd Generation Ultrathin Notebook Platform

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Back in April of this year, HP introduced the world’s first value ultrathin notebook, the HP Pavilion dv2. It was chock full of AMD technologies like the new AMD AthlonTM Neo processor and even had an ATI RadeonTM discrete graphics card, all in a slim and affordable package. The press noticed. Could it get better?  [...]

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Sep 09

Codename Tigris, Surprises Found Test Driving the New AMD Mainstream Notebook Platform

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Ultrathin laptops have been the talk of the press for about 6 months now, but the reality is that many laptops that will ship in 2009 will likely have 14″ or larger displays and not be ultrathin. Why? Many consumers prefer the full-featured nature of those notebooks with their larger displays, integrated optical drives, larger keyboards, expandability [...]

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Aug 21

Battery Life Advertising Getting More Confusing and Pervasive

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Last week I wrote a blog covering the different ways notebook battery life is being advertised in North America for the back-to-school season in what are called the “Sunday Circulars”.  I dug into the last two weeks and found some interesting changes that occurred.  Specifically there were changes and additions to battery life verbiage I [...]

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Aug 12

Commercial PC Buyers, How Do You Evaluate Client Software Performance?

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Even though the prices for desktops and notebooks continue to decline year after year, acquisition cost still isn’t insignificant. While in most circumstances software and services outweigh acquisition cost, buyers still want to make the best decision to save their small, medium, large business or government IT shop money.  This has been amplified by the [...]

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Aug 06

Back To School Battery Life Follies

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For the last 15 years, I have routinely browsed the aisles of electronics stores and their circulars looking for cool technology, and to see how devices are marketed and merchandised.  I was away from the office the last few weeks and got a chance to dig deep into North American back-to-school “Sunday Circulars,” where each [...]

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Jun 22

Kudos to iPhone 3GS on Battery Life Disclosure

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The new iPhone 3GS is capturing the attention of press, bloggers, and most importantly, consumers.  While I get my work jollies from my BlackBerry Bold and portable PMP fun from my iPod Touch, I also must give the iPhone 3GS credit in one dimension that’s not getting a lot of attention: consumer battery life information. [...]

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Jun 17

MobileMark 2007, the Apps, and your Notebook

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Last week I presented you with some facts, thoughts and opinions about notebook screen brightness settings required in the industry’s de-facto standard battery life benchmark, MobileMark 2007 (MM07). Now I would like to explore how closely MM07’s application selection and activity distribution reflects consumer usage and purchase patterns. Like that last blog, I will provide [...]

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Jun 10

MobileMark 2007, 60 nits, One Nit-Picker and You

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As we have already discussed here, here, and here, the current de-facto standard to measure notebook battery life in consumer marketing materials is MobileMark ® 2007 (MMO7). One thing I want to help educate on are the basic facts behind the notebook brightness settings recommended by MM07 and compare that to my home electronics and [...]

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May 20

Truth, the whole truth, and nothing but the truth

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Craning my head to peer over the giant wave of debate and dialogue washing across the tech landscape with last week’s antitrust ruling against Intel in Europe, I thought it might be helpful to reiterate what AMD seeks in the wake of this third straight antitrust ruling against Intel.  Simply stated:
We want the truth, the [...]

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May 15

Are You Being Duped by the Intel Innovation Spin?

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The EU ruling against Intel was an exciting day for consumers and the entire technology ecosystem.  For my part, I spent the day giving press interviews and interacting with the Community over Facebook, Twitter and various tech site boards. Based on all these conversations, there was one common thread I feel I must address and [...]

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