AMD@Computex 2008 with 130,000 of My Closest Friends 

Tags:Computex 2008

 

It's Computex time again in Taipei, Taiwan, and we are gearing up for an exciting show.  It's my tenth show personally, which by no means makes me a Computex veteran, given that the show has been going on since 1981.  Click here if you want a little bit of background on the show.

 

I have always enjoyed Computex as it has been the best place to view the latest and greatest in “components” like the latest motherboards, add-in cards, new chassis system and peripheral designs, and thermal solutions.  Every year, though, it gets even more sophisticated in that the level of technology increases and the amount of “metal bending” decreases.  Any of you who have been in the industry a while know what I mean.

 

AMD@Computex 2008 this year, we’re stepping up our social media activities, including many things we’ve never tried before.

 

First, we’re broadcasting our June 4 press conference live over the Internet using a cool web application called Mogulus. We used Mogulus to broadcast our press conference at CeBIT in March and were impressed by the A/V quality and ease of use.  You can chat live with other viewers as well as embed the live feed in your own url. The potential of the embed feature is enormous but hasn’t really caught on yet. 

 

Our press event In Taipei starts at 12:30 a.m. ET. If you’re outside the region, we will record the broadcast which you can access available on-demand afterwards, another cool Mogulus feature.

 

Secondly, we’ve teed up an AMD Facebook Group  that will act as the social media hub of our Computex activities.  If people like it, we will likely keep it active for future AMD news and conversations.  Feel free to check it out.

 

I’m most excited about my plans to roam the Computex show floor with the Nokia N95 smart phone on the lookout for cool new products and the subject matter experts behind them.  The Nokia N95, if you’re not familiar, is a handheld device for the price of a laptop ($750). Among its many capabilities, it can stream live video over the Internet.  I’ll be looking to provide brief clips on new technologies and products, not just from AMD but from our many partners as well.  I’ll also be experimenting with my first video blogs, providing daily updates on Computex, what’s generating buzz and catching the eye. For kicks, I might shoot some video of the many unique sights and sounds of Taipei.

 

We’re using the Nokia N95 with another cool new web app we’re trying called Flixwagon. It will host all the short videos we create and will auto-upload all our new videos to our YouTube account which is embedded in our Facebook page.  Currently, you can’t stream live video to YouTube and you can’t embed Flixwagon into Facebook, but you can get your videos onto Facebook automatically by going this route.  You can also subscribe to our Flixwagon page and get automatic updates when we’ve posted new videos. We’ll also post photos on our FlickR account which will also be accessible on Facebook.

 

Some are calling Twitter the “killer app” of social media.  I’m about to take my first dive into the deep end of the Twitter pool at Computex, but frankly, from the outside looking in, it looks more like the overkill app to me.  Nonetheless, we’re going in, so if you’re on Twitter, you can follow us.  I expect to be wowed by the viral effect and power of Twitter to some degree and I’ll share my thoughts on it later.   

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If there is any particular item from Computex you’d like to see covered, leave me a comment or a tweet and I’ll do my best to track it down and shoot you a video or take a picture.

 

See you at Computex!

 

https://twitter.com/PatrickMoorhead


Pat Moorhead is Vice President of Advanced Marketing at AMD.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 
27-May-08
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Comments


Bryan Bartow commented on Tuesday, 27-May-2008
It's hard to say what Twitter really is, other than an app that very rarely works. The idea is good, but the execution is and has been lacking since its inception.


Mike C commented on Wednesday, 28-May-2008
We've all heard Puma will launch at Computex. Puma means, for the first time, the chipset takes precedence over the CPU. The Puma launch is more about the capabilities of the chipset than the CPU. Yes, the platform remains balanced, but tilted toward the chipset. To draw more public attention to the chipset, the chipset will need its own fancy name. The CPU is called Turion Ultra. What is the chipset called? AMD StellarMedia 780G. A balanced platform means the chipset has its own name, just like the CPU. In fact, the chipset is more important here. On the product label, the chipset logo comes first, ahead of the CPU. Finally, isn't "media processor" a better term than chipset. NVidia goes so far as to call these things "media and communications processors" (MCP), dispensing with the plain vanilla term "chipset." The chipset has become so important that you can't call it a chipset any longer. It needs a more descriptive term like "media and communications processor."


Roger Wu commented on Wednesday, 28-May-2008
Veteran, this is my first time to Computex. I am also excited about new gears and technologies. Enjoy the great time next week.


Paul Horn commented on Friday, 30-May-2008
I would like to see how AMD's 780 chipset compares to Intel's G45 chipset on graphics performance. Intel is claiming a 2X performance bump which could give AMD a run for its money.


Rick commented on Saturday, 31-May-2008
Can you get some video of the best new HTPC motherboard?

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