Patrick Moorhead is vice president of advanced marketing at AMD, strategically focused on a variety of cross-divisional, marketing initiatives with long-term industry impact.

Moorhead joined AMD in 2000 as vice president of desktop and mobile strategic marketing where he led the marketing strategy for the AMD Athlon XP™ and Mobile Athlon™ processors. One year later, he assumed the position of vice president of consumer advocacy, leading AMD’s ongoing programs to put end users at the forefront of the industry’s technology discussions. Moorhead led the True Performance Initiative which provided end users a better explanation of the benefits and measurement of CPU performance. The CPU model numbering system is still in use today at AMD and established itself as the de-facto industry standard. Moorhead also served as vice president of global channel marketing where he led AMD’s first global channel tiering, marketing, and benefits program, the AMD Solution Provider Program. He was recognized as CRN’s and VARBusiness’ Channel Chief.

Before joining AMD, Moorhead held a variety of marketing leadership positions spanning consumer and enterprise computer hardware, software and services at Compaq Computer Corporation, AT&T/NCR and the AltaVista Company.

Moorhead has served on the boards of the Consumer Electronics Association (CEA) and currently serves on the board of the American Electronics Association (AEA). He currently chairs the board of the St. David’s Medical Center in Austin, TX.