Main iPhone Information Page

When consumers navigate to the main iPhone page, about ¾ of the page down you see a link that says, “iPhone 3GS or Iphone 3G: Compare”.

Compare iPhones Page

Click this and you go to a comparison page of the iPhone 3G versus iPhone 3GS.  About ¾ down the page, you see a battery life comparison:

These seems like intuitive figures to provide a consumer, yet Apple is already operating in rarefied air in providing this much consumer information.  But wait, what about the details on what was tested, you ask?  Apple iPhone delivers, again.  When you click on the disclaimer (3) you are brought down to a line that says, “3) All battery claims depend on network configuration and many other factors; actual results will vary. For more details of iPhone performance tests for talk time, standby time, Internet use over 3G, Internet use over Wi-Fi, video playback, and audio playback, see www.apple.com/iphone/battery.html.”

Full Battery Life Performance Testing Disclosure Page

Click on the link in the disclaimer above and you are brought to a page that contains more battery life procedure testing than I have ever seen before. These 1,173 words of technical bliss scream detail.  Sure, someone could chose to pick at the way the testing was done, but you cannot complain about the detailed disclosure.  The page meticulously goes through the tests performed, the hardware used, and how it was done.

Who Cares?

We have made it very public and clear that AMD is striving to guide the PC industry to deliver better notebook PC battery life information for consumers.  Nigel and I have articulated the challenges and provided suggestions to this.  We expect some in the industry to adopt these, but some will sit on the sidelines.  To those who choose to sit I ask, how do you feel about better battery life information being disclosed on a $99 iPhone than a $799 notebook PC?  Industry, we can do better than the cell phone industry.

Pat Moorhead is Vice President of Advanced Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.