Posts tagged with Puma

Aug 06

Euro-Pumas Galore

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I wanted to follow up on my previous blog where I found 12 next-generation notebook models withing a few miles of my house.  I got a lot of questions about availability in Western Europe.  I live in Austin, TX, and do travel a lot into the regions, but I can’t exactly drive out to every retailer worldwide and take pics of all the Pumas, the code name for AMD’s next generation notebook platform.  So I asked my compatriots to snap some pics and send them in.  This is, of course, not an exhaustive list and no endorsement is implied, but visually gives you a little “European flavor” of what’s out there.  Of course, as the retailers themselves point out, these notebooks can be subject to availability and change without notice.

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Fujitsu Amilo Pa3553 - ZUR48 retailer in Leipzig

 

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Fujitsu Amilo Pa3553 - Volantino Euronics retailer in Italy

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Fujitsu Amilo Pa3553 - Volantino Euronics retailer in Italy

 

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Fujitsu Amilo PA3515 - ZUR48 retailer in Leipzig

 

Acer Aspire 5530G-804G32Bi - Neckermann.de retailer

Acer Aspire 5530G-804G32Bi - Neckermann.de retailer

Acer Aspire 7530 704G32MI - OTTO Versand retailer

Acer Aspire 7530 704G32MI - OTTO Versand retailer

Acer Aspire 7530 704G32MI - OTTO Versand retailer

Acer Aspire 7530 704G32MI - OTTO Versand retailer

 

Acer Aspire 5530G-602G16MI - OTTO Versand retailer

Acer Aspire 5530G-602G16MI - OTTO Versand retailer

Acer Aspire 5530G-602G16MI - OTTO Versand retailer

Acer Aspire 5530G-602G16MI - OTTO Versand retailer

 

HP Pavilion - OTTO Versand retailer

HP Pavilion - OTTO Versand retailer

HP Pavilion - OTTO Versand retailer

HP Pavilion - OTTO Versand retailer

 

Fujitsu AMILO Pa3553 - OTTO Versand retailer

Fujitsu AMILO Pa3553 - OTTO Versand retailer

Fujitsu AMILO Pa3553 - OTTO Versand retailer

Fujitsu AMILO Pa3553 - OTTO Versand retailer

HP Laptop on the Move - United Kingdom

HP Laptop on the Move - United Kingdom

HP Laptop on the Move - United Kingdom

HP TX2520E - United Kingdom

 

HP TX2520E - United Kingdom

HP Pavilion dv5 - United Kingdom Krefel flyer

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

FSC ZM-80 - Surcouf retailer in France

Fujitsu Amilo PA 3515-001 - Surcouf retailer in France

Fujitsu Amilo PA 3515-001 - Surcouf retailer in France

Fujitsu Amilo PA 3553-002 - Sourcouf retailer in France

Fujitsu Amilo PA 3553-002 - Sourcouf retailer in France

HP DV 1005EF - Conforama retailer in France

HP DV 1005EF - Conforama retailer in France

HP DV 1005EF - Conforama retailer in France

HP DV 1005EF - Conforama retailer in France

Toshiba 300D - Volantino retailer in Italy

Toshiba 300D - Volantino retailer in Italy

ASUS RM70 17" - Vobis retailer

ASUS RM70 17" - Vobis retailer

Toshiba 300D - Euronics retailer

Toshiba 300D - Euronics retailer

Toshiba 300D - Euronics retailer

Toshiba 300D - Euronics retailer

Toshiba 300D - MyCOM retailer in UK

Toshiba 300D - MyCOM retailer in UK

Toshiba 300D - MyCOM retailer in UK

Toshiba 300D - MyCOM retailer in UK

Toshiba 300D12I - Auchan retailer in Italy

Toshiba 300D12I - Auchan retailer in Italy

Toshiba 300D12I - Auchan retailer in Italy

Toshiba 300D12I - Auchan retailer in Italy

Toshiba 300D12I - Auchan retailer in Italy

Toshiba 300D12I - Auchan retailer in Italy

Compaq 1311T PC Portatile 15.4 - Auchan retailer in Italy

Compaq 1311T PC Portatile 15.4 - Auchan retailer in Italy

ASUS RM70 17" - Vobis retailer

ASUS RM70 17" - Vobis retailer

Pat Moorhead is Vice President of Advanced Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

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Jul 21

Get Out Your Umbrella, It’s “Reigning” Pumas (and “Raining” Dogs)

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In my last blog, I talked about some top things to look for in a latest “2nd generation” notebook. Interestingly, no one debated my analysis of the situation. So I will take your silence as agreement with my position! On the other hand, I did get a lot of questions about availability of notebooks built on AMD’s next generation platform codenamed “Puma”, which we launched on June 4. There’s some real excitement about this ground-breaking platform, and so I took a little trip around my neighborhood of Austin, Texas to see what is already available at the local technology retailer. And remember, retail is a good test of availability, because it has the longest distribution chain.

Before I jump into the pics and SKUs, let me give a little background on the “back-to-school” selling season, which varies a bit by region. It’s been about 5 years since I ran the AMD channels group, so I needed a refresh on the BTS delivery dates. I spoke with some of my AMD biz-dev buddies and this is what they told me:

  • In China and Taiwan, the “back-to-school” summer selling season starts the first week of June.
  • The North America “back-to-school” season starts the last week of June or the first week of July. It starts when the ads start, like Thanksgiving right after Halloween :>.
  • In Europe, the “back-to-school” season varies wildly, starting in July in the Nordics and progressively later as you move southward. In some countries, the new models don’t hit until late August or early September. I will attribute that to awesome vacations. : >

The key point here is that the “back-to-school” seasons vary by region and that “Puma” nailed them all. As this article indicates, our competitor was not quite as timely with some of its BTS deliveries

I live in North Austin, TX, USA and it is literally the “land of retail.” I don’t live here to be or feel cool, I live here because it is a great place to bring up a family. To provide the proper care and feeding to the inhabitants, there are retail stores everywhere. So this weekend, I went on my own “Puma hunt” to really see what was going on. As I noted above, retail has the longest distribution chain and therefore is a good meter of availability. If you can get it at retail, then you can likely get it most anywhere else, like direct or on the web.

Within a few miles from my house, here is what I found. Now remember that these are the posted sticker prices I observed on actual notebooks available in Austin, Texas last weekend – taxes and additional options like extended warranties are not included. And as the retailers themselves point out, these notebooks can be subject to availability and change without notice. But they do tell a compelling story of “Puma” availability:

Best Buy

HP Pavillion TX2525NR at $1,049 a 12.1″ display tablet with the AMD Turion™ X2 RM-70 dual core processor and ATI Radeon™ 3200 graphics. As a tablet, you can use it as a standard notebook or flip the screen around and use it as a tablet with pen input. It also came with a remote to control your media from afar, bluetooth and a fingerprint reader. Cool!

get-out-umbrella_01

HP Pavillion DV5-1004NR at $899 with the AMD Turion™ X2 Ultra ZM-80 dual core processor and ATI Radeon™ 3200 graphics. Comes with 15.4″ display, HDMI output, an eSATA/USB combo port, webcam, 4GB RAM, cool new design (the trackpad looks like a mirror) and Microsoft Vista 64. The kitchen sink.:>

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Toshiba Satellite M305D-S4830 at $849 with the AMD Turion™ X2 Ultra dual core processor ZM-80 and ATI Radeon™ 3100 graphics. Comes with 14.1″ display, 4GB RAM, 1394 port, Microsoft Vista 64, and webcam.

get-out-umbrella_03

Toshiba U405-S2852 at $749 with the AMD Turion™ X2 Ultra dual core processor RM-70 and ATI Radeon™ 3100 graphics. Also comes with a 13.3″ display, 1394 port, and webcam.

get-out-umbrella_04

Circuit City

HP Pavillion TX2510US at $1,049 a tablet with the AMD Turion™ X2 Ultra ZM-80 dual core processor and ATI Radeon™ 3200 graphics. Comes with 12.1″ display and similar to the TX2525NR above.

get-out-umbrella_05

Toshiba Satellite L305D-S5881 at $729 with the AMD Turion™ X2 Ultra dual core processor RM-70 and ATI Radeon™ 3100 graphics. Comes with a 15.4″ display and webcam.

get-out-umbrella_06

Fry’s

HP Pavillion TX2510US at $999 a 12.1″ display tablet with the AMD Turion™ X2 Ultra ZM-80 dual core processor and ATI Radeon™ 3200 graphics. Similar to the TX2525NR above.

get-out-umbrella_07

HP Pavillion DV5-1002US at $949 with the AMD Turion™ X2 Ultra ZM-80 dual core processor and ATI Radeon™ 3200 graphics. Also comes with Microsoft Vista 64, 4GB RAM and a massive 320GB hard drive.

get-out-umbrella_08

Toshiba Satellite M305D-S4828 at $849 with the AMD Turion™ X2 Ultra dual core processor ZM-80 and ATI Radeon™ 3100 graphics. Comes with a 14.1″ display and webcam.

get-out-umbrella_09

Toshiba Satellite A305-S6849 at $749 with the AMD Turion™ X2 Ultra dual core processor RM-70 and ATI Radeon™ 3100 graphics. Comes with a 15.4″ display and cool new design.

get-out-umbrella_10

Toshiba Satellite U405-S2846 at $699 with the AMD Turion™ X2 Ultra dual core processor RM-70 and ATI Radeon™ 3100 graphics. Comes with a 13.3″ display and cool new design.

get-out-umbrella_11

Toshiba Satellite L305-S5873 at $649 with the AMD Turion™ X2 Ultra dual core processor RM-70 and ATI Radeon™ 3100 graphics. Comes with 15.4″ display.

get-out-umbrella_12

No, these are not typos. Twelve notebooks built on AMD’s next generation “Puma” platform. All available within a few miles from my house and in the longest leadtime channel, retail. That’s not to mention what is available over the web, if that’s the way you like to shop. And these aren’t the end of the SKUs, either. I expect to see more emerge every month.

So it really is “reigning” Pumas! But wait – I also said it was “raining” dogs. By that I mean that during my visits this weekend I saw a lot of “dog” systems out there as well. I won’t say which ones specifically, but to me a system is a “dog” if it has a difficult time playing HD video and games, come chock full of “generic” graphics and “generic” wireless and is poor value for your hard earned dollars. Basically, a notebook which is the opposite of those described in my last blog (and of course the opposite of the “Puma” notebooks listed above).

Pat Moorhead is Vice President of Advanced Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

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Jun 06

Day 3 @Computex: The Innovation Cycle Continues

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Day three at Computex comprised of more 1:1 regional press interviews and spending more time, maybe too much time, on the show floor given security booted us out of the facility.

Although I had spent a good part of time interviewing some of our technology partners, it was now our turn to give interviews. The first one was with Bloomberg, and while they would have liked to dig deep into AMD’s financial matters, we confined our discussion to AMD’s products and competitiveness. We also talked with IDG on a variety of corporate areas. I have been meeting with Sumner for years and it’s so nice to catch up with familiar faces.

We also hosted a Japanese press contingent that freelanced for publications including PC Watch and MYCOM Journal The discussion focused on our “Puma” platform, the rationalization behind our AMD GAME!™ and AMD LIVE! ™ programs, and the benefits we believe they provide to different sets of customers. I personally like to think of AMD LIVE! and AMD GAME! as guiding posts to deliver a superior technology platform for mainstream gamers and media mavens. Some may disagree and call it just a sticker program or marketing ploy, but if it can help simplify a confusing buying decision, it’s easy to see the benefit. Again, we in the PC industry tend to lose perspective on the ocean that separates enthusiasts and mainstream customers in how each of them approach a solid buying decision. AMD LIVE! and GAME! fill a void in information availability and help save time and effort for the consumer looking for a great all-around digital media and gaming PC.

The final interview was with Hardware Zone out of Singapore. We chatted a lot about the future, or in my opinion, the questionable future for UMPCs and a lot about the mini-notebook spin and hype at this year’s show. As you know, I spent 30 days at home with a lot of different mini-notebooks, comparing full sized notebooks at the same price point, and blogged about my results here. I just hope that consumers get full disclosure when deciding between a mini-notebook and full-sized notebook at the same price point.

After our 1:1 interviews we met up with GearLive for a chat. These guys are awesome in that they sift right through the spin (B.S.) to get to the heart of the technology and the benefit it provides the end user. I absolutely LOVE that approach and wish more folks would adopt this. You can check out our interview with GearLive here:

…as we discuss the next generation notebook platform.

day-3-computex_01 Print day-3-computex_03

Jake Ludington from GearLive has great insights on the entire Computex show and he shares these insights on his blog here.

Finally, we met up with AMD’s Jacky Wong to talk about ATI XGP™ technology. This is AMD’s new external PCI Express® (PCIe) 2.0 graphics platform, designed to deliver enthusiast-class desktop graphic performance and true multimedia upgradeability to notebooks. The concept is real simple: If you have a notebook with an ATI XGP Technology external PCIe connector and you want some real incredible gaming performance, plug your notebook into an independently powered and cooled graphics “booster unit”, and you are on your way to gaming heaven. Jacky talks more about it here:

…and shows us a notebook connected to three additional monitors playing some cool games.

day-3-computex_05 day-3-computex_06

As we were giving our final GearLive interview of the show, the lights turned down and security entered our realm, a pretty good sign that it was time to leave. Matt Davis, my AMD compadre of the show, just flipped on the camera and we just started walking and talking, trying to summarize what we saw during the show. You can catch that conversation here.

What a Computex 2008 show…… Puma has been let off the leash and the industry’s cycle of innovation rules over anything else. It rules over spin and the giant blue hype machine… the truth always comes out in the end, or that’s what my grandfather the milkman and Christmas tree farmer told me when I was a mere four foot tall…….

Pat Moorhead is Vice President of Advanced Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

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Jun 05

Day 2 @Computex: Innovation Book-ends

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Today was a huge day for AMD which was capped off with the launch of our next generation mobile platform, formerly code-named “Puma”. For me, it was really a tale of book-ends ranging from checking out some of the coolest technology on the show floor to sharing AMD’s innovation vision with Taiwan’s top 100 tech companies.

With so much technology on the floor, I thought the best way to bring you some of the coolest AMD stuff was to shoot it on video and pics so you can see for yourself. There were a ton of our next generation notebook platforms on the show floor with varying configurations. Check out these videos of new notebooks from HP and Acer and MSI. I especially appreciate MSI’s HDMI port so a user can connect their new AMD-based laptop with a single cable to their TV and get great video and audio. On the desktop front, I thought Gigabyte had a very cool Spider platform that you can see here. Not only was it cool, it was water-cooled with an AMD Phenom™ X4 processor and dual ATI Radeon™ 3870 graphics cards in ATI CrossFireX™ mode.

There were also some unique desktop form-factors as well. Acer had a very cool Aspire L5100 SFF desktop, and at less than 1 liter, it was only slightly taller than my business card. I like SFF but I really love big cases, and Thermaltake had some wicked AMD LIVE!™ and AMD GAME!™ chassis on display. You can see all these below.

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The highlight of the day was the launch event of our next generation mobile platform. We had over 400 in attendance and from the feedback I received, we hit the mark with our customers, partners, press and analysts. I caught up with In-Stat’s Jim McGregor and asked him his thoughts about the mobile market and AMD’s platform which you can find here:

Finally, if you missed the event live, you can view it on-demand at Mogulus.

My final event of the day was providing the keynote speech to Business Next’s 2008 Taiwan Info Tech100 Award Ceremony and Forum. The forum included high level executives from Taiwan’s top 100 industries and government officials from what was described to me as “The Executive Yuan”. The theme of the entire forum was “exploring the power of innovation “ and covered a variety of topics from strategy to research and development, operating and executive management……the main point being that innovation has been the key point of technology competition with distinguished companies. One of the biggest treats was the greeting from Taiwan’s Vice President, R.O.C., Mr. Vincent Siew. This certainly isn’t something that I experience every day. It was also an honor to speak alongside Mr. Johnny Shih, Chairman of AsusTek, Adam Judd, senior vice president of Asia Pacific at Juniper, and Mr. Charlie Lee, Tainan factory director of Corning. They really know how to do big events well in Taiwan and this was no exception. Here are some pics below…..

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So there we have it, Computex day two, a day of mobile innovation, and certainly a day of innovation book-ends.

(1) From left to right speakers are Mr. Adam Judd, senior vice president of Asia Pacific at Juniper; Mr. Patrick Moorhead, vice president of Advanced marketing at AMD; Mr. Johnny Shih, Chairman of AsusTek; Mr. Charlie Lee, Tainan factory director of Corning.

Pat Moorhead is Vice President of Advanced Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

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