What our partners are saying about the new AMD Radeon HD 6800 series
What do AMD partners think of the new AMD Radeon HD 6800 series graphics cards?
ImmersAview:
“As a leading provider of immersive 3D, curved and high resolution displays, we see the arrival of the AMD Radeon HD 6800 series as a great addition to the hardware ecosystem,” said Andy Boud, Director of ImmersaView. “With the inclusion of future looking technologies like EyeFinity, DisplayPort 1.2 and HDMI 1.4a on the AMD Radeon HD 6800 graphics processors, AMD has empowered gamers and multi-media enthusiasts to choose the latest display technologies for their home set-up”
Eidos:
“Gamers everywhere have another reason to be passionate about PC gaming,” said Julien Bouvrais, Director of Technology, Eidos-Montreal. “The arrival of the AMD Radeon HD 6800 series of graphics processors will deliver the bleeding edge performance that gamers will be craving to experience Deus X: Human Revolution.”
Viewdle:
“Our software combined with AMD GPUs utilizing the OpenCL will greatly enhance facial recognition in photos and video through performance enhancements by offloading CPU to the GPU,” said Jason Mitura, Chief Product Officer, Viewdle. “Not only will facial recognition help organize photos and videos at the point of capture, but the application has huge benefits for video conferencing and similar applications as well.”
DivX:
“The strength of DivX is defined by the strength of our partnerships,” said Kanaan Jemili, Ph.D., Vice President, Product Management, DivX. “With the AMD Radeon HD 6800 series and the introduction of AMD EyeSpeed visual acceleration technology, we are pleased that our partner AMD recognizes the importance of the DivX brand in providing their customers with a seamless, high-quality entertainment experience.”
Cyberlink:
“Taking advantage of AMD’s powerful graphics platforms with Accelerated Parallel Processing, and support for DirectX 11, CyberLink continues to lead the industry in accelerating photo and video software performance by utilizing the full power of the graphics processor,” said Alice H. Chang, CEO of CyberLink Corp. “The new PowerDVD 10 Ultra 3D takes full advantage of the new Universal Video Decoder on the AMD Radeon™ 6800 discrete graphics cards, delivering the fastest possible media processing experience.”
Turbine:
“At Turbine, we see ourselves as having a pioneering role in the 3D massively multiplayer role-playing game (MMORPG) space, being one of the first publishers to support DirectX 10,” said Christopher J. Dyl, Vice-President, Technology, Turbine. “Thanks to our close partnership with AMD we have followed through with DirectX 11 support which is advantageous to Turbine in a number of ways, and allows our titles to be designed in a way that enables cutting edge performance for the masses.”
ArcSoft:
“Today’s PC consumers expect a rich, high-definition, digital media experience,” said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. “Thanks to AMD’s graphics acceleration and UVD optimization; the AMD Radeon HD 6800 series delivers the raw compute power to upscale standard-definition movies to enable a near HD-quality experience using ArcSoft’s TotalMedia Theatre® 4.”
the best
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AMD/ATI has always impressed me with its innovation, all the way from the Radeon Pro up to the current day.
But this battle of the cards can only go on so long before physics wins over ingenuity. The slow-down in speed leaps is showing that. a 20% increase in speed from one generation to the next? And the 6×00 series on a PAR with the 5×00? Where is the doubling of performance of earlier generations?
The main problem with the current war is that both sides focus on the need for big, expensive, bulky, noisy monolithic cards, requiring lots of PCI-e x16 slots. The desire to win the “World’s most powerful single GPU” crown.
This strategy effectively shuts out the low-end gamer, the gamer-on-a-budget or the gamer who’s noise and power conscious.
Here’s an idea for you.
Split the graphics cards into Renders and Slaves. The renderers can sit in PCI-e slots, crossfiring to their hearts’ content, while the slaves can sit in PCI slots just for the power. Connect the renderers to the slaves via dedicated high-speed cables. Add the ability to have an external render-box (like an external SCSI disk array).
Now, your graphics cards can be as powerful in themselves as you like, but since even the low-end cards would have the ability to expand up with the addition of cheap render modules, everyone can select their entry point and expand. The spreading of the heat allows more, larger and quieter fans.
Once you run out of space inside the PC, or it gets too hot or noisy, why not provide the market with an external PCI-slot-filled box, perhaps linked to the main bus with a riser and cable, if necessary. Provide a data cable to link the box to the render chain, and there you have it. If you can extend the chain from box to box, who knows how powerful you could make a single PC?
Now gamers can have a safe upgrade path and won’t hang onto their cash for so long. Business users can buy low and improve, knowing their outlay isn’t wasted as the card generations change.
I hope someone who designs these GPUs can find this useful, as I don’t know how much larger or hotter graphics cards can get before we all need shorts and flip-flops to play our games.