Game Blog

AMD HD3D Technology: Making the Open Ecosystem Easy

Stereo 3D continues to be an interesting topic of debate – is it a fad, or is it here to stay?  Consider that in the film industry 3D ticket sales are currently accounting for some 50%-70% of film industry revenue, and that this year it’s projected over 10 million 3DTVs will be sold to consumers.  As we continue to see the PC and entertainment industries embracing stereo 3D as a technology, there are more and more opportunities to experience this technology in the home.  Whether this momentum continues is yet to be determined, but these figures do show that stereo 3D is here and is important to consumers.

With our AMD HD3D technology, we have brought support for stereo 3D to our current generations of graphics solutions (ATI Radeon™ HD 5000 and AMD Radeon™ HD 6000 Series).    With our “Open Stereo 3D” approach announced last year, AMD HD3D technology can be  an extremely cost effective and easy way to bring 3D to life on your PC and in your living room.

AMD’s open approach to the stereo 3D ecosystem is simple; multiple hardware and software choices to build the stereo 3D experience you want to have.  “Open” meaning that we don’t limit, hinder, block; we leverage multiple hardware and software partners to give you choice, flexibility and affordability.  Even with all of these choices, setting up HD3D is a lot easier than you think.  Take a look at these two videos on How to Set up HD3D in 60 seconds for stereo 3D gaming and Blu-ray 3D.

As you can see from the videos, getting started is a piece of cake.  All you need is an AMD Radeon™ graphics card, some additional software and of course a panel and glasses!  All of this info can be found on our website: http://www.amd.com/hd3d.  The site also showcases our many technology partners including DDD and iZ3D, who sell stereo 3D conversion software.   By the way, both of these partners are currently offering a 50% discount on their software for AMD Radeon™ graphics users (check our site for more information, terms and conditions).  Right there, we’ve given you choice and a cost savings, and at the same time, keeping us true to our word that our strategy is truly about promoting an open ecosystem.

So the other question is, why should you care about stereo 3D?  Here are just a few reasons:

• Imagine your 2D photos and home videos in 3D.  They always say you can’t go back but with HD3D technology you can now re-live the past and make it your reality.

• Gaming, forget about it!  Our technology partners (DDD and iZ3D) made it even more interesting with over 400 games to choose from.  The game world is now the real world with the support of AMD HD3D Technology.

• Want Blu-ray™ 3D?  We’ve got that too!  First, make sure you get a current AMD Radeon™ graphics solution with UVD 3 technology (go to www.amd.com/hd3dhardware for more info) and then for the video player, we have partners like Cyberlink and Arcsoft as software partners in our ever-growing ecosystem.

Overall AMD HD3D technology is open, flexible and affordable.  Just as important, it’s quick and easy to set up – most people can literally set up a system in minutes. And by the time you’re done, you’ll feel better that you had freedom to choose instead of not having a choice at all.

AMD HD3D is a technology designed to enable stereoscopic 3D support in games, movies and/or photos. Requires 3D stereo drivers, glasses, and display. Not all features may be supported on all components or systems – check with your component or system manufacturer for specific model capabilities and supported technologies. A list of supported stereoscopic 3D hardware is available at http://www.amd.com/HD3D.

Natasha Sampson is a Product Marketing Specialist at AMD. Her postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

• AMD HD3D
• AMD Radeon