AMD Excites E3 With Graphics
On June 7th at E3, Nintendo announced their upcoming successor to the ultra-popular Wii, the Wii U, will be powered by a custom-designed GPU from AMD. The AMD Radeon™ technology in the new console will help deliver amazing gaming and entertainment experiences, and offer support for multiple screens.
As David Wang, corporate vice president of silicon engineering, AMD explained, “AMD shares Nintendo’s excitement for the new HD entertainment experience planned for the Wii U game console, we’re proud to provide the custom AMD Radeon™ graphics processor as the HD multimedia graphics engine designed to support the new entertainment features of the Wii U game console.”
The newest addition to the Nintendo family continues the trend of Nintendo consoles powered by AMD-designed graphics processors. With over 35 million DirectX® 11 compatible GPUs shipped to date, AMD is the leader in superior graphics technology.
AMD’s long history in energizing game consoles, like the Wii U and others, represents yet another place in addition to the PC where you can find innovative, powerful AMD products. From living room to office to family room, AMD graphics enable the video and game experiences that are now a cornerstone to so many digital lives. More so, using our embedded GPUs to power slot machines and high-tech games from Las Vegas to Atlantic City to Niagara Falls, we help create even more eye-popping, immersive experiences.
AMD GPUs aren’t only about fun and games, however. Pilots in the audience will attest to the critical importance of graphical display inside any airplane’s cockpit. Did you know that AMD GPUs power many of the various displays and grids that keep planes safely in the air? In many of the planes all over the world—commercial, private and military aircrafts—AMD GPUs keep pilots informed and alert to everything around them.
Whether they’re keeping the lights of Las Vegas bright, the skies overhead clear and safe, or powering the next generation of high-definition gaming, you can’t go far without seeing an AMD GPU behind the HD experiences in our lives.
Casey Gotcher is the Director of Graphics Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.
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