Back in the early nineties, there was a game that truly defined all video games that followed, do you remember? Well, for those readers who were not born yet, the game was called Wolfenstein 3D and its introduction was a defining moment.  Some believe that Wolfenstein 3D defined the FPS as we know it. I would have to completely agree! 

If you were a Doom player then you can thank Wolf 3D for blazing the trail for what was, is, and continues to be an amazing gaming franchise.  Fast forward to August 2009 and transport yourself to Dallas, Texas and you can relive those original Wolf 3D experiences with AMD at Quakecon 2009.

id Software has teamed up with Raven Studios to develop a new game called “Wolfenstein”.  In the new game you play the original character William B.J Blazkowicz who just happens to be a super metalled out member of the Office of Secret Actions (OSA).  Come on, how cool would that business card be?

Ian McNaughton
AMD
Office of Secret Actions

Will need to print some of those up for Quakecon!

The new Wolfenstein looks fantastic, I was able to score an early copy to hone my skillz in preparation for this weekend’s festivities and the game is awesome so far…

AMD will be showcasing Wolfenstein on our booth as well as in #area64. 

We will also be providing live updates via Twitter and vlogs via blogs.amd.com.

#Area64 will be exclusive access only, meaning, you can try to find it, but its hidden and being kept secret.  AMD will be showcasing what we lovingly refer to as “The Future”, if you want to see the future, follow me as well as @AMD_Unprocessed ,  @Catalystmaker, @caseygotcher and @Tweetoe for ways to get invited.

Strap in and hold on, Quakecon 2009 is about to begin!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

What do you get when you cross extreme engineering with extreme overclockability?

You get an AMD TWKR CPU.

**WARNING: Extreme overclocking is an activity that should be carried out only by experts, using expert tools in a safe and secure environment. Use of extreme cooling methods and materials, including but not limited to liquid nitrogen, can be extremely hazardous.  Extreme overclocking is not for everyone – AMD urges caution and disclaims all liability for any damages, of any type or character (including without limitation, system damage, loss of data or personal injury) caused as a result of or while engaged in engaging in extreme overclocking activities.

AMD’s product warranty does not cover damages caused by overclocking, even when enabled via AMD software. 

As they say, DO NOT TRY THIS AT HOME! 

Matt Davis aka @dattymavis

@dattymavis and I ventured over to AMD’s “AREA 64″ with a newly minted AMD TWKR CPU to give it a testdrive under some extreme Ln2, and what ensued was pure overclocking awesomeness!

First, let me introduce to you the AMD TWKR:

AMD created a small number of limited edition AMD Phenom^TM II TWKR Black Edition processors expressly for the purpose of commemorating the record performance feats with the AMD platform technology codenamed “Dragon” and AMD Phenom^TM II processors. These processors are designed to reach the utmost performance barriers of the AMD Phenom II processor and operate beyond the specifications of typical production level processors.

Called the AMD Phenom^TM II X4 42 Black Edition TWKR processor, it is not currently for sale, and not covered by AMD’s product warranty. This processor is provided “as is” and AMD disclaims any and all liable for any damages, of any type or character (including without limitation, system damage, loss of data or personal injury), caused as a result of or in connection with the use of this processor. 

These processors demonstrate the sound engineering and superior process technology that is in each AMD Phenom II processor.

With our TWKR in hand and a solid warning from our buildings management staff, we headed across Austin to AMD’s Secret Lab – AREA 64.

The lab is fully stocked with all the hardware an overclocker could ever imagine or dream of, shopping made easy! Did I mention the 9,000 gallon Liquid Nitrogen tank outside with direct piping into the AREA 64 lab, yup, doesn’t get much better than that!

The motherboard of choice was a Gigabyte 790X.

4G of Corsair memory,

An ATI Radeon^TM HD 4870 X2 GPU.

And a TWKR CPU.

Hmmm, why is it not posting???

After 20 minutes of no posting at all, we finally realized that the DIMMS had been previously whacked and were no good… Step 1: Always make sure you have working hardware!

Once we had working hardware, we fired it up and started the “slow pour” of Ln2.

The steps we followed are detailed in this blog.

Ln2 engaged! First thermos of Ln2 got us to -120C, time for thermos #2.  The second pour brought us down to -139C!  Time for more!

The third thermos of Ln2 brought our TWKR part down to -186.6C – Ah, overclocking bliss!

At this point in time, I let @dattymavis take over as he is the obvious safer one between the two of us…

@dattymavis jokingly dons full protective gear and looks like something out of an alien movie…

Now time to see what this badboy can do!  We pushed the proc to a single core overclock of 6.42Ghz at a voltage of 1.725volts.  This was accomplished just having Windows at idle.  We will leave it up to the professional overclockers to push the proc’s with a heavy workload.

As for a 4-core OC, we achieved 6.2Ghz at 1.8 volts.  Again, this was at a temp of -182F with a light workload.

All in all, we achieved significant frequency for a couple of hacks with unlimited Ln2.

The TWKR is not currently for sale, but is designed to make a statement to the OC community: Thank you to each and every enthusiast who continues to support AMD and fights the good fight!

Ah, the sweat smell of Ln2...

If I’m lucky, I may be able to give away some of the TWKR processors via Twitter in the coming weeks.  I’m not making any promises, but follow me if you are on Twitter and you just might be lucky enough to become a proud owner of a TWKR yourself someday.

Also follow @AMDDesktop…they have some goodies for the community too!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

While social media has been the “new shiny toy” for some time, attracting the headlines and the VC dollars as companies and individuals try to  monetize this phenomenon, another, related subject may be about to thunder and lightning. Yes, I’m talking about the “Cloud”.

For this hardcore audience, my question is: “Can you game in real-time from the cloud?”

I spent some quality time this week with Charlie Boswell, the guru behind so many cool programs at AMD. Think OTOY, LucasFilm, the digital music recording Industry, and you quickly understand that Charlie has one of the best jobs at AMD in working with these customers and technology partners. Here’s our conversation:

Ian: Charlie, thanks for taking the time today, can you give us the background on our efforts at CES around demo’ing “gaming in the cloud”?

Charlie:

Hello Ian…I’m really pumped about this so I appreciate the chance to discuss. …..here’s the deal. 

At this year’s CES AMD rolled out a demo that shows how our platform technology (CPU, GPU, combined with Direct Connect Architecture) is enabling fully interactive cloud gaming. Sounds cool but what exactly is that? 

Cloud computing on AMD Fusion technology allows fully interactive game play from virtually any type of client over the Internet because the heavy lifting is being done “server side” in the cloud. The user logs on, clicks open a browser and then starts blasting away. No hours of game installation, no exotic authorization dances, just instant gratification and that’s why I’m excited. My team’s role at AMD is to ensure our technology removes barriers so the user can be about his/her task rather than the technology. That is the main story of cloud computing. Enough preaching but I had to let that fly because it’s a powerful look at a better future for gaming.

The CES demo consisted of an AMD Fusion Render Node (based on AMD “Dragon” platform technology PC platforms) that hosted an off-the-shelf version of EA’s amazing “Mercenaries II” served up via the Internet. The laptop powered  by AMD technology was given a URL to click and Mercenararies-II fired up.  Playback was full screen at 60 frames/sec (see the video on YouTube for yourself <link>).

How is this accomplished? Is it a parlour trick? Well, this is not easy to pull-off. Jules Urbach, the CEO of OTOY, is the wizard of GPGPU. The software that made this work is from his company.  He is to the GPU what Robert Rodriguez (another artist who employs AMD technology) is to digital moviemaking.

Jules is a true innovator and someone who chose AMD because we have all the pieces to make this work. We are the only one-stop-shopping platform solution for cloud computing hardware. The OTOY software harnesses the full power of the AMD platform including CPU, GPU and our Direct Connect high bandwidth interconnect.  

In short, the game source code unaltered is hosted on the AMD Fusion Render Cloud hardware and served up on the web via breathtaking OTOY compression technology made possible by the AMD combined platform power. The OTOY software allows multiple instances of a game to be hosted on the AMD Fusion Render node so the solution scales for all the right economic reasons such as energy efficiency, space,  quiet operation, etc.

Ian: That technology seems very cool, how is it similar or different to OnLive?

Charlie:

Yes, after the CES announcement of the AMD Fusion Render Cloud with OTOY, OnLive announced their solution at GDC in March. I was thrilled to see their announcement because it was further validation of the space. Both OTOY and OnLive have their unique business models and architectures, but they are similar in that they both require a truly scalable enterprise class backend solution. Implementing a technique I call “Invasion of the Client Snatchers” where you simply connect up a single client machine in the cloud to a user won’t work. It’s not practical or adaptable. You’re just snatching the client from the user and housing it. The Cloud server must behave like a compute cluster and scale organically with the statistical behaviour of the Internet user traffic. It must adapt to available power and bandwidth. It must scale for energy efficiency. It must allow for extensibility. This is where the AMD Fusion Render Node comes into play. You can host multiple simultaneous users on these devices and cluster them in true enterprise class style. Anyway, it’s great to see more teams jumping in. We celebrate the free market because it’s good for the user. Cloud computing is happening and OnLive is another fantastic example.

Ian: TechCrunch had an article a week ago, where they highlighted a game character jumping from a monitor to a notebook while the game was being served from 400 miles away, can you explain the technology behind that?

Charlie:

This is OTOY’s server side rendering in action. The heavy computing, drawing, and encoding are happening server-side in the cloud through the magic of the OTOY architecture host on an AMD Fusion render node. The client is entirely browser based. The bandwidth and latency required for full on interactive game play is made possible by/through the OTOY codec architecture. The performance of this codec meets the “real-time” requirements for first person shooters. Enough said. The AMD Fusion Render Architecture is the scalable foundation that could make this practical, scalable, and deployable across the global Internet. 

Ian: To take it a step further, TechCrunch was given an exclusive this week that showed off the AMD/OTOY technology at work on a cell phone! Is this the future of mainstream gaming?

Charlie:

As I said a few moments ago, the uniqueness of the OTOY approach is their ability to serve to a variety of client types: smart phones, PDA, thin client, etc., etc. This is a great proofpoint that the heavy lifting is all done server side on OTOY-AMD Fusion Render Cloud. This is one future for Cloud Computing…turn it on and play. You never get exposed to the seedy side of technology (drivers, installation, updates).  All that stuff is under the street just like in Disneyland.  This is the future I want….Walt Disney had this figured out a long time ago.

Ian: So, gaming in the cloud is real, when might we see availability?

Charlie:

Ian, you’re seeing some of the promise now. We expect that you’ll see implementations later this year and full-on deployments in 2010.

Ian: Thanks Charlie, one last question, What’s next?

Charlie:

Let me answer that loaded question first by stating the cloud offers the planet at least the hope of a better user experience.  My cause celeb on the past 10 years has been to help lobby for a better user experience by shielding the artist from both the tech and its culture. Technology can be unbelievably needy. Example, “hey man, you forgot to load the latest driver or OS update.” I don’t want that ever even said in my presence. I reject that. That is an example of technology sitting on top of humanity. The cloud is going to help eliminate the entire culture that perpetuates useless complexity. The revolution is next because the users demand it. The revolution is next because the economics demand it. If you only market to the geeks, the numbers don’t work do they…..

Simply put and a great way to close out this blog.  Feel free to comment, both Charlie and I will be actively monitoring the comments and replying. 

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Cheers!

The mainstream CPU market is awfully crowded these days, a full line-up of model numbers from AMD and a further full line-up of confusing model numbers from Intel.  Is the C2D E8600 better than a C2Q 8200, what about an i7920, is a 920 better or worse than a X4955?  Is it about frequency, cores, memory channels or controllers, DDR2 or DDR3??? #$%^&*()_#$%^&* WHICH CPU SHOULD I BUY?

This blog hopes to help answer that question.

At AMD we have tried to make things very simple – we started with graphics and moved that model numbering system into CPUs. The bigger the number, the more performance you will get! Simple. Clean. Easy.

On June 2, 2009 we launched the newest addition to our mainstream CPU line-up, the AMD Phenom^TM II X2 550 Black Edition and the AMD Athlon^TM II X2 250 processors.

The press release reads as such:

“AMD Athlon^TM II processor delivers new native dual-core architecture, efficient 45nm technology and 3 GHz performance at an affordable price –
AMD Phenom^TM II X2 Black Edition processor combines value and unlocked potential for gamers and tuners on a budget”

Very well stated I must say!  This sums up the benefit of each processor and now I will endeavor to take it one step further.

When a shiny new toy, like a quad core CPU, enters the market people tend to mentally move on and forget about past products, like the once dominant dual core. Historically, enthusiasts are the first to clamor for the latest and greatest, often regardless of cost.  But let’s keep this ‘bleeding edge’ in perspective, currently only a small proportion of shipping CPU’s are quad core, the rest are made up of triple-, dual- and single-core processors. Usage and computing continue to evolve to take advantage of multicore processors but dual core processors still have a big piece of the pie.

Let’s bring this all back to the two little gems we launched on June 2.  The AMD Phenom^TM II X2 550 Black Edition is the single fastest dual-core client CPU we have ever engineered and brought to market. Incredibly, you can buy it at Newegg today for only $102.00 with free shipping.

That is just short of astounding! And this processor is built off the same die as the acclaimed AMD Phenom^TM II quad-core processors.

The AMD Athlon^TM II X2 250 is another product we launched on June 2, 2009 in Taipei; it’s simply an incredible little performance monster.  Currently priced at $87.00 on Newegg with free shipping, this processor is born from its own die, meaning its half the size of its sibling mentioned above and does not share the same wafer.

How does that impact you, the consumer? Lower cost, lower power consumption.

This processor has a maximum design spec of 65W; average daily use can often fall well below even that..

Both processors feature the AM3 socket, which means they’re compatible with AM3 motherboards using DDR3 memory, OR they can be dropped into an AM2+ motherboard with DDR2 memory (which can further help reduce your overall system price).

Which one should you buy?

Well, here is my quick swag at generalizing which processor I think you should buy:

Like with any recommendation, take it with a grain of salt, it all comes down to your budget and expected longevity of your system.

It’s always tough for a corporate spinner like me to write about our own products.  I try not to prop AMD products unless I have used them or I am extremely passionate and knowledgeable about them, in this case, I am all three: A user of an AMD Phenom II X4 550 processor in my system at home, absolutely passionate about the tremendous value these parts offer a consumer and a bit of an expert as I was part of the product management team who helped birth these products to see the light of day on our roadmaps.

It’s confusing to know what to purchase, I can honestly say, I don’t think you can go wrong with choosing either of these processors.  But as always in my blogs, please, don’t take my word for it, check out what the reviewers have been saying:

“With the Athlon II X2 250 and the Phenom II X2 550 AMD has released two very competitive dual-core parts. They both perform and overclock well and are easily competitive with Intel’s Pentium E6300…I’ve really got no complaints here. AMD has done very well in both the pricing and execution of its first 45nm dual-core products.”

- Anand Shimpi, AnandTech

“Zipping along at 3.0GHz, the Athlon II X2 250 will take its place as the fastest Athlon processor in AMD’s lineup. Other vitals include a 45nm manufacturing processor, 65W TDP, and an AM3 package allowing it to support both DDR2 and DDR3 memory. Perhaps best of all, the new chip is being priced at a budget-friendly $87.”

- Paul Lilly, Maximum PC

Lost Circuit’s Michael Schuette on the AMD Athlon II X2 250, “Overall, well done, AMD, this little gem might be poised to capture even more market share.”

“If you are looking for great performing processors at an even greater price, you would be a fool not to consider the Phenom II X2 550 BE or the Athlon II X2 250. Their price to performance ratio is unmatched, and will not leave you hanging.”

- Alan Matson, Overclockers Club

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

When the guys from CoolIT approached me for a quote for their Domino press release, my immediate reaction was, “Let’s get it in the lab and send me a review unit to test”…

Here at AMD we have a full scientific test lab for thermal devices. We all know that a properly built PC is a careful dance of core temp, ambient temp, chassis temp – all at idle, mid and full load. We like to test for real-world conditions, especially for those lazy Sundays when the air-conditioning breaks and your PC whizzes away stuffed in a cabinet under a desk collecting large deposits of dust.  It’s our business to make sure our products run under the most grueling and sometimes strange environments.

Our lab guys were impressed with the Domino coolers they received. It was once thought that cost effective water cooling was impossible.  Unfortunately I cannot share any of the details from those tests as they are all still very cloak and dagger (considered as internal trade secrets), but to say the least, I was impressed that they – our thermal fellows – were impressed.  Now before I would ever give a “nod” to any product, I have to use and experience it first.

My hands on time with the Domino consisted of building out a new system based on AMD “Dragon” platform technology:

• Gigabyte GA-MA790FXT-UD5P Motherboard
• ATI Radeon^TM HD 4890 discrete graphics
• Corsair DDR3 Ram 8G
• AMD Phenom^TM II X4 955 3.2GHz processor
• 3x Western Digital HDD Totaling 1 Terabyte
• Corsair HX1000W PSU
• Coolermaster Cosmos 1000
• CoolIT Domino A.L.C

Domino installed in my Dragon System

The setup was surprisingly easy; I fiddled with the brackets and little bolts until I got it right. It took just as long to install a Domino cooler as it did to fully install a PSU.

Once it was fully installed, I checked for leaks, cracks, breaks and/or other signs of water in my system prior to plugging it in and firing it up!

Water flowing through your PC is absolutely foreign to many and frankly most PC users.  Why would anyone in their right mind want to have a water contraption in their PC, the answer is quite simple, superior cooling!

Water cooling has always been very expensive, labour intensive and a little dodgy at times.  Horror stories of broken piping, reservoirs cracking and water leaking that swiftly destroys your entire PC have been whispered everywhere in the enthusiast community.  A costly breakdown to say the least!

The old adage was “Cost effective water cooling is impossible”, well, until now.

The Domino made a tremendous difference in the hot air being expelled from the back of my chassis, it’s no longer “hot”, it’s simply a mild warm.  This helps in a room full of PC’s and 2 giant monitors, trust me, personal comfort becomes paramount.

Domino's operations screen

When I did a play test, I used CoD WaW and saw the Domino report a temp of 99degrees, 2079 rpm fan speed and 3123rpm pump speed on medium.

I switched it to the high setting and saw a decrease in temp, but an increase in ambient noise. The Domino reported a temp of 94degrees, 2824rpm fan speed and 3105prm pump speed.

The increase in noise levelled off to something more than bearable, but regardless, I game with headphones so the increase in ambient noise doesn’t bother me.  I really liked the “beep” feature, it audibly lets you know when something has been changed or goes wrong.

The Domino does not seem to be intended for a DIY’er who makes lots of changes to her/his PC on a regular basis.  It seems better suited for the gamer or enthusiast who builds and uses their PC in that config for awhile.  How often do you really upgrade your mobo and CPU anyway, every 6months? 9months? 12months?

As I am not a reviewer, nor do I claim to be, I almost completely rely on the reviewer community to recommend or not recommend a product, here is what they have to say:

Maximum PC gave it a 9/10 in its June issue.

PCPRO

PCWorld

TechRadar

CPU3D

OverclockersClub

FiringSquad

LegitReviews

Bit-Tech

Almost unanimously reviewed positively and recommended.

If you are a gamer looking to add “H2O” to your system, the Cool-IT Domino is a good option.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Does your PC have overclock potential?  Our new AMD Phenom^TM II processors certainly do, and to showcase this I ventured over to our super secret lab buried deep inside the bowels of our Austin campus to prove the point!

Picture long hallways of unmarked doors, the hum of machinery, people milling about eyeing you up and down, wondering who you are and why you’re there.  Now imagine a dream job for an enthusiast, one where you have almost limitless access to silicon, hardware and time to hone your craft. This is the life of Pete Hardman, one of AMD’s in-house overclocking gurus!

Pete comes into work every day, passes through the “MI6″ type security barriers, enters his lab and proceeds to break records the world may never ever know about (at least that’s what he tells us)! All in a day’s work I say!

You may have seen some of the insane things we’ve done with Dragon platform technology and liquid helium, both at CES and with our friends in Finland. But for this blog we’re going to keep it simple and break down a ‘tried and true’ method for getting more performance out of your AMD Phenom II processor.

Check out his classy nameplate

Pete's work desk - a little unorthodox to say the least

Pete and I took the new AMD Phenom II X4 955 Black Edition processor and walked it through a proper overclocking methodology using AMD OverDrive^TM software*.  Here are the steps we went through in detail:

Overclocking 101

Step 1 – Figure out your goals, small increase or one shot big gain? Power efficiency, is it important? Going for a full system max overclcok? Find the limits?

Step 2 – Procure the right hardware and software.

Our test system:

AMD Phenom II X4 955 Black Edition quad-core processor

ASUS M4879T Deluxe DDR3 Motherboard 

4G Corsair DDR3 Memory

ATI Radeon^TM HD4870 X2 GPU

Thermalrite Ultra 120 Extreme “TRUE”

2 – 120mm high volume fans

Software add-ons:

AMD OverDrive software

Maxon Cinebench benchmark R10

3DMark® 05 benchmark

CPU-Z

Step 3 – Prep system – thermal paste the CPU, mount your air cooling solution as per guidelines.  Keep the thermal paste to a nice thin amount; this will be beneficial once the heatsink is applied and pressure is added.

Step 4 – Power on system and boot to the OS – Install AMD OverDrive software*

Step 5 – Change frequency; make small incremental changes to the systems multiplier.

Once you have made your frequency multiplier changes, run a benchmark like Cinebench or 3DMark® to check for stability.  Adjust frequency using stock voltage first before increasing voltage.

Step 6 – Increase multiplier and redo step 5 until the benchmark does not complete.

Step 7 – Once you have established the ‘ceiling’ in terms of frequency at stock voltage, do a cold reset/reboot.

Step 8 – Now increase voltage; this should also be done incrementally. You need to know how the voltage scales with frequency. As you increase voltage, frequency should increase, but there is a limit where too much voltage will start to reduce frequency; this is the “Sweet Spot” – find it!

Step 9 – Make a small 50mv increase, now retry the benchmark at the same frequency you previously failed at.

Step 10 – Continue to increase frequency at the new voltage until you find a fail case (meaning your computer hangs or blue screens).

Step 11 – Once you have a fail case at the new frequency, increase the voltage another 50mv and redo Step 10

Step 12 – Once you have established a threshold on voltage and frequency, we now move to the Northbridge and we make those changes via BIOS

Step 13 – Restart and enter BIOS

Step 14 – Click on CPU/NB Frequency and make an increase; we went from 2G to 2.4G which is a large jump and ended up at 2.8Ghz.

Step 15 – Continue to make incremental increases until you have a fail.

Step 16 – Take the results from steps 5, 8 and 12 and put them all together into a total system overclock. CPU cores, Voltage and North Bridge frequency all overclocked to establish a high performing PC experience

Overclocking can be a lot of fun; I personally like to do a moderate overclock and leave my system at that performance level.  Pete, on the other hand, is pushing the boundaries of silicon every day.  Chances are you are wondering what frequency we ended at, well, the results may vary, and what Pete and I achieved may not be representative of what everyone can do.  With that caveat clearly stated, our final frequency was 4.2G on air without overclocking the memory.  Not bad considering we did not spend a lot of time tweaking, we simply followed the steps above that delivered a good 1 Ghz OC.

*And remember kids, AMD’s product warranty does not cover damage caused by overclocking, even when enabled via AMD OverDrive^TM software.

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Twist my arm, unreleased GPU meets, unreleased CPU meets unreleased Microsoft OS! When I was asked to build out a totally “unreleased product” PC and experience/blog on the tremendous gaming capabilities of such a system, I was all over it!

First things first, collect all the necessary components; as you can imagine this is a very easy task at AMD.

Components – CHECK

Chassis – Antec Skeleton (as this is easy to do quick uninstalls and reinstalls)

Birthplace – yes, we are human, even though we work and live in grey cubes

Lifting the veil!

Motherboard – Gigabyte MA790FXT-UD5P (AM3)

Memory – 8G Corsair XMS3 DHX DDR3 1333

CPU – Unreleased AMD Phenom™ II Quad Core (3.2Ghz)

GPU – ATI Radeon™ HD 4890 OC (unreleased at the time, available today)

OS – A super secret version of Windows 7

CPU is an AMD Phenom II X4 quad core running at a stock frequency of 3.2Ghz, this CPU is scheduled to be available sometime in Q2.

The GPU is a third generation DirectX10.1 graphics card that is powered by the most powerful gaming GPU under $2601.. Availability of this GPU is April 2nd worldwide (today) and I was excited to test it early!

Some of the specs to the GPU are:

Compute Power – 1.36 TFLOPS

Core Clock Speed – 900 Mhz

Memory – GDDR5

Frame Buffer – 1G

Memory Bandwidth – 124.8 GB/s

Transistors – 959 million

Stream Processors – 800

On to the gaming experience.

Home office and test area – Yes, that is Tweetdeck open, yes that is an HP dv2 on the left and yes that is an Optimun Prime helmet beside my Master Chief helmet! Me=Geek

Just for clarity, I installed a really mature version of Windows 7 as the OS to go with the ATI Catalyst™ 9.3 software driver that we just released. This excluded me from using AMD Overdrive™ for overclocking2 or Fusion Gaming Utility3 as I did not have time to fully test these apps on Win7 (rest assured we’ll get to those in other blogs). Not to mention, I really wanted to give you a sense of the coolest gaming PC build possible!!!

If you have read any of my previous posts, you will quickly come to realize that I love Call of Duty 4: World at War, Left 4 Dead and F.E.A.R.2. These were my games of choice. As you can clearly see above, I hooked them up to one of my 30” DELL monitors and cranked all the game settings to the max. It was simply beautiful, truly cinematic HD gaming.

L4D, killing zombies on a 22” screen is boring, killing zombies while rendering with an HD4890 on a 30” screen was scary!! I have never been so stressed out while gaming (minus my first time playing DOOM).

Did I mention the system was almost silent, it was cool and quiet!

F.E.A.R. 2, can’t say I’m tired of playing the first few levels of this game, especially on such a massive screen with so much horsepower!Between the CPU and GPU, F.E.A.R 2 purred along at 2560×1600 without a hitch, flicker or anomaly! It was the way the game was meant to be played! (no pun intended here)

Did I mention the system was almost silent, it was cool and quiet!

The experience of CoD4 WaW was awe-inspiring! Nothing like running into a fox hole – gun a’blazin’ (or in this case, flame thrower a’flamin’) without the distraction of load times or annoying interruptions from hitches and flickers!

Did I mention the system was almost silent, it was cool and quiet!

If you are a hard core gamer looking for the best GPU value in the market – and when I say value I do not mean cheap or thrifty, I mean hardnosed best product for the money – the ATI Radeon HD 4890 needs to be a consideration! Market leading performance, exceptional price AND actual availability on launch day! No PR gimmicks here folks, no paper launches, no “ball and cup” games, just innovative product, with industry leading features built by gamers for gamers!

Don’t take my word for it; here are some very reputable 3rd party review sites to verify my experience!

“Editor’s choice Enthusiast Gold Award”

Mark Warner, Brent Justice, HardOCP

“Bon” Award (performance 4/5, features 4/5)

“It is hardly known if the GTX 275 will be available in volume or at the price promised”

Clubic.com (France)

“It is not a completely new design, but the Radeon HD 4890 is an exciting product nonetheless. To put it simply, the Radeon HD 4890 is the fastest, single-GPU powered graphics card AMD has ever produced. And its competitive pricing and overclocking headroom should further its appeal amongst enthusiasts.”

“HotHardware Recommended Award”

Marco Chiappetta, HotHardware.com

Now, I need to get back to gaming on this beautiful piece of engineering…until next blog!

(BTW: I respond to most all comments personally, catch me here or on Twitter)

Cheers!

Ian “Cabrtosr” McNaughton

1 Internal calculations show that the ATI Radeon HD 4890 delivers 1.36 TFLOPs of raw compute power. Third-party testing shows that the fastest competing GPU, the GeForce GTX 280 graphics processor, delivers 1.06 TFLOPs of raw compute power. http://www.gpureview.com/GeForce-GTX-285-card-605.html.

2 AMD product warranty does not cover damage caused by performance tuning, even when enabled using AMD software.

3 THIS UTILITY MAY DISABLE SECURITY / ANTIVIRUS SOFTWARE, OR ADVERSELY AFFECT YOUR SYSTEM. REVIEW ACCOMPANYING DOCUMENTATION CAREFULLY BEFORE INSTALLING

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

For anyone who hasn’t figured it out yet, I officially have the best job in the IT world. For those of you still unconvinced, just read this post.

Walked the floor with none other than Charlie from The Inq…

After I spent 4 solid days locked in a 10×10ft white room briefing journalists and analysts and after a grueling panel discussion @Digital Hollywood, I was finally freed to walk the show floor…

It just so happened that the infamous Charlie D notoriously known as the slayer of “Corporate Pirates”, the destroyer of “Marketing Fluff” and the wearer of “the coolest t-shirts” from The Inquirer was in the AMD press area and agreed to accompany me on my technology pilgrimage.

Set forth young men and wander…

First stop The Sands Convention Centre:

Charlie wearing a stylish pair of Vuzix 3D Glasses

We stopped by the Vuzix booth and took a look at their “3D glasses for gaming” to experience the difference between their glasses and the other 3D glasses at the show, I have to admit, playing CRYSIS with these glasses rocked…You feel like you are in the game, you are able to play games and watch movies at 16:9 widescreen aspect ratios. The model we tried was only 4ozs and had an amazing 11hr battery life. I think these products have a future with the gaming community.

Before we left The Sands, I ran into an old friend, I took a quick pic of him lazing away watching a movie in 3D.

Tarindar from Hexus.net chill’in @CES09

Next stop North Hall:

Had a quick stop @ Dolby and saw some really cool technology, they really know how to max out the audio experience, more on that in a separate blog.

Moving on we came across D-Box and saw some very cool racing simulators. I jumped in one of these and took it for a spin, wow what a heart pounding racing sim experience.

d-box D-Box and it’s "true to life" racecar cockpit

Side view of the Cockpit awesomeness

After our brush with greatness on the virtual track, we headed off to hunt down Thermaltake’s booth.

Thermaltake had an amazing amount of hardware and peripherals on display, I had to narrow down the really cool tech as they had so much, here are the two top products (IMO):

Dual slot external HDD

Thermaltake SpinQ – Mix between Art and Design

This SpinQ cooler is practically silent and it does have uniqueness about it in terms of design. Notice the shiny award behind it, the SpinQ won a covenanted innovations award for Design & Engineering, Congrats TT.

The next stop was iZ3D:

3D Monitors in all their glory

Now these guys are hardcore 3D gamers…I had no choice but to sit-down and experience MSFT FlightSim (RIP) in all its 3D glory.

Yes, your immediate assumptions is correct, I tried to crash the plane, but MSFT does not allow that anymore

Check out these guys, they have some interesting technology, both with glasses and in monitor. I had a blast playing FlightSim in 3D to be honest. No worries, these 3D monitors are regular monitors as well; just exit 3D mode and take off the cool shades and you are back in “normal” everyday business.

When we were @iZ3D there was a loud brouhaha happening right outside so Charlie and I had to check it out…to our amazement.

Welcome to Race Car Sim heaven - $40,000 of pure bliss

The guys next door were Simcraft they are the proud makers of REAL <not for us gamers> full-motion simulators. Three monitors, multiple hydraulics a lifelike roll cage and 100% adrenaline fed gaming bliss.

Neither Charlie nor I had the nerve to jump in this badboy (mostly because the line stretched on for 400ft) so we didn’t actually try it out, but based on the sheer massive amount of people in line to do a few laps I am convinced this is a winner.

Oh, did I mention they are priced around $40,000 USD and professional race car drivers practice in them?

Moving along:

Over @ the Creative booth, I ran into my old (me not him) pal Fata1ty showing off his new Creative usb headset for gaming, gotta get me one of those.

Also, I noticed a few outliers in their booth check these out:

"Wetter is Better" goes the tagline - The World's first desktop personal computer cooled by patented total liquid submersion - ReactorTM

“

This beast is a fully submerged PC, yes, fully submerged in LIQUID, patented LIQUID, but still liquid, imagine.

The TEAM ATI guys did this back in 2004 @ a LAN party in Dallas, but their chassis was a fishtank and the liquid was mineral oil, who knew it would be commercialized. Wow.

Also, in the creative booth, we saw this:

NEC CRVD-42WX Curved Display

As they say – A picture is worth a thousand words, or in this case, 10,000 words

AMD Dragon Platform was everywhere

The show was a success for us @ AMD, here are some highlights in case you missed all the media during the show:

See you next year!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Have you ever wondered just how much performance you can get from your current PC? Or, how much do you need to spend on a CPU vs. GPU? Or, do large containers of Liquid Nitrogen spewing vapour make your neighbours nervous?

At AMD HQ in Austin, TX in November we invited some of the top press in the world to preview our newest DT CPU, AMD Phenom™ II processor in a “Dragon Platform Technology Techday Event”. Here are the ingredients to a fantastic overclocking event:

• Lots of Tier 1 press from all over the world -- Check
• Cool Surroundings -- Check
• Lots of hardware -- Check
• Design engineers -- Check
• Massive containers of Liquid Nitrogen -- hehe -- Check
• Food, Food, Food -- Check
• A few pairs of welding mitts and safely glasses -- Check, Check, Check

And with this you have the makings of an overclocking smorgasbord!

Patrick Moorhead (AMD Veep of cool stuff) setting the stage before we unleashed our AMD Phenom II Processor overclocked to 6+GHz

Most gamers are satisfied with their stock CPU frequency, but there is the occasion, if just for pride or ego, a gamer wants to strut their stuff and showoff the headroom of their PC. At AMD we are no different; we wanted to showcase to the WW press the massive overclockability of our new Phenom II CPU.

Some of the most interesting conversations are had when a company allows their top talent engineers to converse directly with tech journalists, no marketing, no spinning, no positioning, just honest answers to questions and some crazy idea generation let me assure you!

left to right: Sanjiv Lakenpaul (AMD Senior Platform Engineer), ME, John Bruno (AMD Engineering Roadmap Strategist), Jeremy Laird (Tech Radar), Tarinder Sandhu (Hexus)

We were discussing the demo behind me - our competitor’s 3.2G i7 processor vs. our 3.0G AMD Phenom II processor playing CRYSIS and how a balanced platform is the right choice. Just considering CPU performance in a CPU centric synthetic benchmark is no longer relevant. A gamer has to consider their chipset, CPU and GPU as a holistic platform, in a lot of cases, investing more in the GPU and a little less in the CPU will deliver a better gaming experience. (I smell a future video blog)

On with the show! But first our own Sami Makkinen addressed the safety concerns around the demo and laid out the exact configuration and what to expect (little did he know, they would even surpass his world champion overclocking expectations)

Sami Makkinen (AMD Professional Overclocker and creator of AMD Overdrive)

“Have CPU, will Overclock” was the motto of the day, and overclock they did! Sami and team started with just an air cooler and achieved a monstrous 4+GHz overclock booting and playing CRYSIS.

But that was just the beginning, “Please stand back folks…6GHz is no barrier”

...add the Liquid Nitrogen and the 6GHz barrier was smashed!

A little fine tuning by Sanjiv and team prior to the final attempt

And in the end, everyone was able to witness a stunning 6.2GHz overclock of the AMD Phenom II processor playing CRYSIS and a further 100MHz to 6.3GHz booting…Just amazing.

This event was so successful we decided to take it on the road, we asked Sami to invite two of the world’s top overclockers to the US to personally take the AMD Phenom II processor through its overclocking paces and the result was awesome.

See the whole event …well worth experiencing!

…or watch it on Mogulus

We then took it even another quantum leap forward and participated in an overclocking event in Las Vegas going HEAD TO HEAD vs. INTEL, yes, INTEL! I won’t ruin the fairytale ending, but watch this video to see AMD Phenom II Processor break records and establish itself as THE KING OF OVERCLOCKERS!! If that wasn’t enough to quench your thirst for Phenom overclocking madness, AMD traveled to Finland to break even more records.

Moral of the story: invest in your PC wisely, don’t be fooled by the “$1000 CPU hype”, in most cases a good sub $300 CPU coupled with a ATI Radeon™ HD 4800 series gfx card is all any gamer needs to achieve the best gaming experience, and when the few times to need to “drag race your friends” or “show off to the new, cute neighbourhood girl” you can use AMD Overdrive and overclock your AMD Phenom II to processor massive frequencies, all with a few clicks and a wise purchase decision.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. ]]> http://blogs.amd.com/play/2009/02/25/hitting-the-overclocking-stratosphere-in-austin/feed/ 0 http://blogs.amd.com/play/2009/02/09/the-pc-enthusiasts-145-tri-fecta/ http://blogs.amd.com/play/2009/02/09/the-pc-enthusiasts-145-tri-fecta/#comments Mon, 09 Feb 2009 09:34:00 +0000 Ian McNaughton /play/archive/2009/02/09/the-pc-enthusiasts-tri-fecta.aspx Test driving the new AM3-compatible AMD Phenom™ II Triple-core Processor One of the perks of my job is I get to use PC hardware long before it’s ever launched (yes I know, some might be jealous of such a perk). With the launch of our AM3 parts, it was no exception. One of our faithful PR spinners dropped off a triplecore, specifically the AMD Phenom™ II X3 720 Black Edition (2.8GHz) to my desk, the idea was that I would build a system from scratch and then write a blog on the experience. Being a team player and loving the idea of a whole day in thermal grease up to my elbows, I had to accept the task…here we go: The system I chose to build was:

• AMD Phenom™ II X3 720 Black Edition (2.8GHz)
• Gigabyte GA-MA790GP-DS4H (AMD 790GX-based mobo)
• ATI Radeon™ HD 4870 X2 (single card without ATI CrossFireX™ technology enabled)
• 4G Corsair Memory DDR2
• 150G WD HDD
• Windows Vista Ultimate 32bit

The test system

WEI and 3DMark System Specs

After the install and boot up was complete, I did what ALL gamers should do (on a monthly basis) and updated my ATI Catalyst^TM GPU software drivers… The idea of triple core was a novel approach for CPUs, normally, or better, historically we (the industry) went from 1…2…4… etc, always in multiples of 2x. AMD broke this trend as we had the world’s first native quad-core processor for desktop PCs which allowed us to offer the market a triple-core processor. The significance of this is that now consumers had more choice, OEMs and the channel had more differentiation and AMD offered a product that its competitor could not replicate. But I digress, moving on to gameplay. The FarCry 2 play test:

DELL 30" monitor displaying FC2

I loaded a fresh copy of FarCy 2 and proceeded to crank the settings: 2560×1600, AA 4x, DirectX10 (would have elected DirectX10.1 if available) all other settings were on High or Ultra High. The load time was quick; the game play was smooth, no hitches, no visible issues, a solid great experience. The GPU did not have ATI CrossfireX^TM technology enabled as I wanted to play the game with the equivalent of a performance mainstream card such as the ATI Radeon HD 4870. The picture above does not do the experience justice but it looked beautiful, 30 inches of monitor in all its splendor powered by a $145 CPU, unbelievable. But, it’s not a magic trick; I played a few more games to make sure this experience was not an anomaly.

Crysis - Advanced settings on HIGH, 1600x1200 AA 4x - picture taken right before I died

The AMD Phenom II X3 720 Black Edition was a champ, the game experiences were awesome, and why is that you ask? The answer is quite simple, the system I built was a balanced system, I invested more in graphics, which allowed me to have the ultimate gaming experience while not having to invest in a $1000 CPU. Oh, did I mention that these processors are DDR3 AND DDR2 capable, meaning you can use them in your existing AM2+ socket motherboard as an upgrade OR in our new AM3 DDR3 socket motherboards. One of the things I give AMD huge credit for is their continued support of past generation infrastructure, this means cheaper alternatives for consumers and gives YOU the gamer the choice when you want to upgrade.

Enemy Territory-Quake Wars, All settings on HIGH, Shader Lvl Ultra and AA 8x

The old school belief was that to get the best PC experience, one must invest as much as possible in the CPU; this is now a myth, tales of long ago, fallacy, make believe! Don’t believe the Blue hype in the market, you can have a brilliant multi-core gaming experience with overclockability for less than $145. This little triple-core processor is proof of that!¹ The GPU and the chipset have become vital decisions when building a PC, the old adage of “a chain is only as strong as its weakest link” holds true in PCs today. I was thoroughly impressed with this product, especially when you take into account its price point, its headroom and the market leading chipsets it gets slotted into. Harness a system like this with the AMD Fusion for Gaming utility² and the AMD OverDrive software and you have the makings of a fantastic mainstream gaming system. Check out these 3^rd party reviews to see for yourself: Bjorn 3D: “Phenom 2 X4 940 BE, X4 810 & X3 720 BE

”

• AWARD:  “Seal of Approval”

HardOCP: “Phenom II Gets Affordable with DDR3 & AM3 ”

• AWARD: “Editors Choice Gold Award”

Firing Squad: AMD’s AM3 CPUs: Phenom II X4 810 and Phenom II X3 720 Black Edition Hot Hardware: AMD Phenom II X4 810 and X3 720 BE Processors Also check out this video and these photos.

¹AMD warranty does not cover damage caused by overclocking, even when using AMD OverDrive™ software.

² THIS UTILITY MAY DISABLE SECURITY / ANTIVIRUS SOFTWARE, OR ADVERSELY AFFECT YOUR SYSTEM. REVIEW ACCOMPANYING DOCUMENTATION CAREFULLY BEFORE INSTALLING Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

“Plug ‘n’ Pulverize” gaming graphics upgrade for notebook PCs

For millions of notebook PC users, it’s been nothing more than a frustrated wish. A portable performance possibility never realized. A mobile multi-monitor dream unfulfilled. An unreachable itch that laptop-toting PC gamers could never scratch -until now.

Thanks to AMD, notebook buyers will finally get what they have wanted for so long: “Plug ‘n’ Pulverize” graphics performance that transforms a thin-and-light laptop into a gaming powerhouse. AMD’s new ATI XGP™ technology is a PCIe 2.0-compatible external graphics platform that adds desktop-class graphics performance and multi-monitor muscle to compatible notebook PCs. The idea is to deliver both long battery life and a great gaming experience -two features long considered mutually exclusive – making XGP a potential breakthrough innovation that gives notebook gamers the best of both worlds.

Supercharge gaming for CRYSIS-worthy frame rates with multi-GPU ATI CrossFireX™ technology, mating the ATI XGP’s ATI Radeon™ HD 3870 GPU with the notebook PC’s internal ATI Radeon HD 3000-series graphics card. Enjoy ultra high quality HD graphics for demanding multimedia and video editing tasks, HD video and Blu-ray decoding and playback, integrated HD audio output over HDMI, and more.¹

Rabah and Ron (the AMD brains behind the scenes)

ATI XGP™ technology features an ATI Radeon HD 3870 GPU with 512 MB DDR3 video memory inside a small portable enclosure with standalone power and cooling. It connects to a compatible AMD-based notebook PC with a special eight-lane PCI Express 2.0 external cable, enabling the ATI XGP to simultaneously drive up to three external high-resolution displays with HDMI and DVI connections. A couple of powered USB 2.0 ports also enable easy external mouse and keyboard docking.

This kind of solution has been the long-sought holy grail of every notebook user who suffered buyer’s remorse after discovering the limitations of their latest lightweight wonder. Our lead ATI XGP technology OEM partner is Fujitsu Siemens Computers and together we have been able to bring to market their FSC Amilo Graphics Booster, one of the “coolest” external consumer devices ever offered in the gaming/consumer electronics space. My exalted “insider” status enabled me to actually kick the tires and take it for a spin!

The FSC Graphics Booster: a half-kilogram of full desktop-class performance

We hooked-up a FSC Graphics Booster to a ATI XGP-ready notebook and big-screen HDTV at our UK AMD Live! lab. Addled gamers that we are, we loaded fresh installs of CRYSIS and FRAPS to put the FSC Graphics Booster to the ultimate FPS test.

The plant is fake – but the FPS are real

Our first impression? The FSC Graphics Booster is a great solution to play today’s most demanding PC games at mainstream resolutions on a thin-and-light laptop, yet avoiding the bulk, weight, heat, and battery power consumption of built-in single or dual discrete notebook graphics.

From left: playing GRID, watching HD video, tweaking Twitter, digging DIGG

Next: a multi-monitor experiment to try something other notebook users can only wish they could. Even with dual-core CPUs and multitasking operating systems, today’s notebook PCs are typically productivity-hobbled by the lack of true support for multiple high-resolution displays. The FSC Graphics Booster with AMD’s XGP technology changes all of that, simultaneously driving three external monitors along with the notebook’s screen.

Quad-displays = sweaty-palmed excitement

The FSC Graphics Booster with ATI XGP™ technology offers an unbeatable combination of desktop-class graphics power, ATI CrossFireX technology-enabled, and multi-display support. Thin-and-light notebook users can now have it all – mobile computing when you need it, multi-monitor productivity when you want it, and ATI CrossFireX graphics performance when your in-game survival depends on it. Check out some early reviews on We Got Served and here Notebookcheck.com

Watch this space for more notebook PC gaming, because I’m planning to take the awesome Alienware M17 for the ultimate test drive!

Cheers!

Ian “Cabrtosr” McNaughton

1. HD monitor required. Additionally, a Blu-ray drive is required for Blu-ray playback.

Ian McNaughton is senior manager of product and platform marketing EMEA at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

I was perusing the blogosphere the other day and came across a blog from EA’s Peter Moore. In the blog, Moore confirms reports that EA will not be shipping Madden 2009 for the PC platform. Faster than a Fatal1ty mouse click, some news outlets operating with a generate-traffic-with-hyperventilating-headlines format instantly glommed onto this comment in Peter’s blog. Reports direly announced that “PC Gaming is DEAD!”

Oh, please. Somebody call the “reality police”; and arrest these guys for felony hyperbole.

For the record, I’ve enjoyed/wasted many hours/days satisfying a Madden addiction over the years – on a console, that is. Madden was conceived and created as console-based title, enjoyed best – and mostly consumed by – players with consoles. My reaction to the earth-shaking revelation that EA will not be shipping Madden 2009 for the PC platform? I could not care less.

I realize hardcore PC users may flame me for not supporting “our cause.” But let’s get real here. Madden is a game meant to be played in your living room on a 50″ HDTV – not on your PC-based WoW or EQ2 cockpit. And let’s get more real. Does EA not shipping Madden 2009 for the PC platform somehow signal the coming demise of the PC as a gaming platform? Is PC gaming DEAD?

Let’s hose-off that claim, drag it inside, and let the cat sniff it.

In my first blog, I asked if WoW is far bigger than we all realize. In my opinion, the general public does not truly appreciate the worldwide popularity, market influence, and industry clout of this game. I’ve read estimates that claim WoW currently has more than 10 million users, and is still growing. That’s a massive proportion of all MMO gamers today. And it’s only played on PCs – not consoles.

You could point to the growth of consoles, and particularly the explosive popularity of the Wii from Nintendo. Both the Wii and the XBOX 360 include ATI Radeon™ graphics, making both platforms very dependent on PC gaming-derived technologies. Since PC gaming is the goose that lays the technology golden eggs that consoles utterly depend on, the rise of console gaming is in my opinion, ultimately a tremendous windfall for the PC platform. It doesn’t take long for console gamers to realize that PC is the next step in their quest for gaming nirvana, and that only the PC platform can deliver a truly superior visual experience.

Okay, so EA will not be shipping Madden 2009 for the PC platform. Anybody notice that one of 2008’s biggest games – EA’s Spore – was released for the PC? WoW continues to beguile 10 million gamers worldwide. Most console gamers are also PC gamers.

Is PC gaming “dead”? NO! PC gaming is alive – and thriving.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of product and platform marketing EMEA at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

I think best way to start my new AMD blog is to introduce myself beyond my brief bio and official photo. I manage AMD’s product marketing for all of EMEA (Europe, the Middle East and Africa). I feel that I have one of best jobs in the world. Why? Because I’m a gamer guy.

I’m a grass-roots, down-and-dirty, unashamed-to-admit-it gamer guy. I’m a card-carrying, dyed-in-the-wool, tell-it-like-it-is-and-ask-no-forgiveness gamer guy. I have one of best jobs in the world because I get to have my way with the latest, fastest, and most extreme PC gaming technology ever created – every single day. The tough part is pretending to be unexcited by it all while working around normal folks.

At home, it’s different. Surroundings recede to darkness, and vision stretches to the vanishing point of a pixel. The moment dissolves through 64-bit quantum foam, and my awareness teleports to an AA-rendered reality. I create worlds, save worlds, and conquer them. My altered state reaches a fevered peak—then my wife calls me to dinner.

Which proves that I’m actually just a regular guy. Canadian grown, I prefer hot dogs and beer to brie and wine. However, I prefer the very best when it comes to PC gaming. My first computer was a Commodore 64, and my first game title was the highly addictive “Summer Games.” Upgrading annually since, my home PC today is a mighty AMD Phenom™ X4 9950-based AMD platform housed in a Cooler Master chassis, with a 10,000 RPM 150GB Raptor system drive, dual 500GB storage drives, and dual ATI Radeon HD™ 4870 X2 cards using ATI CrossFireX™ technology in dual mode driving a 30” Dell 2560×1600 monitor. My current definition of sheer bliss: 4.1 megapixels of Crysis!

For the record, I am not a FPS guy. I am an avid RTS gamer (Chris Taylor is my hero and CDN buddy), with a “never-say-die” style honed in 1997 playing Total Annihilation. When all was lost and there was no chance of capturing the enemy commander, I always mowed through the enemy’s city intent on eliminating any chance for my opponent to win the game. They say your status in Valhalla depends on the size of the enemy honour guard you take along. Hey, if you’re going to go down—take as many with you as you can.

But I’m more than just an addled enthusiast. I’m also a PC gaming industry activist, and a staunch advocate for the millions of gamers who depend on AMD to help ensure the future of PC gaming. Issues of rampant piracy, buggy and busted DRM copy protection, and hardware requirements escalating beyond affordability are among many recent industry trends that do not bode well for the PC faithful. I’m committed to exploring these issues, and tackling the truly tough topics of our time.

Is PC gaming threatened by publishers planning to release PC versions of new games only after console versions have peaked in sales and popularity? Or is PC gaming endangered by the pirates who are forcing this to happen? Is WoW bigger than anyone actually realizes, and is hurting the industry because the millions of WoW gamers play nothing else? Do too many players cheat in CS and deserve to be hung (virtually, that is) if caught? Is playing “The Devil Went Down to Georgia” on medium setting truly impossible on GH3? These are among the deep questions that gnaw at the soul of today’s PC gamer.

What is the best bang-for-the-buck AMD gaming solution? What is the ultimate PC gaming experience today? What do I think PC gaming will be like in five years—or a decade from now? It’s said that telling the raw truth is a crime punishable anywhere on the planet. In this blog, I will strive to deliver unfiltered, unvarnished, unhallowed candor about gaming, gear, and hot-buttered groat clusters. Join me here for ride-the-line commentary, insightful Q&A—and almost anything else that you want to discuss, curse, or compliment.

Stay tuned!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of product and platform marketing EMEA at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.