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	<title>Game Blog &#187; DDR3</title>
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	<description>The fun begins here! Find out how to get the most from your AMD Radeon graphics technology, build a super-fast PC or learn more about the gaming industry.</description>
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		<title>ATI Catalyst™ 10.3 Driver – What’s New?</title>
		<link>http://blogs.amd.com/play/2010/03/24/ati-catalyst%e2%84%a2-10-3-driver-%e2%80%93-what%e2%80%99s-new/</link>
		<comments>http://blogs.amd.com/play/2010/03/24/ati-catalyst%e2%84%a2-10-3-driver-%e2%80%93-what%e2%80%99s-new/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 18:21:44 +0000</pubDate>
		<dc:creator>Jay Marsden</dc:creator>
				<category><![CDATA[Graphics]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[AMD Catalyst]]></category>
		<category><![CDATA[AMD CrossfireX]]></category>
		<category><![CDATA[AMD Eyefinity technology]]></category>
		<category><![CDATA[AMD Overdrive]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[DDR2]]></category>
		<category><![CDATA[DDR3]]></category>
		<category><![CDATA[DirectX 10.1]]></category>
		<category><![CDATA[DirectX 11]]></category>
		<category><![CDATA[Display Drivers]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[GPU]]></category>
		<category><![CDATA[Mainstream]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[STREAM]]></category>
		<category><![CDATA[Tessellation]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=916</guid>
		<description><![CDATA[It’s that time again for the ATI Catalyst™ driver update!  We have been getting great comments and feedback from the community because of this blog site.  Please continue to send us your feedback as we do review them all*. *IF you are having technical issues with the ATI Catalyst™ driver, or your graphics card please [...]]]></description>
			<content:encoded><![CDATA[<p>It’s that time again for the ATI Catalyst™ driver update!  We have been getting great comments and feedback from the community because of this blog site.  Please continue to send us your feedback as we do review them all*.</p>
<p>*IF you are having technical issues with the ATI Catalyst<strong>™ </strong>driver, or your graphics card please report your issues <a href="http://support.amd.com/us/contacts/Pages/GraphicsTechnicalSupport.aspx">here</a>.</p>
<p>Another great release of ATI Catalyst ™ drivers is upon us.    As you will see below, several key features and awesome improvements have been added to this month’s driver release.</p>
<p>Let’s take a look at what is new this month!</p>
<p><strong>Highlights of the ATI Catalyst™ 10.3 release includes:</strong></p>
<p><strong>New Features</strong></p>
<p><strong>ATI Catalyst™ support for ATI Mobility Radeon™ Premium Graphics solutions</strong></p>
<ul>
<li>This release of ATI Catalyst™      introduces support for the production version of Microsoft ® Windows® 7      and Windows Vista® for notebooks featuring the ATI Mobility Radeon™ HD      2000 Series, ATI Mobility Radeon ™  HD 3000 Series, and ATI Mobility Radeon™      HD 4000 Series, and planned support future ATI Mobility Radeon ™ products.       <strong> </strong></li>
<li>Supported by most major OEM and      ODM notebook manufacturers  <strong> </strong></li>
</ul>
<p><strong> </strong></p>
<p><strong>ATI Catalyst™ Control Center &#8211; </strong><strong>ATI Eyefinity</strong><strong> </strong><strong>technology enhancements</strong><sup>1</sup><strong> </strong></p>
<ul>
<li><strong>Display Bezel Compensation</strong><strong> </strong>
<ul>
<li>Easy-to-use wizard  shows       users how to adjust their display layout to remove the pixels occupied by       their display bezels<sup>2</sup> <strong> </strong></li>
</ul>
</li>
<li><strong>Per-Display Color Adjust</strong><strong> </strong>
<ul>
<li>Individual Color, Brightness,  and Contrast controls<strong> </strong></li>
</ul>
</li>
<li><strong>Multiple ATI Eyefinity</strong><strong> Technology</strong><strong> Groups</strong><strong> </strong>
<ul>
<li>Create more than one ATI       Eyefinity group from multiple displays<strong> </strong></li>
</ul>
</li>
<li><strong>Improved Display Configuration switching</strong><strong></strong>
<ul>
<li>Support for ATI Eyefinity       groups and the ATI Catalyst™ Control        Center profile       manager<strong></strong></li>
<li>Easy to toggle between cloned       and extended desktop modes<strong></strong></li>
</ul>
</li>
</ul>
<p><strong> </strong></p>
<p><strong>ATI Catalyst™ support for 3D Stereoscopic glasses</strong></p>
<ul>
<li>AMD has updated its Direct3D      (Quad buffer support) driver to enable 3rd party middleware vendors such      as iZ3D to output stereo L/R images at 120 Hz (60 Hz per eye)<strong></strong></li>
</ul>
<p>For more information on ATI Catalyst<strong>™ </strong> 10.3 (for Windows® 7, Windows Vista®, Windows® XP, and Linux® versions), including all of the resolved issues in this release, please see the ATI Catalyst<strong>™ </strong>10.3 release notes.</p>
<p><strong>To download the driver, click </strong><a href="http://game.amd.com/us-en/drivers_catalyst.aspx"><strong>here</strong></a><strong>.</strong></p>
<p>ATI Catalyst<strong>™ </strong>10.3 driver is getting some great feedback from press!  I have included some links below that showcase some of positive press we have received so far with our preview of ATI Catalyst<strong>™ </strong>10.3:</p>
<p><strong>HardOCP: </strong><a href="http://hardocp.com/article/2010/02/17/amds_ati_catalyst_102_103_preview">here</a></p>
<p><strong>TweakTown: </strong><a href="http://www.tweaktown.com/articles/3140/future_ati_catalyst_drivers_why_you_should_be_excited/index.html">here</a></p>
<p><strong>Legit Reviews: </strong><a href="http://legitreviews.com/article/1216/1/">here</a></p>
<p>Till Next Month,</p>
<p>Jay Marsden<strong></strong></p>
<p><strong>Jay Marsden<em> is a Product Marketing Manager at AMD</em></strong><em>. His postings are his own opinions and may not represent AMD&#8217;s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</em></p>
<p><em><br />
</em></p>
<p>1 ATI Eyefinity technology can support multiple displays using a single enabled ATI Radeon™ graphics card &#8211; the number of displays may vary by board design and you should confirm exact specifications with the applicable manufacturer before purchase. ATI Eyefinity technology works with games that support non-standard aspect ratios, which is required for panning across multiple displays. To enable more than two displays, additional panels with native DisplayPort™ connectors, and/or certified DisplayPort™ adapters to convert your monitor’s native input to your cards DisplayPort™ or Mini-DisplayPort™ connector, are required.</p>
<p>2 Bezel compensation is available only for sets of monitors that have pixel resolution and density within a 5% tolerance of each other</p>
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		<slash:comments>141</slash:comments>
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		<title>Water Cooling – Are you nuts?</title>
		<link>http://blogs.amd.com/play/2009/06/15/water-cooling-are-you-nuts/</link>
		<comments>http://blogs.amd.com/play/2009/06/15/water-cooling-are-you-nuts/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:27:30 +0000</pubDate>
		<dc:creator>Ian McNaughton</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[CoolIt Domino]]></category>
		<category><![CDATA[CPU]]></category>
		<category><![CDATA[DDR3]]></category>
		<category><![CDATA[Dragon]]></category>
		<category><![CDATA[Phenom II]]></category>
		<category><![CDATA[Watercooling]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=464</guid>
		<description><![CDATA[Does the CoolIT Domino make the grade?  When the guys from CoolIT approached me for a quote for their Domino press release, my immediate reaction was, &#8220;Let&#8217;s get it in the lab and send me a review unit to test&#8221;&#8230; Here at AMD we have a full scientific test lab for thermal devices. We all [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Does the CoolIT Domino make the grade?  </strong></p>
<p>When the guys from <a href="http://www.coolitsystems.com/">CoolIT</a> approached me for a quote for their Domino <a href="http://www.theinquirer.net/inquirer/news/1052024/coolit-launches-europe">press release</a>, my immediate reaction was, &#8220;Let&#8217;s get it in the lab and send me a review unit to test&#8221;&#8230;</p>
<p>Here at AMD we have a full scientific test lab for thermal devices. We all know that a properly built PC is a careful dance of core temp, ambient temp, chassis temp &#8211; all at idle, mid and full load. We like to test for real-world conditions, especially for those lazy Sundays when the air-conditioning breaks and your PC whizzes away stuffed in a cabinet under a desk collecting large deposits of dust.  It&#8217;s our business to make sure our products run under the most grueling and sometimes strange environments.</p>
<p>Our lab guys were impressed with the Domino coolers they received. It was once thought that cost effective water cooling was impossible.  Unfortunately I cannot share any of the details from those tests as they are all still very cloak and dagger (considered as internal trade secrets), but to say the least, I was impressed that they &#8211; our thermal fellows &#8211; were impressed.  Now before I would ever give a &#8220;nod&#8221; to any product, I have to use and experience it first.</p>
<p>My hands on time with the Domino consisted of building out a new system based on <a href="http://game.amd.com/us-en/landings/dragon.aspx">AMD &#8220;Dragon&#8221; platform technology</a>:</p>
<p> </p>
<ul>
<li><a href="http://www.gigabyte.com.tw/Products/Motherboard/Products_Overview.aspx?ProductID=3005">Gigabyte GA-MA790FXT-UD5P</a> Motherboard</li>
<li><a href="http://ati.amd.com/products/radeonhd4800/overview-4890.html">ATI Radeon<sup>TM</sup> HD 4890</a> discrete graphics</li>
<li><a href="http://www.corsair.com/products/xms3dhx/default.aspx">Corsair DDR3</a> Ram 8G</li>
<li><a href="http://www.newegg.com/Product/Product.aspx?Item=N82E16819103674">AMD Phenom<sup>TM</sup> II X4 955</a> 3.2GHz processor</li>
<li>3x <a href="http://www.wdc.com/en/products/products.asp?driveid=488">Western Digital HDD</a> Totaling 1 Terabyte</li>
<li><a href="http://www.corsair.com/products/hx1000/default.aspx">Corsair HX1000W PSU</a></li>
<li><a href="http://www.coolermaster-usa.com/product.php?category_id=18&amp;product_id=2700">Coolermaster Cosmos 1000</a></li>
<li>CoolIT Domino A.L.C</li>
</ul>
<div id="attachment_466" class="wp-caption alignnone" style="width: 404px"><a href="http://blogs.amd.com/play/files/2009/06/dsc00568_2.jpg"><img class="size-full wp-image-466    " src="http://blogs.amd.com/play/files/2009/06/dsc00568_2.jpg" alt="Domino installed in my Dragon System" width="394" height="296" /></a>
<p class="wp-caption-text">Domino installed in my Dragon System</p>
</div>
<p>The setup was surprisingly easy; I fiddled with the brackets and little bolts until I got it right. It took just as long to install a Domino cooler as it did to fully install a PSU.</p>
<p>Once it was fully installed, I checked for leaks, cracks, breaks and/or other signs of water in my system prior to plugging it in and firing it up!</p>
<p>Water flowing through your PC is absolutely foreign to many and frankly most PC users.  Why would anyone in their right mind want to have a water contraption in their PC, the answer is quite simple, superior cooling!</p>
<p>Water cooling has always been very expensive, labour intensive and a little dodgy at times.  Horror stories of broken piping, reservoirs cracking and water leaking that swiftly destroys your entire PC have been whispered everywhere in the enthusiast community.  A costly breakdown to say the least!</p>
<p>The old adage was &#8220;Cost effective water cooling is impossible&#8221;, well, until now.</p>
<p>The Domino made a tremendous difference in the hot air being expelled from the back of my chassis, it&#8217;s no longer &#8220;hot&#8221;, it&#8217;s simply a mild warm.  This helps in a room full of PC&#8217;s and 2 giant monitors, trust me, personal comfort becomes paramount.</p>
<div id="attachment_467" class="wp-caption alignnone" style="width: 404px"><a href="http://blogs.amd.com/play/files/2009/06/dsc00564_2.jpg" target="_blank"><img class="size-full wp-image-467   " src="http://blogs.amd.com/play/files/2009/06/dsc00564_2.jpg" alt="Domino's operations screen" width="394" height="296" /></a>
<p class="wp-caption-text">Domino&#039;s operations screen</p>
</div>
<p>When I did a play test, I used CoD WaW and saw the Domino report a temp of 99degrees, 2079 rpm fan speed and 3123rpm pump speed on medium.</p>
<p>I switched it to the high setting and saw a decrease in temp, but an increase in ambient noise. The Domino reported a temp of 94degrees, 2824rpm fan speed and 3105prm pump speed.</p>
<p>The increase in noise levelled off to something more than bearable, but regardless, I game with headphones so the increase in ambient noise doesn&#8217;t bother me.  I really liked the &#8220;beep&#8221; feature, it audibly lets you know when something has been changed or goes wrong.</p>
<p>The Domino does not seem to be intended for a DIY&#8217;er who makes lots of changes to her/his PC on a regular basis.  It seems better suited for the gamer or enthusiast who builds and uses their PC in that config for awhile.  How often do you really upgrade your mobo and CPU anyway, every 6months? 9months? 12months?</p>
<p>As I am not a reviewer, nor do I claim to be, I almost completely rely on the reviewer community to recommend or not recommend a product, here is what they have to say:</p>
<p>Maximum PC gave it a 9/10 in its June issue.</p>
<p><a href="http://www.immacula.co.uk/exposure/coolit-domino-yoyotech-water-dragon-36-pc-pro">PCPRO</a></p>
<p><a href="http://www.pcworld.com/reviews/product/44110/review/core_i7_sli_crossfirex_ddr3_gaming_system.html">PCWorld</a></p>
<p><a href="http://www.techradar.com/reviews/pc-mac/pc-components/cases-cooling/cooling/coolit-domino-advanced-liquid-cooling-587457/review">TechRadar</a></p>
<p>CPU3D</p>
<p><a href="http://www.overclockersclub.com/reviews/coolit_dominoalc/5.htm">OverclockersClub</a></p>
<p><a href="http://www.firingsquad.com/hardware/coolit_domino_review/">FiringSquad</a></p>
<p><a href="http://www.legitreviews.com/article/854/6/">LegitReviews</a></p>
<p><a href="http://www.bit-tech.net/hardware/cooling/2009/05/19/coolit-domino-alc/1">Bit-Tech</a></p>
<p>Almost unanimously reviewed positively and recommended.</p>
<p>If you are a gamer looking to add &#8220;H2O&#8221; to your system, the Cool-IT Domino is a good option.</p>
<p>Cheers!</p>
<p>Ian “Cabrtosr” McNaughton</p>
<p><a href="http://twitter.com/IanMcNaughton" target="_blank"><img class="size-full wp-image-118 alignnone" style="border: 0pt none" src="http://blogs.amd.com/play/files/2009/03/twitter1.gif" alt="twitter1" width="143" height="63" /></a></p>
<p><em><strong><a href="http://blogs.amd.com/play/files/2009/03/ian_mcnaughton.jpg"><img class="size-full wp-image-133 alignleft" style="border: 0pt none;margin-left: 10px;margin-right: 10px" src="http://blogs.amd.com/play/files/2009/03/ian_mcnaughton.jpg" alt="ian_mcnaughton" width="92" height="127" /></a> Ian McNaughton is senior manager of advanced marketing at AMD</strong>. His postings are his own opinions and may not represent AMD&#8217;s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.</em></p>
]]></content:encoded>
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		<title>The Inside Scoop on Corsair’s Andy Paul and DDR3</title>
		<link>http://blogs.amd.com/play/2009/04/15/the-inside-on-corsair%e2%80%99s-andy-paul-and-ddr3/</link>
		<comments>http://blogs.amd.com/play/2009/04/15/the-inside-on-corsair%e2%80%99s-andy-paul-and-ddr3/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:28:04 +0000</pubDate>
		<dc:creator>Ian McNaughton</dc:creator>
				<category><![CDATA[Graphics]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Corsair]]></category>
		<category><![CDATA[DDR2]]></category>
		<category><![CDATA[DDR3]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[Overclocking]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Phenom II]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=305</guid>
		<description><![CDATA[Memory Guru and owner/founder of Corsair Andy Paul on the PC Industry The PC industry has many cool companies, lots of innovations and a ton of great people! One such company is Corsair, which I have worked with for many years. At their helm a very interesting, some say eccentric and down to earth personality [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://blogs.amd.com/play/files/2009/04/vineyard.jpg"></a>Memory Guru and owner/founder of Corsair <em>Andy Paul</em> on the PC Industry</strong></p>
<p>The PC industry has many cool companies, lots of innovations and a ton of great people! One such company is Corsair, which I have worked with for many years. At their helm a very interesting, some say eccentric and down to earth personality &#8211; the one, the only, Andy Paul.</p>
<div id="attachment_306" class="wp-caption alignnone" style="width: 167px"><img class="size-full wp-image-306" src="http://blogs.amd.com/play/files/2009/04/andypaul2.jpg" alt="andypaul2" width="157" height="222" />
<p class="wp-caption-text">Andy Paul &#8211; CEO Corsair</p>
</div>
<p>Having known Andy for years, I thought it appropriate to ask him the hard memory questions that most enthusiasts never get the opportunity to ask.  Andy freely shared his wisdom, opinions, thoughts, intuitions and even a few wild predictions.</p>
<p>5 random Andy Paul facts:</p>
<blockquote><p>1.   When I started my career, Intel was a leader in the memory world, microprocessors were 4 bit and the volume applications were washing machines</p>
<p>2.  I am from England; I have two English cars and two English dogs</p>
<p>3. I have a Degree in Physics from City University in London</p>
<p>4.  My wife, Lisa, is American and is a writer and a blogger</p>
<p>5.  I own a small vineyard and have been making wine for a few years</p></blockquote>
<div id="attachment_312" class="wp-caption alignnone" style="width: 210px"><img class="size-full wp-image-312" src="http://blogs.amd.com/play/files/2009/04/vineyard1.jpg" alt="vineyard1" width="200" height="300" />
<p class="wp-caption-text">Andy in his Vineyard</p>
</div>
<p>Ian &#8211; Andy, first thanks for taking the time to do this for us and for the community, don&#8217;t worry I will be gentle.  Let&#8217;s kick this off by telling us the story of Corsair? How did it begin and where are you guys now?</p>
<blockquote><p>Andy &#8211; Well Ian, this is probably before your time, but back in the early nineties, CPUs did not have onboard L2 Cache. So we started Corsair as a specialist supplier of L2 Cache modules to large OEMs. That was a great business for a while &#8211; until cache got moved onto the processor. Fortunately for us, at the same time, DRAM was transitioning from EDO to SDRAM, and we decided to jump into the DRAM market. We were one of the few suppliers in existence that understood that SDRAM required high speed circuit design and carefully controlled BOMs in order to perform well. We quickly developed a reputation for performance and stability, and we decided to build a company based on that reputation. Now Corsair is one of the most recognized brands out there for computer components, particularly among those who love performance hardware. We now sell not only memory, but power supplies and flash drives as well.</p></blockquote>
<p>Ian &#8211; Corsair was born from humble beginnings; and speaking of memory, let&#8217;s dive into some questions from the community that I queried via Twitter and game.amd.com forums.  How do you think the transition from DDR2 to DDR3 memory is going?</p>
<blockquote><p>Andy &#8211; It&#8217;s going quite well; this has been an easy transition for the customer. DDR3 has entered the market with no real compatibility problems or performance glitches. And, the cost of DDR3 has continued to trend downwards as expected. 4GB or even 6GB of DDR3 is now easily within the component budget for a typical system build. And we are hitting speeds of 2000 MHZ.</p>
<p>Recently the core i7 CPU has mainly been driving the volume of DDR3 in the enthusiast market but we expect the socket AM3 AMD Phenom™ II CPU with DDR3 to help the transition</p></blockquote>
<p>Ian &#8211; Well, cost is always a factor in the PC industry. You mentioned that DDR3 cost is trending downward, which is great, what are the benefits and why should a gamer make the investment?</p>
<blockquote><p>Andy &#8211; Well, as I mentioned before, cost on DDR3 really is not an issue so much any more. In fact, you can buy 6GB of premium, overclocked Corsair memory for less than $100. It&#8217;s the bargain of the century! For high performance, for ultimate bandwidth, and for compatibility with the future, you&#8217;ve got to go with DDR3.</p>
<p>However, DDR2 still meets the needs of most user applications.  At the moment the purchase choice isn&#8217;t really made at the RAM purchase level but at the system level.  If it&#8217;s a 65nm AMD Phenom processor or Core 2 Duo then it&#8217;s going to be configured with DDR2 motherboards and memory.  If a user goes with Core i7 or a new AMD Phenom II processor with DDR3, then he would pick a DDR3 motherboard and DDR3 memory.  The point is when you add up the cost of a high performance DDR3 system compared to a volume DDR2 solution, only a small premium will be from the memory.  So that&#8217;s not what drives the decision, it&#8217;s more about the overall system features.</p></blockquote>
<p>Ian &#8211; I understand the bandwidth benefit but what about latency? Gamers demand lower latency and DDR2 delivers that. When will DDR3 catch up and when will it surpass DDR2 in terms of latency?</p>
<blockquote><p>Andy &#8211; DDR3 has already passed DDR2 in terms of latency. Remember, latency is notated in clock cycles, but actually represents elapsed time. So, 1600MHz CAS-8 is actually LOWER latency (and thus, faster) than 800MHz CAS-5. Corsair&#8217;s fastest available part is 2000MHz CAS-7, which means that the latency is 3.5 nanoseconds. This is the same latency as 800MHz CAS-2.8 which of course does not exist! So, we have already seen this crossover.</p></blockquote>
<p>Ian &#8211; As the trend towards more memory increases (I have 8G in my home system), is DDR3 better suited for denser memory? i.e. 2G or 4G memory sticks.  How do you see the memory piece of the PC puzzle working out?</p>
<blockquote><p>Andy &#8211; DDR3 is not intrinsically higher density than DDR2. However, DDR3 is better suited for denser memory in that it is now the focus of development technology for memory. So, as fabs come up with new process geometries and new device densities, the development focus will be on DDR3, and DDR3 will be the first technology to market.</p>
<p>From a density standpoint, we see the sweet spot for memory being at least 6GB for three channel configurations, and at least 4GB for dual channel configurations. By the end of the year, I think many or most dual channel builds will transition to 8GB. Memory cost will continue to trend downwards, Windows 7 will be out there and applications programmers will produce applications and games that are designed to take advantage of 64-bit memory addressing.  Even now many of our customers are populating machines with 12G.</p></blockquote>
<p>Ian -  Are there any memory trends on the horizon you think would have a cool geek factor?</p>
<blockquote><p>Andy &#8211; Well, Corsair definitely has lots of products here and on the horizon which have serious geek appeal. And since we are the leaders here and others tend to copy what we do, I suppose the trends will follow!  Just one example of a cool enthusiast product we offer is a cooling system for memory which actually takes the memory BELOW ambient temperature. The technology is TEC based, but employs humidity and temperature sensors to keep the modules just ABOVE the dew point to avoid condensation.  Also, of course, our Dominator GT modules with racing red heat sinks and the world&#8217;s fastest performance are also very appealing to &#8220;geeks!&#8221;</p></blockquote>
<p>Ian -  With PC ASP&#8217;s driving down to historical lows and in an extremely challenging economy, where do you see the PC industry going?</p>
<blockquote><p>Andy &#8211; Well, Ian, being at AMD I suspect you have a better view of that than I do. My standpoint is heavily tilted towards the home system builder community. We still see a lot of activity but, combined as you might expect with some degree of fluctuation based on the economic uncertainty, as you might expect.  I would think that there will be a lot of fallout this year, especially with companies that lack premium features in their products, or companies without strong brands.</p>
<p>For component areas with a lot of suppliers, like memory, graphics cards, etc., I would expect to see the most casualties.  But the companies that continue to innovate and offer their customers features with good value will continue to do well.  What I do see is that with lower prices, most families now have multiple PCs; this doesn&#8217;t have to be a major family purchase anymore.  In fact the last cell phone I bought cost me more than the general purpose PC I just built, and I just put a small format 12V PC in my boat.  So I think there are plenty of opportunities for the market to continue to expand.</p>
<p>Of course it&#8217;s high graphics content games that really drive the performance market, and until those achieve TV level reality, I don&#8217;t think the market will slow down in terms of technological advancement.</p></blockquote>
<div id="attachment_313" class="wp-caption alignnone" style="width: 394px"><a href="http://blogs.amd.com/play/files/2009/04/nav-station.jpg" target="_blank"><img class="size-full wp-image-313" src="http://blogs.amd.com/play/files/2009/04/nav-station.jpg" alt="nav-station" width="384" height="288" /></a>
<p class="wp-caption-text">PC Nav Station on Andy</p>
</div>
<p> </p>
<div id="attachment_314" class="wp-caption alignnone" style="width: 394px"><a href="http://blogs.amd.com/play/files/2009/04/boat-computer-under-berth.jpg" target="_blank"><img class="size-full wp-image-314" src="http://blogs.amd.com/play/files/2009/04/boat-computer-under-berth.jpg" alt="boat-computer-under-berth" width="384" height="288" /></a>
<p class="wp-caption-text">PC under the berth</p>
</div>
<p>Ian &#8211; Make a wild prediction for enthusiasts and gamers?</p>
<blockquote><p>Andy &#8211; I would expect that in 3 years from now, Corsair will be as well known for the cases and power supplies we make as for high performance memory.  Actually that&#8217;s not that wild is it? How about Intel merging with Nvidia?</p></blockquote>
<p>Ian &#8211; Finally, is the story true about the Corsair business plan being figured out on a boat?</p>
<blockquote><p>Andy &#8211; Yes, that is true. I used to spend almost every weekend sailing and racing boats. When a few of us got talking about starting a new company it seemed a good place to have the discussion, over a few beers I think.</p>
<p>That&#8217;s how the pirate name, Corsair, came into being.</p></blockquote>
<p><img class="alignnone size-full wp-image-315" src="http://blogs.amd.com/play/files/2009/04/corsairlogo-stacked-krgb.jpg" alt="corsairlogo-stacked-krgb" width="200" height="200" /></p>
<p>Ian &#8211; Andy, thank you for your time; how can gamers and enthusiasts get more info on Corsair?</p>
<blockquote><p>Andy &#8211; Well, at <a href="http://www.corsair.com/">www.corsair.com</a>, of course&#8230; as well on enthusiast forums, review sites, and blogs (like this one!), and at most computer component retailers worldwide&#8230;</p></blockquote>
<p>Cheers!</p>
<p>Ian “Cabrtosr” McNaughton</p>
<p><em><span style="font-size: small;font-family: Times New Roman"><strong>Andy Paul is CEO and President of Corsair Memory.</strong> His opinions are his own and may not represent those of AMD.</span></em></p>
<p><a href="http://twitter.com/IanMcNaughton" target="_blank"><img class="size-full wp-image-118 alignnone" style="border: 0pt none" src="http://blogs.amd.com/play/files/2009/03/twitter1.gif" alt="twitter1" width="143" height="63" /></a></p>
<p><em><strong><a href="http://blogs.amd.com/play/files/2009/03/ian_mcnaughton.jpg"><img class="size-full wp-image-133 alignleft" style="border: 0pt none;margin-left: 10px;margin-right: 10px" src="http://blogs.amd.com/play/files/2009/03/ian_mcnaughton.jpg" alt="ian_mcnaughton" width="92" height="127" /></a> Ian McNaughton is senior manager of advanced marketing at AMD</strong>. His postings are his own opinions and may not represent AMD&#8217;s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.</em></p>
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		<title>ATI XGP from AMD – Desktop-class Graphics for Notebook Gamers</title>
		<link>http://blogs.amd.com/play/2009/01/22/ati-xgp-graphics-for-notebook-gamers/</link>
		<comments>http://blogs.amd.com/play/2009/01/22/ati-xgp-graphics-for-notebook-gamers/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 18:44:00 +0000</pubDate>
		<dc:creator>Ian McNaughton</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD CrossfireX]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[CPU]]></category>
		<category><![CDATA[DDR3]]></category>
		<category><![CDATA[GPU]]></category>
		<category><![CDATA[HDMI]]></category>
		<category><![CDATA[M17]]></category>
		<category><![CDATA[Notebook Gaming]]></category>
		<category><![CDATA[Notebook Graphics]]></category>
		<category><![CDATA[XGP]]></category>

		<guid isPermaLink="false">/play/archive/2009/01/22/ati-xgp-desktop-class-graphics-for-notebook-gamers.aspx</guid>
		<description><![CDATA[&#8220;Plug &#8216;n&#8217; Pulverize&#8221; gaming graphics upgrade for notebook PCs For millions of notebook PC users, it&#8217;s been nothing more than a frustrated wish. A portable performance possibility never realized. A mobile multi-monitor dream unfulfilled. An unreachable itch that laptop-toting PC gamers could never scratch -until now. Thanks to AMD, notebook buyers will finally get what [...]]]></description>
			<content:encoded><![CDATA[<div class="ExternalClass9E0A261632164C8F88C786B7ECBC1D70">
<p><strong>&#8220;Plug &#8216;n&#8217; Pulverize&#8221; gaming graphics upgrade for notebook PCs</strong></p>
<p>For millions of notebook PC users, it&#8217;s been nothing more than a frustrated wish. A portable performance possibility never realized. A mobile multi-monitor dream unfulfilled. An unreachable itch that laptop-toting PC gamers could never scratch -until now.</p>
<p>Thanks to AMD, notebook buyers will finally get what they have wanted for so long: <strong>&#8220;Plug &#8216;n&#8217; Pulverize&#8221; graphics performance that transforms a thin-and-light laptop into a gaming powerhouse</strong>. AMD&#8217;s new ATI XGP™ technology is a PCIe 2.0-compatible external graphics platform that adds desktop-class graphics performance and multi-monitor muscle to compatible notebook PCs. The idea is to deliver both long battery life and a great gaming experience -two features long considered mutually exclusive &#8211; making XGP a potential breakthrough innovation that gives notebook gamers the best of both worlds.</p>
<p>Supercharge gaming for CRYSIS-worthy frame rates with multi-GPU ATI CrossFireX™ technology, mating the ATI XGP&#8217;s ATI Radeon™ HD 3870 GPU with the notebook PC&#8217;s internal ATI Radeon HD 3000-series graphics card. Enjoy ultra high quality HD graphics for demanding multimedia and video editing tasks, HD video and Blu-ray decoding and playback, integrated HD audio output over HDMI, and more.<sup>1</sup></p>
<p align="center">
<p align="center"><em>Rabah and Ron (the AMD brains behind the scenes)</em></p>
<p>ATI XGP™ technology features an ATI Radeon HD 3870 GPU with 512 MB DDR3 video memory inside a small portable enclosure with standalone power and cooling. It connects to a compatible AMD-based notebook PC with a special eight-lane PCI Express 2.0 external cable, enabling the ATI XGP to simultaneously drive up to three external high-resolution displays with HDMI and DVI connections. A couple of powered USB 2.0 ports also enable easy external mouse and keyboard docking.</p>
<p>This kind of solution has been the long-sought holy grail of every notebook user who suffered buyer&#8217;s remorse after discovering the limitations of their latest lightweight wonder. Our lead ATI XGP technology OEM partner is<strong><em> </em></strong>Fujitsu Siemens Computers and together we have been able to bring to market their FSC Amilo Graphics Booster, one of the &#8220;coolest&#8221; external consumer devices ever offered in the gaming/consumer electronics space. My exalted &#8220;insider&#8221; status enabled me to actually kick the tires and take it for a spin!</p>
<p align="center">
<p align="center"><em>The <strong>FSC Graphics Booster</strong>: a half-kilogram of full desktop-class performance</em></p>
<p>We hooked-up a FSC Graphics Booster to a ATI XGP-ready notebook and big-screen HDTV at our UK AMD Live! lab. Addled gamers that we are, we loaded fresh installs of CRYSIS and FRAPS to put the FSC Graphics Booster to the ultimate FPS test.</p>
<p align="center">
<p align="center"><strong><em>The plant is fake &#8211; but the FPS are real</em></strong></p>
<p>Our first impression? The FSC Graphics Booster is a great solution to play today’s most demanding PC games at mainstream resolutions on a thin-and-light laptop, yet avoiding the bulk, weight, heat, and battery power consumption of built-in single or dual discrete notebook graphics.</p>
<p align="center">
<p align="center"><strong><em>From left: playing GRID, watching HD video, tweaking Twitter, digging DIGG</em></strong></p>
<p>Next: a multi-monitor experiment to try something other notebook users can only <em>wish</em> they could. Even with dual-core CPUs and multitasking operating systems, today&#8217;s notebook PCs are typically productivity-hobbled by the lack of true support for multiple high-resolution displays. The FSC Graphics Booster with AMD&#8217;s XGP technology changes all of that, simultaneously driving three external monitors along with the notebook&#8217;s screen.</p>
<p align="center">
<p align="center"><strong><em>Quad-displays = sweaty-palmed excitement </em></strong></p>
<p><strong>The FSC Graphics Booster with ATI XGP™ technology offers an unbeatable combination of desktop-class graphics power, ATI CrossFireX technology-enabled, and multi-display support.</strong> Thin-and-light notebook users can now have it all &#8211; mobile computing when you need it, multi-monitor productivity when you want it, and ATI CrossFireX graphics performance when your in-game survival <em><strong>depends</strong></em> on it. Check out some early reviews on <a href="http://www.wegotserved.co.uk/2009/01/06/hands-on-fujitsu-siemens-amilo-sa3650-with-graphicbooster/" target="_blank">We Got Served</a> and here <a href="http://www.notebookcheck.net/Review-FSC-Amilo-SA3650-Notebook-Amilo-Graphic-Booster.13484.0.html" target="_blank">Notebookcheck.com</a></p>
<p>Watch this space for more notebook PC gaming, because I&#8217;m planning to take the awesome <strong>Alienware M17</strong> for the ultimate test drive!</p>
<p>Cheers!</p>
<p>Ian &#8220;Cabrtosr&#8221; McNaughton</p>
<p><a title="Ian McNaughton on Twitter" href="http://twitter.com/IanMcNaughton" target="_blank"><img src="http://blogs.amd.com/play/files/2009/03/twitter1.gif" alt="" style="border: 0pt none" /></a>  </p>
<p>1. HD monitor required. Additionally, a Blu-ray drive is required for Blu-ray playback.</p>
<p> </p>
<p><em><strong><img style="margin:0px 10px 0px 0px" src="http://blogs.amd.com/play/files/2009/03/ian_mcnaughton.jpg" alt="" align="left" /> Ian McNaughton is senior manager of product and platform marketing EMEA at AMD</strong>. His postings are his own opinions and may not represent AMD&#8217;s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.</em></p>
<p> </p></div>
<p><img src="http://feeds2.feedburner.com/~r/AmdAtPlay/~4/LeoJmQquikY" alt="" width="1" height="1" /></p>
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