ATI Radeon HD5790

We recently announced the ATI Radeon™ HD 5970, the fastest graphics card on the planet¹. It’s been an exciting few months with our launch of the first DirectX 11 capable graphics cards, still the only cards in the world to support gaming over three monitors enabled with ATI Eyefinity Technology. This time around, we’re spicing up ultrahigh-end PC gaming with a massive jump in raw performance.

It has really been a huge privilege to be the product manager for the ATI Radeon HD 5970 since we get to work with some of the best hardware and software engineers in the industry and everyone’s been enthusiastically working around the clock to get this product out to you guys. One of the unique facets of this project was that we weren’t necessarily designing towards a strict product definition, but instead had the freedom to go a little wild in overdesigning and over-engineering this board to create something that can overclock like crazy.² Why did we do this? Let me give you a little glimpse of this monster in the making…

When we were first designing the ATI Radeon HD 5970, we came to a crossroads surrounding the board’s power consumption. We had two major options available to us. On one hand, we could cap ourselves at 300W and stay within the PCI Express specification. In doing so, we would stay compatible with the majority of the high-end power supplies in the market with 6-pin and 8-pin power connectors. On the other hand, we had the potential to fill a 400W power budget with performance, so we were considering using two 8-pin connectors and pushing this thing to its limits.

Ultimately, we went with a hybrid approach. We decided to appeal to the broader market and use a 6-pin + 8-pin power connector, but use the components from the 400W board design. We squeezed as much performance as we could out of the 300W, and left all the rest of the headroom as overclocking potential for you guys. It’s kind of like our Black Edition CPUs, where the premium chips are picked and shipped with unlocked multipliers so that you guys can overclock the @#$* out of them.

To give you an idea of some of the stuff that we’ve purposely over-engineered, here’s a few examples of some of the components we added purely for overclocking:

• The GPUs themselves were picked with three main criteria in mind:
  • 1600 stream processors for full performance
  • High-speed-capable for extra overclocking headroom
  • Low leakage for better power characteristics
• Digital Volterra Regulators that are capable of delivering far more current than the board draws at default settings
• Japanese 47 μF pure ceramic capacitors for ultra-clean power delivery to the GPUs
• High-speed 5.0 Gbps-rated GDDR5
• Massive vapor-chamber capable of pulling up to 400W worth of heat away from the GPUs
• External discrete SMSC fan controller to monitor multiple temperatures and optimize fan performance and acoustics

We’ve built all of this headroom into the board itself, and we’re also doing some special stuff in the software as well. The bar in the ATI Overdrive™ utility goes higher than ever before, and we’re working with some of our AIB partners on software that will unlock even more overclocking potential through voltage tweaking applications.

Note: AMD’s product warranty does not cover damages caused by overclocking, even when overclocking is enabled via AMD Software.  As well, unlike previous generations of ATI Radeon graphics cards, the overclocking potential of the ATI Radeon HD 5970 graphics card has been left uncapped. You control the amount of overclocking to which you subject your card. Please use discretion and caution when overclocking.

^{1. As of November 18, 2009, the ATI Radeon™ HD 5790 scores X12011.1 in 3DMark Vantage Extreme preset, which is the highest recorded single-card score.  System configuration: Intel Core i7 965 processor @ 3.33GHz, Gigabyte EX58-UD5 motherboard, Corsair XMS 6GB memory (3×2GB) at 1600MHz (8-8-8-24 timings), Windows 7 RTM x64, ATI Radeon™ HD 5970 1GB GDDR5, Drivers: ATI Catalyst™ 9.10  Beta (8.663.1) / NVIDIA ForceWare 191.07WHQL}

Devon Nekechuk is a Product Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

*IF you are having technical issues with the ATI Catalyst™ driver, or your graphics card please report your issues here.

Here is what is new in ATI Catalyst™ 9.11:

New Features

GPU Acceleration of H.264 video content using Adobe Flash Player 10.1 Beta

• This release of ATI Catalyst™ supports the new Hardware Acceleration features of Adobe Flash Player 10.1 Beta for video encoded in the H.264 format.

• Adobe Flash Player 10.1 Beta introduces hardware-based H.264 video decoding to deliver smooth video playback, reduced system resource utilization, and to help preserve battery life.

• Adobe Flash Player 10.1 Beta is expected to be available for download from Adobe Labs (labs.adobe.com) before the end of the year. This feature is supported on the ATI Radeon™ HD 5800, ATI Radeon™ HD 5700 and ATI Radeon HD™ 4000 Series of products.

High Quality downscaling for Video Transcoding MSE

• This release of ATI Catalyst™ includes an enhancement for the ATI Video converter for users Transcoding high quality interlaced content (1920×1080i @60i videos) down to small resolution progressive content (320×240 @30p – iPod videos as an example), by maintaining high visual quality when down-scaling by a significant amount and converting interlaced video content to progressive.

Highlights of the Linux ATI Catalyst™ 9.11 release include:

New Features

Support for new Linux operating systems

• This release of ATI Catalyst™ Linux introduces support for the following new operating systems:

• RHEL 5.4 support
• openSUSE 11.2 early look support

To download the driver, click here.

Till Next Month,

Jay Marsden

Jay Marsden is a Public Relations Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

A little about me: I have been working in the GPU industry for approx 16 years, with most of that time at ATI Technologies doing many different jobs, from working in a lab testing for Hardware Qualification on ATI GPUS, to Product Marketing for ATI’s motherboard chipsets, to my current role as Public Relations Manager for AMD supporting reviews of our ATI GPUs and ATI Catalyst drivers.

The ATI Catalyst driver blogs have been gaining momentum, and interest is growing each and every month. The ATI Catalyst team is dedicated to keeping users informed about any and all updates on our drivers.

Between Windows 7, DirectX 11, and the new ATI Radeon GPUs, we are taking your visual experience to the next level with DirectX 11 support and new features like ATI Eyefinity technology. ATI Catalyst drivers are at the center of this innovation, driving new features and functions, while focusing on compatibility, and stability for all.

It is the ultimate tool for your GPU!

I have made you wait long enough – on to the ATI Catalyst 9.10 driver release!

New Features:

• Official ATI Catalyst WHQL release supporting ATI Radeon HD 5800 series GPUs. ATI Catalyst 9.10 now includes full GPU support for the award winning ATI HD Radeon 5800 series GPUs!
  

• Super Sample Anti-Aliasing for the ATI Radeon HD 5800 Series. ATI Catalyst 9.10 provides support for a new Anti-Aliasing method on the ATI Radeon HD 5800 Series.  Users can now experience the high level of anti-aliasing image quality using Super Sampling anti-aliasing while maintaining good performance levels.
  

Highlights of the ATI Catalyst 9.10 release for Linux includes:

• This release of ATI Catalyst driver for Linux introduces support for the following new operating systems: Ubuntu 9.10 early look support

Highlights of resolved issues

• Ghostbusters video game no longer flickers between desktop and game play when anti-aliasing is set to 8X and game resolution set to 2560×1600
• Enabling Screen Space Ambient Occlusion option in “Riddick 2 Dark Athena” no longer causes the game to fail under Multi-GPU configurations
• Severe flickering no longer observed while running 3D games/samples on specific HDMI displays with configurations using ATI CrossFireX™ technology in tri and quad modes
• Desktop flashing no longer observed after driver installation and reboot with systems configured with Radeon ASIC in the primary PCIe slot and ATI Fire Stream™ ASIC in the secondary PCIe slot
• “Combat Mission Shock Force” no longer fails after a duration of game play
• Underscan/Overscan settings for TV can now be applied from the ATI Catalyst Control Center – TV Properties Adjustments page
• Changes to the “All Settings” and “Basic Quality” pages in ATI Catalyst Control Center - Avivo™ Video will now be retained after reboot

To download the driver, click here.

Discuss Catalyst 9.10 in our Forums.

See you Next Month!

Jay Marsden

Jay Marsden is a Public Relations Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

Game Optimizations: ATI Catalyst^TM9.9 Driver
With last month’s release of the ATI Catalyst^TM 9.8 driver, we saw huge game performance increases, given that, this month the driver team focused on other applications and optimizations.

ATI Catalyst^TM 9.9 Driver has no new features but does have the following resolved issues:

Anti-Aliasing support for Ghostbusters
ATI CrossFireX^TM support for Resident Evil 5
Graphics corruption fix for Sims 3
ATI Catalyst^TM Control Center – Basic mode now responds appropriately after exiting Quick Adjust Video Settings
Edge enhancement and de-noise sliders in ATI Catalyst Control Center no longer lags or appears out of sync with mouse movement
Launching Hotkeys Manager in ATI Catalyst Control Center no longer causes an unhandled exception error
The “Desktop Rotation” page in ATI Catalyst Control Center no longer shows additional information for the second display when the secondary adapter is connected
HDMI is now detected properly as DTV (HDMI) instead of DTV (DVI) when the HDMI display is hotplugged for the first time
ATI Catalyst Control Center no longer displays error message when specific HDMI displays are hot unplugged and hotplugged back
Intermittent failures no longer occur with Cyberlink MediaShow Espresso once a transcoding process has been completed

And last but surely not least, my favorite community: ATI Catalyst^TM 9.9 driver for Linux!

Support for new Linux operating systems
This release of ATI Catalyst driver for Linux introduces support for the following new operating systems:

• openSUSE 11.1 production support
• SLED and SLES 10 SP3 early look support

To download the full release notes, click here.

See you next month!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. 
Have you wondered what all the hype around Microsoft Windows 7 and DirectX 11 is all about? We will shed some light and answer some of those questions in this blog.

Let’s start with Windows7, everyone, including my own mother, is talking about this amazing operating system. Microsoft is rumoured to be launching the successor to Windows Vista in late October. What does it mean to you the PC user?

I cover my experience with Windows 7 in this blog; in a nutshell, the experience has been fantastic. It seems that Microsoft has worked out all the kinks and quirkiness of Windows Vista and are about to launch an incredible OS for the PC. Windows 7 (when compared to Windows Vista) is designed to offer the user a much more refined experience, smaller footprint, faster response times, long battery life and a much more visually intense and enjoyable PC experience.

Wrapped up in all the new Windows 7 OS splendour is a new API (Application programming Interface) called DirectX 11. Basically, the API allows developers to program software that uses a standard set of terms to communicate with the libraries and the OS. Think of it as game developers have some new toys to play with inside Windows to allow them to deliver better software.

DirectX has been around since 1995 with the launch of Windows95, a full history can be found here.

Let me break down the features and benefits of DirectX 11 -- the main features being:
-Tessellation  -- Multithreaded Rendering  - DirectCompute

Tessellation is a technology that has been around for a few GPU (graphics processing unit) generations. AMD has had Tessellation support since 2001, which was then called Truform; we also implemented Tessellation in the XBOX 360 GPU, then codenamed “Xenos”. Tessellation is a feature which increases the number of polygons in an image. Basically, Tessellation enables a more lifelike image, both of objects and landscape. Back in the day characters who were CG (computer generated) looked very blocky, almost cartoon like; with the use of Tessellation, developers are now able to significantly increase the number of triangles to draw an image, thus creating a more lifelike quality in games.

Multithreaded Rendering is a feature which allows DirectX to be processed via multiple CPU threads. This means that a dual-, triple- or quad-core CPU can have a higher utilization across all cores than DirectX APIs in the past. Historically the OS would load up a single core for commands to the GPU, in essence creating an overload on the first core and under utilizing the additional cores. With only one core issuing commands to a GPU, we have seen CPUs hold back the potential performance of the GPU. With Multithreaded Rendering, DirectX will take better advantage of all the available cores. This should result in a better experience for the multi-core user because of a faster processing pipeline and increased scaling.

DirectCompute is a feature which allows access to the shader cores/pipeline for Stream Computing (graphics acceleration) type applications and physics acceleration. One of the biggest technology breakthroughs of the past 5 years has been the notion that processing can be moved from the traditional CPU to the much more parallel GPU. Simply put, the CPU manages tasks sequentially; it accomplishes a task then moves on to the next task in a very orderly fashion and with tremendous speed. Today’s CPUs can work at speeds of up to 108.8 GigaFLOPS (Floatingpoint Operations Per Second).

A GPU is designed to work with many slower cores in parallel, giving a much wider vector -meaning a wider road for more cars to travel on -- than a CPU. This allows tasks to be completed faster if the program or software is developed to take advantage of many-many cores, albeit slower ones. Today’s GPUs can work at speeds up to 1.36 TeraFLOPS, giving the GPU a significant (almost 11 times faster) advantage when the proper software is run. This advantage truly delivers on the processing capabilities of Stream Computing. DirectCompute allows easier access to the GPU’s many cores for parallel processing; if the user is running applications that take advantage of Stream Computing then the performance experience increases considerably. We are seeing transcoding as the first type of task that is seeing tremendous benefit using Stream Computing. This means if you are an avid HD video or music user you will benefit when converting files to play on your laptop or iPod type devise; Stream Computing can significantly cut down the wait-time for enjoying your converted media.

Now, if you are a gamer you undoubtedly will be asking me “What games are going to support DirectX 11″? This is always a tightrope to walk for us as we are unable to pre-announce our technology partners titles and the specs around those titles; still, we want to give the consumer confidence that we’ve been assured there will be substantial titles in the market that take full advantage of your ATI Radeon DirectX 11-compliant graphics card. So, as this blog is published, here are the future DirectX 11 games we can talk about:

Dirt2 by Codemasters
BattleForge by EA
S.T.A.L.K.E.R: Call of Pripyat by GSC Game World

- Check out this early spoiler for Dirt 2 -

Some industry folks have stated that we will see more titles that support DirectX 11 then we did for DirectX 10. Some even say that DirectX 11 is the full implementation of what DX10 should and could have been, but that is subjective opinion and conjecture.

Game developers discuss the benefits of DirectX11

Windows7 and DirectX11 are right around the corner, as is the newest ATI Radeon family of graphics cards. As always, it’s our goal to blur the lines between reality and what is rendered. I believe we have made a major leap towards crossing that chasm with our ATI RadeonTM HD 5000 series products and their support for DirectX 11.

Tessellation - Minimized

With Tessellation - Maximized!

Between now and the launch of Windows 7 and DirectX 11, we will continue to uncover the technical details, as well as the visual implications, for the user experience.

At the time of this blog, AMD will be the first GPU vendor to market with a fully compliant and enabled DirectX 11 graphics product. So don’t be fooled by claims in the market about DX10 GPU’s supporting DirectX 11….

My good friend Tim Smalley from bit-tech.net has a great in-depth article on DirectX 11: A look at what’s coming – Check it out.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Game Optimizations: ATI Catalyst^TM 9.8 Driver

Our test system configuration is:

AMD Phenom II 940 (3.0GHz) processor

Asus M3A79-T(790) motherboard

4GB DDR2-800 5-5-5-18 memory

Windows VISTA Ultimate SP1 64bit

This month we are seeing a massive performance increase with a whole host of games as compared to the ATI Catalyst 9.7 driver. Detailed release notes are available for most of the game optimizations; here are the highlights:

• Battleforge DirectX 10/DirectX 10.1 performance improves of up to 50% with the largest gains in configurations using ATI CrossFireX^TM technology.
• Company of Heroes DirectX 10 performance improves of up to 77%.
• Crysis DirectX 10 performance of ATI CrossFireX technology in dual mode improves of up to 10% and quad mode performance improves of up to 34%.
• Crysis Warhead DirectX 10 performance of ATI CrossFireX technology in dual mode improves of up to 7% and quad mode performance improves of up to 69%.
• Far Cry 2 DirectX 10 performance of ATI CrossFireX technology in dual mode improves of up to 50% and quad mode performance improves of up to 88%.
• Tom Clancy’s H.A.W.X. DirectX 10/DirectX 10.1 performance of ATI CrossFireX technology in dual mode improves of up to 40% and with quad mode performance improving of up to 60%.
• UnigineTropics OpenGL performance improvements of up to 20%.
• UnigineTropics DirectX 10 performance of ATI CrossFireX technology in quad mode improvements of up to 20%.
• World in Conflict DirectX 10 performance improvements of up to by 10%.

Marketing sound bite: ATI Catalyst 9.8 – Open GL^TM 3.1 Support

It’s fitting that last weekend AMD was in attendance at Quakecon 2009 in Dallas,Texas where the world’s most prolific OpenGLsupporters gathered for 4 days of ‘peace, love and rockets,’ that we are announcing support for OpenGL 3.1 and the following details:

This release of the ATI Catalyst driver provides OpenGL 3.1 extension support.  The following is a list of OpenGL 3.1 features and extensions added in ATI Catalyst 9.8:

• Support for OpenGL Shading Language 1.30 and 1.40.
• Instanced rendering with a per-instance counter accessible to vertex shaders (GL ARB draw instanced).
• Data copying between buffer objects (GL EXT copy buffer).
• Primitive restart (NV primitive restart). Because client enable/disable no longer exists in OpenGL 3.1, the PRIMITIVE RESTART state has become server state, unlike the Nvidia extension where it is client state. As a result, the numeric values assigned to PRIMITIVE RESTART and PRIMITIVE RESTART INDEX differ from the NV versions of those tokens.
• At least 16 texture image units must be accessible to vertex shaders, in addition to the 16 already guaranteed to be accessible to fragment shaders.
• Texture buffer objects (GL ARB texture buffer object).
• Rectangular textures (GL ARB texture rectangle).
• Uniform buffer objects (GL ARB uniform buffer object).
• SNORM texture component formats.

And last but surely not least, my favorite community: ATI Catalyst^TM 9.8 driver for Linux!

Support for new Linux operating systems

This release of ATI Catalyst driver for Linux introduces support for the following new operating systems: 

• RHEL 4.8 production support
• Ubuntu 9.04 production support

ATI Catalyst^TM Control Center – Linux Edition support for RandR 1.2

This release of the ATI Catalyst driver for  Linux introduces ATI Catalyst Control Center –  Linux Edition support for the RandR 1.2 extension API.  The following new features are now available in the ATI Catalyst Control Center – Linux Edition Display Manager:

• Display rotation
• Multiple display arrangement and desktop sizing

To download the full release notes here.

Please report all technical support issues here.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

“Last night, Darth Vader came down from planet Vulcan and told me that if I didn’t take Lorraine out that he’d melt my brain”. – George McFly

PMS Clan and a future gaming superstar on our Quakecon booth

Well, its day 2 at Quakecon 2009 and my brain hasn’t melted, but I have seen a Darth Vader or two… In thinking about the ‘right’ title for my blog, “The Future” was an obvious choice seeing as how we have packed up #Area64 and transported it all the way to Dallas.

What is #Area64 you ask, well, it’s the secret place in Austin where AMD has all of its unreleased products, engineering secrets and where we keep the flux capacitor. As one can imagine, we need to keep such a place heavily guarded and hard to find, so, what do a bunch of AMD gamers do, we packed it up and rebuilt it in the Gaylord Hotel for Quakecon. I am currently writing this blog from the heart of our mobile #area64, the sounds of next generation technology humming away behind me!

Pete and Chris from AMD showcasing our Quakecon shirts...

Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean? – Marty McFly

No, we didn’t bring our time machine but I am not going to comment on if AMD has built a time machine, that’s a completely different blog. But, we did bring what we expect will revolutionize the way you play games on PC’s in the future.

How does one gain access into #area64 and who gets access, great questions, here is what you have to do:

AMD will be limiting access to #Area64 to 100 almost random gamers, meaning anyone and everyone has a fair shot at “Seeing the Future”, just follow these AMD’ers on Twitter;

@IanMcNaughton – @Tweetoe – @Catalystmaker - @AMD_Unprocessed & @Caseygotcher

We will be tweeting hints and actions during Quakecon, it could be as simple as “The first 5 gamers who meet us at XX, gain access” or “Make a short video about Why you need or should have access to #Area64 and post to Youtube, gain access”.

Or, you could simply track us down and ask for an “on the spot action for access”.

Here are the shirts we are giving away, they are unique and numbered from 1-100, if you see anyone wearing them in the halls or BYOC, you know they have “SEEN THE FUTURE”!

The Future is Awesome!

As a special treat to all the readers of my blog, via this blog, you will be the first to download the latest ATI Catalyst 9.8 driver here:

XP

XP 32

Xp 64

Vista and Win7

Vista/Win7 32

Vista/Win7 64

[Update: Official ATI Catalyst 9.8 Drivers are available here]

Enjoy!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Back in the early nineties, there was a game that truly defined all video games that followed, do you remember? Well, for those readers who were not born yet, the game was called Wolfenstein 3D and its introduction was a defining moment.  Some believe that Wolfenstein 3D defined the FPS as we know it. I would have to completely agree! 

If you were a Doom player then you can thank Wolf 3D for blazing the trail for what was, is, and continues to be an amazing gaming franchise.  Fast forward to August 2009 and transport yourself to Dallas, Texas and you can relive those original Wolf 3D experiences with AMD at Quakecon 2009.

id Software has teamed up with Raven Studios to develop a new game called “Wolfenstein”.  In the new game you play the original character William B.J Blazkowicz who just happens to be a super metalled out member of the Office of Secret Actions (OSA).  Come on, how cool would that business card be?

Ian McNaughton
AMD
Office of Secret Actions

Will need to print some of those up for Quakecon!

The new Wolfenstein looks fantastic, I was able to score an early copy to hone my skillz in preparation for this weekend’s festivities and the game is awesome so far…

AMD will be showcasing Wolfenstein on our booth as well as in #area64. 

We will also be providing live updates via Twitter and vlogs via blogs.amd.com.

#Area64 will be exclusive access only, meaning, you can try to find it, but its hidden and being kept secret.  AMD will be showcasing what we lovingly refer to as “The Future”, if you want to see the future, follow me as well as @AMD_Unprocessed ,  @Catalystmaker, @caseygotcher and @Tweetoe for ways to get invited.

Strap in and hold on, Quakecon 2009 is about to begin!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

With four months of ATI Catalyst^TM driver blogs under our belt, we are seeing a steady engagement from the community via this blog site.  Please keep up the comments and suggestions and we will endeavor to answer as many as we can.  So, without further ado – let me introduce the ATI Catalyst 9.7 Driver Release!           

 Please report all driver related issues here. 

*If you are having technical issues with your graphics card or are in need of driver support, please use the proper channels to submit those issues here.*

Marketing sound bite: ATI Catalyst 9.7 – AMD’s first official unified Windows 7 / Windows Vista Microsoft WHQL certified graphics driver for the Windows 7 RTM

ATI Catalyst 9.7 driver is AMD’s first official unified WHQL (Windows Hardware Quality Labs) certified graphics driver designed for Windows 7 RTM (Release to Manufacturing) as well as Windows Vista.  Being able to have a single unified driver can enable power users to continue to support their existing OS while also experiencing the great new features of Windows 7 while running dual OS’s.

In a previous blog I highlight my own personal experience but for the purposes of this blog here are the Windows 7 highlights:

• Superior gaming performance when compared to previous Microsoft OS’s using either a single GPU configuration or ATI  CrossfireX^TM technology configurations
• Superior stability via AMD’s WHQL certified and unified Windows 7/Windows Vista graphics driver
• Leadership in Innovation with support for all the Windows 7 WDDM 1.1 features and ATI Catalyst^TM features with current ATI Radeon^TM HD 4000, HD 3000 and HD 2000 series of products.

Marketing sound bite: ATI Catalyst^TM 9.7 – ATI Catalyst^TM Control Center – Enhanced user interface

When our customers provide feedback, we listen! Case in point, we have received feedback that the Catalyst GUI needed a refresh, some parts of the GUI were not efficient and required a makeover, AMD listened and delivered. 

In this new beta version of Catalyst^TM Control Center we have a newly redesigned user interface to enhance usability and end user efficiency, which includes a newly designed Desktops and Displays Manager which will enable users to quickly configure and arrange their displays.  Most of us power users have multiple monitors and as such, this will help with the frustrations of multi monitor management, especially with scenarios where a laptop is removed from a docking station prior to sleeping and returned prior to sleeping.  ATI Catalyst^TM 9.7 has full support for Hydravision under Windows 7.

We have designed in a new streamlined look where the settings and controls are now found in the new “Graphics” and “Options” drop down menus allowing users to very quickly select different tabs and adjust the desired settings.

All of the above enhancements to ATI Catalyst^TM Control Center are supported under Windows 7 and Windows Vista. This beta version is the first in an exciting transition for CCC and we await feedback!

Marketing sound bite: ATI Catalyst^TM 9.7 – ATI Video Converter update – support for Windows 7

With the introduction of Catalyst^TM 9.7, we are introducing support for the ATI Video converter under Windows 7 32-bit and Windows 7 64-bit versions. 

With the massive explosion of mainstream consumption of HD video, owners of ATI Radeon^TM HD 4800 and ATI Radeon^TM HD 4600 series of graphics cards can now take advantage of the video conversion tool found in the ATI Catalyst^TM Control Center under Basic View.  Using this video conversion tool, users can benefit from substantial performance improvements when transcoding video files.

Game Optimizations: ATI Catalyst^TM 9.7

Our test system configuration is:

This month we are seeing a further performance increase with Crysis and Lost Planet Colonies as compared to ATI Catalyst 9.6.  Following are some of this month’s highlights. Detailed release notes are available for most of the game optimizations; I have simply picked a few to highlight in this blog.

• Crysis – performance gains at ‘very high’ quality presets increase by up to 8% on ATI Radeon HD 4800 series products. 
• Lost Planet Colonies – performance increase of up to 7-11% when 8x Anti-Aliasing  is used on the ATI Radeon HD 4800  series products

And last but surely not least, my favorite community: Linux® ATI Catalyst^TM 9.7

This month’s release has support for the following new operating systems:

• RedFlag DT 7.0 production support

To download the full release notes, click here.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

While social media has been the “new shiny toy” for some time, attracting the headlines and the VC dollars as companies and individuals try to  monetize this phenomenon, another, related subject may be about to thunder and lightning. Yes, I’m talking about the “Cloud”.

For this hardcore audience, my question is: “Can you game in real-time from the cloud?”

I spent some quality time this week with Charlie Boswell, the guru behind so many cool programs at AMD. Think OTOY, LucasFilm, the digital music recording Industry, and you quickly understand that Charlie has one of the best jobs at AMD in working with these customers and technology partners. Here’s our conversation:

Ian: Charlie, thanks for taking the time today, can you give us the background on our efforts at CES around demo’ing “gaming in the cloud”?

Charlie:

Hello Ian…I’m really pumped about this so I appreciate the chance to discuss. …..here’s the deal. 

At this year’s CES AMD rolled out a demo that shows how our platform technology (CPU, GPU, combined with Direct Connect Architecture) is enabling fully interactive cloud gaming. Sounds cool but what exactly is that? 

Cloud computing on AMD Fusion technology allows fully interactive game play from virtually any type of client over the Internet because the heavy lifting is being done “server side” in the cloud. The user logs on, clicks open a browser and then starts blasting away. No hours of game installation, no exotic authorization dances, just instant gratification and that’s why I’m excited. My team’s role at AMD is to ensure our technology removes barriers so the user can be about his/her task rather than the technology. That is the main story of cloud computing. Enough preaching but I had to let that fly because it’s a powerful look at a better future for gaming.

The CES demo consisted of an AMD Fusion Render Node (based on AMD “Dragon” platform technology PC platforms) that hosted an off-the-shelf version of EA’s amazing “Mercenaries II” served up via the Internet. The laptop powered  by AMD technology was given a URL to click and Mercenararies-II fired up.  Playback was full screen at 60 frames/sec (see the video on YouTube for yourself <link>).

How is this accomplished? Is it a parlour trick? Well, this is not easy to pull-off. Jules Urbach, the CEO of OTOY, is the wizard of GPGPU. The software that made this work is from his company.  He is to the GPU what Robert Rodriguez (another artist who employs AMD technology) is to digital moviemaking.

Jules is a true innovator and someone who chose AMD because we have all the pieces to make this work. We are the only one-stop-shopping platform solution for cloud computing hardware. The OTOY software harnesses the full power of the AMD platform including CPU, GPU and our Direct Connect high bandwidth interconnect.  

In short, the game source code unaltered is hosted on the AMD Fusion Render Cloud hardware and served up on the web via breathtaking OTOY compression technology made possible by the AMD combined platform power. The OTOY software allows multiple instances of a game to be hosted on the AMD Fusion Render node so the solution scales for all the right economic reasons such as energy efficiency, space,  quiet operation, etc.

Ian: That technology seems very cool, how is it similar or different to OnLive?

Charlie:

Yes, after the CES announcement of the AMD Fusion Render Cloud with OTOY, OnLive announced their solution at GDC in March. I was thrilled to see their announcement because it was further validation of the space. Both OTOY and OnLive have their unique business models and architectures, but they are similar in that they both require a truly scalable enterprise class backend solution. Implementing a technique I call “Invasion of the Client Snatchers” where you simply connect up a single client machine in the cloud to a user won’t work. It’s not practical or adaptable. You’re just snatching the client from the user and housing it. The Cloud server must behave like a compute cluster and scale organically with the statistical behaviour of the Internet user traffic. It must adapt to available power and bandwidth. It must scale for energy efficiency. It must allow for extensibility. This is where the AMD Fusion Render Node comes into play. You can host multiple simultaneous users on these devices and cluster them in true enterprise class style. Anyway, it’s great to see more teams jumping in. We celebrate the free market because it’s good for the user. Cloud computing is happening and OnLive is another fantastic example.

Ian: TechCrunch had an article a week ago, where they highlighted a game character jumping from a monitor to a notebook while the game was being served from 400 miles away, can you explain the technology behind that?

Charlie:

This is OTOY’s server side rendering in action. The heavy computing, drawing, and encoding are happening server-side in the cloud through the magic of the OTOY architecture host on an AMD Fusion render node. The client is entirely browser based. The bandwidth and latency required for full on interactive game play is made possible by/through the OTOY codec architecture. The performance of this codec meets the “real-time” requirements for first person shooters. Enough said. The AMD Fusion Render Architecture is the scalable foundation that could make this practical, scalable, and deployable across the global Internet. 

Ian: To take it a step further, TechCrunch was given an exclusive this week that showed off the AMD/OTOY technology at work on a cell phone! Is this the future of mainstream gaming?

Charlie:

As I said a few moments ago, the uniqueness of the OTOY approach is their ability to serve to a variety of client types: smart phones, PDA, thin client, etc., etc. This is a great proofpoint that the heavy lifting is all done server side on OTOY-AMD Fusion Render Cloud. This is one future for Cloud Computing…turn it on and play. You never get exposed to the seedy side of technology (drivers, installation, updates).  All that stuff is under the street just like in Disneyland.  This is the future I want….Walt Disney had this figured out a long time ago.

Ian: So, gaming in the cloud is real, when might we see availability?

Charlie:

Ian, you’re seeing some of the promise now. We expect that you’ll see implementations later this year and full-on deployments in 2010.

Ian: Thanks Charlie, one last question, What’s next?

Charlie:

Let me answer that loaded question first by stating the cloud offers the planet at least the hope of a better user experience.  My cause celeb on the past 10 years has been to help lobby for a better user experience by shielding the artist from both the tech and its culture. Technology can be unbelievably needy. Example, “hey man, you forgot to load the latest driver or OS update.” I don’t want that ever even said in my presence. I reject that. That is an example of technology sitting on top of humanity. The cloud is going to help eliminate the entire culture that perpetuates useless complexity. The revolution is next because the users demand it. The revolution is next because the economics demand it. If you only market to the geeks, the numbers don’t work do they…..

Simply put and a great way to close out this blog.  Feel free to comment, both Charlie and I will be actively monitoring the comments and replying. 

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Cheers!

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

With three months of ATI Catalyst™ driver blogs under our belt, we are seeing a steady engagement from the community via this blog site.  Please keep up the comments and suggestions and we will endeavor to answer as many as we can.  So, without further ado – let me introduce ATI Catalyst 9.6!       

Please report all driver related issues here. 

*If you are having technical issues with your graphics card or are in need of driver support, please use the proper channels to submit those issues here.*

Game Optimizations: ATI Catalyst™ 9.6

Our test system configuration is:

This month we are seeing a further performance increase with Company of Heroes and some significant performance increases for Crysis Warhead, Crysis and World in Conflict, compared with last month’s ATI Cataylst 9.5 driver.  Following are some of this month’s highlights. Detailed release notes are available here.

• Company of Heroes – performance gains of up to 25% for the ATI Radeon HD 4600 Series, and performance gains of up to 10% for the ATI Radeon HD 4800 Series
• Crysis Warhead – performance gains of up to 11% for ATI CrossFireX technology in dual configuration. 
• Crysis – performance gains of up to 13% for ATI CrossFireX technology in dual configuration. 
• World in Conflict – performance gains of up to 30% for high settings that were previously CPU limited with the ATI Radeon HD 4800 series.

Of course, your performance may vary, depending on your particular system configuration.

And last but surely not least, my favorite community: Linux® ATI Catalyst™ 9.6 Driver

This month’s release has support for the following new operating systems:

·         SLED and SLED 11 production support

·         RHEL 4.8 early look support

ATI MultiView™ for Consumer users

·         Allows users to render applications using a multiple GPU configuration with a unified workspace

·         Enables Xinerama in single or multiple GPU configurations

·         Supported on any combination of the ATI Radeon™ HD 4000,  ATI Radeon™ 3000 Series and ATI Radeon™ 2000 Series of graphics cards

To download the full release notes, click here.

See you next month!

 Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

With 2 months of ATI Catalyst^TM driver blogs under our belt, we are seeing a steady engagement from you guys in the community via this blog site.  Please keep up the comments and suggestions and we will endeavor to answer as many as we can.  So, without further ado – let me introduce ATI Catalyst 9.5!

Please report all driver related issues here. 

*If you are having technical issues with your graphics card or are in need of driver support, please use the proper channels to submit those issues here.*

Marketing sound bite: ATI Catalyst^TM 9.5 – Unified Microsoft WHQL certified graphics driver for Windows® 7 and Windows Vista®

WHQL is the word of the month for this blog; AMD was the first to introduce a fully certified single unified WHQL approved graphics driver for Windows® 7 and Windows Vista®.  By meeting Microsoft’s WHQL certification requirements in ATI Catalyst^TM 9.5 driver for both Windows 7 and Windows Vista, we clearly showcase our continued focus on delivering an extremely stable and robust Win 7 experience.  First to market is important, but best to market first is how we roll at AMD in terms of graphics driver support for new operating systems.  AMD led the market with early support for Vista and now continues that graphics driver leadership with the launch of Catalyst 9.5.

All ATI Radeon^TM GPU users with an ATI Radeon HD 4000, 3000 and 2000 series product will enjoy WHQL certified support under Win 7 with ATI Catalyst 9.5.

Marketing sound bite: ATI Stream update:

<Insert Drum roll here please>

The comments section of my blog has been filled for 2 months with questions on when we were going to deliver 64-bit support for ATI AVIVO^TM technology under Windows Vista, today is the day!

With today’s release of ATI Catalyst 9.5 a number of issues that you may have previously experienced using the ATI Video Converter have been resolved! Also, ATI AVIVO technology is now supported under Windows Vista 32-bit and Windows Vista 64-bit.

Using ATI Stream technology, users of ATI Radeon HD 4800 Series and ATI Radeon HD 4600 Series of graphics cards can take advantage of new optimizations in this video conversion tool (found in ATI Catalyst^TM Control Center Basic View) for a better experience when transcoding video files.

Game Optimizations: ATI Catalyst^TM 9.5

One of the items I want to cover each month is optimizations in games and highlighting those for you in this blog; now, I want to be honest and upfront, I intend to highlight the top games and/or optimizations but not all of them! All of the details and minutia are listed in the release notes of each ATI Catalyst Driver and that can be viewed here.

 For this month the highlights are:

• Unigine Tropics DirectX® 9 – enables performance gains for single GPU and ATI CrossFireX^TM configurations with anti-aliasing enabled. 
• Company of Heroes - enables performance gains for both single GPU and ATI CrossFireX^TM configurations. 
• BattleForge- enables performance gains for ATI CrossFireX^TM configurations. 

 And last but surely not least, my favorite community: Linux® ATI Catalyst^TM 9.5

No new features this month but a host of fixes included in this month’s release.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 Hot on the heels of the ATI Radeon™ HD 4890 launch complete with astounding reception from journalists, customers, gamers and winning over 40 awards to date, Terry Makedon and his team have a Catalyst update to launch as well!  The ATI Catalyst™ 9.3 driver was only released 22 days ago, so don’t expect a lot of optimizations, but the driver team has built in a few goodies for ATI Catalyst 9.4 that are worth the update.

[NOTE:  Some readers took advantage of my last blog to raise some driver support issues  - I wanted to remind readers that this blog is not meant as a driver support page, and ALL driver support issues should be communicated through the proper channels so we can capture them correctly and fix the issues. So please report all driver related issues here.  I am happy to read and comment on some of them that you feel are relevant to this blog, but no support will be given via this blog, sadly I am not a driver engineer!]

Marketing sound bite: ATI Catalyst™ 9.4 - New ATI OverDrive™ auto-tuning application*

ATI Catalyst 9.4 includes a new ATI Overdrive™ auto-tune application finds over-clocked engine and memory values for ATI Overdrive supported ATI Radeon™ Graphics accelerators. This new added support is designed for the ATI Radeon™ HD 4000 Series of GPUs. 

We work hard to deliver the best platform solutions that consist of CPU and GPU. As the only company in the industry that can deliver both we have the unique opportunity to develop free software to optimize performance across AMD-based platforms.

I don’t think we say enough about our gaming software, here are links to download all of our recent applications:

• AMD Fusion for Gaming Utility*
• AMD Overdrive Software*
• ATI Catalyst™9.4 Drivers with ATI OverDrive™ auto-tuning application*

Some of the other notable highlights in ATI Catalyst 9.4 are that this driver is optimized for the upcoming highly anticipated game The Chronicles of Riddick – Assault on Dark Athena. Catalyst 9.4 also supports the new ATI Radeon™ HD 4890 as well as fixes a load of bugs; please check out the release notes for full details.

And last but surely not least, my favorite community: ATI Catalyst™ 9.4 for Linux

We will have support (once the driver is available on or about April 17th) for new operating systems:

• RHEL 5.3 production support
• Ubuntu 9.04 early look support

So, what does this all really mean to you, the gamer?  It is further commitment to the enthusiast community that overclock or want the ability to tweak their systems.*  That is, you own an AMD processor and an ATI Radeon GPU, you will be enabled to have a superior PC experience with our gaming software products, and of course, if you are a Linux user, a broader set of platform support.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

*AMD product warranty does not cover damage caused by performance tuning, even when enabled using AMD software.

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Twist my arm, unreleased GPU meets, unreleased CPU meets unreleased Microsoft OS! When I was asked to build out a totally “unreleased product” PC and experience/blog on the tremendous gaming capabilities of such a system, I was all over it!

First things first, collect all the necessary components; as you can imagine this is a very easy task at AMD.

Components – CHECK

Chassis – Antec Skeleton (as this is easy to do quick uninstalls and reinstalls)

Birthplace – yes, we are human, even though we work and live in grey cubes

Lifting the veil!

Motherboard – Gigabyte MA790FXT-UD5P (AM3)

Memory – 8G Corsair XMS3 DHX DDR3 1333

CPU – Unreleased AMD Phenom™ II Quad Core (3.2Ghz)

GPU – ATI Radeon™ HD 4890 OC (unreleased at the time, available today)

OS – A super secret version of Windows 7

CPU is an AMD Phenom II X4 quad core running at a stock frequency of 3.2Ghz, this CPU is scheduled to be available sometime in Q2.

The GPU is a third generation DirectX10.1 graphics card that is powered by the most powerful gaming GPU under $2601.. Availability of this GPU is April 2nd worldwide (today) and I was excited to test it early!

Some of the specs to the GPU are:

Compute Power – 1.36 TFLOPS

Core Clock Speed – 900 Mhz

Memory – GDDR5

Frame Buffer – 1G

Memory Bandwidth – 124.8 GB/s

Transistors – 959 million

Stream Processors – 800

On to the gaming experience.

Home office and test area – Yes, that is Tweetdeck open, yes that is an HP dv2 on the left and yes that is an Optimun Prime helmet beside my Master Chief helmet! Me=Geek

Just for clarity, I installed a really mature version of Windows 7 as the OS to go with the ATI Catalyst™ 9.3 software driver that we just released. This excluded me from using AMD Overdrive™ for overclocking2 or Fusion Gaming Utility3 as I did not have time to fully test these apps on Win7 (rest assured we’ll get to those in other blogs). Not to mention, I really wanted to give you a sense of the coolest gaming PC build possible!!!

If you have read any of my previous posts, you will quickly come to realize that I love Call of Duty 4: World at War, Left 4 Dead and F.E.A.R.2. These were my games of choice. As you can clearly see above, I hooked them up to one of my 30” DELL monitors and cranked all the game settings to the max. It was simply beautiful, truly cinematic HD gaming.

L4D, killing zombies on a 22” screen is boring, killing zombies while rendering with an HD4890 on a 30” screen was scary!! I have never been so stressed out while gaming (minus my first time playing DOOM).

Did I mention the system was almost silent, it was cool and quiet!

F.E.A.R. 2, can’t say I’m tired of playing the first few levels of this game, especially on such a massive screen with so much horsepower!Between the CPU and GPU, F.E.A.R 2 purred along at 2560×1600 without a hitch, flicker or anomaly! It was the way the game was meant to be played! (no pun intended here)

Did I mention the system was almost silent, it was cool and quiet!

The experience of CoD4 WaW was awe-inspiring! Nothing like running into a fox hole – gun a’blazin’ (or in this case, flame thrower a’flamin’) without the distraction of load times or annoying interruptions from hitches and flickers!

Did I mention the system was almost silent, it was cool and quiet!

If you are a hard core gamer looking for the best GPU value in the market – and when I say value I do not mean cheap or thrifty, I mean hardnosed best product for the money – the ATI Radeon HD 4890 needs to be a consideration! Market leading performance, exceptional price AND actual availability on launch day! No PR gimmicks here folks, no paper launches, no “ball and cup” games, just innovative product, with industry leading features built by gamers for gamers!

Don’t take my word for it; here are some very reputable 3rd party review sites to verify my experience!

“Editor’s choice Enthusiast Gold Award”

Mark Warner, Brent Justice, HardOCP

“Bon” Award (performance 4/5, features 4/5)

“It is hardly known if the GTX 275 will be available in volume or at the price promised”

Clubic.com (France)

“It is not a completely new design, but the Radeon HD 4890 is an exciting product nonetheless. To put it simply, the Radeon HD 4890 is the fastest, single-GPU powered graphics card AMD has ever produced. And its competitive pricing and overclocking headroom should further its appeal amongst enthusiasts.”

“HotHardware Recommended Award”

Marco Chiappetta, HotHardware.com

Now, I need to get back to gaming on this beautiful piece of engineering…until next blog!

(BTW: I respond to most all comments personally, catch me here or on Twitter)

Cheers!

Ian “Cabrtosr” McNaughton

1 Internal calculations show that the ATI Radeon HD 4890 delivers 1.36 TFLOPs of raw compute power. Third-party testing shows that the fastest competing GPU, the GeForce GTX 280 graphics processor, delivers 1.06 TFLOPs of raw compute power. http://www.gpureview.com/GeForce-GTX-285-card-605.html.

2 AMD product warranty does not cover damage caused by performance tuning, even when enabled using AMD software.

3 THIS UTILITY MAY DISABLE SECURITY / ANTIVIRUS SOFTWARE, OR ADVERSELY AFFECT YOUR SYSTEM. REVIEW ACCOMPANYING DOCUMENTATION CAREFULLY BEFORE INSTALLING

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

             As I thought of new and exciting topics for this blog, it dawned on me last week (while I was chatting with Terry Makedon – the “father” of the ATI Catalyst^TM software suite) that we don’t say enough about all the great features and benefits of our monthly driver update. So starting in March and every month after I intend to write a blog outlining all the great performance improvements and features that come with the monthly driver release.

Marketing sound bite: ATI Catalyst^TM 9.3 driver - the industries first Unified graphics driver for Windows 7 and Windows Vista

I like it when it’s easy and for you gamers that means you now have a single ATI Catalyst driver for both Microsoft Vista and Windows 7.  This driver allows you to swap back and forth between OSs with the same driver set; it makes for an easy, clean Windows 7 experience – without the hassle of multiple drivers, versions, etc.

 Another exciting part about a unified driver is that moving forward our ATI software gurus plan to continue to deliver a single unified driver for Windows Vista and Windows 7. Great news for all!

 Also, ATI Catalyst delivers full WDDM (Windows Display Driver Model) 1.1 support under Windows 7 for all ATI Radeon^TM HD 4000, HD 3000 and HD 2000 series of graphics cards. So, in benefit speak, this new WDDM 1.1 support utilizes DirectX 10 rather than DirectX 9 and can cut down your GPU memory usage by half when opening up multiple windows thereby enabling increased performance.

Marketing sound bite: ATI Catalyst 9.3 Folding@Home performance enhancements *

Here is a very noble cause improvement, Folding@Home.  You’ll experience outstanding Folding@Home scores when running ATI Catalyst 9.3 and the most recent F@H client.  We utilize ATI Stream technology which means you must have an ATI Radeon^TM HD 4000, HD 3000 or HD 2000 series GPU to take full advantage of these enhancements.

And last but surely not least, my favorite community: Linux ATI Catalyst 9.3

We have support for new operating systems:

• RedFlag DT 6.0 sp2 production support
• RedFlag DT 7.0 support (early look)
• SLED and SLES 11 support (early look)

So, what does this all really mean, to you, the gamer?  It is a continued commitment from us to deliver monthly updates for your ATI Radeon based GPUs.  It means that you will have ease of driver management during the introduction of Windows 7 and it means an improved experience with Windows 7 and of course, if you are a Linux user, a broader set of platform support.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

 Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

*Download the appropriate client

1. For CPU http://folding.stanford.edu/English/Download
2. For GPU http://folding.stanford.edu/English/DownloadWinOther
3. For Playstation 3 its in your system menu already

Join team 51394 after you install and run the client for the first time.

For anyone who hasn’t figured it out yet, I officially have the best job in the IT world. For those of you still unconvinced, just read this post.

Walked the floor with none other than Charlie from The Inq…

After I spent 4 solid days locked in a 10×10ft white room briefing journalists and analysts and after a grueling panel discussion @Digital Hollywood, I was finally freed to walk the show floor…

It just so happened that the infamous Charlie D notoriously known as the slayer of “Corporate Pirates”, the destroyer of “Marketing Fluff” and the wearer of “the coolest t-shirts” from The Inquirer was in the AMD press area and agreed to accompany me on my technology pilgrimage.

Set forth young men and wander…

First stop The Sands Convention Centre:

Charlie wearing a stylish pair of Vuzix 3D Glasses

We stopped by the Vuzix booth and took a look at their “3D glasses for gaming” to experience the difference between their glasses and the other 3D glasses at the show, I have to admit, playing CRYSIS with these glasses rocked…You feel like you are in the game, you are able to play games and watch movies at 16:9 widescreen aspect ratios. The model we tried was only 4ozs and had an amazing 11hr battery life. I think these products have a future with the gaming community.

Before we left The Sands, I ran into an old friend, I took a quick pic of him lazing away watching a movie in 3D.

Tarindar from Hexus.net chill’in @CES09

Next stop North Hall:

Had a quick stop @ Dolby and saw some really cool technology, they really know how to max out the audio experience, more on that in a separate blog.

Moving on we came across D-Box and saw some very cool racing simulators. I jumped in one of these and took it for a spin, wow what a heart pounding racing sim experience.

d-box D-Box and it’s "true to life" racecar cockpit

Side view of the Cockpit awesomeness

After our brush with greatness on the virtual track, we headed off to hunt down Thermaltake’s booth.

Thermaltake had an amazing amount of hardware and peripherals on display, I had to narrow down the really cool tech as they had so much, here are the two top products (IMO):

Dual slot external HDD

Thermaltake SpinQ – Mix between Art and Design

This SpinQ cooler is practically silent and it does have uniqueness about it in terms of design. Notice the shiny award behind it, the SpinQ won a covenanted innovations award for Design & Engineering, Congrats TT.

The next stop was iZ3D:

3D Monitors in all their glory

Now these guys are hardcore 3D gamers…I had no choice but to sit-down and experience MSFT FlightSim (RIP) in all its 3D glory.

Yes, your immediate assumptions is correct, I tried to crash the plane, but MSFT does not allow that anymore

Check out these guys, they have some interesting technology, both with glasses and in monitor. I had a blast playing FlightSim in 3D to be honest. No worries, these 3D monitors are regular monitors as well; just exit 3D mode and take off the cool shades and you are back in “normal” everyday business.

When we were @iZ3D there was a loud brouhaha happening right outside so Charlie and I had to check it out…to our amazement.

Welcome to Race Car Sim heaven - $40,000 of pure bliss

The guys next door were Simcraft they are the proud makers of REAL <not for us gamers> full-motion simulators. Three monitors, multiple hydraulics a lifelike roll cage and 100% adrenaline fed gaming bliss.

Neither Charlie nor I had the nerve to jump in this badboy (mostly because the line stretched on for 400ft) so we didn’t actually try it out, but based on the sheer massive amount of people in line to do a few laps I am convinced this is a winner.

Oh, did I mention they are priced around $40,000 USD and professional race car drivers practice in them?

Moving along:

Over @ the Creative booth, I ran into my old (me not him) pal Fata1ty showing off his new Creative usb headset for gaming, gotta get me one of those.

Also, I noticed a few outliers in their booth check these out:

"Wetter is Better" goes the tagline - The World's first desktop personal computer cooled by patented total liquid submersion - ReactorTM

“

This beast is a fully submerged PC, yes, fully submerged in LIQUID, patented LIQUID, but still liquid, imagine.

The TEAM ATI guys did this back in 2004 @ a LAN party in Dallas, but their chassis was a fishtank and the liquid was mineral oil, who knew it would be commercialized. Wow.

Also, in the creative booth, we saw this:

NEC CRVD-42WX Curved Display

As they say – A picture is worth a thousand words, or in this case, 10,000 words

AMD Dragon Platform was everywhere

The show was a success for us @ AMD, here are some highlights in case you missed all the media during the show:

See you next year!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Not surprisingly, the most asked question I get from end users is “What do you think is the best mainstream GPU to buy”? This is the place where that question gets answered…

Now, I am not going to start this blog off with “It’s not because I work at AMD that I say nice things about the product” or “Really, this is what I believe even though I work at AMD” or the best one I have seen is “This is my REAL personal opinion and not because I work at AMD”. I am not even going to give you a personal opinion, even though it would be honest, and not influenced by the fact I work at AMD, but even still, I am writing this blog 100% IAN OPINION FREE!!!

[Take it while you can get it because it won't happen often]

Here goes:

“ATI pulled a real coup with the 4600 series by releasing a GPU essentially as powerful as its previous high-end champion…” Don Woligroski of Tom’s Hardware Guide

“For the people who need a card that fits this niche and price point, the 4670 is the card to pick up.” Derek Wilson of Anandtech

“Gamers have honestly never had it so good… AMD has again pulled the rabbit from its hat with the HD 4670. NVIDIA is again scrambling to react…” Josh Walrath of PC Perspective

“The ATI Radeon HD 4670 proved to be an excellent performer, especially considering its low-power operation and affordable price.” Marco Chiappetta of HotHardware.com

“…I just don’t see the need to skimp on a card when the HD 4650 can entertain by day and still game the night away. Hard to believe we used to pay $300 for this kind of performance.” Scott and Darren of cluboverclocker.com

“If you are casual gamer, an HTPC user, or even looking to upgrade your existing system, this card is a pretty sweet card.” Sheldog23 on modder-inc.com

…and my personal favourite quote to sum it all up:

“…the HD 4670 doesn’t compete against the budget Nvidia card, it smashes the 9500 GT’s teeth in and then knees it in the nuts for good measure.” Michael “SKYMTL” Hoenig of Hardware Canucks.com

If you are looking for superior mainstream entertainment, both gaming and multimedia, the ATI Radeon™ HD 4600 Series is the reviewers top choice.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Have you ever wondered just how much performance you can get from your current PC? Or, how much do you need to spend on a CPU vs. GPU? Or, do large containers of Liquid Nitrogen spewing vapour make your neighbours nervous?

At AMD HQ in Austin, TX in November we invited some of the top press in the world to preview our newest DT CPU, AMD Phenom™ II processor in a “Dragon Platform Technology Techday Event”. Here are the ingredients to a fantastic overclocking event:

• Lots of Tier 1 press from all over the world -- Check
• Cool Surroundings -- Check
• Lots of hardware -- Check
• Design engineers -- Check
• Massive containers of Liquid Nitrogen -- hehe -- Check
• Food, Food, Food -- Check
• A few pairs of welding mitts and safely glasses -- Check, Check, Check

And with this you have the makings of an overclocking smorgasbord!

Patrick Moorhead (AMD Veep of cool stuff) setting the stage before we unleashed our AMD Phenom II Processor overclocked to 6+GHz

Most gamers are satisfied with their stock CPU frequency, but there is the occasion, if just for pride or ego, a gamer wants to strut their stuff and showoff the headroom of their PC. At AMD we are no different; we wanted to showcase to the WW press the massive overclockability of our new Phenom II CPU.

Some of the most interesting conversations are had when a company allows their top talent engineers to converse directly with tech journalists, no marketing, no spinning, no positioning, just honest answers to questions and some crazy idea generation let me assure you!

left to right: Sanjiv Lakenpaul (AMD Senior Platform Engineer), ME, John Bruno (AMD Engineering Roadmap Strategist), Jeremy Laird (Tech Radar), Tarinder Sandhu (Hexus)

We were discussing the demo behind me - our competitor’s 3.2G i7 processor vs. our 3.0G AMD Phenom II processor playing CRYSIS and how a balanced platform is the right choice. Just considering CPU performance in a CPU centric synthetic benchmark is no longer relevant. A gamer has to consider their chipset, CPU and GPU as a holistic platform, in a lot of cases, investing more in the GPU and a little less in the CPU will deliver a better gaming experience. (I smell a future video blog)

On with the show! But first our own Sami Makkinen addressed the safety concerns around the demo and laid out the exact configuration and what to expect (little did he know, they would even surpass his world champion overclocking expectations)

Sami Makkinen (AMD Professional Overclocker and creator of AMD Overdrive)

“Have CPU, will Overclock” was the motto of the day, and overclock they did! Sami and team started with just an air cooler and achieved a monstrous 4+GHz overclock booting and playing CRYSIS.

But that was just the beginning, “Please stand back folks…6GHz is no barrier”

...add the Liquid Nitrogen and the 6GHz barrier was smashed!

A little fine tuning by Sanjiv and team prior to the final attempt

And in the end, everyone was able to witness a stunning 6.2GHz overclock of the AMD Phenom II processor playing CRYSIS and a further 100MHz to 6.3GHz booting…Just amazing.

This event was so successful we decided to take it on the road, we asked Sami to invite two of the world’s top overclockers to the US to personally take the AMD Phenom II processor through its overclocking paces and the result was awesome.

See the whole event …well worth experiencing!

…or watch it on Mogulus

We then took it even another quantum leap forward and participated in an overclocking event in Las Vegas going HEAD TO HEAD vs. INTEL, yes, INTEL! I won’t ruin the fairytale ending, but watch this video to see AMD Phenom II Processor break records and establish itself as THE KING OF OVERCLOCKERS!! If that wasn’t enough to quench your thirst for Phenom overclocking madness, AMD traveled to Finland to break even more records.

Moral of the story: invest in your PC wisely, don’t be fooled by the “$1000 CPU hype”, in most cases a good sub $300 CPU coupled with a ATI Radeon™ HD 4800 series gfx card is all any gamer needs to achieve the best gaming experience, and when the few times to need to “drag race your friends” or “show off to the new, cute neighbourhood girl” you can use AMD Overdrive and overclock your AMD Phenom II to processor massive frequencies, all with a few clicks and a wise purchase decision.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. ]]> http://blogs.amd.com/play/2009/02/25/hitting-the-overclocking-stratosphere-in-austin/feed/ 0 http://blogs.amd.com/play/2009/01/22/ati-xgp-graphics-for-notebook-gamers/ http://blogs.amd.com/play/2009/01/22/ati-xgp-graphics-for-notebook-gamers/#comments Thu, 22 Jan 2009 18:44:00 +0000 Ian McNaughton /play/archive/2009/01/22/ati-xgp-desktop-class-graphics-for-notebook-gamers.aspx

“Plug ‘n’ Pulverize” gaming graphics upgrade for notebook PCs

For millions of notebook PC users, it’s been nothing more than a frustrated wish. A portable performance possibility never realized. A mobile multi-monitor dream unfulfilled. An unreachable itch that laptop-toting PC gamers could never scratch -until now.

Thanks to AMD, notebook buyers will finally get what they have wanted for so long: “Plug ‘n’ Pulverize” graphics performance that transforms a thin-and-light laptop into a gaming powerhouse. AMD’s new ATI XGP™ technology is a PCIe 2.0-compatible external graphics platform that adds desktop-class graphics performance and multi-monitor muscle to compatible notebook PCs. The idea is to deliver both long battery life and a great gaming experience -two features long considered mutually exclusive – making XGP a potential breakthrough innovation that gives notebook gamers the best of both worlds.

Supercharge gaming for CRYSIS-worthy frame rates with multi-GPU ATI CrossFireX™ technology, mating the ATI XGP’s ATI Radeon™ HD 3870 GPU with the notebook PC’s internal ATI Radeon HD 3000-series graphics card. Enjoy ultra high quality HD graphics for demanding multimedia and video editing tasks, HD video and Blu-ray decoding and playback, integrated HD audio output over HDMI, and more.¹

Rabah and Ron (the AMD brains behind the scenes)

ATI XGP™ technology features an ATI Radeon HD 3870 GPU with 512 MB DDR3 video memory inside a small portable enclosure with standalone power and cooling. It connects to a compatible AMD-based notebook PC with a special eight-lane PCI Express 2.0 external cable, enabling the ATI XGP to simultaneously drive up to three external high-resolution displays with HDMI and DVI connections. A couple of powered USB 2.0 ports also enable easy external mouse and keyboard docking.

This kind of solution has been the long-sought holy grail of every notebook user who suffered buyer’s remorse after discovering the limitations of their latest lightweight wonder. Our lead ATI XGP technology OEM partner is Fujitsu Siemens Computers and together we have been able to bring to market their FSC Amilo Graphics Booster, one of the “coolest” external consumer devices ever offered in the gaming/consumer electronics space. My exalted “insider” status enabled me to actually kick the tires and take it for a spin!

The FSC Graphics Booster: a half-kilogram of full desktop-class performance

We hooked-up a FSC Graphics Booster to a ATI XGP-ready notebook and big-screen HDTV at our UK AMD Live! lab. Addled gamers that we are, we loaded fresh installs of CRYSIS and FRAPS to put the FSC Graphics Booster to the ultimate FPS test.

The plant is fake – but the FPS are real

Our first impression? The FSC Graphics Booster is a great solution to play today’s most demanding PC games at mainstream resolutions on a thin-and-light laptop, yet avoiding the bulk, weight, heat, and battery power consumption of built-in single or dual discrete notebook graphics.

From left: playing GRID, watching HD video, tweaking Twitter, digging DIGG

Next: a multi-monitor experiment to try something other notebook users can only wish they could. Even with dual-core CPUs and multitasking operating systems, today’s notebook PCs are typically productivity-hobbled by the lack of true support for multiple high-resolution displays. The FSC Graphics Booster with AMD’s XGP technology changes all of that, simultaneously driving three external monitors along with the notebook’s screen.

Quad-displays = sweaty-palmed excitement

The FSC Graphics Booster with ATI XGP™ technology offers an unbeatable combination of desktop-class graphics power, ATI CrossFireX technology-enabled, and multi-display support. Thin-and-light notebook users can now have it all – mobile computing when you need it, multi-monitor productivity when you want it, and ATI CrossFireX graphics performance when your in-game survival depends on it. Check out some early reviews on We Got Served and here Notebookcheck.com

Watch this space for more notebook PC gaming, because I’m planning to take the awesome Alienware M17 for the ultimate test drive!

Cheers!

Ian “Cabrtosr” McNaughton

1. HD monitor required. Additionally, a Blu-ray drive is required for Blu-ray playback.

Ian McNaughton is senior manager of product and platform marketing EMEA at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

I was perusing the blogosphere the other day and came across a blog from EA’s Peter Moore. In the blog, Moore confirms reports that EA will not be shipping Madden 2009 for the PC platform. Faster than a Fatal1ty mouse click, some news outlets operating with a generate-traffic-with-hyperventilating-headlines format instantly glommed onto this comment in Peter’s blog. Reports direly announced that “PC Gaming is DEAD!”

Oh, please. Somebody call the “reality police”; and arrest these guys for felony hyperbole.

For the record, I’ve enjoyed/wasted many hours/days satisfying a Madden addiction over the years – on a console, that is. Madden was conceived and created as console-based title, enjoyed best – and mostly consumed by – players with consoles. My reaction to the earth-shaking revelation that EA will not be shipping Madden 2009 for the PC platform? I could not care less.

I realize hardcore PC users may flame me for not supporting “our cause.” But let’s get real here. Madden is a game meant to be played in your living room on a 50″ HDTV – not on your PC-based WoW or EQ2 cockpit. And let’s get more real. Does EA not shipping Madden 2009 for the PC platform somehow signal the coming demise of the PC as a gaming platform? Is PC gaming DEAD?

Let’s hose-off that claim, drag it inside, and let the cat sniff it.

In my first blog, I asked if WoW is far bigger than we all realize. In my opinion, the general public does not truly appreciate the worldwide popularity, market influence, and industry clout of this game. I’ve read estimates that claim WoW currently has more than 10 million users, and is still growing. That’s a massive proportion of all MMO gamers today. And it’s only played on PCs – not consoles.

You could point to the growth of consoles, and particularly the explosive popularity of the Wii from Nintendo. Both the Wii and the XBOX 360 include ATI Radeon™ graphics, making both platforms very dependent on PC gaming-derived technologies. Since PC gaming is the goose that lays the technology golden eggs that consoles utterly depend on, the rise of console gaming is in my opinion, ultimately a tremendous windfall for the PC platform. It doesn’t take long for console gamers to realize that PC is the next step in their quest for gaming nirvana, and that only the PC platform can deliver a truly superior visual experience.

Okay, so EA will not be shipping Madden 2009 for the PC platform. Anybody notice that one of 2008’s biggest games – EA’s Spore – was released for the PC? WoW continues to beguile 10 million gamers worldwide. Most console gamers are also PC gamers.

Is PC gaming “dead”? NO! PC gaming is alive – and thriving.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of product and platform marketing EMEA at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

I think best way to start my new AMD blog is to introduce myself beyond my brief bio and official photo. I manage AMD’s product marketing for all of EMEA (Europe, the Middle East and Africa). I feel that I have one of best jobs in the world. Why? Because I’m a gamer guy.

I’m a grass-roots, down-and-dirty, unashamed-to-admit-it gamer guy. I’m a card-carrying, dyed-in-the-wool, tell-it-like-it-is-and-ask-no-forgiveness gamer guy. I have one of best jobs in the world because I get to have my way with the latest, fastest, and most extreme PC gaming technology ever created – every single day. The tough part is pretending to be unexcited by it all while working around normal folks.

At home, it’s different. Surroundings recede to darkness, and vision stretches to the vanishing point of a pixel. The moment dissolves through 64-bit quantum foam, and my awareness teleports to an AA-rendered reality. I create worlds, save worlds, and conquer them. My altered state reaches a fevered peak—then my wife calls me to dinner.

Which proves that I’m actually just a regular guy. Canadian grown, I prefer hot dogs and beer to brie and wine. However, I prefer the very best when it comes to PC gaming. My first computer was a Commodore 64, and my first game title was the highly addictive “Summer Games.” Upgrading annually since, my home PC today is a mighty AMD Phenom™ X4 9950-based AMD platform housed in a Cooler Master chassis, with a 10,000 RPM 150GB Raptor system drive, dual 500GB storage drives, and dual ATI Radeon HD™ 4870 X2 cards using ATI CrossFireX™ technology in dual mode driving a 30” Dell 2560×1600 monitor. My current definition of sheer bliss: 4.1 megapixels of Crysis!

For the record, I am not a FPS guy. I am an avid RTS gamer (Chris Taylor is my hero and CDN buddy), with a “never-say-die” style honed in 1997 playing Total Annihilation. When all was lost and there was no chance of capturing the enemy commander, I always mowed through the enemy’s city intent on eliminating any chance for my opponent to win the game. They say your status in Valhalla depends on the size of the enemy honour guard you take along. Hey, if you’re going to go down—take as many with you as you can.

But I’m more than just an addled enthusiast. I’m also a PC gaming industry activist, and a staunch advocate for the millions of gamers who depend on AMD to help ensure the future of PC gaming. Issues of rampant piracy, buggy and busted DRM copy protection, and hardware requirements escalating beyond affordability are among many recent industry trends that do not bode well for the PC faithful. I’m committed to exploring these issues, and tackling the truly tough topics of our time.

Is PC gaming threatened by publishers planning to release PC versions of new games only after console versions have peaked in sales and popularity? Or is PC gaming endangered by the pirates who are forcing this to happen? Is WoW bigger than anyone actually realizes, and is hurting the industry because the millions of WoW gamers play nothing else? Do too many players cheat in CS and deserve to be hung (virtually, that is) if caught? Is playing “The Devil Went Down to Georgia” on medium setting truly impossible on GH3? These are among the deep questions that gnaw at the soul of today’s PC gamer.

What is the best bang-for-the-buck AMD gaming solution? What is the ultimate PC gaming experience today? What do I think PC gaming will be like in five years—or a decade from now? It’s said that telling the raw truth is a crime punishable anywhere on the planet. In this blog, I will strive to deliver unfiltered, unvarnished, unhallowed candor about gaming, gear, and hot-buttered groat clusters. Join me here for ride-the-line commentary, insightful Q&A—and almost anything else that you want to discuss, curse, or compliment.

Stay tuned!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of product and platform marketing EMEA at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.