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	<title>Game Blog &#187; Graphics Card</title>
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	<description>The fun begins here! Find out how to get the most from your AMD Radeon graphics technology, build a super-fast PC or learn more about the gaming industry.</description>
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		<title>The AMD Catalyst™ 11.8 Driver– What’s New</title>
		<link>http://blogs.amd.com/play/2011/09/15/the-amd-catalyst%e2%84%a2-11-8-driver%e2%80%93-what%e2%80%99s-new/</link>
		<comments>http://blogs.amd.com/play/2011/09/15/the-amd-catalyst%e2%84%a2-11-8-driver%e2%80%93-what%e2%80%99s-new/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:17:26 +0000</pubDate>
		<dc:creator>Christopher Bell</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Catalyst]]></category>
		<category><![CDATA[AMD Eyefinity technology]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[Graphics Card]]></category>
		<category><![CDATA[Radeon]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2675</guid>
		<description><![CDATA[Last month we gave you a sneak peek into the AMD Catalyst™ 11.8 preview driver and highlighted some of the performance gains that you could expect to see in the AMD Catalyst™ 11.8 driver.  This month you can experience the AMD Catalyst™ 11.8 driver in all of its glory.  With performance gains and new features, [...]]]></description>
			<content:encoded><![CDATA[<p>Last month we gave you a sneak peek into the AMD Catalyst™ 11.8 preview driver and highlighted some of the performance gains that you could expect to see in the AMD Catalyst™ 11.8 driver.  This month you can experience the AMD Catalyst™ 11.8 driver in all of its glory.  With performance gains and new features, we think all you performance enthusiast and gamers out there will be impressed.  As many of you know, we have been including GPU over-clocking controls within the AMD Catalyst™ Control Center for quite some time.*  This month we have taken the next step and expanded VISION Engine Control Center to include both CPU and GPU over-clocking controls.  If you don’t already have a platform based on VISION Technology from AMD, now is the time for you to buy one and take advantage of this great new feature that allows you to get even more performance out of your system.</p>
<p>Now let’s take a look at some of the performance gains you can expect to see this month.</p>
<ul>
<li>Improves      performance up to 14% in Call of Duty: Black Ops at 1920&#215;1080 resolution      and 0x Anti-Aliasing and 0xAF on the AMD Radeon™ HD 6790 GPU</li>
<li>Improves      performance up to 10% in Crysis 2 at 1920&#215;1200 resolution and 0x      Anti-Aliasing and 0xAF on the AMD Radeon™ HD 6790 GPU</li>
<li>Improves      performance up to 19% in Left 4 Dead 2 at 1680&#215;1050 resolution and 0x      Anti-Aliasing and 0xAF on the AMD Radeon™ HD 6790 GPU</li>
<li>Improves      performance up to 28% in Lost Planet 2 at 1920&#215;1200 resolution and 8x      Anti-Aliasing and 16xAF on the AMD Radeon™ HD 6790 GPU</li>
<li>Improves      performance up to 44% in DiRT 2 at 2560&#215;1600 resolution and 8x      Anti-Aliasing and 16xAF on the AMD Radeon™ HD 6790 GPU</li>
<li>Improves      performance up to 45% in Metro 2033 at 1920&#215;1200 resolution and 4x      Anti-Aliasing and 16xAF on the AMD Radeon™ HD 6790 GPU</li>
</ul>
<p style="text-align: center;">﻿<a href="http://blogs.amd.com/play/files/2011/09/Blog1.png"><img class="size-full wp-image-2678 aligncenter" title="Blog" src="http://blogs.amd.com/play/files/2011/09/Blog1.png" alt="" width="536" height="403" /></a></p>
<p>Last but not least, I want to thank everyone for the feedback and comments we have been receiving from the community.  Please continue to send us your feedback as we do review them all.**</p>
<p>*AMD’s product warranty does not cover damages caused by overclocking, even when overclocking is enabled via AMD software.</p>
<p>**IF you are having technical issues with the AMD Catalyst™<strong> </strong>driver or your graphics card, please report those issues <a href="http://support.amd.com/us/contacts/Pages/GraphicsTechnicalSupport.aspx">here</a>.</p>
<p><strong>To download the AMD Catalyst™ 11.8 driver, click</strong><strong> </strong><a href="http://sites.amd.com/us/game/downloads/Pages/downloads.aspx"><strong>here</strong></a><strong>.</strong></p>
<p>Until Next Time,</p>
<p>Chris Bell</p>
<p><em><strong>Chris Bell is a Product Marketing Manager at AMD.</strong></em><em><strong> </strong>His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</em></p>
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		<title>The AMD Catalyst™ 11.7 Driver and 11.8 Preview Driver – What’s New</title>
		<link>http://blogs.amd.com/play/2011/08/05/the-amd-catalyst%e2%84%a2-11-7-driver-and-11-8-preview-driver-%e2%80%93-what%e2%80%99s-new/</link>
		<comments>http://blogs.amd.com/play/2011/08/05/the-amd-catalyst%e2%84%a2-11-7-driver-and-11-8-preview-driver-%e2%80%93-what%e2%80%99s-new/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 14:40:20 +0000</pubDate>
		<dc:creator>Christopher Bell</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Catalyst]]></category>
		<category><![CDATA[AMD Eyefinity technology]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[Display Drivers]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2569</guid>
		<description><![CDATA[AMD Catalyst™ 11.7 Driver, and a sneak peek into next month’s driver.]]></description>
			<content:encoded><![CDATA[<p>This month’s AMD Catalyst™ 11.7 driver release comes with a sneak peek into the upcoming AMD Catalyst™ 11.8 driver which we are extremely excited about. But first things first, let’s briefly talk about the AMD Catalyst™ 11.7 driver.</p>
<p>As many of you know, some months we focus on performance improvements much like you will see with the AMD Catalyst 11.8 Preview driver. Other months we focus on adding exciting features such as <a href="http://blogs.amd.com/play/2011/06/29/the-amd-catalyst%e2%84%a2-11-6-driver-%e2%80%93-what%e2%80%99s-new/">AMD Steady Video like you saw with the AMD Catalyst™ 11.6 driver</a>.  However, this month we took a slightly different approach. Thanks to feedback from our community, we’ve focused on resolving some minor issues that have been reported.  We work tirelessly to continually improve our drivers, and here’s a look at the issues we’ve resolved in AMD Catalyst 11.7.</p>
<ul>
<li>Issues experienced with mouse cursor lag</li>
<li>Log event (Event ID 62464) issues when playing video content</li>
<li>System hangs seen in the AMD Catalyst™ 11.6 driver on specific HDMI and DP displays</li>
<li>Blu-ray playback using PowerDVD 10 under High Performance mode no longer randomly displays a blank screen.</li>
<li>Some Divx format files no longer display video corruption using WinDVD.</li>
<li>AMD SteadyVideo is now applied to Home Video clips using WinDVD 10.</li>
<li>Chequerboard corruption is no longer displayed intermittently when playing DirectX 10 titles in an AMD CrossFire™ technology configuration and AMD Eyefinity technology-enabled.</li>
<li>Shogun II now renders the cinematics correctly when run in various Eyefinity configurations.</li>
<li>Video playback now works correctly when Hardware acceleration is enabled with VLC Player version 1.1.9.</li>
<li>AMD CrossFire technology now functions correctly when playing Hamilton’s Great Adventure.</li>
<li>PowerDVD now correctly handles <a href="http://www.youtube.com/watch?v=IKJET8sgwMw">3D Blu-ray content</a>.</li>
</ul>
<p>Now let’s talk about the AMD Catalyst™ 11.8 Preview Driver which most of you are probably excited to learn about.  With this preview of next month’s driver you are going to see some amazing performance improvements which are highlighted below.  You will also see how we are further enabling the 3D ecosystem by offering <a href="http://www.youtube.com/watch?v=SE6iW48PEgY">AMD HD3D technology </a>support on some of the latest and greatest DisplayPort panels on the market.  </p>
<p>Here a few quick highlights of what you can expect to see with the AMD Catalyst™ 11.8 Preview driver.</p>
<ul>
<li>Enables AMD HD3D technology support on DisplayPort panels, such as Samsung 750 and 950 series 3D displays.</li>
<li>Improves performance up to 13% in Crysis 2 DirectX 11 version  at 2560&#215;1600 resolution and 4X Anti-Aliasing on the AMD Radeon™ HD 6870 GPU</li>
<li>Improves performance up to 7% in Shotgun 2 – Total War at 2560&#215;1600 resolution and 4X Anti-Aliasing on the AMD Radeon™ HD 6770 GPU</li>
<li>Improves performance up to 13% in Call of Duty: Black Ops at 2560&#215;1600 resolution and 4X Anti-Aliasing on the AMD Radeon™ HD 6770 GPU</li>
</ul>
<p>Last but not least I want to thank everyone for the feedback and comments we have been receiving from the community.  Please continue to send us your feedback as we do review them all*. </p>
<p>*IF you are having technical issues with the AMD Catalyst™<strong> </strong>driver, or your graphics card please report your issues <a href="http://support.amd.com/us/contacts/Pages/GraphicsTechnicalSupport.aspx">here</a>.</p>
<p><strong>To download the AMD Catalyst™ 11.7 driver, click</strong><strong> </strong><a href="http://game.amd.com/us-en/drivers_catalyst.aspx"><strong>here</strong></a><strong>.</strong></p>
<p><strong>The AMD Catalyst™ 11.8 Preview driver can be found here: </strong><a href="http://support.amd.com/us/kbarticles/Pages/Catalyst118DriverPreview.aspx">http://support.amd.com/us/kbarticles/Pages/Catalyst118DriverPreview.aspx</a><strong></strong></p>
<p>Until Next Time,</p>
<p>Chris Bell</p>
<p><em><strong>Chris Bell is a Product Marketing Manager at AMD</strong>.</em><em> His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</em></p>
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		<title>Do more with less &#8211; welcome to AMD Eyefinity Technology</title>
		<link>http://blogs.amd.com/play/2011/07/26/do-more-with-less-welcome-to-amd-eyefinity-technology/</link>
		<comments>http://blogs.amd.com/play/2011/07/26/do-more-with-less-welcome-to-amd-eyefinity-technology/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 18:32:47 +0000</pubDate>
		<dc:creator>Antal Tungler</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Eyefinity technology]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2529</guid>
		<description><![CDATA[AMD Eyefinity technology came a long way, like many innovations – it became very easy and cheap to implement, but one thing never changed: it provides the ultimate visual experience for your PC!]]></description>
			<content:encoded><![CDATA[<p><strong>By Antal Tungler, PR Manager at AMD.</strong></p>
<p>“I’m sorry, what did you say?”</p>
<p>“I said Sunspot is the coolest thing I’ve ever seen in graphics. The next gen graphics hardware coming from AMD will not just blow the competition away, it’s going to introduce features that will make everyone’s jaws drop.”</p>
<p>That’s how my friend, Chris, talked about AMD’s multi-monitor technology back in mid-2009, before it was unveiled to the world as AMD <a href="http://www.amd.com/us/products/technologies/amd-eyefinity-technology/Pages/eyefinity.aspx">Eyefinity technology</a>. I could honestly not visualize back then how 3, let alone 6 monitors would look running a game as if they were one big screen. I wondered how the then next gen hardware, now known as AMD Radeon™ HD 5000 series graphics, could provide that much graphics horsepower? That is until I saw it myself for the first time – and my jaw did in fact drop.</p>
<p>We all knew in 2009 that the <a href="http://www.amd.com/us/products/desktop/graphics/ati-radeon-hd-5000/hd-5870/Pages/ati-radeon-hd-5870-overview.aspx">AMD Radeon™ HD 5800</a> series graphics was quite literally a game changer in terms of “bang for buck” performance, but that a single graphics card could drive 3x1200p monitors creating a combined resolution of 5760&#215;1200, and run smoothly at that, was just something that was hard to believe, until I saw it.  Yes, that one card delivered an impressive game experience over three screens!</p>
<p>And that’s the heart of it – from that first experience with AMD Eyefinity technology prior to the AMD Radeon HD 5000 series launch in 2009, I’ve watched AMD Eyefinity evolve to become as easy and as intuitive as any other graphics feature in today’s graphics products. Once the screens are attached to the graphics card it really is just a case of entering the AMD <a href="http://www.amd.com/us/products/technologies/amd-catalyst/Pages/catalyst.aspx">Catalyst Control Center</a>™, grouping the monitors and then tweaking the positions of each monitor and bezel compensation. ‘Simple’ here does require some explanation though.</p>
<p>Eyefinity, the technology is complex as there are lots of innovations and ‘tech’ inside our graphics chips that make it happen, which are anything but simple. Case in point, our <a href="http://www.amd.com/us/products/desktop/graphics/amd-radeon-hd-6000/hd-6950/Pages/amd-radeon-hd-6950-overview.aspx">AMD Radeon™ HD 6950</a> and <a href="http://www.amd.com/us/products/desktop/graphics/amd-radeon-hd-6000/hd-6970/Pages/amd-radeon-hd-6970-overview.aspx">HD 6970</a> graphics cards each have over 2.6 billion transistors packed into an area smaller than a postage stamp! But, in the same way car manufacturers have combined thousands of parts into the simplest of experiences – turn on car, press accelerator to move, press brake to stop -  we have turned AMD Eyefinity into the simplest of user experiences – connect, create, arrange, you’re done!</p>
<p>A myth about AMD Eyefinity technology emerged not long after it was first introduced to market – it was costly to implement. Nothing could be further from the truth, especially now that AMD Eyefinity has been made available on AMD Radeon graphics cards at virtually every price.</p>
<p>Let’s take a classic example of how you can afford more pixels with less budget. Today’s <a href="http://accessories.us.dell.com/sna/productdetail.aspx?c=us&amp;l=en&amp;s=bsd&amp;cs=04&amp;sku=224-9949&amp;%7Eck=baynoteSearch&amp;baynote_bnrank=3&amp;baynote_irrank=0">30” high-end panels</a> cost as much as  $1500USD. For that money you’ll get 2560&#215;1600 pixels. Let’s say you go for three of the <a href="http://accessories.us.dell.com/sna/productdetail.aspx?c=us&amp;l=en&amp;s=bsd&amp;cs=04&amp;sku=320-9271&amp;%7Eck=baynoteSearch&amp;baynote_bnrank=7&amp;baynote_irrank=0">21.5” panels</a> for as much as $280USD each – mind you the panel quality is the same. For about $840USD you’ll get 5760&#215;1080 pixels. That means, for almost half the price, you get almost twice the amount of pixels! Come on people – you save half your budget, AND you get more, better, bigger! You ask, where’s the catch? There isn’t one!</p>
<p>And you might say – gaming isn’t really my thing. But AMD Eyefinity technology is not just about gaming. If you haven’t experienced working or doing something on a PC using more than one monitor, I highly recommend doing so, especially if you have a tendency to have multiple applications open at any one time. It allows you the freedom to open up more than one browser window, so they can all be seen at the same time. Having your emails, word documents and a browser open at the same time and being able to work with them without having to switch between tasks is a brilliant experience. And the list goes on…</p>
<p>The point is that AMD Eyefinity technology is not only for playing games, or for professionals in the financial or emergency services sectors &#8211; it’s for anyone wanting to do more with less, for those who want to have The Ultimate Visual Experience™, but cannot afford $1000+ for a 30 inch monitor. Welcome to the world of  AMD Eyefinity technology.</p>
<p><em>Antal Tungler is a PR manager at AMD.</em><em> His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</em><em></em></p>
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		<title>Zombie Studios Speaks With AMD On DirectX® 11</title>
		<link>http://blogs.amd.com/play/2011/07/06/zombie-studios-speaks-with-amd-on-directx%c2%ae-11/</link>
		<comments>http://blogs.amd.com/play/2011/07/06/zombie-studios-speaks-with-amd-on-directx%c2%ae-11/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 23:27:14 +0000</pubDate>
		<dc:creator>David Doel</dc:creator>
				<category><![CDATA[Blacklight Retribution]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2497</guid>
		<description><![CDATA[Zombie Studios speaks with AMD on DirectX® 11 and the benefits it will lend to the upcoming release of Blacklight Retribution.]]></description>
			<content:encoded><![CDATA[<p>As the success of Microsoft DirectX® 11 continues, so does the support for the technology and its features. With recent DirectX 11 games like <a href="http://blogs.amd.com/play/2011/05/11/dirt-3/">DiRT 3</a>, Total War: <a href="http://blogs.amd.com/play/2011/02/01/total-war-shogun-2/">Shogun II</a>, and <a href="http://blogs.amd.com/play/2011/03/08/are-you-ready-for-the-ultimate-dragon-age-ii-experience/">Dragon Age II</a>; DirectX 11 is entering an entirely new realm of software – free-to-play gaming. With their PC-exclusive free-to-play game, <a href="http://blogs.amd.com/play/2011/06/07/blacklight-retribution/">Blacklight Retribution</a>, Zombie Studios and Perfect World are bringing DirectX 11 technology to a new market, showing that you don’t need to be a retail release to push the barrier on visual fidelity. We asked Zombie Studios to chat about their experience working with DirectX 11 and how it’ll benefit the Blacklight Retribution gameplay when it’s released.<br />
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<p style="text-align: center"><a href="http://www.youtube.com/watch?v=NZlWAhArzyo"><span class="youtube">
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<p><!---space--></p>
<h3><strong>Why did Zombie Studios decide to develop for DirectX 11?</strong></h3>
<p>When we got the DirectX 11 drop from Epic and saw what they could do with it at the Game Developer Conference, we knew that we had to move in that direction. What was on the table was just too compelling to not use. Especially when you consider that the features that DirectX 11 offers are tools that most developers, who are targeting the consoles, don’t have at their disposal. As a free-to-play PC game, we decided we wanted to really exploit all the tools we had at our disposal, elevate the visuals of free-to-play games specifically and games in general, and as artists we wanted to show off our art is the best possible light. Not to mention it is always a ton of fun to play with new technologies. Either way, we saw what Epic did and we knew we could leverage “Uncle Epic” as I’m calling this great team and make something equally amazing.<br />
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<h3><strong>What are some of the advantages of DirectX 11?</strong></h3>
<p>DirectX 11 offers numerous advantages, most obvious of which is raising the visual fidelity of the game. The best thing that it offers, from my perspective, is the “real time scene-based reflections”. Visually, this adds so much to the game. No longer are you stuck with cube maps reflecting some generic clouds. Rather, it’s dynamic, moves with you, and reflects the actual scene in the level. It is really amazing when you see it in a game. And once you have seen it, everything else looks so much duller. Other benefits that we have been able to really take advantage of include the dynamic mesh tessellation based on normal maps. This is a pretty awesome feature because we can add actual geometry (and therefore see the lighting actually reflect that geometry) whereas before there was just a normal map.</p>
<p>Normal maps also tend to break down at distance, because after all it is just a flat surface. But with the tessellation, it really stands up and looks amazing. And, it comes at practically no cost as it is all handled on the graphics card. Other toys and fun features of DirectX 11 include the Bokeh depth of field which is a fancy post process which is pretty awesome. We just added full screen anti-aliasing based on <a href="http://blogs.amd.com/play/2011/03/28/morphological-anti-aliasing-is-a-smooth-operator/">“morphological anti-aliasing” (MLAA). </a>I can’t tell you how it works, technically, but I can tell you that it makes the game look even better. Beyond that we are still exploring new features and also utilizing all the latest shader instructions, light rays, dynamic lighting effects and more. Needless to say, the game is looking awesome!<br />
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<!---space--><a rel="attachment wp-att-4099" href="http://blogs.amd.com/play/2011/07/06/zombie-studios-speaks-with-amd-on-directx%c2%ae-11/firstlook3/"><img class="alignnone size-full wp-image-4099" src="http://blogs.amd.com/play/files/2011/07/Firstlook3.jpg" alt="" width="1920" height="1200" /></a><!---space--></p>
<h3><strong>Any disadvantages?</strong></h3>
<p>As for disadvantages, as it is with any new technology, there are learning curves and possible pipeline adjustments that need to be made. But in this case, those have been minor. The addition of a few additional textures for things like height maps and reflection images has been minor and easily addressed. The biggest disadvantage is that we have some guys on the team who still use DirectX 9 capable graphic cards and they are always complaining that they want a DirectX 11 capable graphics card for all the nifty effects! (I am looking at my producer! What do they need good computers for?!)<br />
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<h3><strong>What has DirectX 11 allowed you to do, which would have been otherwise impossible?</strong></h3>
<p>Everything that I discussed above would have been impossible without DirectX 11. Yeah you could fake something and maybe try and do it on the software side, but the sheer complexity and math involved would kill our game and frame rates. The sheer number of polygons alone that are rendered when you are using tessellation would have been impossible, but since it’s all done in hardware, there is little to no cost. Not to mention the reflections, Bokeh and everything else.<br />
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<h3><strong>What can players look forward to in Blacklight Retribution with DirectX 11?</strong></h3>
<p>The art bar is just so much higher. We are blowing Blacklight Tango Down out of the water visually, and since we are focusing on DirectX 11 and the PC market we are able to just elevate it that much more. Players should expect a more realistic looking and visually impressive and immersive game. To us, DirectX 11 allows us to do that and raise the quality and experience even higher.<br />
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<hr /><!---space--><br />
We’d like to thank Zombie Studios for their time. By bringing DirectX 11 to Blacklight Retribution they are pushing the idea of what it means to be free-to-play, while utilizing a proven technology for the betterment of the game.</p>
<p><em><em><strong>David Doel is on the AMD Gaming Marketing team. </strong>His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</em></em></p>
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		<title>The AMD Catalyst™ 11.6 Driver – What’s New</title>
		<link>http://blogs.amd.com/play/2011/06/29/the-amd-catalyst%e2%84%a2-11-6-driver-%e2%80%93-what%e2%80%99s-new/</link>
		<comments>http://blogs.amd.com/play/2011/06/29/the-amd-catalyst%e2%84%a2-11-6-driver-%e2%80%93-what%e2%80%99s-new/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 14:41:54 +0000</pubDate>
		<dc:creator>Christopher Bell</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Catalyst]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2482</guid>
		<description><![CDATA[Learn about the AMD Catalyst™ 11.6 Driver and the launch of an exciting feature we’ve released, called AMD Steady Video.]]></description>
			<content:encoded><![CDATA[<p>In this month’s release of the AMD Catalyst™ 11.6 driver we are launching an exciting feature called AMD Steady Video Technology. AMD Steady Video technology helps minimize the shake and movement that is so often a part of home video by applying advanced algorithms behind the scenes.  What does this all mean to you?  How many times have you taken home video of your family and when you get home to watch your video it’s nearly unwatchable due to camera shake, or worse, leaves you feeling a little bit seasick from the ups and downs that are part of the handheld experience? Hopefully you saved those previously unwatchable videos because AMD Steady Video has the potential to turn the shaky home movies of the past into smooth and steady family treasures!  This is an AMD exclusive feature i.e. you must have an AMD CPU with AMD Radeon™ HD 6000 series graphics or an AMD APU. </p>
<p><strong>Below is a summary of the AMD Catalyst™ 11.6 driver:</strong></p>
<p><strong>AMD Steady Video Technology<sup>1</sup></strong><strong></strong></p>
<ul>
<li>AMD Steady Video technology is currently an <strong>AMD exclusive feature </strong>based on AMD App Technology<sup>2</sup></li>
<li>By applying advanced algorithms behind the scenes, users do not have to deal with shaky or unstable video ever again!</li>
<li>Capabilities scale with hardware and are end-user controlled</li>
<li><strong>Image Stabilization brought to your favorite social media video sites!</strong><strong> </strong>
<ul>
<li>Enabled through the AMD Vision Engine Control Center: Video Settings tab:</li>
</ul>
</li>
<li>AMD Steady Video technology is supported on the following products:
<ul>
<li>AMD Radeon™ HD 6000 Series when used in combination with an AMD CPU</li>
<li>AMD E-450 and E-350 APUs</li>
<li>AMD A8, A6, and A4 series APUs</li>
</ul>
</li>
</ul>
<p>Supported in the following 3rd party players:  Adobe Flash player, Windows Media player, Cyberlink PowerDVD, Corel Win DVD, ArcSoft TotalMedia Theater.</p>
<p><strong>Decode Acceleration of MPEG-4 Part 2 Content</strong></p>
<ul>
<li>AMD has enabled decode acceleration of MPEG-4 part 2 content in Microsoft video player applications (through MFT support) for all AMD Radeon™ HD 6000 Series graphics cards.<strong></strong></li>
</ul>
<p>We are also bringing you some noticeable performance improvements on the latest and greatest games.  Some of the performance highlights are:</p>
<ul>
<li>The AMD Radeon™ HD 6990 GPU will see the following performance gains:
<ul>
<li>3DMark11 – gains of up to 25% with 4x Anti-Aliasing and 16x Anisotropic Filtering at 1920&#215;1080 on single GPU configurations</li>
<li>Alien vs. Predator – gains of up to 7% with 4x Anti-Aliasing and 16x Anisotropic Filtering at 1920&#215;1200 on single GPU configurations</li>
<li>Civilization V – gains of up to 7% with 8x Anti-Aliasing and 16x Anisotropic Filtering at 1920&#215;1200 on single GPU configurations</li>
<li>Crysis Warhead &#8211; gains of up to 8% with 4x Anti-Aliasing and 8x Anisotropic Filtering at 2560&#215;1600 on single GPU configurations</li>
<li>DiRT 2 &#8211; gains of up to 9% with 8x Anti-Aliasing and 16x Anisotropic Filtering at 2560&#215;1600 on single GPU configurations</li>
<li>F1 2010 &#8211; gains of up to 9% with 8x Anti-Aliasing and 16x Anisotropic Filtering at 2560&#215;1600 on single GPU configurations</li>
<li>Tom Clancy’s Hawx &#8211; gains of up to 7% with 4x Anti-Aliasing and 8x Anisotropic Filtering at 1920&#215;1200 on single GPU configurations</li>
</ul>
</li>
</ul>
<p><a rel="attachment wp-att-2486" href="http://blogs.amd.com/play/2011/06/29/the-amd-catalyst%e2%84%a2-11-6-driver-%e2%80%93-what%e2%80%99s-new/cat-116-2/"><img class="aligncenter size-large wp-image-2486" src="http://blogs.amd.com/play/files/2011/06/Cat-1161-237x222.jpg" alt="Catalyst 11.6 Performance" width="237" height="222" /></a></p>
<p>Last but not least I want to thank everyone for the feedback and comments we have been receiving from the community.  Please continue to send us your feedback as we do review them all*. </p>
<p>*IF you are having technical issues with the AMD Catalyst™<strong> </strong>driver, or your graphics card please report your issues <a href="http://support.amd.com/us/contacts/Pages/GraphicsTechnicalSupport.aspx">here</a>.</p>
<p><strong>To download the AMD Catalyst™ 11.6 driver, click</strong><strong> </strong><a href="http://game.amd.com/us-en/drivers_catalyst.aspx"><strong>here</strong></a><strong>.</strong></p>
<p>Until Next Time,</p>
<p>Chris Bell</p>
<p>1.  AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video.  Users may turn on this  technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine.    AMD Steady Video is not designed to (a) isolate overlays, logos </p>
<p>or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content.  AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.</p>
<p>2. AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for OpenCL™ or DirectCompute (including AMD’s Unified Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary products.</p>
<p><em><strong>Chris Bell is a Product Marketing Manager at AMD</strong>.</em><em> His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</em></p>
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		<title>Giving you more choice, while raising the bar on performance – that’s AMD CrossFireX™ technology.</title>
		<link>http://blogs.amd.com/play/2011/06/02/giving-you-more-choice-while-raising-the-bar-on-performance-%e2%80%93-that%e2%80%99s-amd-crossfirex%e2%84%a2-technology/</link>
		<comments>http://blogs.amd.com/play/2011/06/02/giving-you-more-choice-while-raising-the-bar-on-performance-%e2%80%93-that%e2%80%99s-amd-crossfirex%e2%84%a2-technology/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 17:11:22 +0000</pubDate>
		<dc:creator>Antal Tungler</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD CrossfireX]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[GPU]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2396</guid>
		<description><![CDATA[AMD CrossFire Technology has come a long way – though others might claim differently, it has become the best scaling multi-GPU solution of the industry. And we’re not the only ones saying so…]]></description>
			<content:encoded><![CDATA[<p>About 6 years ago, when I was still a journalist, I was sitting on a boat on the Danube river in Belgrade, listening to then ATI spokesperson Niles Burbank talk about something called “CrossFire technology”. No one really said it out in the open, but most guys, me included, were whispering along the lines of: “looks like ATI is attempting its own multi-GPU solution.  They will never catch up to the competition.”</p>
<p>Fast forward to the present, and I have the bittersweet taste of crow in my mouth.  I say bittersweet because while it is never fun to be proven wrong, it is great representing a technology that, well, is the industry leader. This has been confirmed in a multitude of recent reviews that clearly indicate that AMD CrossFireX™ is the one to beat!</p>
<p>To a large extent, we can claim AMD CrossFireX has been the leader for some time, as shown <a href="http://www.xbitlabs.com/articles/video/display/radeon-hd4670-crossfirex_11.html#sect0">here</a> or <a href="http://www.xbitlabs.com/articles/video/display/radeon-hd4770-crossfirex_12.html#sect0">here</a>. More recently, we’ve witnessed even the most die-hard fan of competing solutions start to look over the fence, wondering if they might be missing out (and in fact they are).  We’ve not only proven that scaling with AMD CrossFireX is an excellent way to boost performance for the ultra-enthusiast gaming segment of the market, it is also working its way downstream as a result of its nearly ubiquitous support on both Intel and AMD motherboards, allowing owners of recent mainstream and performance AMD Radeon™ graphics cards to boost performance by way of a second card.</p>
<p>In more current affairs, <a href="http://www.tweaktown.com/reviews/3603/his_radeon_hd_6870_1gb_video_card_in_crossfire/">“AMD has really gone to town on CrossFire scaling”</a>, especially on the high-end. The days where you had to choose between spending fortunes on the top-end product, or stick with less performance for less money are long gone, you now have the option for a true upgrade.</p>
<p>Interestingly, a few weeks ago some news sites published a stat taken from a competitor’s blog that suggested a competing solution was the de facto standard amongst gamers. When we heard the statistic that was being tossed about, we thought something was not quite right.  Sure enough, we reached out to the publisher of this statistic and after investigation it was removed from their site.</p>
<p>A few weeks ago we introduced the world’s fastest graphics card – the <a href="http://www.amd.com/us/products/desktop/graphics/amd-radeon-hd-6000/hd-6990/Pages/amd-radeon-hd-6990-overview.aspx">AMD Radeon™ HD 6990</a>, where we once again proved, <strong>AMD CrossFireX technology IS the way to go.</strong></p>
<p>For those of you who want better than the best and faster than the fastest, then AMD CrossFireX technology is the way to go- these aren&#8217;t just my words, <a href="http://www.hardocp.com/article/2011/04/28/nvidia_geforce_3way_sli_radeon_trifire_review/3">read it for yourself</a>!</p>
<p><strong><em>Antal Tungler is the New Product Review PR Manager at AMD</em></strong><em>. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.</em></p>
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		<title>DiRT 3- Rally racing is back</title>
		<link>http://blogs.amd.com/play/2011/05/31/dirt-3-rally-racing-is-back/</link>
		<comments>http://blogs.amd.com/play/2011/05/31/dirt-3-rally-racing-is-back/#comments</comments>
		<pubDate>Tue, 31 May 2011 18:45:49 +0000</pubDate>
		<dc:creator>Peter Ross</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Eyefinity technology]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[Game Development]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2380</guid>
		<description><![CDATA[DiRT 3 returns to its roots, with over 60% of the game’s career mode consisting of traditional Rally events, with a choice of modern WRC and classic Group B rally cars to play with.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-2385" href="http://blogs.amd.com/play/2011/05/31/dirt-3-rally-racing-is-back/50119b_dirt3_5760x1080/"><img class="aligncenter size-large wp-image-2385" src="http://blogs.amd.com/play/files/2011/05/50119B_Dirt3_5760x1080-237x44.jpg" alt="DiRT 3 Image" width="237" height="44" /></a></p>
<p>Last week, the <a href="http://sites.amd.com/us/game/games/Pages/dirt-3.aspx">release of DiRT 3</a> demonstrated how this game has returned to its roots, with over 60% of the game’s career mode consisting of traditional Rally events, with a choice of modern WRC and classic Group B rally cars to play with. For the first time, the team at Codemasters have added split screen functionality so it’s easy to compete with friends and family together in events like head-to-head and rally cross.</p>
<p>In DiRT 3, you can learn to drift like a professional in “Gymkhana mode”, a technical discipline that allows the player to get creative with powerslides and donuts, and after a great run players can upload highlights to the masses using the Codemasters built-in “YouTube upload” feature.</p>
<p>The new party modes in DiRT 3 take the game to a whole new level and adds a real online highlight. It allows players to compete with friends online in modes like Transporter (capture the flag) and Outbreak (last man standing).</p>
<p>Featuring a new lighting model, along with an improved post-process system, the tracks in DiRT 3 look fantastic in all lighting conditions. Codemasters has also introduced snow and rain, which change both the physics and the visuals to give players a completely new experience on track.</p>
<p>There are three main in-depth highlights of <a href="http://sites.amd.com/us/game/games/Pages/dirt-3.aspx">AMD Technology behind DiRT 3</a>:</p>
<p>1.   <strong>Shader Model 5.0 Contact Hardening Shadows:</strong> This is a very high quality shadow filtering technique that computes the average distance of a shadow pixel from its casting blocker. Using this distance the effect accordingly decides how hard or soft the shadow pixel should be. The nearer a pixel is to its blocker, the harder the shadow. This technique much more closely mimics shadows from the real world and gives DiRT 3 a whole new look.</p>
<p>2.   <strong>DirectCompute Accelerated High Definition Ambient Occlusion:</strong> DiRT3 implements a new and improved version of HDAO that uses full 3D camera space position data to detect valleys in the scene that should be shaded darker, and attenuates the lighting based on valley angle. Since this effect is expensive, it is computed at half screen resolution. In order for the half resolution HDAO buffer to be re-matched with the main color scene, a DirectCompute accelerated bilateral dilate and blur is performed to ensure that AO properly meets objects from the full screen resolution scene.       </p>
<p>3.   <strong>HW Tessellated Dynamic Water:</strong> DiRT3 features many areas of track that’s covered by water, and when a car drives through these sections, the CPU is used to calculate the correct displacement and update a height field texture accordingly. In DirectX®  9 mode the game simply uses the height field to apply the correct per pixel lighting to the water surface – however the surface itself is an illusion since it consists of a plane rendered using just two triangles. In DirectX® 11 mode the HW tessellator is used to generate hundreds of triangles dependent on how close to the water the camera is. The Domain Shader samples the height field texture to displace the tessellated mesh accordingly, the result, a gorgeous physically accurate water surface.</p>
<p>These are just some of the few highlights in this <a href="http://www.youtube.com/watch?v=fq8Qtcb5heI">AAA title</a>, driven by the Codemasters EGO engine and <a href="http://www.amd.com/us/products/desktop/graphics/amd-radeon-hd-6000/Pages/amd-radeon-hd-6000.aspx">AMD Radeon™ GPU technology</a>.</p>
<p><strong><em>Peter Ross is a senior marketing manager at AMD</em></strong>. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</p>
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		<title>The marriage of art and artistry</title>
		<link>http://blogs.amd.com/play/2011/05/17/the-marriage-of-art-and-artistry/</link>
		<comments>http://blogs.amd.com/play/2011/05/17/the-marriage-of-art-and-artistry/#comments</comments>
		<pubDate>Tue, 17 May 2011 14:59:56 +0000</pubDate>
		<dc:creator>Casey Gotcher</dc:creator>
				<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[DirectX 11]]></category>
		<category><![CDATA[Graphics Card]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[MacBookPro]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2218</guid>
		<description><![CDATA[A little over two months ago, Apple released the new MacBook Pro with AMD graphics. These machines boasted up to 2.5 times the graphics performance of previous models in select games, and have been gathering exuberant responses from users and reviewers alike. ]]></description>
			<content:encoded><![CDATA[<p>A little over two months ago, Apple released the new <a href="http://www.apple.com/macbookpro/features.html">MacBook Pro</a> with <a href="http://blogs.amd.com/play/2011/02/24/setting-a-trend-with-amd-graphics/">AMD graphics</a>. These machines boasted up to 2.5 times the graphics performance of previous models in select games, and have been gathering exuberant responses from users and reviewers alike. For the new iMacs, Apple has again chosen AMD graphics to raise the performance bar even further.</p>
<p>Apple has been on a roll, and AMD is proud to work with Apple by leveraging our expertise in graphics and our long experience on the Mac platform and MacOS X. Working closely with AMD’s hardware and software development teams, Apple masterfully harnesses the raw compute power of AMD Radeon hardware to build customized Mac solutions.</p>
<p>The iMac is widely recognized as the epitome of style by combining eye-catching design with technological efficiency. It is the marriage of form and function &#8212; of art and artistry. The iMac evokes the possibilities of transforming ideas into expressions of creativity.</p>
<p>Part of what makes the elegant design possible is the power of the AMD Radeon graphics under the hood:  it&#8217;s there in every Core Image filter, and every Motion effect, every Video transition, and in every sweetly malicious puzzle in Portal 2.  With AMD Radeon graphics, users can, for the first time, experience a full HDMI color space range along with 10 bit HDMI deep color support, to more accurately represent their visions. The result is iMac users getting to experience the richness of AMD Radeon on the Mac &#8212; for gaming, visual content creation, pristine video playback and more.</p>
<p>AMD has worked with Apple to achieve greater power savings and, with AMD Radeon, additional connectivity support for up to four external displays.</p>
<p>AMD Radeon graphics help to define the dramatically enhanced capabilities of the latest generation of MacBook Pro. Now users of the new 2011 iMac can experience similar level of graphics improvement with the additional advantages of higher display resolutions and ultimate performance. AMD is especially proud to be the graphics choice on iMac for two successive generations.  I encourage you to test drive the new iMac for yourself and enjoy the marriage of rich, accurate color reproduction matched with state of the art visual performance.</p>
<p><strong><em>Casey Gotcher is Director, Product Marketing at AMD.</em></strong> <em>His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.</em></p>
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		<title>The Driver So Impressive It Earned Its Own Codename, Mjölnir I</title>
		<link>http://blogs.amd.com/play/2011/04/28/the-driver-so-impressive-it-earned-its-own-codename-mjolnir-i/</link>
		<comments>http://blogs.amd.com/play/2011/04/28/the-driver-so-impressive-it-earned-its-own-codename-mjolnir-i/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 17:08:33 +0000</pubDate>
		<dc:creator>Christopher Bell</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Catalyst]]></category>
		<category><![CDATA[AMD Eyefinity technology]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2176</guid>
		<description><![CDATA[AMD Delivers Unparalleled Performance Improvements with AMD Catalyst™ 11.4 Driver known by some as “Mjölnir I.”  ]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-2182" href="http://blogs.amd.com/play/2011/04/28/the-driver-so-impressive-it-earned-its-own-codename-mjolnir-i/chart-2/"></a>Many of you may have heard about and downloaded the AMD Catalyst™ 11.4 Preview Driver that we secretly unveiled when we launched the world’s fastest graphics card<sup>1</sup>, the <a href="http://www.amd.com/us/products/desktop/graphics/amd-radeon-hd-6000/hd-6990/Pages/amd-radeon-hd-6990-overview.aspx">AMD Radeon™ HD 6990</a>.  Some of you may have also heard some chatter in the forums about a driver we codenamed “Mjolnir”. But there’s something you probably <em>haven’t</em> heard: the AMD Catalyst™ 11.4 driver that we quietly previewed with our stellar GPU <strong>is</strong> Mjölnir I.</p>
<p>For those of you not as familiar with ancient mythology here is a short background on the history of Mjolnir. In ancient Norse mythology, Mjölnir was the hammer used by Thor, the god of storms.  This fearsome weapon was said to be capable of leveling mountains and pulverizing any obstacle just like we expect you to do to your gaming competition after you download this driver.</p>
<p>When we saw the incredible performance improvements of this driver we knew that this was not just any driver and that it was indeed special.  This driver had a secret ingredient that would make it the perfect complement to the world’s fastest graphics card, one that could take our AMD Radeon™ HD 6000 graphics series to the next level.</p>
<p>Now, if you take a look at the performance data below, you can see why we’re pretty excited about this driver release.  In just one short month we have been able to raise the performance of some of the top games such as Crysis Warhead by up to 37% when compared to our AMD Catalyst™ 11.3 driver.</p>
<p><img title="Performance Improvements Between Catalyst 11.3 &amp; 11.4" src="http://blogs.amd.com/play/files/2011/04/Chart1-237x179.jpg" alt="" width="237" height="179" /></p>
<ul>
<li>Up to 21% performance improvement in Batman: Arkham Asylum</li>
<li>Up to 13% performance improvement in BattleForge</li>
<li>Up to 13% performance improvement in Call of Duty: Black Ops</li>
<li>Up to 37% performance improvement in Crysis Warhead</li>
<li>Up to 20% performance improvement in Lost Planet 2</li>
<li>Up to 10% performance improvement in Medal of Honor</li>
<li>Up to 26% performance improvement in Civilization V</li>
</ul>
<p>Mjölnir I not only improves performance but also enhances the user interface with the following features.</p>
<ul>
<li>New task based Display Management controls
<ul>
<li>Simplifies the configuration of displays and display settings</li>
</ul>
</li>
<li>New setup group for AMD Eyefinity technology
<ul>
<li>Setting up a group for AMD Eyefinity has never been easier</li>
</ul>
</li>
<li>AMD Catalyst ™ update notification (found within the Information Center)
<ul>
<li>This feature notifies users that new AMD Catalyst™ software packages are available</li>
</ul>
</li>
</ul>
<p>Mjölnir I demonstrates how a great driver can adapt and evolve over time.  We expect a few other versions of Mjolnir to be released throughout the year with more performance improvements so stay tuned!</p>
<p>So now the time has come for you to get in the action and download Mjolnir I <a href="http://sites.amd.com/us/game/downloads/Pages/downloads.aspx">right here</a>!</p>
<p><em><strong>Chris Bell is a Product Marketing Manager at AMD.</strong></em><em> His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.</em></p>
<p><em> </em></p>
<p>1 As of February 20, 2011, the AMD Radeon™ HD 6990 scores X3303 in 3DMark® 11, the highest single graphics card score achieved to date.</p>
<hr size="1" />
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		<item>
		<title>The World&#8217;s Fastest Graphics Card&#8230;Done Right</title>
		<link>http://blogs.amd.com/play/2011/03/25/2056/</link>
		<comments>http://blogs.amd.com/play/2011/03/25/2056/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 01:20:10 +0000</pubDate>
		<dc:creator>Dave Erskine</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[AMD Eyefinity technology]]></category>
		<category><![CDATA[AMD Radeon]]></category>
		<category><![CDATA[DirectX 11]]></category>
		<category><![CDATA[Graphics Card]]></category>

		<guid isPermaLink="false">http://blogs.amd.com/play/?p=2056</guid>
		<description><![CDATA[Today AMD issues a challenge to our competitor.]]></description>
			<content:encoded><![CDATA[<p>At AMD we pride ourselves on both the excellence of our products, and in the integrity of our messaging.   Let me give you a perfect example.  Two weeks ago we launched our flagship GPU, the <a href="http://www.amd.com/us/products/desktop/graphics/amd-radeon-hd-6000/hd-6990/Pages/amd-radeon-hd-6990-overview.aspx">AMD Radeon™ HD 6990</a>.  We had designed it to be a game-changer and we hit the bull’s eye.  The result: The AMD Radeon™ HD 6990 achieved the highest default single graphics card <a href="http://blogs.amd.com/play/2011/03/14/the-amd-catalyst%E2%84%A2-preview-driver-that-you-have-been-waiting-for/">score of X3303</a> using the industry standard 3DMark11 benchmark.  And when we launched it, we issued <a href="http://www.amd.com/us/press-releases/Pages/amd-extends-graphics-2011mar08.aspx">a press release in which we proudly called it the “World’s Fastest Graphics Card”</a> and fully disclosed the basis upon which we made that claim. </p>
<p>Yesterday our competitor also issued a press release, announcing the launch of what they claim to be <a href="http://www.marketwire.com/press-release/NVIDIA-GeForce-GTX-590-Is-Worlds-Fastest-Graphics-Card-NASDAQ-NVDA-1416919.htm">the “World’s Fastest Graphics Card</a>”– the Nvidia GTX 590.   We combed through their announcement to understand how it was that such a claim could be made and why there was no substantiation based on industry-standard benchmarks, similar to what AMD did with industry benchmark <a href="http://www.3dmark.com/">3DMark 11</a>, the latest DirectX® 11 benchmark from FutureMark. </p>
<p>So now I issue a challenge to our competitor: <strong>prove it, don’t just say it</strong>. Show us the substantiation. Because as it stands today, <a href="http://www.hardocp.com/article/2011/03/24/asus_geforce_gtx_590_video_card_review/9">leading reviewers agree with us</a> <a href="http://www.hexus.net/content/item.php?item=29724&amp;page=5">here</a>, <a href="http://www.legitreviews.com/article/1576/11/">here</a>, <a href="http://techgage.com/article/amd_radeon_hd_6990_dual-gpu_graphics_card_review/12">here</a>, and <a href="http://hothardware.com/Reviews/NVIDIA-GeForce-GTX-590-Dual-GF110s-One-PCB/?page=5">here</a> that the AMD Radeon HD 6990 sits on the top as the world’s fastest graphics card.</p>
<p><em><strong>Dave Erskine</strong> is the Senior Public Relations Manager for Graphics Desktop at AMD.</em><em> His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.</em></p>
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