Did you skip Windows Vista waiting for Windows 7 with bated breath? 

Let’s call out the “white elephant” in the room: Gamers have resisted Windows Vista in favour of Windows XP.  I have to admit, I was one of those gamers, just didn’t see the benefit vs. cost to upgrade my OS, especially given my usage model which was mainly gaming at the time. 

Fast forward a year or two and it’s a totally different story, I still game, but I also am doing a lot more video consumption and creation (albeit creating n00b videos of my kids).  It also helps that I have had early access to Windows 7 prior to the RC being publically available.  This has completely changed my view and opinion on when (not if) a user should embrace and get excited about the upcoming release of Microsoft’s newest OS, Windows 7.

So, I expect the flames in the comments, and I am happy to have the debate. Maybe I am a lone voice in the world, perhaps I am drinking the kool-aid.  I had a discussion the other day with a friend of mine, a hardcore gamer and content consuming machine, a true AMD enthusiast.  This guy lives, eats and breathes AMD, and during this discussion he basically called me out as being a n00b for running Windows 7 on my main home PC and work laptop, he actually laughed.  This made me start to question the experience I thought I was having, which by the way has been awesome, flawless and very favourable in terms of recommending to others to adopt.  I questioned myself until I came across a Facebook post from another friend who is a true enthusiast – former AMD’er, now with the world’s largest PC OEM – a working dad, video editing guy and casual gamer, he summed up his experience with Windows 7 nicely, I thought I would share it with you:

So the debate will rage on, sides will be taken, lines will be drawn, artillery will be engaged and the battle will ensue.  It’s funny how something as simple as an OS evokes such emotion in the PC enthusiast.  MAC users will gush over the superiority of the “chosen ones” MAC OS X Snow Leopard, PC users will throw daggers at Redmond in hopes they will listen, the penguin community will continue to garner more and more OEM wins and mainstream adoption, but at the end of the day we have one major OS option and this time around, it’s a really good option!

Would like to hear from the community, how has your Windows 7 experience been so far? Please post in comments.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

While social media has been the “new shiny toy” for some time, attracting the headlines and the VC dollars as companies and individuals try to  monetize this phenomenon, another, related subject may be about to thunder and lightning. Yes, I’m talking about the “Cloud”.

For this hardcore audience, my question is: “Can you game in real-time from the cloud?”

I spent some quality time this week with Charlie Boswell, the guru behind so many cool programs at AMD. Think OTOY, LucasFilm, the digital music recording Industry, and you quickly understand that Charlie has one of the best jobs at AMD in working with these customers and technology partners. Here’s our conversation:

Ian: Charlie, thanks for taking the time today, can you give us the background on our efforts at CES around demo’ing “gaming in the cloud”?

Charlie:

Hello Ian…I’m really pumped about this so I appreciate the chance to discuss. …..here’s the deal. 

At this year’s CES AMD rolled out a demo that shows how our platform technology (CPU, GPU, combined with Direct Connect Architecture) is enabling fully interactive cloud gaming. Sounds cool but what exactly is that? 

Cloud computing on AMD Fusion technology allows fully interactive game play from virtually any type of client over the Internet because the heavy lifting is being done “server side” in the cloud. The user logs on, clicks open a browser and then starts blasting away. No hours of game installation, no exotic authorization dances, just instant gratification and that’s why I’m excited. My team’s role at AMD is to ensure our technology removes barriers so the user can be about his/her task rather than the technology. That is the main story of cloud computing. Enough preaching but I had to let that fly because it’s a powerful look at a better future for gaming.

The CES demo consisted of an AMD Fusion Render Node (based on AMD “Dragon” platform technology PC platforms) that hosted an off-the-shelf version of EA’s amazing “Mercenaries II” served up via the Internet. The laptop powered  by AMD technology was given a URL to click and Mercenararies-II fired up.  Playback was full screen at 60 frames/sec (see the video on YouTube for yourself <link>).

How is this accomplished? Is it a parlour trick? Well, this is not easy to pull-off. Jules Urbach, the CEO of OTOY, is the wizard of GPGPU. The software that made this work is from his company.  He is to the GPU what Robert Rodriguez (another artist who employs AMD technology) is to digital moviemaking.

Jules is a true innovator and someone who chose AMD because we have all the pieces to make this work. We are the only one-stop-shopping platform solution for cloud computing hardware. The OTOY software harnesses the full power of the AMD platform including CPU, GPU and our Direct Connect high bandwidth interconnect.  

In short, the game source code unaltered is hosted on the AMD Fusion Render Cloud hardware and served up on the web via breathtaking OTOY compression technology made possible by the AMD combined platform power. The OTOY software allows multiple instances of a game to be hosted on the AMD Fusion Render node so the solution scales for all the right economic reasons such as energy efficiency, space,  quiet operation, etc.

Ian: That technology seems very cool, how is it similar or different to OnLive?

Charlie:

Yes, after the CES announcement of the AMD Fusion Render Cloud with OTOY, OnLive announced their solution at GDC in March. I was thrilled to see their announcement because it was further validation of the space. Both OTOY and OnLive have their unique business models and architectures, but they are similar in that they both require a truly scalable enterprise class backend solution. Implementing a technique I call “Invasion of the Client Snatchers” where you simply connect up a single client machine in the cloud to a user won’t work. It’s not practical or adaptable. You’re just snatching the client from the user and housing it. The Cloud server must behave like a compute cluster and scale organically with the statistical behaviour of the Internet user traffic. It must adapt to available power and bandwidth. It must scale for energy efficiency. It must allow for extensibility. This is where the AMD Fusion Render Node comes into play. You can host multiple simultaneous users on these devices and cluster them in true enterprise class style. Anyway, it’s great to see more teams jumping in. We celebrate the free market because it’s good for the user. Cloud computing is happening and OnLive is another fantastic example.

Ian: TechCrunch had an article a week ago, where they highlighted a game character jumping from a monitor to a notebook while the game was being served from 400 miles away, can you explain the technology behind that?

Charlie:

This is OTOY’s server side rendering in action. The heavy computing, drawing, and encoding are happening server-side in the cloud through the magic of the OTOY architecture host on an AMD Fusion render node. The client is entirely browser based. The bandwidth and latency required for full on interactive game play is made possible by/through the OTOY codec architecture. The performance of this codec meets the “real-time” requirements for first person shooters. Enough said. The AMD Fusion Render Architecture is the scalable foundation that could make this practical, scalable, and deployable across the global Internet. 

Ian: To take it a step further, TechCrunch was given an exclusive this week that showed off the AMD/OTOY technology at work on a cell phone! Is this the future of mainstream gaming?

Charlie:

As I said a few moments ago, the uniqueness of the OTOY approach is their ability to serve to a variety of client types: smart phones, PDA, thin client, etc., etc. This is a great proofpoint that the heavy lifting is all done server side on OTOY-AMD Fusion Render Cloud. This is one future for Cloud Computing…turn it on and play. You never get exposed to the seedy side of technology (drivers, installation, updates).  All that stuff is under the street just like in Disneyland.  This is the future I want….Walt Disney had this figured out a long time ago.

Ian: So, gaming in the cloud is real, when might we see availability?

Charlie:

Ian, you’re seeing some of the promise now. We expect that you’ll see implementations later this year and full-on deployments in 2010.

Ian: Thanks Charlie, one last question, What’s next?

Charlie:

Let me answer that loaded question first by stating the cloud offers the planet at least the hope of a better user experience.  My cause celeb on the past 10 years has been to help lobby for a better user experience by shielding the artist from both the tech and its culture. Technology can be unbelievably needy. Example, “hey man, you forgot to load the latest driver or OS update.” I don’t want that ever even said in my presence. I reject that. That is an example of technology sitting on top of humanity. The cloud is going to help eliminate the entire culture that perpetuates useless complexity. The revolution is next because the users demand it. The revolution is next because the economics demand it. If you only market to the geeks, the numbers don’t work do they…..

Simply put and a great way to close out this blog.  Feel free to comment, both Charlie and I will be actively monitoring the comments and replying. 

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Cheers!

The mainstream CPU market is awfully crowded these days, a full line-up of model numbers from AMD and a further full line-up of confusing model numbers from Intel.  Is the C2D E8600 better than a C2Q 8200, what about an i7920, is a 920 better or worse than a X4955?  Is it about frequency, cores, memory channels or controllers, DDR2 or DDR3??? #$%^&*()_#$%^&* WHICH CPU SHOULD I BUY?

This blog hopes to help answer that question.

At AMD we have tried to make things very simple – we started with graphics and moved that model numbering system into CPUs. The bigger the number, the more performance you will get! Simple. Clean. Easy.

On June 2, 2009 we launched the newest addition to our mainstream CPU line-up, the AMD Phenom^TM II X2 550 Black Edition and the AMD Athlon^TM II X2 250 processors.

The press release reads as such:

“AMD Athlon^TM II processor delivers new native dual-core architecture, efficient 45nm technology and 3 GHz performance at an affordable price –
AMD Phenom^TM II X2 Black Edition processor combines value and unlocked potential for gamers and tuners on a budget”

Very well stated I must say!  This sums up the benefit of each processor and now I will endeavor to take it one step further.

When a shiny new toy, like a quad core CPU, enters the market people tend to mentally move on and forget about past products, like the once dominant dual core. Historically, enthusiasts are the first to clamor for the latest and greatest, often regardless of cost.  But let’s keep this ‘bleeding edge’ in perspective, currently only a small proportion of shipping CPU’s are quad core, the rest are made up of triple-, dual- and single-core processors. Usage and computing continue to evolve to take advantage of multicore processors but dual core processors still have a big piece of the pie.

Let’s bring this all back to the two little gems we launched on June 2.  The AMD Phenom^TM II X2 550 Black Edition is the single fastest dual-core client CPU we have ever engineered and brought to market. Incredibly, you can buy it at Newegg today for only $102.00 with free shipping.

That is just short of astounding! And this processor is built off the same die as the acclaimed AMD Phenom^TM II quad-core processors.

The AMD Athlon^TM II X2 250 is another product we launched on June 2, 2009 in Taipei; it’s simply an incredible little performance monster.  Currently priced at $87.00 on Newegg with free shipping, this processor is born from its own die, meaning its half the size of its sibling mentioned above and does not share the same wafer.

How does that impact you, the consumer? Lower cost, lower power consumption.

This processor has a maximum design spec of 65W; average daily use can often fall well below even that..

Both processors feature the AM3 socket, which means they’re compatible with AM3 motherboards using DDR3 memory, OR they can be dropped into an AM2+ motherboard with DDR2 memory (which can further help reduce your overall system price).

Which one should you buy?

Well, here is my quick swag at generalizing which processor I think you should buy:

Like with any recommendation, take it with a grain of salt, it all comes down to your budget and expected longevity of your system.

It’s always tough for a corporate spinner like me to write about our own products.  I try not to prop AMD products unless I have used them or I am extremely passionate and knowledgeable about them, in this case, I am all three: A user of an AMD Phenom II X4 550 processor in my system at home, absolutely passionate about the tremendous value these parts offer a consumer and a bit of an expert as I was part of the product management team who helped birth these products to see the light of day on our roadmaps.

It’s confusing to know what to purchase, I can honestly say, I don’t think you can go wrong with choosing either of these processors.  But as always in my blogs, please, don’t take my word for it, check out what the reviewers have been saying:

“With the Athlon II X2 250 and the Phenom II X2 550 AMD has released two very competitive dual-core parts. They both perform and overclock well and are easily competitive with Intel’s Pentium E6300…I’ve really got no complaints here. AMD has done very well in both the pricing and execution of its first 45nm dual-core products.”

- Anand Shimpi, AnandTech

“Zipping along at 3.0GHz, the Athlon II X2 250 will take its place as the fastest Athlon processor in AMD’s lineup. Other vitals include a 45nm manufacturing processor, 65W TDP, and an AM3 package allowing it to support both DDR2 and DDR3 memory. Perhaps best of all, the new chip is being priced at a budget-friendly $87.”

- Paul Lilly, Maximum PC

Lost Circuit’s Michael Schuette on the AMD Athlon II X2 250, “Overall, well done, AMD, this little gem might be poised to capture even more market share.”

“If you are looking for great performing processors at an even greater price, you would be a fool not to consider the Phenom II X2 550 BE or the Athlon II X2 250. Their price to performance ratio is unmatched, and will not leave you hanging.”

- Alan Matson, Overclockers Club

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Not surprisingly, the most asked question I get from end users is “What do you think is the best mainstream GPU to buy”? This is the place where that question gets answered…

Now, I am not going to start this blog off with “It’s not because I work at AMD that I say nice things about the product” or “Really, this is what I believe even though I work at AMD” or the best one I have seen is “This is my REAL personal opinion and not because I work at AMD”. I am not even going to give you a personal opinion, even though it would be honest, and not influenced by the fact I work at AMD, but even still, I am writing this blog 100% IAN OPINION FREE!!!

[Take it while you can get it because it won't happen often]

Here goes:

“ATI pulled a real coup with the 4600 series by releasing a GPU essentially as powerful as its previous high-end champion…” Don Woligroski of Tom’s Hardware Guide

“For the people who need a card that fits this niche and price point, the 4670 is the card to pick up.” Derek Wilson of Anandtech

“Gamers have honestly never had it so good… AMD has again pulled the rabbit from its hat with the HD 4670. NVIDIA is again scrambling to react…” Josh Walrath of PC Perspective

“The ATI Radeon HD 4670 proved to be an excellent performer, especially considering its low-power operation and affordable price.” Marco Chiappetta of HotHardware.com

“…I just don’t see the need to skimp on a card when the HD 4650 can entertain by day and still game the night away. Hard to believe we used to pay $300 for this kind of performance.” Scott and Darren of cluboverclocker.com

“If you are casual gamer, an HTPC user, or even looking to upgrade your existing system, this card is a pretty sweet card.” Sheldog23 on modder-inc.com

…and my personal favourite quote to sum it all up:

“…the HD 4670 doesn’t compete against the budget Nvidia card, it smashes the 9500 GT’s teeth in and then knees it in the nuts for good measure.” Michael “SKYMTL” Hoenig of Hardware Canucks.com

If you are looking for superior mainstream entertainment, both gaming and multimedia, the ATI Radeon™ HD 4600 Series is the reviewers top choice.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.