ATI Radeon HD5790

We recently announced the ATI Radeon™ HD 5970, the fastest graphics card on the planet¹. It’s been an exciting few months with our launch of the first DirectX 11 capable graphics cards, still the only cards in the world to support gaming over three monitors enabled with ATI Eyefinity Technology. This time around, we’re spicing up ultrahigh-end PC gaming with a massive jump in raw performance.

It has really been a huge privilege to be the product manager for the ATI Radeon HD 5970 since we get to work with some of the best hardware and software engineers in the industry and everyone’s been enthusiastically working around the clock to get this product out to you guys. One of the unique facets of this project was that we weren’t necessarily designing towards a strict product definition, but instead had the freedom to go a little wild in overdesigning and over-engineering this board to create something that can overclock like crazy.² Why did we do this? Let me give you a little glimpse of this monster in the making…

When we were first designing the ATI Radeon HD 5970, we came to a crossroads surrounding the board’s power consumption. We had two major options available to us. On one hand, we could cap ourselves at 300W and stay within the PCI Express specification. In doing so, we would stay compatible with the majority of the high-end power supplies in the market with 6-pin and 8-pin power connectors. On the other hand, we had the potential to fill a 400W power budget with performance, so we were considering using two 8-pin connectors and pushing this thing to its limits.

Ultimately, we went with a hybrid approach. We decided to appeal to the broader market and use a 6-pin + 8-pin power connector, but use the components from the 400W board design. We squeezed as much performance as we could out of the 300W, and left all the rest of the headroom as overclocking potential for you guys. It’s kind of like our Black Edition CPUs, where the premium chips are picked and shipped with unlocked multipliers so that you guys can overclock the @#$* out of them.

To give you an idea of some of the stuff that we’ve purposely over-engineered, here’s a few examples of some of the components we added purely for overclocking:

• The GPUs themselves were picked with three main criteria in mind:
  • 1600 stream processors for full performance
  • High-speed-capable for extra overclocking headroom
  • Low leakage for better power characteristics
• Digital Volterra Regulators that are capable of delivering far more current than the board draws at default settings
• Japanese 47 μF pure ceramic capacitors for ultra-clean power delivery to the GPUs
• High-speed 5.0 Gbps-rated GDDR5
• Massive vapor-chamber capable of pulling up to 400W worth of heat away from the GPUs
• External discrete SMSC fan controller to monitor multiple temperatures and optimize fan performance and acoustics

We’ve built all of this headroom into the board itself, and we’re also doing some special stuff in the software as well. The bar in the ATI Overdrive™ utility goes higher than ever before, and we’re working with some of our AIB partners on software that will unlock even more overclocking potential through voltage tweaking applications.

Note: AMD’s product warranty does not cover damages caused by overclocking, even when overclocking is enabled via AMD Software.  As well, unlike previous generations of ATI Radeon graphics cards, the overclocking potential of the ATI Radeon HD 5970 graphics card has been left uncapped. You control the amount of overclocking to which you subject your card. Please use discretion and caution when overclocking.

^{1. As of November 18, 2009, the ATI Radeon™ HD 5790 scores X12011.1 in 3DMark Vantage Extreme preset, which is the highest recorded single-card score.  System configuration: Intel Core i7 965 processor @ 3.33GHz, Gigabyte EX58-UD5 motherboard, Corsair XMS 6GB memory (3×2GB) at 1600MHz (8-8-8-24 timings), Windows 7 RTM x64, ATI Radeon™ HD 5970 1GB GDDR5, Drivers: ATI Catalyst™ 9.10  Beta (8.663.1) / NVIDIA ForceWare 191.07WHQL}

Devon Nekechuk is a Product Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

*IF you are having technical issues with the ATI Catalyst™ driver, or your graphics card please report your issues here.

Here is what is new in ATI Catalyst™ 9.11:

New Features

GPU Acceleration of H.264 video content using Adobe Flash Player 10.1 Beta

• This release of ATI Catalyst™ supports the new Hardware Acceleration features of Adobe Flash Player 10.1 Beta for video encoded in the H.264 format.

• Adobe Flash Player 10.1 Beta introduces hardware-based H.264 video decoding to deliver smooth video playback, reduced system resource utilization, and to help preserve battery life.

• Adobe Flash Player 10.1 Beta is expected to be available for download from Adobe Labs (labs.adobe.com) before the end of the year. This feature is supported on the ATI Radeon™ HD 5800, ATI Radeon™ HD 5700 and ATI Radeon HD™ 4000 Series of products.

High Quality downscaling for Video Transcoding MSE

• This release of ATI Catalyst™ includes an enhancement for the ATI Video converter for users Transcoding high quality interlaced content (1920×1080i @60i videos) down to small resolution progressive content (320×240 @30p – iPod videos as an example), by maintaining high visual quality when down-scaling by a significant amount and converting interlaced video content to progressive.

Highlights of the Linux ATI Catalyst™ 9.11 release include:

New Features

Support for new Linux operating systems

• This release of ATI Catalyst™ Linux introduces support for the following new operating systems:

• RHEL 5.4 support
• openSUSE 11.2 early look support

To download the driver, click here.

Till Next Month,

Jay Marsden

Jay Marsden is a Public Relations Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

DirectX 11 & HD Gaming:

You may have already seen a lot on what to expect from DirectX 11, the top 11 reasons for DirectX 11, and so on.   I often get asked “when will DirectX 11 titles begin shipping”.  When I say “quicker than you’d expect…like now”, I get a lot of surprised looks.  Having been through past DirectX transitions, I can’t remember another instance when game developers were this amped about working on a new DirectX version, with ‘AAA’ game titles lining up so quickly.  One of the key reasons for the excitement from the developer community is because they feel DirectX 11 offers them some really cool features that can enable both improved game play performance and new levels of realism.  Check out this YouTube video from DiRT 2 showing some of the features that Codemasters incorporated from DirectX 11, creating an incredibly realistic gaming experience:

On the titles front, I think the rapid development cycle has been aided by our seeding of ATI Radeon HD 5700 series graphics cards for several months prior to launching the product.  As a result, game developers have had a chance to literally play around with the hardware and get a jump on coding awesome games that are scheduled for release in this year and throughout 2010!

Studios around the world have announced support for DirectX 11 – more than 20 titles are in development, with more to come. Here’s a small list of upcoming DirectX 11 titles, with the first two, BattleForge and S.T.A.L.K.E.R: Call of Pripyat, available now:

• BattleForge (EA)
• S.T.A.L.K.E.R.: Call of Pripyat (THQ)
• DiRT 2 (Codemasters)
• Aliens vs. Predator (Rebellion)
• Lord of the Rings: Online (Turbine)
• Dungeons & Dragons Online: Eberron Unlimited (Turbine)

Speaking of the latest games, a friend of mine recently picked up a new HD monitor (1920x1200 resolution) as the price was right (under $200).  He tried playing some of the latest games on his new display and quickly discovered that at HD resolutions, his old video card struggled with frame rates.  The ATI Radeon HD 5770 is the perfect solution for situations just like this; it easily handles  today’s game titles at HD resolutions and, with support for DirectX 11, it will be able to play soon-to-be released titles as well.  The best part is that the price of this card is less than the price of many HD monitors.  And if you got a really good deal on those HD monitors why not splurge and buy 3 Then you could use ATI Eyefinity multi-monitor technology to get a truly immersive HD gaming experience.  Imagine being able to see your enemies as they try to sneak up from beside you in first person shooters, or seeing the whole track while driving your car in DiRT 2.

Power Efficiency:

In addition to performance and image quality, gamers care more and more about power efficiency.   For the performance that you’re getting, we’ve never before been able to offer power efficiency like this – the ATI Radeon HD 5750 graphics card consumes as little as 16 watts at idle, almost a quarter of the power consumed by a standard 60 watt light bulb! There are lots of reasons to be happy that the GPU is using less power, one of which is the money you save heating your case – it may not be a lot but every little bit helps!

For instance, have you ever been in the middle of a crazy fire fight in Call of Duty 4 when all of a sudden the GPU fan kicks into full gear, drowning out the sound of the bullets whizzing past your head? It really takes you out of the game quickly. Because the ATI Radeon HD 5700 series uses less power (only 108 watts when gaming) and it runs cool – there is less need for the distracting noise of a loud fan.

Because of its low power needs, the ATI Radeon HD 5700 series requires only a single 6 pin power connector.  If you purchased a graphics card about 2 years ago, such as a card in the ATI Radeon HD 3800 series, you’ll already have a 6-pin power connector so this card can be a drop-in replacement. It’s the perfect card for those gamers looking to upgrade.  No need to gut your system when you buy a new power supply!

Media Centers

Media centers or home theater PCs (HTPCs) have been talked about a lot in the past few years.  With the amount of HD content that is available on the web in the form of downloadable or streaming content, it’s easy to see why their popularity is increasing.  With the ATI Radeon HD 5700, you now have the perfect card for use in your Media Center.  Its low power consumption make it an ideal candidate for a media center as it operates quietly, even during HD decoding, due to the 2nd generation unified video decoder (UVD2) processing engine.  A really cool feature is the ability to pass through 8-channel (7.1) lossless high bit rate audio (Dolby TrueHD or DTS Master Audio) that is found on Blu-Ray. In the past, this would have required an additional sound board, a cost of up to $200.  With the ATI Radeon HD 5700, this feature is supported without the need for any additional hardware.

We hope that you have as much fun playing on the ATI Radeon HD 5700 series as we did in building it.  We’d love to hear your comments!

Simon Vivera is the product manager for the ATI Radeon HD 5700 graphics series. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

A little about me: I have been working in the GPU industry for approx 16 years, with most of that time at ATI Technologies doing many different jobs, from working in a lab testing for Hardware Qualification on ATI GPUS, to Product Marketing for ATI’s motherboard chipsets, to my current role as Public Relations Manager for AMD supporting reviews of our ATI GPUs and ATI Catalyst drivers.

The ATI Catalyst driver blogs have been gaining momentum, and interest is growing each and every month. The ATI Catalyst team is dedicated to keeping users informed about any and all updates on our drivers.

Between Windows 7, DirectX 11, and the new ATI Radeon GPUs, we are taking your visual experience to the next level with DirectX 11 support and new features like ATI Eyefinity technology. ATI Catalyst drivers are at the center of this innovation, driving new features and functions, while focusing on compatibility, and stability for all.

It is the ultimate tool for your GPU!

I have made you wait long enough – on to the ATI Catalyst 9.10 driver release!

New Features:

• Official ATI Catalyst WHQL release supporting ATI Radeon HD 5800 series GPUs. ATI Catalyst 9.10 now includes full GPU support for the award winning ATI HD Radeon 5800 series GPUs!
  

• Super Sample Anti-Aliasing for the ATI Radeon HD 5800 Series. ATI Catalyst 9.10 provides support for a new Anti-Aliasing method on the ATI Radeon HD 5800 Series.  Users can now experience the high level of anti-aliasing image quality using Super Sampling anti-aliasing while maintaining good performance levels.
  

Highlights of the ATI Catalyst 9.10 release for Linux includes:

• This release of ATI Catalyst driver for Linux introduces support for the following new operating systems: Ubuntu 9.10 early look support

Highlights of resolved issues

• Ghostbusters video game no longer flickers between desktop and game play when anti-aliasing is set to 8X and game resolution set to 2560×1600
• Enabling Screen Space Ambient Occlusion option in “Riddick 2 Dark Athena” no longer causes the game to fail under Multi-GPU configurations
• Severe flickering no longer observed while running 3D games/samples on specific HDMI displays with configurations using ATI CrossFireX™ technology in tri and quad modes
• Desktop flashing no longer observed after driver installation and reboot with systems configured with Radeon ASIC in the primary PCIe slot and ATI Fire Stream™ ASIC in the secondary PCIe slot
• “Combat Mission Shock Force” no longer fails after a duration of game play
• Underscan/Overscan settings for TV can now be applied from the ATI Catalyst Control Center – TV Properties Adjustments page
• Changes to the “All Settings” and “Basic Quality” pages in ATI Catalyst Control Center - Avivo™ Video will now be retained after reboot

To download the driver, click here.

Discuss Catalyst 9.10 in our Forums.

See you Next Month!

Jay Marsden

Jay Marsden is a Public Relations Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

Game Optimizations: ATI Catalyst^TM9.9 Driver
With last month’s release of the ATI Catalyst^TM 9.8 driver, we saw huge game performance increases, given that, this month the driver team focused on other applications and optimizations.

ATI Catalyst^TM 9.9 Driver has no new features but does have the following resolved issues:

Anti-Aliasing support for Ghostbusters
ATI CrossFireX^TM support for Resident Evil 5
Graphics corruption fix for Sims 3
ATI Catalyst^TM Control Center – Basic mode now responds appropriately after exiting Quick Adjust Video Settings
Edge enhancement and de-noise sliders in ATI Catalyst Control Center no longer lags or appears out of sync with mouse movement
Launching Hotkeys Manager in ATI Catalyst Control Center no longer causes an unhandled exception error
The “Desktop Rotation” page in ATI Catalyst Control Center no longer shows additional information for the second display when the secondary adapter is connected
HDMI is now detected properly as DTV (HDMI) instead of DTV (DVI) when the HDMI display is hotplugged for the first time
ATI Catalyst Control Center no longer displays error message when specific HDMI displays are hot unplugged and hotplugged back
Intermittent failures no longer occur with Cyberlink MediaShow Espresso once a transcoding process has been completed

And last but surely not least, my favorite community: ATI Catalyst^TM 9.9 driver for Linux!

Support for new Linux operating systems
This release of ATI Catalyst driver for Linux introduces support for the following new operating systems:

• openSUSE 11.1 production support
• SLED and SLES 10 SP3 early look support

To download the full release notes, click here.

See you next month!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. 
Have you wondered what all the hype around Microsoft Windows 7 and DirectX 11 is all about? We will shed some light and answer some of those questions in this blog.

Let’s start with Windows7, everyone, including my own mother, is talking about this amazing operating system. Microsoft is rumoured to be launching the successor to Windows Vista in late October. What does it mean to you the PC user?

I cover my experience with Windows 7 in this blog; in a nutshell, the experience has been fantastic. It seems that Microsoft has worked out all the kinks and quirkiness of Windows Vista and are about to launch an incredible OS for the PC. Windows 7 (when compared to Windows Vista) is designed to offer the user a much more refined experience, smaller footprint, faster response times, long battery life and a much more visually intense and enjoyable PC experience.

Wrapped up in all the new Windows 7 OS splendour is a new API (Application programming Interface) called DirectX 11. Basically, the API allows developers to program software that uses a standard set of terms to communicate with the libraries and the OS. Think of it as game developers have some new toys to play with inside Windows to allow them to deliver better software.

DirectX has been around since 1995 with the launch of Windows95, a full history can be found here.

Let me break down the features and benefits of DirectX 11 -- the main features being:
-Tessellation  -- Multithreaded Rendering  - DirectCompute

Tessellation is a technology that has been around for a few GPU (graphics processing unit) generations. AMD has had Tessellation support since 2001, which was then called Truform; we also implemented Tessellation in the XBOX 360 GPU, then codenamed “Xenos”. Tessellation is a feature which increases the number of polygons in an image. Basically, Tessellation enables a more lifelike image, both of objects and landscape. Back in the day characters who were CG (computer generated) looked very blocky, almost cartoon like; with the use of Tessellation, developers are now able to significantly increase the number of triangles to draw an image, thus creating a more lifelike quality in games.

Multithreaded Rendering is a feature which allows DirectX to be processed via multiple CPU threads. This means that a dual-, triple- or quad-core CPU can have a higher utilization across all cores than DirectX APIs in the past. Historically the OS would load up a single core for commands to the GPU, in essence creating an overload on the first core and under utilizing the additional cores. With only one core issuing commands to a GPU, we have seen CPUs hold back the potential performance of the GPU. With Multithreaded Rendering, DirectX will take better advantage of all the available cores. This should result in a better experience for the multi-core user because of a faster processing pipeline and increased scaling.

DirectCompute is a feature which allows access to the shader cores/pipeline for Stream Computing (graphics acceleration) type applications and physics acceleration. One of the biggest technology breakthroughs of the past 5 years has been the notion that processing can be moved from the traditional CPU to the much more parallel GPU. Simply put, the CPU manages tasks sequentially; it accomplishes a task then moves on to the next task in a very orderly fashion and with tremendous speed. Today’s CPUs can work at speeds of up to 108.8 GigaFLOPS (Floatingpoint Operations Per Second).

A GPU is designed to work with many slower cores in parallel, giving a much wider vector -meaning a wider road for more cars to travel on -- than a CPU. This allows tasks to be completed faster if the program or software is developed to take advantage of many-many cores, albeit slower ones. Today’s GPUs can work at speeds up to 1.36 TeraFLOPS, giving the GPU a significant (almost 11 times faster) advantage when the proper software is run. This advantage truly delivers on the processing capabilities of Stream Computing. DirectCompute allows easier access to the GPU’s many cores for parallel processing; if the user is running applications that take advantage of Stream Computing then the performance experience increases considerably. We are seeing transcoding as the first type of task that is seeing tremendous benefit using Stream Computing. This means if you are an avid HD video or music user you will benefit when converting files to play on your laptop or iPod type devise; Stream Computing can significantly cut down the wait-time for enjoying your converted media.

Now, if you are a gamer you undoubtedly will be asking me “What games are going to support DirectX 11″? This is always a tightrope to walk for us as we are unable to pre-announce our technology partners titles and the specs around those titles; still, we want to give the consumer confidence that we’ve been assured there will be substantial titles in the market that take full advantage of your ATI Radeon DirectX 11-compliant graphics card. So, as this blog is published, here are the future DirectX 11 games we can talk about:

Dirt2 by Codemasters
BattleForge by EA
S.T.A.L.K.E.R: Call of Pripyat by GSC Game World

- Check out this early spoiler for Dirt 2 -

Some industry folks have stated that we will see more titles that support DirectX 11 then we did for DirectX 10. Some even say that DirectX 11 is the full implementation of what DX10 should and could have been, but that is subjective opinion and conjecture.

Game developers discuss the benefits of DirectX11

Windows7 and DirectX11 are right around the corner, as is the newest ATI Radeon family of graphics cards. As always, it’s our goal to blur the lines between reality and what is rendered. I believe we have made a major leap towards crossing that chasm with our ATI RadeonTM HD 5000 series products and their support for DirectX 11.

Tessellation - Minimized

With Tessellation - Maximized!

Between now and the launch of Windows 7 and DirectX 11, we will continue to uncover the technical details, as well as the visual implications, for the user experience.

At the time of this blog, AMD will be the first GPU vendor to market with a fully compliant and enabled DirectX 11 graphics product. So don’t be fooled by claims in the market about DX10 GPU’s supporting DirectX 11….

My good friend Tim Smalley from bit-tech.net has a great in-depth article on DirectX 11: A look at what’s coming – Check it out.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Game Optimizations: ATI Catalyst^TM 9.8 Driver

Our test system configuration is:

AMD Phenom II 940 (3.0GHz) processor

Asus M3A79-T(790) motherboard

4GB DDR2-800 5-5-5-18 memory

Windows VISTA Ultimate SP1 64bit

This month we are seeing a massive performance increase with a whole host of games as compared to the ATI Catalyst 9.7 driver. Detailed release notes are available for most of the game optimizations; here are the highlights:

• Battleforge DirectX 10/DirectX 10.1 performance improves of up to 50% with the largest gains in configurations using ATI CrossFireX^TM technology.
• Company of Heroes DirectX 10 performance improves of up to 77%.
• Crysis DirectX 10 performance of ATI CrossFireX technology in dual mode improves of up to 10% and quad mode performance improves of up to 34%.
• Crysis Warhead DirectX 10 performance of ATI CrossFireX technology in dual mode improves of up to 7% and quad mode performance improves of up to 69%.
• Far Cry 2 DirectX 10 performance of ATI CrossFireX technology in dual mode improves of up to 50% and quad mode performance improves of up to 88%.
• Tom Clancy’s H.A.W.X. DirectX 10/DirectX 10.1 performance of ATI CrossFireX technology in dual mode improves of up to 40% and with quad mode performance improving of up to 60%.
• UnigineTropics OpenGL performance improvements of up to 20%.
• UnigineTropics DirectX 10 performance of ATI CrossFireX technology in quad mode improvements of up to 20%.
• World in Conflict DirectX 10 performance improvements of up to by 10%.

Marketing sound bite: ATI Catalyst 9.8 – Open GL^TM 3.1 Support

It’s fitting that last weekend AMD was in attendance at Quakecon 2009 in Dallas,Texas where the world’s most prolific OpenGLsupporters gathered for 4 days of ‘peace, love and rockets,’ that we are announcing support for OpenGL 3.1 and the following details:

This release of the ATI Catalyst driver provides OpenGL 3.1 extension support.  The following is a list of OpenGL 3.1 features and extensions added in ATI Catalyst 9.8:

• Support for OpenGL Shading Language 1.30 and 1.40.
• Instanced rendering with a per-instance counter accessible to vertex shaders (GL ARB draw instanced).
• Data copying between buffer objects (GL EXT copy buffer).
• Primitive restart (NV primitive restart). Because client enable/disable no longer exists in OpenGL 3.1, the PRIMITIVE RESTART state has become server state, unlike the Nvidia extension where it is client state. As a result, the numeric values assigned to PRIMITIVE RESTART and PRIMITIVE RESTART INDEX differ from the NV versions of those tokens.
• At least 16 texture image units must be accessible to vertex shaders, in addition to the 16 already guaranteed to be accessible to fragment shaders.
• Texture buffer objects (GL ARB texture buffer object).
• Rectangular textures (GL ARB texture rectangle).
• Uniform buffer objects (GL ARB uniform buffer object).
• SNORM texture component formats.

And last but surely not least, my favorite community: ATI Catalyst^TM 9.8 driver for Linux!

Support for new Linux operating systems

This release of ATI Catalyst driver for Linux introduces support for the following new operating systems: 

• RHEL 4.8 production support
• Ubuntu 9.04 production support

ATI Catalyst^TM Control Center – Linux Edition support for RandR 1.2

This release of the ATI Catalyst driver for  Linux introduces ATI Catalyst Control Center –  Linux Edition support for the RandR 1.2 extension API.  The following new features are now available in the ATI Catalyst Control Center – Linux Edition Display Manager:

• Display rotation
• Multiple display arrangement and desktop sizing

To download the full release notes here.

Please report all technical support issues here.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

“Last night, Darth Vader came down from planet Vulcan and told me that if I didn’t take Lorraine out that he’d melt my brain”. – George McFly

PMS Clan and a future gaming superstar on our Quakecon booth

Well, its day 2 at Quakecon 2009 and my brain hasn’t melted, but I have seen a Darth Vader or two… In thinking about the ‘right’ title for my blog, “The Future” was an obvious choice seeing as how we have packed up #Area64 and transported it all the way to Dallas.

What is #Area64 you ask, well, it’s the secret place in Austin where AMD has all of its unreleased products, engineering secrets and where we keep the flux capacitor. As one can imagine, we need to keep such a place heavily guarded and hard to find, so, what do a bunch of AMD gamers do, we packed it up and rebuilt it in the Gaylord Hotel for Quakecon. I am currently writing this blog from the heart of our mobile #area64, the sounds of next generation technology humming away behind me!

Pete and Chris from AMD showcasing our Quakecon shirts...

Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean? – Marty McFly

No, we didn’t bring our time machine but I am not going to comment on if AMD has built a time machine, that’s a completely different blog. But, we did bring what we expect will revolutionize the way you play games on PC’s in the future.

How does one gain access into #area64 and who gets access, great questions, here is what you have to do:

AMD will be limiting access to #Area64 to 100 almost random gamers, meaning anyone and everyone has a fair shot at “Seeing the Future”, just follow these AMD’ers on Twitter;

@IanMcNaughton – @Tweetoe – @Catalystmaker - @AMD_Unprocessed & @Caseygotcher

We will be tweeting hints and actions during Quakecon, it could be as simple as “The first 5 gamers who meet us at XX, gain access” or “Make a short video about Why you need or should have access to #Area64 and post to Youtube, gain access”.

Or, you could simply track us down and ask for an “on the spot action for access”.

Here are the shirts we are giving away, they are unique and numbered from 1-100, if you see anyone wearing them in the halls or BYOC, you know they have “SEEN THE FUTURE”!

The Future is Awesome!

As a special treat to all the readers of my blog, via this blog, you will be the first to download the latest ATI Catalyst 9.8 driver here:

XP

XP 32

Xp 64

Vista and Win7

Vista/Win7 32

Vista/Win7 64

[Update: Official ATI Catalyst 9.8 Drivers are available here]

Enjoy!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Back in the early nineties, there was a game that truly defined all video games that followed, do you remember? Well, for those readers who were not born yet, the game was called Wolfenstein 3D and its introduction was a defining moment.  Some believe that Wolfenstein 3D defined the FPS as we know it. I would have to completely agree! 

If you were a Doom player then you can thank Wolf 3D for blazing the trail for what was, is, and continues to be an amazing gaming franchise.  Fast forward to August 2009 and transport yourself to Dallas, Texas and you can relive those original Wolf 3D experiences with AMD at Quakecon 2009.

id Software has teamed up with Raven Studios to develop a new game called “Wolfenstein”.  In the new game you play the original character William B.J Blazkowicz who just happens to be a super metalled out member of the Office of Secret Actions (OSA).  Come on, how cool would that business card be?

Ian McNaughton
AMD
Office of Secret Actions

Will need to print some of those up for Quakecon!

The new Wolfenstein looks fantastic, I was able to score an early copy to hone my skillz in preparation for this weekend’s festivities and the game is awesome so far…

AMD will be showcasing Wolfenstein on our booth as well as in #area64. 

We will also be providing live updates via Twitter and vlogs via blogs.amd.com.

#Area64 will be exclusive access only, meaning, you can try to find it, but its hidden and being kept secret.  AMD will be showcasing what we lovingly refer to as “The Future”, if you want to see the future, follow me as well as @AMD_Unprocessed ,  @Catalystmaker, @caseygotcher and @Tweetoe for ways to get invited.

Strap in and hold on, Quakecon 2009 is about to begin!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

With four months of ATI Catalyst^TM driver blogs under our belt, we are seeing a steady engagement from the community via this blog site.  Please keep up the comments and suggestions and we will endeavor to answer as many as we can.  So, without further ado – let me introduce the ATI Catalyst 9.7 Driver Release!           

 Please report all driver related issues here. 

*If you are having technical issues with your graphics card or are in need of driver support, please use the proper channels to submit those issues here.*

Marketing sound bite: ATI Catalyst 9.7 – AMD’s first official unified Windows 7 / Windows Vista Microsoft WHQL certified graphics driver for the Windows 7 RTM

ATI Catalyst 9.7 driver is AMD’s first official unified WHQL (Windows Hardware Quality Labs) certified graphics driver designed for Windows 7 RTM (Release to Manufacturing) as well as Windows Vista.  Being able to have a single unified driver can enable power users to continue to support their existing OS while also experiencing the great new features of Windows 7 while running dual OS’s.

In a previous blog I highlight my own personal experience but for the purposes of this blog here are the Windows 7 highlights:

• Superior gaming performance when compared to previous Microsoft OS’s using either a single GPU configuration or ATI  CrossfireX^TM technology configurations
• Superior stability via AMD’s WHQL certified and unified Windows 7/Windows Vista graphics driver
• Leadership in Innovation with support for all the Windows 7 WDDM 1.1 features and ATI Catalyst^TM features with current ATI Radeon^TM HD 4000, HD 3000 and HD 2000 series of products.

Marketing sound bite: ATI Catalyst^TM 9.7 – ATI Catalyst^TM Control Center – Enhanced user interface

When our customers provide feedback, we listen! Case in point, we have received feedback that the Catalyst GUI needed a refresh, some parts of the GUI were not efficient and required a makeover, AMD listened and delivered. 

In this new beta version of Catalyst^TM Control Center we have a newly redesigned user interface to enhance usability and end user efficiency, which includes a newly designed Desktops and Displays Manager which will enable users to quickly configure and arrange their displays.  Most of us power users have multiple monitors and as such, this will help with the frustrations of multi monitor management, especially with scenarios where a laptop is removed from a docking station prior to sleeping and returned prior to sleeping.  ATI Catalyst^TM 9.7 has full support for Hydravision under Windows 7.

We have designed in a new streamlined look where the settings and controls are now found in the new “Graphics” and “Options” drop down menus allowing users to very quickly select different tabs and adjust the desired settings.

All of the above enhancements to ATI Catalyst^TM Control Center are supported under Windows 7 and Windows Vista. This beta version is the first in an exciting transition for CCC and we await feedback!

Marketing sound bite: ATI Catalyst^TM 9.7 – ATI Video Converter update – support for Windows 7

With the introduction of Catalyst^TM 9.7, we are introducing support for the ATI Video converter under Windows 7 32-bit and Windows 7 64-bit versions. 

With the massive explosion of mainstream consumption of HD video, owners of ATI Radeon^TM HD 4800 and ATI Radeon^TM HD 4600 series of graphics cards can now take advantage of the video conversion tool found in the ATI Catalyst^TM Control Center under Basic View.  Using this video conversion tool, users can benefit from substantial performance improvements when transcoding video files.

Game Optimizations: ATI Catalyst^TM 9.7

Our test system configuration is:

This month we are seeing a further performance increase with Crysis and Lost Planet Colonies as compared to ATI Catalyst 9.6.  Following are some of this month’s highlights. Detailed release notes are available for most of the game optimizations; I have simply picked a few to highlight in this blog.

• Crysis – performance gains at ‘very high’ quality presets increase by up to 8% on ATI Radeon HD 4800 series products. 
• Lost Planet Colonies – performance increase of up to 7-11% when 8x Anti-Aliasing  is used on the ATI Radeon HD 4800  series products

And last but surely not least, my favorite community: Linux® ATI Catalyst^TM 9.7

This month’s release has support for the following new operating systems:

• RedFlag DT 7.0 production support

To download the full release notes, click here.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

What do you get when you cross extreme engineering with extreme overclockability?

You get an AMD TWKR CPU.

**WARNING: Extreme overclocking is an activity that should be carried out only by experts, using expert tools in a safe and secure environment. Use of extreme cooling methods and materials, including but not limited to liquid nitrogen, can be extremely hazardous.  Extreme overclocking is not for everyone – AMD urges caution and disclaims all liability for any damages, of any type or character (including without limitation, system damage, loss of data or personal injury) caused as a result of or while engaged in engaging in extreme overclocking activities.

AMD’s product warranty does not cover damages caused by overclocking, even when enabled via AMD software. 

As they say, DO NOT TRY THIS AT HOME! 

Matt Davis aka @dattymavis

@dattymavis and I ventured over to AMD’s “AREA 64″ with a newly minted AMD TWKR CPU to give it a testdrive under some extreme Ln2, and what ensued was pure overclocking awesomeness!

First, let me introduce to you the AMD TWKR:

AMD created a small number of limited edition AMD Phenom^TM II TWKR Black Edition processors expressly for the purpose of commemorating the record performance feats with the AMD platform technology codenamed “Dragon” and AMD Phenom^TM II processors. These processors are designed to reach the utmost performance barriers of the AMD Phenom II processor and operate beyond the specifications of typical production level processors.

Called the AMD Phenom^TM II X4 42 Black Edition TWKR processor, it is not currently for sale, and not covered by AMD’s product warranty. This processor is provided “as is” and AMD disclaims any and all liable for any damages, of any type or character (including without limitation, system damage, loss of data or personal injury), caused as a result of or in connection with the use of this processor. 

These processors demonstrate the sound engineering and superior process technology that is in each AMD Phenom II processor.

With our TWKR in hand and a solid warning from our buildings management staff, we headed across Austin to AMD’s Secret Lab – AREA 64.

The lab is fully stocked with all the hardware an overclocker could ever imagine or dream of, shopping made easy! Did I mention the 9,000 gallon Liquid Nitrogen tank outside with direct piping into the AREA 64 lab, yup, doesn’t get much better than that!

The motherboard of choice was a Gigabyte 790X.

4G of Corsair memory,

An ATI Radeon^TM HD 4870 X2 GPU.

And a TWKR CPU.

Hmmm, why is it not posting???

After 20 minutes of no posting at all, we finally realized that the DIMMS had been previously whacked and were no good… Step 1: Always make sure you have working hardware!

Once we had working hardware, we fired it up and started the “slow pour” of Ln2.

The steps we followed are detailed in this blog.

Ln2 engaged! First thermos of Ln2 got us to -120C, time for thermos #2.  The second pour brought us down to -139C!  Time for more!

The third thermos of Ln2 brought our TWKR part down to -186.6C – Ah, overclocking bliss!

At this point in time, I let @dattymavis take over as he is the obvious safer one between the two of us…

@dattymavis jokingly dons full protective gear and looks like something out of an alien movie…

Now time to see what this badboy can do!  We pushed the proc to a single core overclock of 6.42Ghz at a voltage of 1.725volts.  This was accomplished just having Windows at idle.  We will leave it up to the professional overclockers to push the proc’s with a heavy workload.

As for a 4-core OC, we achieved 6.2Ghz at 1.8 volts.  Again, this was at a temp of -182F with a light workload.

All in all, we achieved significant frequency for a couple of hacks with unlimited Ln2.

The TWKR is not currently for sale, but is designed to make a statement to the OC community: Thank you to each and every enthusiast who continues to support AMD and fights the good fight!

Ah, the sweat smell of Ln2...

If I’m lucky, I may be able to give away some of the TWKR processors via Twitter in the coming weeks.  I’m not making any promises, but follow me if you are on Twitter and you just might be lucky enough to become a proud owner of a TWKR yourself someday.

Also follow @AMDDesktop…they have some goodies for the community too!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

While social media has been the “new shiny toy” for some time, attracting the headlines and the VC dollars as companies and individuals try to  monetize this phenomenon, another, related subject may be about to thunder and lightning. Yes, I’m talking about the “Cloud”.

For this hardcore audience, my question is: “Can you game in real-time from the cloud?”

I spent some quality time this week with Charlie Boswell, the guru behind so many cool programs at AMD. Think OTOY, LucasFilm, the digital music recording Industry, and you quickly understand that Charlie has one of the best jobs at AMD in working with these customers and technology partners. Here’s our conversation:

Ian: Charlie, thanks for taking the time today, can you give us the background on our efforts at CES around demo’ing “gaming in the cloud”?

Charlie:

Hello Ian…I’m really pumped about this so I appreciate the chance to discuss. …..here’s the deal. 

At this year’s CES AMD rolled out a demo that shows how our platform technology (CPU, GPU, combined with Direct Connect Architecture) is enabling fully interactive cloud gaming. Sounds cool but what exactly is that? 

Cloud computing on AMD Fusion technology allows fully interactive game play from virtually any type of client over the Internet because the heavy lifting is being done “server side” in the cloud. The user logs on, clicks open a browser and then starts blasting away. No hours of game installation, no exotic authorization dances, just instant gratification and that’s why I’m excited. My team’s role at AMD is to ensure our technology removes barriers so the user can be about his/her task rather than the technology. That is the main story of cloud computing. Enough preaching but I had to let that fly because it’s a powerful look at a better future for gaming.

The CES demo consisted of an AMD Fusion Render Node (based on AMD “Dragon” platform technology PC platforms) that hosted an off-the-shelf version of EA’s amazing “Mercenaries II” served up via the Internet. The laptop powered  by AMD technology was given a URL to click and Mercenararies-II fired up.  Playback was full screen at 60 frames/sec (see the video on YouTube for yourself <link>).

How is this accomplished? Is it a parlour trick? Well, this is not easy to pull-off. Jules Urbach, the CEO of OTOY, is the wizard of GPGPU. The software that made this work is from his company.  He is to the GPU what Robert Rodriguez (another artist who employs AMD technology) is to digital moviemaking.

Jules is a true innovator and someone who chose AMD because we have all the pieces to make this work. We are the only one-stop-shopping platform solution for cloud computing hardware. The OTOY software harnesses the full power of the AMD platform including CPU, GPU and our Direct Connect high bandwidth interconnect.  

In short, the game source code unaltered is hosted on the AMD Fusion Render Cloud hardware and served up on the web via breathtaking OTOY compression technology made possible by the AMD combined platform power. The OTOY software allows multiple instances of a game to be hosted on the AMD Fusion Render node so the solution scales for all the right economic reasons such as energy efficiency, space,  quiet operation, etc.

Ian: That technology seems very cool, how is it similar or different to OnLive?

Charlie:

Yes, after the CES announcement of the AMD Fusion Render Cloud with OTOY, OnLive announced their solution at GDC in March. I was thrilled to see their announcement because it was further validation of the space. Both OTOY and OnLive have their unique business models and architectures, but they are similar in that they both require a truly scalable enterprise class backend solution. Implementing a technique I call “Invasion of the Client Snatchers” where you simply connect up a single client machine in the cloud to a user won’t work. It’s not practical or adaptable. You’re just snatching the client from the user and housing it. The Cloud server must behave like a compute cluster and scale organically with the statistical behaviour of the Internet user traffic. It must adapt to available power and bandwidth. It must scale for energy efficiency. It must allow for extensibility. This is where the AMD Fusion Render Node comes into play. You can host multiple simultaneous users on these devices and cluster them in true enterprise class style. Anyway, it’s great to see more teams jumping in. We celebrate the free market because it’s good for the user. Cloud computing is happening and OnLive is another fantastic example.

Ian: TechCrunch had an article a week ago, where they highlighted a game character jumping from a monitor to a notebook while the game was being served from 400 miles away, can you explain the technology behind that?

Charlie:

This is OTOY’s server side rendering in action. The heavy computing, drawing, and encoding are happening server-side in the cloud through the magic of the OTOY architecture host on an AMD Fusion render node. The client is entirely browser based. The bandwidth and latency required for full on interactive game play is made possible by/through the OTOY codec architecture. The performance of this codec meets the “real-time” requirements for first person shooters. Enough said. The AMD Fusion Render Architecture is the scalable foundation that could make this practical, scalable, and deployable across the global Internet. 

Ian: To take it a step further, TechCrunch was given an exclusive this week that showed off the AMD/OTOY technology at work on a cell phone! Is this the future of mainstream gaming?

Charlie:

As I said a few moments ago, the uniqueness of the OTOY approach is their ability to serve to a variety of client types: smart phones, PDA, thin client, etc., etc. This is a great proofpoint that the heavy lifting is all done server side on OTOY-AMD Fusion Render Cloud. This is one future for Cloud Computing…turn it on and play. You never get exposed to the seedy side of technology (drivers, installation, updates).  All that stuff is under the street just like in Disneyland.  This is the future I want….Walt Disney had this figured out a long time ago.

Ian: So, gaming in the cloud is real, when might we see availability?

Charlie:

Ian, you’re seeing some of the promise now. We expect that you’ll see implementations later this year and full-on deployments in 2010.

Ian: Thanks Charlie, one last question, What’s next?

Charlie:

Let me answer that loaded question first by stating the cloud offers the planet at least the hope of a better user experience.  My cause celeb on the past 10 years has been to help lobby for a better user experience by shielding the artist from both the tech and its culture. Technology can be unbelievably needy. Example, “hey man, you forgot to load the latest driver or OS update.” I don’t want that ever even said in my presence. I reject that. That is an example of technology sitting on top of humanity. The cloud is going to help eliminate the entire culture that perpetuates useless complexity. The revolution is next because the users demand it. The revolution is next because the economics demand it. If you only market to the geeks, the numbers don’t work do they…..

Simply put and a great way to close out this blog.  Feel free to comment, both Charlie and I will be actively monitoring the comments and replying. 

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Cheers!

With 2 months of ATI Catalyst^TM driver blogs under our belt, we are seeing a steady engagement from you guys in the community via this blog site.  Please keep up the comments and suggestions and we will endeavor to answer as many as we can.  So, without further ado – let me introduce ATI Catalyst 9.5!

Please report all driver related issues here. 

*If you are having technical issues with your graphics card or are in need of driver support, please use the proper channels to submit those issues here.*

Marketing sound bite: ATI Catalyst^TM 9.5 – Unified Microsoft WHQL certified graphics driver for Windows® 7 and Windows Vista®

WHQL is the word of the month for this blog; AMD was the first to introduce a fully certified single unified WHQL approved graphics driver for Windows® 7 and Windows Vista®.  By meeting Microsoft’s WHQL certification requirements in ATI Catalyst^TM 9.5 driver for both Windows 7 and Windows Vista, we clearly showcase our continued focus on delivering an extremely stable and robust Win 7 experience.  First to market is important, but best to market first is how we roll at AMD in terms of graphics driver support for new operating systems.  AMD led the market with early support for Vista and now continues that graphics driver leadership with the launch of Catalyst 9.5.

All ATI Radeon^TM GPU users with an ATI Radeon HD 4000, 3000 and 2000 series product will enjoy WHQL certified support under Win 7 with ATI Catalyst 9.5.

Marketing sound bite: ATI Stream update:

<Insert Drum roll here please>

The comments section of my blog has been filled for 2 months with questions on when we were going to deliver 64-bit support for ATI AVIVO^TM technology under Windows Vista, today is the day!

With today’s release of ATI Catalyst 9.5 a number of issues that you may have previously experienced using the ATI Video Converter have been resolved! Also, ATI AVIVO technology is now supported under Windows Vista 32-bit and Windows Vista 64-bit.

Using ATI Stream technology, users of ATI Radeon HD 4800 Series and ATI Radeon HD 4600 Series of graphics cards can take advantage of new optimizations in this video conversion tool (found in ATI Catalyst^TM Control Center Basic View) for a better experience when transcoding video files.

Game Optimizations: ATI Catalyst^TM 9.5

One of the items I want to cover each month is optimizations in games and highlighting those for you in this blog; now, I want to be honest and upfront, I intend to highlight the top games and/or optimizations but not all of them! All of the details and minutia are listed in the release notes of each ATI Catalyst Driver and that can be viewed here.

 For this month the highlights are:

• Unigine Tropics DirectX® 9 – enables performance gains for single GPU and ATI CrossFireX^TM configurations with anti-aliasing enabled. 
• Company of Heroes - enables performance gains for both single GPU and ATI CrossFireX^TM configurations. 
• BattleForge- enables performance gains for ATI CrossFireX^TM configurations. 

 And last but surely not least, my favorite community: Linux® ATI Catalyst^TM 9.5

No new features this month but a host of fixes included in this month’s release.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Recently I got my mitts on a DV2 and I thought I’d have some fun gaming with it.  Now you may not consider the HP Pavilion dv2 a “gaming” notebook, but hold that thought for a few moments…

My HP Pavilion dv2 config as given to me was:

AMD Athlon™ Neo Processor @ 1.6Ghz

ATI Mobility Radeon™ HD 3410 Premium Graphics

DDR2 – 2G

12.1” Screen

3.8lbs

External BluRay

HDMI output

And a whole lotta coolness

As stated above and as clearly obvious from the specs, there is no dual or quad core cpu, no high-end GPU (let alone ATI CrossfireX™ technology), no 20” screen. So all in all, not a normal spec’d gaming notebook, BUT, that has never stopped me before and it won’t this time!  Let’s load this little badboy up with some tier1 PC games and see how it handles.

Let’s level set though, this notebook is beautiful, its sleek and stylish, has good mainstream battery life and (as of the writing of this blog) is the only comparable laptop in its class under $750 (after a limited time $50 Mail-in rebate), BUT, I believe some mainstream consumers might want to game on it from time to time so this blog is solely a service to them (and to us enthusiasts who love to see silicon sweat under load).

On tap today is Left4Dead, Tom Clancys H.A.W.X and CoD WaW! A tough bunch of games, no Pong or Tetris here folks!

Left4Dead was played @800x480 2x AA, 4X AF, Shader Detail – High, Effect Detail – Low, Texture Detail – High!

L4D

The gaming experience was fantastic; especially when I reminded myself that this was an inexpensive Ultrathin Notebook weighing under 4lbs and that I was playing on a super portable platform.  The game play dropped below 30FPS a couple times but if this actually reduced or impacted game play I could have simply reduced the quality settings to adjust, but even at lower FPS, it was a good experience.

Tom Clancys H.A.W.X is a newly released game from Ubisoft which is one of 2009’s best Flight Sims.  I loaded up the Demo and put the little HP Dv2 to the ultimate flying test!  Seeing as how Ubisoft “recommends” a dual core AMD processor, I was a little apprehensive, but in the end, the Dv2 shined again. The ATI Mobility Radeon HD 3410 inside the Dv2 delivered a great gaming experience at native resolution and the other settings were: 1280x800 – Environment – Low, Texture – High – HDR – Off.

Here is a video capture of the gaming experience on the HP dv2:

A zombie shooter and a flight sim pwned, what was next? My failsafe, CoD WaW! I know, I know, you are now “wincing,” expecting the game to beat the PC; the verdict is in, the Dv2 “got GAME!” I was almost knocked off my feet at the ability to play CoD WaW. Seriously, this is one mean little piece of innovation all wrapped up in an ultra thin chassis.

Xavier over at Notebooks.com captured some sweet video of his experience playing CoD WaW that is worth checking out!

A little nugget of info to pass along, my version of the Dv2 came with 40 preinstalled games, titles like Agatha Christie – Death on the Nile all the way to and including ZUMA Deluze and Wheel of Fortune.  While not first intended to be a gaming notebook, the HP Dv2 does not disappoint!

Buy here.

Check out what others are saying:

Pat Moorhead here and here

Pat Moorhead on Batterylife

Nigel Dessau

Notebooks.com

TGDaily

SLASHGEAR

PCMAG.com

Cheers,
Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

The launch of the ATI Radeon HD 4770 card marks the first use of a 40nm processor on the desktop, and the fifth consecutive time that AMD has been first to launch graphics processors based on a new process node. Considering this track record, you would think getting to 40nm was a cakewalk, but that was not quite the case.  Being the first to 40nm was the result of some incredibly talented AMD people not settling for the status quo, but instead working tirelessly to deliver to you the best product they could. 

As a gamer, you may ask how this impacts you. The reality is that 40nm delivers a number of benefits, including:

More performance and better energy efficiency: AMD was able to improve performance-per-watt by more than 30% and lowered power consumption by 30 watts-a tremendous feat for our engineering team, thanks in large part to their tremendous experience in bringing high-performance graphics parts to market.¹

High performance gaming at incredibly affordable prices: Harnessing 40nm technology has helped AMD reduce prices and deliver advanced gaming and HD multimedia technologies at previously unheard of prices for the desktop market.  The ATI Radeon HD 4770 card launched this week with a suggested retail price of only $109 USD, with some add-in-board partners adding a limited-time $10 mail-in rebate -- resulting in launch prices as low as $99. As you can see, gamers are excited about the idea of ATI Radeon HD 4770 graphics.

Future products: Looking forward, 40nm processors are a big deal for both AMD and gamers.  We anticipate that the knowledge we’ve gained from our experience with the ATI Radeon HD 4770 product will enable AMD to generate even better yields and performance from our 2nd generation 40 nm parts.  For gamers, we expect this to result in widespread availability and good prices for these products.  When you combine that with the fact that the ATI Radeon HD 4000 series is the only top-to-bottom line of DirectX® 10.1 hardware available, and that all DirectX 10.1 features will be fully supported in Microsoft’s forthcoming DirectX® 11 API, it bodes well for AMD and our ability to continue to introduce leading technologies that help enable an excellent gaming experience.

Choosing to be first to deliver new technology before the competition has its challenges. In fact, the entire semiconductor industry has learned from experience that major architectural changes and process node transitions are best undertaken separately. There have been stories reporting 40nm manufacturing challenges and the reality is that 40nm was initially a difficult process technology, even more so because AMD was the first to try it. We mitigated our risks by strategically choosing the ATI Radeon HD 4770 as the first desktop product to make use of this new technology.  Not only is it a real product, with real-world dynamics, but it is based on the proven, stable and refined RV7xx graphics processor architecture. That fact helped us deliver an exceptional performer at an incredible price.

For AMD, working in the demanding and always changing semiconductor space, innovation is core to keeping our company and our industry moving forward to help us provide better products at greater value to businesses and consumers alike.  Between DirectX® 10.1 gaming support, high-performance GDDR5 memory and now 40 nm processors, I can’t remember another time in our industry where we could say we delivered so many industry firsts at such affordable prices.  As a gamer, that gets me excited.  Hopefully you are too, and like me, you’re excited to have reached 40.

¹ Comparing the ATI Radeon™ HD 4770 GPU to the ATI Radeon HD 4850 GPU

Simon Vivera is the product manager for the ATI Radeon™ HD 4770 GPU. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Does your PC have overclock potential?  Our new AMD Phenom^TM II processors certainly do, and to showcase this I ventured over to our super secret lab buried deep inside the bowels of our Austin campus to prove the point!

Picture long hallways of unmarked doors, the hum of machinery, people milling about eyeing you up and down, wondering who you are and why you’re there.  Now imagine a dream job for an enthusiast, one where you have almost limitless access to silicon, hardware and time to hone your craft. This is the life of Pete Hardman, one of AMD’s in-house overclocking gurus!

Pete comes into work every day, passes through the “MI6″ type security barriers, enters his lab and proceeds to break records the world may never ever know about (at least that’s what he tells us)! All in a day’s work I say!

You may have seen some of the insane things we’ve done with Dragon platform technology and liquid helium, both at CES and with our friends in Finland. But for this blog we’re going to keep it simple and break down a ‘tried and true’ method for getting more performance out of your AMD Phenom II processor.

Check out his classy nameplate

Pete's work desk - a little unorthodox to say the least

Pete and I took the new AMD Phenom II X4 955 Black Edition processor and walked it through a proper overclocking methodology using AMD OverDrive^TM software*.  Here are the steps we went through in detail:

Overclocking 101

Step 1 – Figure out your goals, small increase or one shot big gain? Power efficiency, is it important? Going for a full system max overclcok? Find the limits?

Step 2 – Procure the right hardware and software.

Our test system:

AMD Phenom II X4 955 Black Edition quad-core processor

ASUS M4879T Deluxe DDR3 Motherboard 

4G Corsair DDR3 Memory

ATI Radeon^TM HD4870 X2 GPU

Thermalrite Ultra 120 Extreme “TRUE”

2 – 120mm high volume fans

Software add-ons:

AMD OverDrive software

Maxon Cinebench benchmark R10

3DMark® 05 benchmark

CPU-Z

Step 3 – Prep system – thermal paste the CPU, mount your air cooling solution as per guidelines.  Keep the thermal paste to a nice thin amount; this will be beneficial once the heatsink is applied and pressure is added.

Step 4 – Power on system and boot to the OS – Install AMD OverDrive software*

Step 5 – Change frequency; make small incremental changes to the systems multiplier.

Once you have made your frequency multiplier changes, run a benchmark like Cinebench or 3DMark® to check for stability.  Adjust frequency using stock voltage first before increasing voltage.

Step 6 – Increase multiplier and redo step 5 until the benchmark does not complete.

Step 7 – Once you have established the ‘ceiling’ in terms of frequency at stock voltage, do a cold reset/reboot.

Step 8 – Now increase voltage; this should also be done incrementally. You need to know how the voltage scales with frequency. As you increase voltage, frequency should increase, but there is a limit where too much voltage will start to reduce frequency; this is the “Sweet Spot” – find it!

Step 9 – Make a small 50mv increase, now retry the benchmark at the same frequency you previously failed at.

Step 10 – Continue to increase frequency at the new voltage until you find a fail case (meaning your computer hangs or blue screens).

Step 11 – Once you have a fail case at the new frequency, increase the voltage another 50mv and redo Step 10

Step 12 – Once you have established a threshold on voltage and frequency, we now move to the Northbridge and we make those changes via BIOS

Step 13 – Restart and enter BIOS

Step 14 – Click on CPU/NB Frequency and make an increase; we went from 2G to 2.4G which is a large jump and ended up at 2.8Ghz.

Step 15 – Continue to make incremental increases until you have a fail.

Step 16 – Take the results from steps 5, 8 and 12 and put them all together into a total system overclock. CPU cores, Voltage and North Bridge frequency all overclocked to establish a high performing PC experience

Overclocking can be a lot of fun; I personally like to do a moderate overclock and leave my system at that performance level.  Pete, on the other hand, is pushing the boundaries of silicon every day.  Chances are you are wondering what frequency we ended at, well, the results may vary, and what Pete and I achieved may not be representative of what everyone can do.  With that caveat clearly stated, our final frequency was 4.2G on air without overclocking the memory.  Not bad considering we did not spend a lot of time tweaking, we simply followed the steps above that delivered a good 1 Ghz OC.

*And remember kids, AMD’s product warranty does not cover damage caused by overclocking, even when enabled via AMD OverDrive^TM software.

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

The PC industry has many cool companies, lots of innovations and a ton of great people! One such company is Corsair, which I have worked with for many years. At their helm a very interesting, some say eccentric and down to earth personality – the one, the only, Andy Paul.

Andy Paul - CEO Corsair

Having known Andy for years, I thought it appropriate to ask him the hard memory questions that most enthusiasts never get the opportunity to ask.  Andy freely shared his wisdom, opinions, thoughts, intuitions and even a few wild predictions.

5 random Andy Paul facts:

1.   When I started my career, Intel was a leader in the memory world, microprocessors were 4 bit and the volume applications were washing machines

2.  I am from England; I have two English cars and two English dogs

3. I have a Degree in Physics from City University in London

4.  My wife, Lisa, is American and is a writer and a blogger

5.  I own a small vineyard and have been making wine for a few years

Andy in his Vineyard

Ian – Andy, first thanks for taking the time to do this for us and for the community, don’t worry I will be gentle.  Let’s kick this off by telling us the story of Corsair? How did it begin and where are you guys now?

Andy – Well Ian, this is probably before your time, but back in the early nineties, CPUs did not have onboard L2 Cache. So we started Corsair as a specialist supplier of L2 Cache modules to large OEMs. That was a great business for a while – until cache got moved onto the processor. Fortunately for us, at the same time, DRAM was transitioning from EDO to SDRAM, and we decided to jump into the DRAM market. We were one of the few suppliers in existence that understood that SDRAM required high speed circuit design and carefully controlled BOMs in order to perform well. We quickly developed a reputation for performance and stability, and we decided to build a company based on that reputation. Now Corsair is one of the most recognized brands out there for computer components, particularly among those who love performance hardware. We now sell not only memory, but power supplies and flash drives as well.

Ian – Corsair was born from humble beginnings; and speaking of memory, let’s dive into some questions from the community that I queried via Twitter and game.amd.com forums.  How do you think the transition from DDR2 to DDR3 memory is going?

Andy – It’s going quite well; this has been an easy transition for the customer. DDR3 has entered the market with no real compatibility problems or performance glitches. And, the cost of DDR3 has continued to trend downwards as expected. 4GB or even 6GB of DDR3 is now easily within the component budget for a typical system build. And we are hitting speeds of 2000 MHZ.

Recently the core i7 CPU has mainly been driving the volume of DDR3 in the enthusiast market but we expect the socket AM3 AMD Phenom™ II CPU with DDR3 to help the transition

Ian – Well, cost is always a factor in the PC industry. You mentioned that DDR3 cost is trending downward, which is great, what are the benefits and why should a gamer make the investment?

Andy – Well, as I mentioned before, cost on DDR3 really is not an issue so much any more. In fact, you can buy 6GB of premium, overclocked Corsair memory for less than $100. It’s the bargain of the century! For high performance, for ultimate bandwidth, and for compatibility with the future, you’ve got to go with DDR3.

However, DDR2 still meets the needs of most user applications.  At the moment the purchase choice isn’t really made at the RAM purchase level but at the system level.  If it’s a 65nm AMD Phenom processor or Core 2 Duo then it’s going to be configured with DDR2 motherboards and memory.  If a user goes with Core i7 or a new AMD Phenom II processor with DDR3, then he would pick a DDR3 motherboard and DDR3 memory.  The point is when you add up the cost of a high performance DDR3 system compared to a volume DDR2 solution, only a small premium will be from the memory.  So that’s not what drives the decision, it’s more about the overall system features.

Ian – I understand the bandwidth benefit but what about latency? Gamers demand lower latency and DDR2 delivers that. When will DDR3 catch up and when will it surpass DDR2 in terms of latency?

Andy – DDR3 has already passed DDR2 in terms of latency. Remember, latency is notated in clock cycles, but actually represents elapsed time. So, 1600MHz CAS-8 is actually LOWER latency (and thus, faster) than 800MHz CAS-5. Corsair’s fastest available part is 2000MHz CAS-7, which means that the latency is 3.5 nanoseconds. This is the same latency as 800MHz CAS-2.8 which of course does not exist! So, we have already seen this crossover.

Ian – As the trend towards more memory increases (I have 8G in my home system), is DDR3 better suited for denser memory? i.e. 2G or 4G memory sticks.  How do you see the memory piece of the PC puzzle working out?

Andy – DDR3 is not intrinsically higher density than DDR2. However, DDR3 is better suited for denser memory in that it is now the focus of development technology for memory. So, as fabs come up with new process geometries and new device densities, the development focus will be on DDR3, and DDR3 will be the first technology to market.

From a density standpoint, we see the sweet spot for memory being at least 6GB for three channel configurations, and at least 4GB for dual channel configurations. By the end of the year, I think many or most dual channel builds will transition to 8GB. Memory cost will continue to trend downwards, Windows 7 will be out there and applications programmers will produce applications and games that are designed to take advantage of 64-bit memory addressing.  Even now many of our customers are populating machines with 12G.

Ian -  Are there any memory trends on the horizon you think would have a cool geek factor?

Andy – Well, Corsair definitely has lots of products here and on the horizon which have serious geek appeal. And since we are the leaders here and others tend to copy what we do, I suppose the trends will follow!  Just one example of a cool enthusiast product we offer is a cooling system for memory which actually takes the memory BELOW ambient temperature. The technology is TEC based, but employs humidity and temperature sensors to keep the modules just ABOVE the dew point to avoid condensation.  Also, of course, our Dominator GT modules with racing red heat sinks and the world’s fastest performance are also very appealing to “geeks!”

Ian -  With PC ASP’s driving down to historical lows and in an extremely challenging economy, where do you see the PC industry going?

Andy – Well, Ian, being at AMD I suspect you have a better view of that than I do. My standpoint is heavily tilted towards the home system builder community. We still see a lot of activity but, combined as you might expect with some degree of fluctuation based on the economic uncertainty, as you might expect.  I would think that there will be a lot of fallout this year, especially with companies that lack premium features in their products, or companies without strong brands.

For component areas with a lot of suppliers, like memory, graphics cards, etc., I would expect to see the most casualties.  But the companies that continue to innovate and offer their customers features with good value will continue to do well.  What I do see is that with lower prices, most families now have multiple PCs; this doesn’t have to be a major family purchase anymore.  In fact the last cell phone I bought cost me more than the general purpose PC I just built, and I just put a small format 12V PC in my boat.  So I think there are plenty of opportunities for the market to continue to expand.

Of course it’s high graphics content games that really drive the performance market, and until those achieve TV level reality, I don’t think the market will slow down in terms of technological advancement.

PC Nav Station on Andy

PC under the berth

Ian – Make a wild prediction for enthusiasts and gamers?

Andy – I would expect that in 3 years from now, Corsair will be as well known for the cases and power supplies we make as for high performance memory.  Actually that’s not that wild is it? How about Intel merging with Nvidia?

Ian – Finally, is the story true about the Corsair business plan being figured out on a boat?

Andy – Yes, that is true. I used to spend almost every weekend sailing and racing boats. When a few of us got talking about starting a new company it seemed a good place to have the discussion, over a few beers I think.

That’s how the pirate name, Corsair, came into being.

Ian – Andy, thank you for your time; how can gamers and enthusiasts get more info on Corsair?

Andy – Well, at www.corsair.com, of course… as well on enthusiast forums, review sites, and blogs (like this one!), and at most computer component retailers worldwide…

Cheers!

Ian “Cabrtosr” McNaughton

Andy Paul is CEO and President of Corsair Memory. His opinions are his own and may not represent those of AMD.

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 Hot on the heels of the ATI Radeon™ HD 4890 launch complete with astounding reception from journalists, customers, gamers and winning over 40 awards to date, Terry Makedon and his team have a Catalyst update to launch as well!  The ATI Catalyst™ 9.3 driver was only released 22 days ago, so don’t expect a lot of optimizations, but the driver team has built in a few goodies for ATI Catalyst 9.4 that are worth the update.

[NOTE:  Some readers took advantage of my last blog to raise some driver support issues  - I wanted to remind readers that this blog is not meant as a driver support page, and ALL driver support issues should be communicated through the proper channels so we can capture them correctly and fix the issues. So please report all driver related issues here.  I am happy to read and comment on some of them that you feel are relevant to this blog, but no support will be given via this blog, sadly I am not a driver engineer!]

Marketing sound bite: ATI Catalyst™ 9.4 - New ATI OverDrive™ auto-tuning application*

ATI Catalyst 9.4 includes a new ATI Overdrive™ auto-tune application finds over-clocked engine and memory values for ATI Overdrive supported ATI Radeon™ Graphics accelerators. This new added support is designed for the ATI Radeon™ HD 4000 Series of GPUs. 

We work hard to deliver the best platform solutions that consist of CPU and GPU. As the only company in the industry that can deliver both we have the unique opportunity to develop free software to optimize performance across AMD-based platforms.

I don’t think we say enough about our gaming software, here are links to download all of our recent applications:

• AMD Fusion for Gaming Utility*
• AMD Overdrive Software*
• ATI Catalyst™9.4 Drivers with ATI OverDrive™ auto-tuning application*

Some of the other notable highlights in ATI Catalyst 9.4 are that this driver is optimized for the upcoming highly anticipated game The Chronicles of Riddick – Assault on Dark Athena. Catalyst 9.4 also supports the new ATI Radeon™ HD 4890 as well as fixes a load of bugs; please check out the release notes for full details.

And last but surely not least, my favorite community: ATI Catalyst™ 9.4 for Linux

We will have support (once the driver is available on or about April 17th) for new operating systems:

• RHEL 5.3 production support
• Ubuntu 9.04 early look support

So, what does this all really mean to you, the gamer?  It is further commitment to the enthusiast community that overclock or want the ability to tweak their systems.*  That is, you own an AMD processor and an ATI Radeon GPU, you will be enabled to have a superior PC experience with our gaming software products, and of course, if you are a Linux user, a broader set of platform support.

See you next month!

Cheers!

Ian “Cabrtosr” McNaughton

*AMD product warranty does not cover damage caused by performance tuning, even when enabled using AMD software.

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 If you thought gaming was for dark rooms and late nights, you could not be more wrong!  As I wrote in this blog, I got my butt kicked in gaming by these twins, Athena and Athena Twin. Well, when WCG went looking for the top 12 gamers worldwide, it was no surprise that one of the twins would make the grade!

Athena (Amy Brady) earned herself a trip to the WCG Gamers House as 1 of 12 of the best gamers in the world! So, here is how it works, think WoW meets Survivor or Big Brother meets Fear Factor.

Photo courtesy of World Cyber Games (WCG)

 The first episode aired on Sci-fi and has been a huge hit!

Did you jump to the conclusion that 12 gamers would be sitting around playing games and being judged on who played those games the best??

NOPE!

This is true reality TV, they LIVED the games. The first episode had a tag of “Are you ready to ROCK”?  Rockband was on the menu, but not with plastic instruments in front of a PC monitor, the contestants donned real instruments (even though they were not musicians) and played in front of a live audience as a real rockband! Sound interesting, well, it was sort of like watching a car wreck in slow motion, which made for good entertaining TV! This ain’t American Idol!

 How do they top real life RockBand, well, enter Virtua Fighter 5 and a whole lot of whining and drama! Episode 2 was all about “Kicking and Screaming”!

<would insert pic of the whiney pre-Madonna here but legal edited it out>

 Check out Athena stomping the episode ending challenge and dominating VF5!

Episode 3 encompasses a theme of “Shut up and Drive”, this is sort of self explanatory! Project Gotham Racing 4 (PGR4)

Crazy gamers behind the wheel of a car driving like stuntmen! It’s all about the DRIFT!!

And last week’s episode was all about “Move it or Lose it”! Are you all familiar with this massively popular Youtube dance video, well, lessons could have been learned!

Dance Dance Revolution Universe 3 is not for the faint of heart OR public broadcast in my opinion!

Seriously, bringing gaming to “Real-Life” is utterly entertaining! Especially when the gamers don’t expect it!

Episode 5 proves to be another explosive event, boasted as being “Things get Explosive”!

Photo courtesy of World Cyber Games (WCG)

 Athena is a gaming rockstar and holds her own in this reality series as well! Now, the overall winner is not known yet, as its only 4 episodes in, so keep checking it out!

Next episode Tuesday night April 7, 2009 on Sci-Fi channel or online @ www.wcgultimategamer.com for full episodes!

Check out Athenas blog here.

WCG Site  is where you can find episodes, previews, commentary, and behind the scenes footage and more behind the scenes here

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Twist my arm, unreleased GPU meets, unreleased CPU meets unreleased Microsoft OS! When I was asked to build out a totally “unreleased product” PC and experience/blog on the tremendous gaming capabilities of such a system, I was all over it!

First things first, collect all the necessary components; as you can imagine this is a very easy task at AMD.

Components – CHECK

Chassis – Antec Skeleton (as this is easy to do quick uninstalls and reinstalls)

Birthplace – yes, we are human, even though we work and live in grey cubes

Lifting the veil!

Motherboard – Gigabyte MA790FXT-UD5P (AM3)

Memory – 8G Corsair XMS3 DHX DDR3 1333

CPU – Unreleased AMD Phenom™ II Quad Core (3.2Ghz)

GPU – ATI Radeon™ HD 4890 OC (unreleased at the time, available today)

OS – A super secret version of Windows 7

CPU is an AMD Phenom II X4 quad core running at a stock frequency of 3.2Ghz, this CPU is scheduled to be available sometime in Q2.

The GPU is a third generation DirectX10.1 graphics card that is powered by the most powerful gaming GPU under $2601.. Availability of this GPU is April 2nd worldwide (today) and I was excited to test it early!

Some of the specs to the GPU are:

Compute Power – 1.36 TFLOPS

Core Clock Speed – 900 Mhz

Memory – GDDR5

Frame Buffer – 1G

Memory Bandwidth – 124.8 GB/s

Transistors – 959 million

Stream Processors – 800

On to the gaming experience.

Home office and test area – Yes, that is Tweetdeck open, yes that is an HP dv2 on the left and yes that is an Optimun Prime helmet beside my Master Chief helmet! Me=Geek

Just for clarity, I installed a really mature version of Windows 7 as the OS to go with the ATI Catalyst™ 9.3 software driver that we just released. This excluded me from using AMD Overdrive™ for overclocking2 or Fusion Gaming Utility3 as I did not have time to fully test these apps on Win7 (rest assured we’ll get to those in other blogs). Not to mention, I really wanted to give you a sense of the coolest gaming PC build possible!!!

If you have read any of my previous posts, you will quickly come to realize that I love Call of Duty 4: World at War, Left 4 Dead and F.E.A.R.2. These were my games of choice. As you can clearly see above, I hooked them up to one of my 30” DELL monitors and cranked all the game settings to the max. It was simply beautiful, truly cinematic HD gaming.

L4D, killing zombies on a 22” screen is boring, killing zombies while rendering with an HD4890 on a 30” screen was scary!! I have never been so stressed out while gaming (minus my first time playing DOOM).

Did I mention the system was almost silent, it was cool and quiet!

F.E.A.R. 2, can’t say I’m tired of playing the first few levels of this game, especially on such a massive screen with so much horsepower!Between the CPU and GPU, F.E.A.R 2 purred along at 2560×1600 without a hitch, flicker or anomaly! It was the way the game was meant to be played! (no pun intended here)

Did I mention the system was almost silent, it was cool and quiet!

The experience of CoD4 WaW was awe-inspiring! Nothing like running into a fox hole – gun a’blazin’ (or in this case, flame thrower a’flamin’) without the distraction of load times or annoying interruptions from hitches and flickers!

Did I mention the system was almost silent, it was cool and quiet!

If you are a hard core gamer looking for the best GPU value in the market – and when I say value I do not mean cheap or thrifty, I mean hardnosed best product for the money – the ATI Radeon HD 4890 needs to be a consideration! Market leading performance, exceptional price AND actual availability on launch day! No PR gimmicks here folks, no paper launches, no “ball and cup” games, just innovative product, with industry leading features built by gamers for gamers!

Don’t take my word for it; here are some very reputable 3rd party review sites to verify my experience!

“Editor’s choice Enthusiast Gold Award”

Mark Warner, Brent Justice, HardOCP

“Bon” Award (performance 4/5, features 4/5)

“It is hardly known if the GTX 275 will be available in volume or at the price promised”

Clubic.com (France)

“It is not a completely new design, but the Radeon HD 4890 is an exciting product nonetheless. To put it simply, the Radeon HD 4890 is the fastest, single-GPU powered graphics card AMD has ever produced. And its competitive pricing and overclocking headroom should further its appeal amongst enthusiasts.”

“HotHardware Recommended Award”

Marco Chiappetta, HotHardware.com

Now, I need to get back to gaming on this beautiful piece of engineering…until next blog!

(BTW: I respond to most all comments personally, catch me here or on Twitter)

Cheers!

Ian “Cabrtosr” McNaughton

1 Internal calculations show that the ATI Radeon HD 4890 delivers 1.36 TFLOPs of raw compute power. Third-party testing shows that the fastest competing GPU, the GeForce GTX 280 graphics processor, delivers 1.06 TFLOPs of raw compute power. http://www.gpureview.com/GeForce-GTX-285-card-605.html.

2 AMD product warranty does not cover damage caused by performance tuning, even when enabled using AMD software.

3 THIS UTILITY MAY DISABLE SECURITY / ANTIVIRUS SOFTWARE, OR ADVERSELY AFFECT YOUR SYSTEM. REVIEW ACCOMPANYING DOCUMENTATION CAREFULLY BEFORE INSTALLING

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

March marks a bit of an inflection point in PC gaming.  This month sees three of world’s leading game publishers bringing DirectX 10.1 games to market – a sign that developers are increasingly recognizing the quality and performance benefits that can be gained through DirectX 10.1, something we’ve already seen with GSC Gameworld’s S.T.A.L.K.E.R: Clear Sky.  Earlier this month, Ubisoft released Tom Clancy’s H.A.W.X. to strong reviews, and next week will see the release of EA’s BattleForge and SEGA’s Stormrise.  All three games make use of DirectX 10.1 and from our early looks, offer up either higher frames-per-second performance, better image quality or both compared to being played on DirectX 10 hardware.  Definitely check them out.

Apart from all of the new games coming out, this month also plays host to the annual Game Developer Conference, giving developers a chance to show off new previews of forthcoming games.  For AMD and a lot of other companies, Game Developer Conference, or GDC as it’s more commonly known, is a chance to tackle the pressing issues facing game makers today.  The conference takes place this week in San Francisco, and interestingly I think we’re about to see another industry inflection point, one that once-and-for-all looks to knock down proprietary hardware barriers, and focus on standards-based approaches to game development.  All game developers are looking for ways to make the most of their development resources – taking advantage of industry standards is a big part of that.  While I can’t giveaway all our news just yet, it’s safe to say that AMD will be a key contributor to that conversation this week.

As a bit of a preview, if you’ll be at GDC and you’re planning the sessions you’d like to attend, definitely make sure to get this one on your calendar for next Thursday, March 26.  Game physics once again returns to the spotlight at GDC as I’ll be joined on stage by OTOY’s Jules Urbach to explore standards-based game physics using OpenCL and ATI Stream technology, and the developer implications of server-side rendering using AMD Fusion Render Cloud.  As a bonus, AMD’s Ward Tisdale will talk about how AMD is working with developers to make games accessible and educational through our “Changing the Game” program.  Lastly, if you’re a Richard Huddy fan – and let’s face it, who isn’t? – join us at GamesBeat 2009 right around the corner on Tuesday to hear about the future of gaming hardware.  Info on the 4 p.m. session can be found here.

Between a glut of fantastic DirectX 10.1 games, and the renewed emphasis on standards-based approaches to game development, hopefully you’ll agree with me that there’s a lot more change in the air this March than just the weather.

Neal Robison is Director, ISV Relationship Management at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Developers are embracing DirectX 10.1

 Gamers are faced with a tsunami of marketing, specs, features and supposed benefits.  They have companies — both hardware and software — telling them “to buy”, “not to buy”, that this “feature” is a must have and “that” feature is a must have only to be confused with “when to buy” and what is the right “time”.

 Now, I am a product marketing guy, I have been on both sides of what I outline above.  I do have to say that at AMD we try to be as transparent as possible. A case in point is DX10.1 support.  AMD’s Reigning King of Content Richard Huddy clearly outlines the advantages of DX10.1 here! 

 This Microsoft API has been widely understood for some time; it is part of Windows Vista SP1 and is meant to be supported as the full implementation of Windows Vista.  We first introduced support for DX10.1 in our ATI Radeon^TM HD 3000 series of graphics cards. This API was the latest and greatest available to the industry and being “gamer centric” we did not even question the resources to implement it, we just did it!

 This has proved to be a major competitive advantage for ATI Radeon graphics cards over our competitor NVIDIA’s GeForce as they have chosen not to implement DX10.1 in any of their G92 based GPUs (this includes the G92-based “rebranded” cards). You may be asking yourself “Why would NVIDIA not want to support DX10.1?” and my answer is simply, “I don’t know”. Best to ask them.

 The industry has heard NVIDIA downplay the importance of DX10.1, there was even a public issue with a certain game that launched as a DX10.1 game but then the publisher patched the game back to being a DX10 game even though it significantly reduced the gaming experience for ATI Radeon GPU based gamers. (i.e.: by reverting to only a DX10 performance/experience level, thus eliminating all the DX10.1 goodies)

 So, this takes me to my point, Developers are embracing DX10.1 as an opportunity to deliver exceptional performance and visual experiences unlike anything the gaming world has seen before.

 Artem Kulakov the renowned game designer recently was quoted in http://www.pcgameshardware.com/ as saying:

 “From day one Stormrise has been designed as a new type of RTS for next generation consoles and PCs. Stormrise has been designed for DirectX 10 and Vista only right from the start. Integrating DX10.1 was an opportunity to increase performance and improve visual quality even further.”

 You can read the full interview here.

 DX10.1 is a supported API in all ATI Radeon graphics cards, it’s like a bonus to the consumer.  AMD is committed to delivering exceptional value in all its products while still embracing the latest and greatest innovations, both software and hardware.

 Until we have DirecX11 likely sometime in 2010, I believe all gamers should not limit themselves to just a standard DX10 experience, but rather embrace DX10.1 in all its visual splendour for the best gaming experience.

 Check out some of these recent DX10.1 games:

Stormrise

Battleforge

S.T.A.L.K.E.R.: Clear Sky

Assassins Creed

FAR CRY 2

TOM CLANCY’S  H.A.W.X  -- Download the demo here: 

Check out our DX10.1 “Frobblins” demo. (253MB)

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

For anyone who hasn’t figured it out yet, I officially have the best job in the IT world. For those of you still unconvinced, just read this post.

Walked the floor with none other than Charlie from The Inq…

After I spent 4 solid days locked in a 10×10ft white room briefing journalists and analysts and after a grueling panel discussion @Digital Hollywood, I was finally freed to walk the show floor…

It just so happened that the infamous Charlie D notoriously known as the slayer of “Corporate Pirates”, the destroyer of “Marketing Fluff” and the wearer of “the coolest t-shirts” from The Inquirer was in the AMD press area and agreed to accompany me on my technology pilgrimage.

Set forth young men and wander…

First stop The Sands Convention Centre:

Charlie wearing a stylish pair of Vuzix 3D Glasses

We stopped by the Vuzix booth and took a look at their “3D glasses for gaming” to experience the difference between their glasses and the other 3D glasses at the show, I have to admit, playing CRYSIS with these glasses rocked…You feel like you are in the game, you are able to play games and watch movies at 16:9 widescreen aspect ratios. The model we tried was only 4ozs and had an amazing 11hr battery life. I think these products have a future with the gaming community.

Before we left The Sands, I ran into an old friend, I took a quick pic of him lazing away watching a movie in 3D.

Tarindar from Hexus.net chill’in @CES09

Next stop North Hall:

Had a quick stop @ Dolby and saw some really cool technology, they really know how to max out the audio experience, more on that in a separate blog.

Moving on we came across D-Box and saw some very cool racing simulators. I jumped in one of these and took it for a spin, wow what a heart pounding racing sim experience.

d-box D-Box and it’s "true to life" racecar cockpit

Side view of the Cockpit awesomeness

After our brush with greatness on the virtual track, we headed off to hunt down Thermaltake’s booth.

Thermaltake had an amazing amount of hardware and peripherals on display, I had to narrow down the really cool tech as they had so much, here are the two top products (IMO):

Dual slot external HDD

Thermaltake SpinQ – Mix between Art and Design

This SpinQ cooler is practically silent and it does have uniqueness about it in terms of design. Notice the shiny award behind it, the SpinQ won a covenanted innovations award for Design & Engineering, Congrats TT.

The next stop was iZ3D:

3D Monitors in all their glory

Now these guys are hardcore 3D gamers…I had no choice but to sit-down and experience MSFT FlightSim (RIP) in all its 3D glory.

Yes, your immediate assumptions is correct, I tried to crash the plane, but MSFT does not allow that anymore

Check out these guys, they have some interesting technology, both with glasses and in monitor. I had a blast playing FlightSim in 3D to be honest. No worries, these 3D monitors are regular monitors as well; just exit 3D mode and take off the cool shades and you are back in “normal” everyday business.

When we were @iZ3D there was a loud brouhaha happening right outside so Charlie and I had to check it out…to our amazement.

Welcome to Race Car Sim heaven - $40,000 of pure bliss

The guys next door were Simcraft they are the proud makers of REAL <not for us gamers> full-motion simulators. Three monitors, multiple hydraulics a lifelike roll cage and 100% adrenaline fed gaming bliss.

Neither Charlie nor I had the nerve to jump in this badboy (mostly because the line stretched on for 400ft) so we didn’t actually try it out, but based on the sheer massive amount of people in line to do a few laps I am convinced this is a winner.

Oh, did I mention they are priced around $40,000 USD and professional race car drivers practice in them?

Moving along:

Over @ the Creative booth, I ran into my old (me not him) pal Fata1ty showing off his new Creative usb headset for gaming, gotta get me one of those.

Also, I noticed a few outliers in their booth check these out:

"Wetter is Better" goes the tagline - The World's first desktop personal computer cooled by patented total liquid submersion - ReactorTM

“

This beast is a fully submerged PC, yes, fully submerged in LIQUID, patented LIQUID, but still liquid, imagine.

The TEAM ATI guys did this back in 2004 @ a LAN party in Dallas, but their chassis was a fishtank and the liquid was mineral oil, who knew it would be commercialized. Wow.

Also, in the creative booth, we saw this:

NEC CRVD-42WX Curved Display

As they say – A picture is worth a thousand words, or in this case, 10,000 words

AMD Dragon Platform was everywhere

The show was a success for us @ AMD, here are some highlights in case you missed all the media during the show:

See you next year!

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Not surprisingly, the most asked question I get from end users is “What do you think is the best mainstream GPU to buy”? This is the place where that question gets answered…

Now, I am not going to start this blog off with “It’s not because I work at AMD that I say nice things about the product” or “Really, this is what I believe even though I work at AMD” or the best one I have seen is “This is my REAL personal opinion and not because I work at AMD”. I am not even going to give you a personal opinion, even though it would be honest, and not influenced by the fact I work at AMD, but even still, I am writing this blog 100% IAN OPINION FREE!!!

[Take it while you can get it because it won't happen often]

Here goes:

“ATI pulled a real coup with the 4600 series by releasing a GPU essentially as powerful as its previous high-end champion…” Don Woligroski of Tom’s Hardware Guide

“For the people who need a card that fits this niche and price point, the 4670 is the card to pick up.” Derek Wilson of Anandtech

“Gamers have honestly never had it so good… AMD has again pulled the rabbit from its hat with the HD 4670. NVIDIA is again scrambling to react…” Josh Walrath of PC Perspective

“The ATI Radeon HD 4670 proved to be an excellent performer, especially considering its low-power operation and affordable price.” Marco Chiappetta of HotHardware.com

“…I just don’t see the need to skimp on a card when the HD 4650 can entertain by day and still game the night away. Hard to believe we used to pay $300 for this kind of performance.” Scott and Darren of cluboverclocker.com

“If you are casual gamer, an HTPC user, or even looking to upgrade your existing system, this card is a pretty sweet card.” Sheldog23 on modder-inc.com

…and my personal favourite quote to sum it all up:

“…the HD 4670 doesn’t compete against the budget Nvidia card, it smashes the 9500 GT’s teeth in and then knees it in the nuts for good measure.” Michael “SKYMTL” Hoenig of Hardware Canucks.com

If you are looking for superior mainstream entertainment, both gaming and multimedia, the ATI Radeon™ HD 4600 Series is the reviewers top choice.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Have you ever wondered just how much performance you can get from your current PC? Or, how much do you need to spend on a CPU vs. GPU? Or, do large containers of Liquid Nitrogen spewing vapour make your neighbours nervous?

At AMD HQ in Austin, TX in November we invited some of the top press in the world to preview our newest DT CPU, AMD Phenom™ II processor in a “Dragon Platform Technology Techday Event”. Here are the ingredients to a fantastic overclocking event:

• Lots of Tier 1 press from all over the world -- Check
• Cool Surroundings -- Check
• Lots of hardware -- Check
• Design engineers -- Check
• Massive containers of Liquid Nitrogen -- hehe -- Check
• Food, Food, Food -- Check
• A few pairs of welding mitts and safely glasses -- Check, Check, Check

And with this you have the makings of an overclocking smorgasbord!

Patrick Moorhead (AMD Veep of cool stuff) setting the stage before we unleashed our AMD Phenom II Processor overclocked to 6+GHz

Most gamers are satisfied with their stock CPU frequency, but there is the occasion, if just for pride or ego, a gamer wants to strut their stuff and showoff the headroom of their PC. At AMD we are no different; we wanted to showcase to the WW press the massive overclockability of our new Phenom II CPU.

Some of the most interesting conversations are had when a company allows their top talent engineers to converse directly with tech journalists, no marketing, no spinning, no positioning, just honest answers to questions and some crazy idea generation let me assure you!

left to right: Sanjiv Lakenpaul (AMD Senior Platform Engineer), ME, John Bruno (AMD Engineering Roadmap Strategist), Jeremy Laird (Tech Radar), Tarinder Sandhu (Hexus)

We were discussing the demo behind me - our competitor’s 3.2G i7 processor vs. our 3.0G AMD Phenom II processor playing CRYSIS and how a balanced platform is the right choice. Just considering CPU performance in a CPU centric synthetic benchmark is no longer relevant. A gamer has to consider their chipset, CPU and GPU as a holistic platform, in a lot of cases, investing more in the GPU and a little less in the CPU will deliver a better gaming experience. (I smell a future video blog)

On with the show! But first our own Sami Makkinen addressed the safety concerns around the demo and laid out the exact configuration and what to expect (little did he know, they would even surpass his world champion overclocking expectations)

Sami Makkinen (AMD Professional Overclocker and creator of AMD Overdrive)

“Have CPU, will Overclock” was the motto of the day, and overclock they did! Sami and team started with just an air cooler and achieved a monstrous 4+GHz overclock booting and playing CRYSIS.

But that was just the beginning, “Please stand back folks…6GHz is no barrier”

...add the Liquid Nitrogen and the 6GHz barrier was smashed!

A little fine tuning by Sanjiv and team prior to the final attempt

And in the end, everyone was able to witness a stunning 6.2GHz overclock of the AMD Phenom II processor playing CRYSIS and a further 100MHz to 6.3GHz booting…Just amazing.

This event was so successful we decided to take it on the road, we asked Sami to invite two of the world’s top overclockers to the US to personally take the AMD Phenom II processor through its overclocking paces and the result was awesome.

See the whole event …well worth experiencing!

…or watch it on Mogulus

We then took it even another quantum leap forward and participated in an overclocking event in Las Vegas going HEAD TO HEAD vs. INTEL, yes, INTEL! I won’t ruin the fairytale ending, but watch this video to see AMD Phenom II Processor break records and establish itself as THE KING OF OVERCLOCKERS!! If that wasn’t enough to quench your thirst for Phenom overclocking madness, AMD traveled to Finland to break even more records.

Moral of the story: invest in your PC wisely, don’t be fooled by the “$1000 CPU hype”, in most cases a good sub $300 CPU coupled with a ATI Radeon™ HD 4800 series gfx card is all any gamer needs to achieve the best gaming experience, and when the few times to need to “drag race your friends” or “show off to the new, cute neighbourhood girl” you can use AMD Overdrive and overclock your AMD Phenom II to processor massive frequencies, all with a few clicks and a wise purchase decision.

Cheers!

Ian “Cabrtosr” McNaughton

Ian McNaughton is senior manager of advanced marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. ]]> http://blogs.amd.com/play/2009/02/25/hitting-the-overclocking-stratosphere-in-austin/feed/ 0