Archive for the category Nigel Dessau

In a blog in October I noted that in 2009 we expect virtualization to cross the chasm. Since then there has been a lot of news that underscores this point, not the least of which is that Citrix’s XenServer is now free. Maybe what Sun did for clients with VirtualBox, Citrix will do for servers. We applaud this at AMD because we believe in a competitive market.

And we want you to know what we have been doing at AMD to help drive innovation in this market.

To that end we want to celebrate our leadership in hardware-assisted virtualization technology as well as our ongoing collaboration with our ecosystem of virtualization partners by declaring March “Virtualization Ecosystem Month.” Throughout the month, AMD and our virtualization software partners, including Citrix, Microsoft, Oracle, Novell, Parallels, Red Hat, Sun Microsystems, Virtual Iron and VMware, will participate in activities to drive awareness about each partner’s important role in the evolution of virtualization technology.

Why?

The goals of Virtualization Ecosystem Month are to do more than drive awareness about the evolution of virtualization, they are to foster a better understanding about the complex, evolving demands placed on today’s data centers — and to show appreciation for the dedicated IT professionals managing this technology progression. As virtualization is becoming a mainstream technology for businesses of all sizes, virtualization software vendors play a crucial role by providing varied perspectives on the opportunities and challenges customers face when deploying the technology. Virtualization Ecosystem Month is designed to highlight these partner perspectives.

Where?

During March look for online activities including:

• A Webcasted virtualization partner panel on March 25, 2009
• Frequent guest blog posts from partners on AMD’s virtualization blog
• Regular virtualization updates on Twitter and Facebook from our partners
• Twitter updates from AMD’s Margaret Lewis
• New information and resources on AMD’s virtualization site
• Additional virtualization videos on AMD’s YouTube channel
• Guest posts by Margaret Lewis on partner blogs

As Margaret puts it, “AMD has always valued the collaborative relationship we have with our software partners, and we believe these partnerships contribute to the health of the virtualization industry.”

That sounds like something to celebrate to me!

Nigel Dessau is senior vice president and chief marketing officer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.