In the technology industry – both hardware and software – we all use the term “platform” and many times, it means different things to different folks.

So let’s be perfectly clear about today’s announcement.

This is AMD’s platform value to our embedded customer:  a single stop for leading-edge processors, graphics and chipsets.  And of course, software from our software partners helps complete the package.  No other company can develop and deliver this level of silicon technology integration and its benefits to embedded customers, who are more pressed than ever to deliver high performing, low power and differentiated systems and do so in the shortest window of time to maximize revenue.   They know that an AMD embedded platform, whether it is client or commercial, can help give them an edge in walking that fine line between high-performance and low-power. 

But what else can we offer?  (I’m thinking of an infomercial – “But wait…there’s more!”)  It’s not just balanced system architecture with advanced energy efficiency – it’s also a strong line-up of AMD chipsets and graphics processors that can help take performance and even the end-user experience to the next level.  And like our colleagues on the server side of the house, we don’t compromise on the feature sets and we believe our variety of choice helps our customers develop targeted, differentiated products.

If you’re an embedded systems designer, I’d like to know your take on the value of a highly integrated platform.

Buddy Broeker is AMD’s Director of Embedded Computing Solutions.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied