Author Archives: John Fruehe
Silos are for grain storage
I have been watching the media coverage after our competitor finally brought out their new products last week with an architecture strongly reminiscent of AMD’s Direct Connect Architecture. One thing I noticed is that as the week went on, more … Continue reading
Return on Hype
Do yourself a favor, don’t let your company fall for the “pays for itself in 8 months” hype that’s out there – do your own research and get the full story with all the costs revealed. Continue reading
A Million Reasons Why
In the past, when you talked about the million IOPS performance level, you were always talking about mainframe-class systems. Today, we are talking about industry-standard x86 servers. Continue reading
Changing Times
With the current market dynamics, it’s important to get the benefit of change, without the extra baggage. Continue reading
The Great Benchmark Debate
There is less stock being put into how a hardware or software product performs in a lab, and more emphasis on total cost of ownership and how they perform in real-life scenarios. Continue reading
I Am a Genius…
Sometimes, quality trumps quantity. HT Assist can help anticipate what you need next. Continue reading
Istanbul (Not Constantinople)
Last week we had the pleasure of hosting a select number of reporters to brief them on our upcoming “Istanbul” processor and show them some demos as well. As always, when you are doing a demo on an unreleased product, … Continue reading
The Holy Grail of Virtualization
There are plenty of reasons that companies can give for keeping virtualization at an arm’s length instead of embracing it. In my conversations with customers, it’s difficult to find somebody that is not working with virtualization at some level. … Continue reading
A Socket Full of Growth
Recently there have been some who have speculated that new server technology allows you to rip out older inefficient servers and replace them with sparkling new servers, making you "a hero at work." Here’s a little secret for you: … Continue reading
Sacrifice Nothing
With today’s focus on "green IT" and energy efficiency, it’s no wonder that the interest in low power processors continues to grow. Even when AMD (and a handful of very insightful customers) could see that low power computing was the … Continue reading
