Archive for the category Janet Matsuda

Courtesy of StudioGPU

For professionals working in 3D CAD, Digital Content Creation and Engineering, waiting for designs and images to render is standard operating procedure. While technology has vastly improved over the last several years, many professionals are still waiting several minutes or even hours for large and complex models to render — thankfully rendering overnight is becoming a thing of the past.

In addition, every time a change is made to the model you have to wait for it to render again. While render times are getting shorter, those minutes of waiting can really add up throughout the work week, impacting creativity and productivity.

Considering the human brain works faster than the fastest computer, working at 100 million MIPS (millions of instructions per second), having a computer that could work at the speed of thought would free up professionals to focus on their creation by enabling real-time workflows and rendering.  Artists want their creativity to flow with no impediments.  The computer should be a tool that responds with interactivity, and the user should not need to wait for the computer to catch up or interrupt their creative flow. While the concept may seem futuristic, there are companies out there making it a reality today.

StudioGPU, an AMD customer, is reinventing 3D visualization workflow by putting the power of real-time graphics processing and rendering on the desktop. Its MachStudio Pro software complements existing design, modeling and animation software by significantly reducing the time and cost to produce CG images. With MachStudio, users can render complex models, scenes and images incredibly quickly – in just a few seconds in many cases.

The benefits of real-time workflows and rendering are significant. Not only can professionals focus on creating, they can get more work done in a shorter period of time. Real-time rendering can also allow professional firms to show customers how proposed changes to a model will look/interact in real-time. And it can enable more accurate designs before moving onto full-scale production, which can help save time and money.

Janet Matsuda is Senior Director, Professional Graphics at AMD
Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.