<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Business Blog &#187; NFL</title>
	<atom:link href="http://blogs.amd.com/work/tag/nfl/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.amd.com/work</link>
	<description>AMD brings cutting-edge technology to your business with high-performance processor and graphics solution. Discover how AMD technology can take your business where you want to go.</description>
	<lastBuildDate>Mon, 06 Feb 2012 12:00:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>No &quot;I&quot; in TEAM</title>
		<link>http://blogs.amd.com/work/2008/11/06/no-i-in-team/</link>
		<comments>http://blogs.amd.com/work/2008/11/06/no-i-in-team/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 17:46:00 +0000</pubDate>
		<dc:creator>Kent Knox</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">/work/archive/2008/11/06/no-i-in-team.aspx</guid>
		<description><![CDATA[For those of you following this blog, you have probably put it together that I am in fact a long time Pittsburgh Steelers fan. And just for the record, growing up in NY in the 1970’s as a loud-mouth Pittsburgh &#8230; <a href="http://blogs.amd.com/work/2008/11/06/no-i-in-team/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<div class="ExternalClassED71781D02634D43894D8F59E3E1B0BB">
<p><font size="2">For those of you following this blog, you have probably put it together that I am in fact a long time </font><a href="http://www.nfl.com/teams/pittsburghsteelers/profile?team=PIT"><font size="2">Pittsburgh Steelers</font></a><font size="2"> fan. And just for the record, growing up in NY in the 1970’s as a loud-mouth Pittsburgh Steelers fan was not an easy thing. People ask me why I became a Steelers fan and I usually start rattling off the names – </font><a href="http://www.nfl.com/players/jacklambert/profile?id=LAM488570"><font size="2">Lambert</font></a><font size="2">, </font><a href="http://www.nfl.com/players/jackham/profile?id=HAM025169"><font size="2">Ham</font></a><font size="2">, </font><a href="http://www.nfl.com/players/melblount/profile?id=BLO664464"><font size="2">Blount</font></a><font size="2">, </font><a href="http://www.nfl.com/players/joegreene/profile?id=GRE420024"><font size="2">Greene</font></a><font size="2">, </font><a href="http://www.nfl.com/players/mikewebster/profile?id=WEB755060"><font size="2">Webster</font></a><font size="2">, </font><a href="http://www.nfl.com/players/rockybleier/profile?id=BLE646009"><font size="2">Bleier</font></a><font size="2">, but in the end it was really the way the Steelers did their talking on the field they made me put up with the constant badgering by want to be Jets and Giants fans. I idolized guys like </font><a href="http://www.nfl.com/players/dickbutkus/profile?id=BUT103820"><font size="2">Dick Butkus</font></a><font size="2"> and </font><a href="http://www.nfl.com/players/raynitschke/profile?id=NIT276861"><font size="2">Ray Nitschke</font></a><font size="2"> both in the way they played the game but also the way they carried themselves on and off the field. Could you imagine </font><a href="http://www.nfl.com/players/terrellowens/profile?id=OWE755129"><font size="2">TO</font></a><font size="2">, </font><a href="http://www.nfl.com/players/chadjohnson/profile?id=JOH104425"><font size="2">Chad Johnson</font></a><font size="2"> or </font><a href="http://www.nfl.com/players/tonyromo/profile?id=ROM787981"><font size="2">Tony Romo</font></a><font size="2"> pulling their antics with </font><a href="http://www.profootballhof.com/hof/member.jsp?player_id=132"><font size="2">Vince Lombardi</font></a><font size="2"> or </font><a href="http://www.profootballhof.com/hof/member.jsp?player_id=166"><font size="2">Chuck Noll</font></a><font size="2"> as their coach? To say the game has changed since warriors like </font><a href="http://www.profootballhof.com/hof/member.jsp?player_id=22"><font size="2">Chuck Bednarick</font></a><font size="2"> or </font><a href="http://www.profootballhof.com/hof/member.jsp?player_id=211"><font size="2">Jim Taylor</font></a><font size="2"> played would be the understatement of the year. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">I guess the one thing that irks me most is seeing a player celebrate a basic play when his team is down 20 points with 2 minutes to play or if he makes a tackle 35 yards down the field. The saying “there is no I in TEAM” does not apply for the majority of the NFL. Football is a team sport and those that succeed are usually those that work together for the better good of the whole. Likewise in business, companies that deliver value through strong partnership are generally those that are most successful. Nowhere is this truer than in the technology market where value is often generated only through the combination or partnership of hardware, software and services. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">With our upcoming launch of &quot;Shanghai,&quot; we’re seeing an incredible display of teamwork in delivering stable x86 server platforms. As I </font><a href="http://blogs.amd.com/work/2008/10/23/signs-of-life/"><font size="2">mentioned</font></a><font size="2"> a couple weeks ago, our OEM customers were able to quickly validate their platforms and actually pull their launches in. Feedback I’ve received is that they’ve found Shanghai to be an easy platform to bring to market due to the silicon stability and minimal modifications. We had teams of people dedicated to working with each of our OEMs and thanks to this teamwork you can expect to see Shanghai servers in the market very soon. Similarly, we worked in </font><a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20081105006541&amp;newsLang=en"><font size="2">lock-step with our infrastructure partners</font></a><font size="2">. Thanks to this cooperation, our channel partners worldwide will be able to offer customized Shanghai platforms.</font></p>
<p><font size="2"></font> </p>
<p><font size="2">Our processors are compatible with a wide range of versions of operating systems, and things will be no different with Shanghai. We continued our close technology partnership with the likes of Microsoft, Oracle, Red Hat, SAP and SuSe. This means that customers can expect to find immediate support for Shanghai in all of the leading enterprise applications.</font></p>
<p><font size="2">Now for my picks. While it is tempting to blame my 13 year old son for missing both picks last week, I will take full responsibility myself – although Ryan is running a few extra sprints at practice this week to make it up to all the loyal readers <img src='http://blogs.amd.com/work/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  This week I am pulling out the big guns and having my 15 year old son </font><a href="http://harrisonfootball.net/rosters/player.asp?id=103571"><font size="2">Tanner</font></a><font size="2"> making the picks. Tanner plays halfback and linebacker on his high school team and is truly a throwback to the days of Butkus and Nitschke. </font></p>
<p align="center"><font size="2"> </font></p>
<p><font size="2"></font> </p>
<p><font size="2"><strong>Shoe-In</strong> = Cards crushing the Niners</font></p>
<p><font size="2"><strong>Upset</strong> = Eagles over the Giants in a close game </font></p>
<p><font size="2"><strong>Insight</strong> = Closer collaboration between hardware and OS suppliers on RAS feature will accelerate the penetration of x86 into the traditionally RISC/Unix mid-range server space
<p> </p>
<p><b><i></i></b></p>
<table cellspacing="0" cellpadding="5" width="721" border="0">
<tbody>
<tr>
<td valign="top" width="97"></td>
<td valign="top" width="622"><b><i>Kevin Knox is Vice President of Worldwide Commercial Business at AMD</i></b><i>.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for</p>
<p><i>the contents of such linked sites and no endorsement is implied.</i></p>
<p></i></td>
</tr>
</tbody>
</table>
<p></font></div>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/1DUfQNeTpd0" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/11/06/no-i-in-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of Consistency</title>
		<link>http://blogs.amd.com/work/2008/10/31/the-importance-of-consistency/</link>
		<comments>http://blogs.amd.com/work/2008/10/31/the-importance-of-consistency/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:55:00 +0000</pubDate>
		<dc:creator>Kent Knox</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">/work/archive/2008/10/31/the-importance-of-consistency.aspx</guid>
		<description><![CDATA[I was reading today about the Oakland Raiders&#8217; latest fired coach filing a grievance for the salary he still believes he is owed. That got me thinking that just five years ago the Oakland Raiders were in a Super Bowl. &#8230; <a href="http://blogs.amd.com/work/2008/10/31/the-importance-of-consistency/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<div class="ExternalClass9AD8A48D09BD424089239A06254435E3">
<div class="ExternalClassC7AD35257FAE4C25BF2AC8BE9C8EEE22">
<p><font size="2">I was reading today about the Oakland Raiders&#8217; latest fired coach </font><a href="http://sports.espn.go.com/nfl/news/story?id=3671479"><font size="2">filing a grievance</font></a><font size="2"> for the salary he still believes he is owed. That got me thinking that just five years ago the Oakland Raiders were in a Super Bowl. I actually had to go back and </font><a href="http://www.nfl.com/superbowl/history/recap/sbxxxvii"><font size="2">double check</font></a><font size="2"> because I couldn’t believe it. Since that time the Raiders have had five coaches in six years. This coach de jour approach makes it near impossible to succeed in the NFL.</font></p>
<p><font size="2"></font> </p>
<p><font size="2">I recognize that the NFL is a business and you need to win at all costs. I&#8217;m also not going to pretend that I know more about football or how to operate an NFL franchise better than </font><font size="2">Al Davis</font><font size="2">. However, I do know a thing or two about the importance of consistency and how churn typically doesn’t have a positive impact on whatever your business may be. My unsolicited advice to Mr. Davis is to find the right guy, help him be successful and stick with him. Oh yeah and don’t forget – JUST WIN BABY. On the flip side, take a team like the Seahawks or Eagles who are consistently at the top of their divisions and look at how long </font><a href="http://www.nfl.com/teams/seattleseahawks/coaches?coaType=head&amp;team=SEA"><font size="2">Mike Holmgren</font></a><font size="2"> and </font><a href="http://www.nfl.com/teams/philadelphiaeagles/coaches?coaType=head&amp;team=PHI"><font size="2">Andy Reid</font></a><font size="2"> have been at the helm. They say a team takes on the personality of its coach, but this takes consistency, and sometimes patience. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">This is what AMD did several years ago and continues to do today with respect to its server roadmap. We sought the advice of our customers, both within our OEM partners and as well as some of our largest end-users, and asked them what some of the key things they needed to see from AMD were beyond the obvious ones like continuous improvements in performance, performance-per-watt and virtualization. The answer we heard over and over again was to keep things as simple and consistent as possible for them as they scale.</font></p>
<p><font size="2"></font> </p>
<p><font size="2">Our customers are recognizing the benefit of this today, particularly as we prepare to launch our latest AMD Opteron processor code-named &quot;Shanghai.&quot; Shanghai drops into our existing infrastructure which has been in place since 2006. Why does this matter? Well frankly, in the current economic and IT spending climate, we are hearing from our customers that it has never mattered more. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">People who have never been involved in managing large amounts of servers tend to overlook the importance of having a consistent processor architecture and infrastructure. <strong>A constant churn in processor architecture can result in complexity that can create more costs associated with software and labor.</strong> </font></p>
<p><font size="2"></font> </p>
<p><font size="2">As technology leaders, we as an industry should be doing everything we can to help our customers win. <strong>The best way we can help them is to make things as simple as possible for them when we bring new technologies to market. </strong></font></p>
<p><font size="2"></font> </p>
<p><a href="http://www.amd.com/us-en/0,,3715_15781,00.html"><font size="2">Virtualization</font></a><font size="2"> is a good example of this. As virtualization continues to grow and mature, migration has become a significant buying factor for customers. Having a consistent architecture definitely helps enable a smooth migration process. Our customers constantly highlight this as one of the reasons why they continue to scale with AMD. However, they also want to be able to migrate across heterogeneous processor environments as well. Unfortunately, some solution providers in the virtualization hardware and software ecosystem act as if giving customers the ability to do this (and not get locked in to one architecture) will slow the pace of innovation. More like slow the pace of helping customers win. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">OK, I made my shoe in and missed my upset last week and in the spirit of keeping consistency, I asked Mac for the picks  this week and he told me to ask his brother because he was gearing up for Halloween. So based on input from my 13 year old son Ryan (#51 OL, DE and kicker) here are the picks for the week: </font></p>
<p align="center"><font size="2"> </font></p>
<p><font size="2"><strong>Shoe-In</strong> = Cincinnati staying winless against Jacksonville</font></p>
<p><font size="2"><strong>Upset</strong> = The Boys stealing one from the Giants in NY</font></p>
<p><font size="2"><strong>Insight</strong> = Companies which fail to change their IT management processes and procedures will fail to reap the full benefits of server virtualization</font></p>
<p> </p>
<p><b><i></i></b></p>
<table cellspacing="0" cellpadding="5" width="721" border="0">
<tbody>
<tr>
<td valign="top" width="97"></td>
<td valign="top" width="622"><b><i>Kevin Knox is Vice President of Worldwide Commercial Business at AMD</i></b><i>.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for</p>
<p><i>the contents of such linked sites and no endorsement is implied.</i></p>
<p></i></td>
</tr>
</tbody>
</table>
</div>
</div>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/lkW6RX83Xs4" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/10/31/the-importance-of-consistency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Signs of Life</title>
		<link>http://blogs.amd.com/work/2008/10/23/signs-of-life/</link>
		<comments>http://blogs.amd.com/work/2008/10/23/signs-of-life/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 17:47:00 +0000</pubDate>
		<dc:creator>Kent Knox</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">/work/archive/2008/10/23/signs-of-life.aspx</guid>
		<description><![CDATA[Two weeks away from the keyboard and it seems like an eternity. My last blog left off with the tie donning Mike Nolan still walking the Niners sideline, the Raiders looking more like a CFL team than an NFL team &#8230; <a href="http://blogs.amd.com/work/2008/10/23/signs-of-life/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<div>
<p>Two weeks away from the keyboard and it seems like an eternity. My last blog left off with the tie donning Mike Nolan still walking the Niners sideline, the Raiders looking more like a CFL team than an NFL team and AMD in questionable financial condition. Well things have certainly changed on all fronts. And in the end change can be a good thing and can lead to a renewed focus and sustainability.</p>
<p>First, the 49ers announced earlier this week that they were <a href="http://www.nfl.com/news/story?id=09000d5d80bd0885&amp;template=with-video-with-comments&amp;confirm=true">letting go of Mike Nolan and promoting Mike Singletary to head coach</a>. While you can&#8217;t help but to love Nolan and his &#8220;traditional&#8221; approach to football I have to admit that I am a bit surprised it took this long. The Niners just are not winning. Handing over the reigns to a gritty, no-nonsense, hard-nosed ex-linebacker like <a href="http://www.nfl.com/players/mikesingletary/profile?id=SIN207644">Mike Singletary</a> will certainly be a contrast in personalities. It remains to be seen whether the Niners can win with the team they have, but I for one am sure excited to see change in San Francisco, especially if the Niners take on the personality of their new head coach.</p>
<p>As for the Raiders, they replaced their head coach three weeks ago, putting Tom Cable in charge, and actually won a game this week, beating the Jets in overtime on an <a href="http://www.nfl.com/videos?videoId=09000d5d80bc4ade">amazing 52 yard field goal by Sebastian Janikowski</a>. Now granted the Jets are not lighting things up themselves and <a href="http://www.nfl.com/players/brettfavre/profile?id=FAV540222">Brett Favre</a> would have to be considered the disappointment of the year thus far (another blog for another day), but a win is a win. The team seems to have a new found spirit and approach to the game. Granted the offense still looks more like the <a href="http://www.esks.com/">Edmonton Eskimos</a> than the Oakland Raiders, but the defense and special teams has shown a new sign of life.</p>
<p>Speaking of a sign of life, AMD announced last week that we&#8217;re shipping our new series of Quad-Core AMD Opteron™ processors &#8211; codenamed &#8220;Shanghai.&#8221; We&#8217;ve found our footing and are in the midst of preparing for not only the defense of our server business but also going on the offensive with the gains we expect in terms of performance and power-consumption. &#8220;Shanghai&#8221; was designed with energy-efficiency and performance-per-watt in mind and based on early feedback, our industry partners are fully recognizing this. Industry analysts are already hearing <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9116009&amp;intsrc=news_ts_head">positive things</a> from their clients and how <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9116009&amp;intsrc=news_ts_head">OEMs are working to build systems</a>.</p>
<p>I can tell you from my own experience, once OEM partners had samples in their hands &#8211; the entire game began to change. Because of our commitment to platform stability, OEM partners have been able to quickly validate their new platforms and as a result of this, we expect that you should begin to see the first systems with &#8220;Shanghai&#8221; available before the end of the year.</p>
<p>I am really proud of our &#8220;Shanghai&#8221; team, as they have led an amazing turnaround in the way AMD designs and brings to market new processors. Not only has the team <a href="http://news.cnet.com/8301-1001_3-10054038-92.html">achieved the recognition</a> we were seeking, the <a href="http://www.infoworld.com/article/08/09/30/AMD_says_Shanghai_wont_be_another_Barcelona_1.html">lessons they have learned</a>, and new processes they have established, are already being applied to future processor programs.</p>
<p>And as my colleague Pat Patla, GM of Server Marketing, said, &#8220;<a href="http://www.informationweek.com/news/hardware/processors/showArticle.jhtml?articleID=210604849">We&#8217;re firing on all cylinders</a>.&#8221;</p>
<p>I have to admit that Mac came through for me last time helping me hit the shoe-in and the upset. This week I am a bit hesitant taking his advice after seeing him skip back to the huddle at his game on Sunday (yes, I told him there was no skipping in football). In any case, here we go:</p>
<p><strong>Shoe-In</strong> = Philadelphia at home over Atlanta</p>
<p><strong>Upset</strong> = The Colts hand the Titans their first loss of the year</p>
<p><strong>Insight</strong> = Consolidation among hardware OEMs will be accelerated by the troubled economy</p>
<table border="0" cellspacing="0" cellpadding="5" width="721">
<tbody>
<tr>
<td width="97" valign="top"></td>
<td width="622" valign="top">Kevin Knox is Vice President of Worldwide Commercial Business at AMD.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for</p>
<p>the contents of such linked sites and no endorsement is implied.</td>
</tr>
</tbody>
</table>
</div>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/0_8_GD7445w" alt="" width="1" height="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/10/23/signs-of-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goal-Line Stand</title>
		<link>http://blogs.amd.com/work/2008/10/03/goal-line-stand/</link>
		<comments>http://blogs.amd.com/work/2008/10/03/goal-line-stand/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 09:10:00 +0000</pubDate>
		<dc:creator>Kent Knox</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">/work/archive/2008/10/03/goal-line-stand.aspx</guid>
		<description><![CDATA[OK, I am ready for the criticism, so bring it on. How did I miss the shoe-in pick and nail the upset; well, as they say in the NFL, “On Any Given Sunday”. And I know some of you are &#8230; <a href="http://blogs.amd.com/work/2008/10/03/goal-line-stand/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<div class="ExternalClass535C0945364B4D41AB60C75FDA341D57">
<div class="ExternalClass2F9940DD6D924EFB9BBED2F96C16A054">
<div class="ExternalClassFED9E39DCE124486B6E19C4FC5FDF670">
<p><font size="2">OK, I am ready for the criticism, so bring it on. How did </font><a href="http://blogs.amd.com/work/2008/09/25/whats-in-a-name/"><font size="2">I miss the shoe-in pick and nail the upset</font></a><font size="2">; well, as they say in the NFL, “On Any Given Sunday”. And I know some of you are saying that I was too hard on Brett Favre last week and how he </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29581&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG4"><font size="2">threw for 6 TD passes</font></a><font size="2"> this week, but I would just remind you to take a look at who he did it against. The </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29588&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG4"><font size="2">Steelers vs. Ravens game</font></a><font size="2"> was more like a street brawl than a football game and left both teams </font><a href="http://www.nfl.com/news/story?id=09000d5d80b3f4dc&amp;template=with-video&amp;confirm=true"><font size="2">bloodied and bruised</font></a><font size="2">….the way football is suppose to be played. There was another clash with the Texans (yes I said the Texans) taking the Jags to OT but </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29578&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG4"><font size="2">lost on a FG</font></a><font size="2">, and then of course there was the battle of Ohio </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29577&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG4"><font size="2">won by the Brownies</font></a><font size="2"> over the Bungles (I use the word battle very lightly given how both of these teams are playing). But my favorite game of the week was without a doubt the </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29587&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG4"><font size="2">Bears and Eagles match-up</font></a><font size="2">. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">Down 24-20 in the fourth quarter, </font><a href="http://www.nfl.com/players/correllbuckhalter/profile?id=BUC578164"><font size="2">Correll Buckhalter</font></a><font size="2"> took a first down run down to the Bears 3, leaving the Eagles in position for an almost sure touchdown. With shades of </font><a href="http://www.chicagobears.com/tradition/hof-butkus.asp"><font size="2">Dick Butkus</font></a><font size="2">, </font><a href="http://www.chicagobears.com/tradition/hof-halas.asp"><font size="2">George Halas</font></a><font size="2"> and </font><a href="http://www.chicagobears.com/tradition/hof-singletary.asp"><font size="2">the</font></a><font size="2"> </font><a href="http://en.wikipedia.org/wiki/46_defense"><font size="2">46 Defense</font></a><font size="2">, the Bears defense reached deep down and stuffed the Eagles on 3 consecutive plays to keep their lead and go onto win the game 24-20. Yes we could debate why the Eagles ran 3 times from the 1, but you have to give credit where credit is due, the Bears defense stepped up when they had to and stonewalled the big bad Eagles. The momentum swung to the Bears and you knew it was over at that point. So just when things looked to be at their worst, the Bears stepped up, reached deep down and did what they had to do….hats off to the Bears. </font></p>
<p><font size="2"></font> </p>
<p align="right"><font size="2"></font></p>
<p><font size="2">Now I’ll share my picks for the week, in an attempt to redeem myself after missing my first “shoe-in”. I actually confirmed my picks this week with my 7-year old son, Mac, who is the anchor of the O and D lines of his pee-wee flag team so we are in great shape: </font></p>
<p><font size="2"></font> </p>
<p><font size="2"><strong>Shoe-In</strong> = New England BIG over the Niners </font></p>
<p><font size="2"><strong>Upset </strong>= Miami at home over the Chargers</font></p>
<p><font size="2"><strong>Insight</strong> = Cloud Computing may not materially change enterprise architectures for 2 years</font></p>
<p> </p>
<p><b><i></i></b></p>
<p>
<table cellspacing="0" cellpadding="5" width="721" border="0">
<tbody>
<tr>
<td valign="top" width="97"></td>
<td valign="top" width="622"><b><i>Kevin Knox is Vice President of Worldwide Commercial Business at AMD</i></b><i>.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for
<p><i>the contents of such linked sites and no endorsement is implied.</i></p>
<p>               </i></td>
</tr>
</tbody>
</table>
</p></div>
</p></div>
</div>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/aZ48zoxEwmU" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/10/03/goal-line-stand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#039;s in a Name?</title>
		<link>http://blogs.amd.com/work/2008/09/25/whats-in-a-name/</link>
		<comments>http://blogs.amd.com/work/2008/09/25/whats-in-a-name/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 16:01:00 +0000</pubDate>
		<dc:creator>Kent Knox</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Scalability]]></category>

		<guid isPermaLink="false">/work/archive/2008/09/25/whats-in-a-name.aspx</guid>
		<description><![CDATA[Before I get into this week’s thought, let me emphasize the point I made last week regarding the importance of the O-Line as the foundation of the offense. I painfully sat through the entire Steelers vs. Eagles game this week &#8230; <a href="http://blogs.amd.com/work/2008/09/25/whats-in-a-name/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<div class="ExternalClassDC0EEF59043849A0AB9C1200A1F80E4A">
<div class="ExternalClass9C573E085EFD4C109B2E8F18213C9C2D">
<p><font size="2">Before I get into this week’s thought, let me emphasize the point I made last week regarding the importance of the O-Line as the foundation of the offense. I painfully sat </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29573&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG3"><font size="2">through the entire Steelers vs. Eagles game</font></a><font size="2"> this week and I can honestly say, I have never seen </font><a href="http://nfl.fanhouse.com/2008/09/22/what-a-debacle-steelers-o-line-falls-apart-against-eagles/"><font size="2">a worse offensive line performance</font></a><font size="2"> as I did by the Steelers. Not only was Big Ben under constant attack by the Eagles defense, but the Eagles also held </font><a href="http://www.nfl.com/players/willieparker/profile?id=PAR468944"><font size="2">Fast Willie</font></a><font size="2"> to a handful of meaningless yards. I have never seen an offensive line so overpowered and so confused as the Steelers looked. Of course it is not just the O-Line’s fault, but as the foundation, as they go so goes the Steelers offense. And based on </font><a href="http://blogs.amd.com/work/2008/09/17/importance-of-a-solid-infrastructure/"><font size="2">last week’s post</font></a><font size="2">, I would be remiss if I didn’t acknowledge a </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29565&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG3"><font size="2">huge improvement this week by the Bengals O-Line in a tough OT loss to the Giants</font></a><font size="2">. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">OK, onto my big Week 3 take away. If you would have told me that in Week 3, </font><a href="http://www.nfl.com/players/kerrycollins/profile?id=COL620367"><font size="2">Kerry Collins</font></a><font size="2">, </font><a href="http://www.nfl.com/players/gusfrerotte/profile?id=FRE682395"><font size="2">Gus Ferrotte</font></a><font size="2"> and </font><a href="http://www.nfl.com/players/briangriese/profile?id=GRI028314"><font size="2">Brian Griese</font></a><font size="2"> would have led the Titans, Vikings and Buccaneers to victory I would have told you that you were nuts. Now in an attempt to get the 0-3 Rams ship turned around, they are turning to 15-year veteran </font><a href="http://www.nfl.com/players/trentgreen/profile?id=GRE367521"><font size="2">Trent Green</font></a><font size="2">.. These are guys who could just as easily be retired playing golf as playing football, never mind winning games in the NFL. Meanwhile some of the staples of the NFL quarterback ranks are having somewhat of a tough start. </font><a href="http://www.nfl.com/players/peytonmanning/profile?id=MAN515097"><font size="2">Peyton Manning</font></a><font size="2"> looks like a rookie rather than a field general, </font><a href="http://www.nfl.com/players/brettfavre/profile?id=FAV540222"><font size="2">Brett Favre</font></a><font size="2"> has not even come close to living up to the NY hype and </font><a href="http://www.nfl.com/players/derekanderson/profile?id=AND180512"><font size="2">Derek Anderson’s</font></a><font size="2"> poor play may in fact give Cleveland a reason to let </font><a href="http://www.nfl.com/players/bradyquinn/profile?id=QUI529720"><font size="2">Brady Quinn</font></a><font size="2"> try and earn some of the millions they pay him. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">Point here is, don’t too easily write off players who may have gone through a rough patch here and there, as they may be just what a certain situation requires. At the same time, teams need to be careful not to get so enamored with big name players that they lose perspective on what’s really important…WINNING. For example, I know it’s still early in the season, but it’s apparent to me already that Brett Favre is never going to live up to the expectations that the Jets, the NY fans or the media have set for him. The more interesting question is at what point this year (if ever) do the Jets swallow pride and pull Brett in lieu of a better option at QB (knowing the Jets I would say the answer is never).</font></p>
<p><font size="2"></font> </p>
<p><font size="2">Speaking of tough starts and rough patches, AMD had some challenges in bringing our Quad-Core AMD Opteron™ processor, also known as “Barcelona,” to market. And if you were to believe some of the lurid press reports during the past few months, you’d think AMD was on the verge of an early retirement. Yet, within the past year, Barcelona has become a leading </font><a href="http://www.amd.com/opteronperformance"><font size="2">performance and performance-per-watt solution for x86 servers across many of the workloads</font></a><font size="2"> that are critical for enterprise customers today. Just as Collins, Ferrotte and Griese can still contribute and win at the highest level, the AMD Opteron processor remains a leader in the x86 server market. Also, let’s not lose sight of the fact AMD has only been playing in the server market for five years and over that short period of time, we have been able to deliver impressive improvements in performance and performance-per-watt.</font><font size="2"><a href="#1">[1]</a></font><font size="2"> We intend to continue this trend later this year with the planned launch of our 45nm “Shanghai” processor.</font></p>
<p><font size="2"></font> </p>
<p><font size="2"><strong>Substance and stability are the backbone of a good football team</strong> – not name and flash. The Titans could attest to that while admitting that paying nearly $60 million for a player doesn’t always equal success. Sometimes a good look under that surface will reveal that things may not be as great as they seem.</font></p>
<p><font size="2"></font> </p>
<p><font size="2">In the server world, I would suggest that hype is the exact thing you should avoid. Last time I checked a jingle or a guy with his face painted blue is not helping solving datacenter problems. <strong>Based on my conversations with customers, improved performance and functionality is critical for IT decision-makers, but equally important is stability and predictability</strong>. And Shanghai – without the hype – is being designed to deliver &#8211; in a big way &#8211; the performance and functionality enterprises need to win in their industries.</font></p>
<p><font size="2"></font> </p>
<p><font size="2"><strong>Please keep the comments coming</strong> – the good the bad and the ugly. One request I have gotten from several folks was to make some predictions on the upcoming week. Rather than predicting the obvious I thought I would give you a “Shoe-in”, an “Upset” and an “Industry” insight: </font></p>
<p> </p>
<p><font size="2"><strong>Shoe-In</strong> = Dallas at home easily over the Skins </font></p>
<p><font size="2"><strong>Upset </strong>= Chiefs upset the Broncos for their first win</font></p>
<p><font size="2"><strong>Insight </strong>= Technology and datacenters are a major purchase consideration amongst Wall St. firms looking to acquire one another </font></p>
<p> </p>
<p><b><i></i></b></p>
<table cellspacing="0" cellpadding="5" width="721" border="0">
<tbody>
<tr>
<td valign="top" width="97"></td>
<td valign="top" width="622"><b><i>Kevin Knox is Vice President of Worldwide Commercial Business at AMD</i></b><i>.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for</p>
<p><i>the contents of such linked sites and no endorsement is implied.</i></p>
<p></i></td>
</tr>
</tbody>
</table>
<hr align="left" width="33%" size="1">
<p><a name="1"></a>[1] In 2003, AMD introduced <a href="http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_10218~69678,00.html" target="_blank">AMD Opteron™</a> with one-core (130nm) at 1.8GHz (89w) with no L3 cache.</p>
<p>In 2007, we introduced <a href="http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543_15008~119768,00.html" target="_blank">Quad-Core AMD Opteron™</a> with four-cores (65nm) at 2.30GHz (95w) with 2MB L3 cache and IPC improvements.</p>
</div>
</div>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/cVXpbzmVUPc" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/09/25/whats-in-a-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The times they are a&#039;changing&#8230;</title>
		<link>http://blogs.amd.com/work/2008/09/22/the-times-they-are-changing/</link>
		<comments>http://blogs.amd.com/work/2008/09/22/the-times-they-are-changing/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 12:53:00 +0000</pubDate>
		<dc:creator>Margaret Lewis</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Scalability]]></category>

		<guid isPermaLink="false">/work/archive/2008/09/21/the-times-they-are-a-changing.aspx</guid>
		<description><![CDATA[Leading into this year’s VMWorld conference in Las Vegas, all the buzz was about changes at VMWare. And after attending the conference, I’m here to tell you that the times they are a’changing. But it’s not all bad news for &#8230; <a href="http://blogs.amd.com/work/2008/09/22/the-times-they-are-changing/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<p>Leading into this year’s VMWorld conference in Las Vegas, all the buzz was about <a href="http://bits.blogs.nytimes.com/2008/09/10/the-end-of-an-era-at-vmware/?scp=6&amp;sq=vmworld&amp;st=cse">changes at VMWare</a>. And after attending the conference, I’m here to tell you that the times they are a’changing. But it’s not all bad news for VMWare  – and is an unique opportunity for the emerging virtualization ecosystem.</p>
<p>Sure, there’s <a href="http://advice.cio.com/laurianne_mclaughlin/vmworld_ceo_maritz_outlines_broad_plans_for_cloud_and_client">new management at VMware</a>, a repositioning to the operating system for the virtual datacenter, and <a href="http://blogs.technet.com/jhoward/archive/2008/09/08/virtualization-launch-day.aspx">lots of new competition</a>. But what struck me even more than those changes are the fact that the x86 virtualization movement, started all those years ago by Diane and Mendel, is going mainstream, and that’s very very exciting for someone like me, who’s in charge of helping making sure AMD’s customers have the best experience possible in running software on AMD hardware.</p>
<p>One proof point is just the sheer <a href="http://news.google.com/news?q=vmworld">amount of attention VMWorld is getting this year</a>. Who would have ever thought the conference that attracted 1,600 early adopters of x86 virtualization to San Diego in Nov. 2004 would be hosting 14,000 mainstream IT professionals in Sept. 2008? And that the New York Times would write so much about a technology as enterprise focused as virtualization! I think this demonstrates the power that virtualization is already playing in shaping the future of the computing industry.</p>
<p>A second proof point is the amazing number of new servers I see being introduced by everyone from large OEMs to small system builders that are specifically aimed at serving as excellent virtualization solutions. For example both Dell and HP have recently introduced blades based on the energy efficient Quad-Core AMD Opteron™ processor that are designed to handle the rigors of memory-intensive virtualization.</p>
<p>A final proof point that virtualization has gone mainstream is the thriving ecosystem developing around virtualization. Just take a look at the presentations that were given in AMD’s own booth at the show – our “Master of Virtualization” theater was filled with small and large ISVs and IHVs who were showcasing how they are moving the needle on virtualization – including 3Leaf, Broadcom, Citrix, DataRam, Egenera, Microsoft, Novell, Sun, Transitive, Parallels, and Virtual Iron.</p>
<p>So what’s next in these times of change? I believe that as virtualization pushes it way into the main stream – and lights up discussions around topics such as cloud computing, virtual infrastructure, and dynamic data center fabrics –  the virtualization ecosystem needs to understand that interoperability, open standards, and vendor cooperation has to be paramount. Customers are looking for choice – and not for technologies designed to lock out competition. They want live migration of virtual machines across different processors and tools that can manage virtual machines created by any hypervisor. Feel free to <a href="mailto:margaret.lewis@amd.com">contact me</a> and we can follow up with more information.</p>
<table border="0" cellspacing="0" cellpadding="5" width="645">
<tbody>
<tr>
<td width="124" valign="top"></td>
<td width="519" valign="top">Margaret Lewis is a Product Marketing Director at AMD.  Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
</div>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/eJjNm9mzLko" alt="" width="1" height="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/09/22/the-times-they-are-changing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Importance of a Solid Infrastructure</title>
		<link>http://blogs.amd.com/work/2008/09/17/importance-of-a-solid-infrastructure/</link>
		<comments>http://blogs.amd.com/work/2008/09/17/importance-of-a-solid-infrastructure/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 19:32:00 +0000</pubDate>
		<dc:creator>Kent Knox</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">/work/archive/2008/09/17/importance-of-a-solid-infrastructure.aspx</guid>
		<description><![CDATA[It was quite a Week 2 in the National Football League. Blown call. Risky 2-point conversion. Brett Favre’s first loss as a Jet. The Patriots being the Patriots. And of course another Steelers hard-nose win vs. the Browns.   One &#8230; <a href="http://blogs.amd.com/work/2008/09/17/importance-of-a-solid-infrastructure/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<div class="ExternalClass2D3E7B0F84E24BECA9DE350A597E3726">
<p><font size="2">It was quite a </font><a href="http://sportsillustrated.cnn.com/2008/writers/peter_king/09/15/Week2/index.html"><font size="2">Week 2</font></a><font size="2"> in the National Football League. Blown call. Risky 2-point conversion. Brett Favre’s first loss as a Jet. The Patriots being the Patriots. And of course another Steelers hard-nose win vs. the Browns. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">One team who continues to surprise many &#8211; in a bad way &#8211; is the Cincinnati Bengals. They lost their home opener 24-7 to a team without their starting quarterback. And after two games, here’s how they stack-up against the other teams: ranked 30<sup>th</sup> in points per game, 31<sup>st</sup> in total offense and 32<sup>nd</sup> in Passing Yards per game. (Just a reminder; there are only 32 teams in the NFL.) And to add further insult to their performance, the Bengals have the distinction of having more “12 men on the field” penalties then they do touchdowns.</font></p>
<p><font size="2"></font> </p>
<p><font size="2">But what is most surprising is the cadre of Pro-Bowl caliber offensive weapons the Bengals posses; Houshmandzadeh, Chad Johnson (I refuse to refer to him as Ocho Cinco – a post for another time) and Carson Palmer. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">While no one can disagree that these three aren’t playing at the top of their game, there seems to be a much larger problem &#8211; the foundation of the offense line. A lackluster rushing game generally has more to do with poor O-Line performance than poor back performance. And judging by the pressure on Palmer all day, there’s definitely a weakness with their offensive line. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">Personally, I love offensive linemen and would offer that they are the toughest, most dedicated unsung heroes of any winning team. They are the foundation of the infrastructure that makes players like Palmer and Johnson so great. When the O-Line clicks so do the Bengals and right now they are not clicking. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">Thinking about infrastructure and foundation, Intel this week officially announced their “Dunnington” server processor with all the glitz you would expect from a marketing company like Intel (more cores!, more cache!, more power!). However the core infrastructure of the chip is still fundamentally flawed with an off-die memory controller and bottlenecks galore in the overall micro-architecture. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">Just as you’ll likely see some team (</font><a href="http://sports.espn.go.com/nfl/columns/story?id=3587792"><font size="2">see Oakland Raiders</font></a><font size="2">) fire their head coach as a stopgap measure, “Dunnington” is another stopgap solution our competition has targeted for multi-processor based servers. It continues to leverage Intel’s </font><a href="http://www.youtube.com/watch?v=NlmQ6sU_PdA"><font size="2">current approach to multi-core computing</font></a><font size="2"> for multi-processor servers, and its use of a traditional Front-Side Bus (FSB) architecture.</font></p>
<p><font size="2"></font> </p>
<p><font size="2">So in many respects the Bengals and Dunnington are suffering from the same problem (you won’t see that comparison anywhere else for sure), weak core infrastructure and foundation. While I don’t have a lot of confidence in the Bengals beating the Giants this week, I do believe they have a better chance than “Dunnington” does in adding significant value for many IT shops. </font></p>
<p><font size="2"></font> </p>
<p><font size="2"></font></p>
<table cellspacing="0" cellpadding="5" width="721" border="0">
<tbody>
<tr>
<td valign="top" width="97"></td>
<td valign="top" width="622"><b><i>Kevin Knox is Vice President of Worldwide Commercial Business at AMD</i></b><i>.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for</p>
<p><i>the contents of such linked sites and no endorsement is implied.</i></p>
<p></i></td>
</tr>
</tbody>
</table>
</div>
<p> </p>
<p> </p>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/m4Q8j_ANN8g" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/09/17/importance-of-a-solid-infrastructure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the NFL Pre-season and Processor Hype&#8230;</title>
		<link>http://blogs.amd.com/work/2008/09/11/on-the-nfl-pre-season-and-processor-hype/</link>
		<comments>http://blogs.amd.com/work/2008/09/11/on-the-nfl-pre-season-and-processor-hype/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 14:47:00 +0000</pubDate>
		<dc:creator>Kent Knox</dc:creator>
				<category><![CDATA[AMD Opteron]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Performance]]></category>

		<guid isPermaLink="false">/work/archive/2008/09/11/nfl-preseason-and-processor-hype.aspx</guid>
		<description><![CDATA[Every week during football season, I will post some of my observations from the previous weekend’s NFL games on this blog.   While the majority of the headlines from week one focused on Tom Brady and his season-ending knee injury, &#8230; <a href="http://blogs.amd.com/work/2008/09/11/on-the-nfl-pre-season-and-processor-hype/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<div class="ExternalClassB965BAD0375F49019E3A33A461CF771B">
<div class="ExternalClass1878DE348CEF4143AE55BCA83761D520">
<p><font size="2"><strong>Every week during football season, I will post some of my observations from the previous weekend’s NFL games on this blog.</strong> </font></p>
<p><font size="2"></font> </p>
<p><font size="2">While the majority of the headlines from week one focused on </font><a href="http://www.boston.com/sports/football/patriots/articles/2008/09/11/brady_has_both_acl_and_mcl_tears/"><font size="2">Tom Brady and his season-ending knee injury</font></a><font size="2">, one of the things that I think was overlooked was the absolute </font><a href="http://www.nfl.com/gamecenter/recap?game_id=29536&amp;displayPage=tab_recap&amp;season=2008&amp;week=REG1"><font size="2">throttling the Pittsburgh Steelers put on the Houston Texans</font></a><font size="2">. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">Given the record of the two teams over the past few years, this normally would just be business as usual in the NFL. However, for some reason, because the Houston Texans happened to finish 8-8 last season, they were suddenly </font><a href="http://msn.foxsports.com/nfl/story/8482264/Forget-chic-sleeper-picks,-here-are-real-dark-horses-"><font size="2">the favorite sleeper</font></a><font size="2"> pick to make the playoffs as a wildcard team by many </font><a href="http://sports.espn.go.com/espnmag/story?id=3558457"><font size="2">media outlets in the pre-season</font></a><font size="2">. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">As I sat down to watch the Texans and Steelers play, I was looking forward to watching what many were expecting to be a close game. However, those hopes ended quickly as I watched the Steelers jump out to a 21-3 halftime lead. The lead was extended to 35-3 by the end of the third quarter as </font><a href="http://www.nfl.com/players/willieparker/profile?id=PAR468944"><font size="2">Willie Parker</font></a><font size="2"> completely ran over the Houston’s defensive line, one of their supposed strengths coming into this season. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">The game left me wondering what all the hype was about with respect to the Texans. This was a team that if you look at the personnel, really hadn’t changed much from the previous season. It’s just that some of their younger players, of which they have several, were probably a bit more mature. I know it’s only one game but right now it appears the Texans are the current poster child for why you shouldn’t buy into the hype until you see for yourself.</font></p>
<p><font size="2"></font> </p>
<p><font size="2">This naturally had me thinking about the current landscape for microprocessors (because when I’m not thinking about football, I think about processors) and where some of the hype exists today. One of the things I have been hearing a lot about in the past few weeks is how our </font><a href="http://www.youtube.com/watch?v=NlmQ6sU_PdA"><font size="2">competitor plans to bring a six-core processor to market designed for multi-processor servers.</font></a></p>
<p><font size="2"></font> </p>
<p><font size="2">The fact that their new processor is the first x86 processor to have six-cores is a nice achievement but my question is what else is there? How much have they really improved the </font><a href="http://www.macworld.com/article/135134/2008/08/xeon.html"><font size="2">bottlenecks in their architecture that have resulted in inefficiencies</font></a><font size="2"> in their previous platforms when it came to memory-intensive workloads? Does adding two more cores in fact make their front-side bus work that much harder and thereby exacerbating their current bottleneck?</font></p>
<p><font size="2"></font> </p>
<p><font size="2">The other question customers should be asking is do you have to pay a power penalty with the addition of two more cores, a larger cache when you combine that with the already </font><a href="http://arstechnica.com/news.ars/post/20070724-amd-vs-intel-power-efficiency-in-the-server-room.html"><font size="2">power-hungry fully-buffered DIMM memory their platforms leverage</font></a><font size="2">? </font></p>
<p><font size="2"></font> </p>
<p><font size="2">As AMD gets ready to ship its “Shanghai” processor in the fourth quarter, customers can expect to get even more performance, more memory bandwidth and even better power efficiency than we offer today with our current Quad-Core AMD Opteron processors. Also, you can expect to see platforms shipping from most OEMs that offer the “Shanghai” processor before the end of the year. </font></p>
<p><font size="2"></font> </p>
<p><font size="2">So much like the NFL pre-season, I would encourage you to not buy into the hype and ask the right questions when it comes to new server processor technologies being brought to market later this year by both AMD and our competitor. Better yet, talk to your system solution provider and let them help you test the platform that best suits your needs, there may be a sleeper pick out there which is more than just hype.</font></p>
<p><font size="2"></font> </p>
<table cellspacing="0" cellpadding="5" width="721" border="0">
<tbody>
<tr>
<td valign="top" width="97"></td>
<td valign="top" width="622"><b><i>Kevin Knox is Vice President of Worldwide Commercial Business at AMD</i></b><i>.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for</p>
<p><i>the contents of such linked sites and no endorsement is implied.</i></p>
<p></i></td>
</tr>
</tbody>
</table>
<p><i></i> </p>
</div>
</div>
<p><img src="http://feeds2.feedburner.com/~r/AMDatWork/~4/Mlm_jvZ8kq4" height="1" width="1" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.amd.com/work/2008/09/11/on-the-nfl-pre-season-and-processor-hype/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

